---
title: 'Business Development Representative (BDR) at Laminar'
canonical: 'https://feeny.ai/job/business-development-representative-bdr-laminar-somerville-zd6gr11fzygg'
type: 'job'
last_seen: '2026-09-09'
---

# Business Development Representative (BDR) at Laminar

- **Company:** Laminar
- **Location:** Somerville, MA
- **Compensation:** $70k–$100k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-02-12
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.lever.co/runlaminar/f43d1aa7-6b14-4abd-9f32-3cb4ee6a9e49

## Job description

At Laminar, we're leading the charge in physical AI, reshaping process industrials and manufacturing to drive operational efficiency and sustainability for our world’s most foundational industries. Powered by our Laminar AI Co-pilot models and state-of-the-art sensors, our solutions optimize facility performance across various processes, including process manufacturing, production, water management, energy reduction, and waste minimization. Based at Greentown Labs, North America's premier cleantech innovation community, we're a woman-founded startup backed by renowned investors like Greycroft, Construct Capital, 2048 Ventures, and Flybridge Capital. Our groundbreaking technologies have earned accolades and adoption from industry giants like Unilever, The Coca-Cola Company, ABinBev, PepsiCo, Danone, T. Marzetti, and more. We're committed to unlocking untapped data for our customers, empowering them to gain a competitive edge and create Industry 4.0. Transforming our most foundational sectors of society is hard. Very hard. But we’re building an empire. And empire building is not easy. It’s deeply fulfilling, and you will learn and grow tremendously while driving sustainable impact globally with some of the largest players that make everything we eat, use, and wear. Our culture is to foster extraordinary growth within our teammates. We believe in autonomy, ownership, empowerment, demanding excellence, being mission-driven. We believe in creativity, authenticity, and extraordinary growth. We’re looking for relentless, ambitious, creative, and exceptional people to join our team and build the factory of the future.

As our company scales and grows, we are seeking a dynamic and ambitious Business Development Representative to join our rapidly growing team. In this role, you will play a pivotal part in driving the expansion of our customer base and revenue streams. Reporting to the Head of Sales, you will have the opportunity to engage with key stakeholders, identify new business opportunities, and contribute to the growth and success of Laminar Innovations. This role is also eligible for commission on top of the base salary.

## What You Will Do

- Lead Generation: Researching and identifying potential clients or partners for the company to expand. You will utilize various tools and platforms to generate leads and build a robust pipeline of opportunities.
- Market Research: Understanding industry trends, competitor analysis, and ideal customer profile (ICP)
- Relationship Building: Developing and maintaining relationships with new clients
- Communication: Presenting Laminar’s value proposition when engaging with prospects. Being able to qualify or disqualify prospects effectively. Advancing prospects to the next stage of the sales process.
- Teamwork: Collaborating with sales, marketing, and engineering teams
- Networking: Attending industry events and building professional connections.
- Sales Development: Collaborate with the sales and technical teams to develop tailored proposals and pricing structures. Learn how to negotiate effectively with clients to secure contracts.
- Sales Support and Administration: Provide ongoing support to the sales team in managing client accounts, tracking sales activities, and maintaining accurate records in the CRM system. Assist in the development of sales collateral and marketing materials.

## About You

- Bachelor's degree in Business Administration, Marketing, Engineering, or a related field
- Previous experience in business development, sales, or a similar role, is beneficial
- Strong communication and presentation skills
- Strong problem-solving skills, finding innovative solutions to business challenges
- Demonstrated ability to build and maintain relationships with clients and internal stakeholders
- Highly motivated and results-driven. Taking ownership and responsibility.
- Ability to work independently and collaboratively in a fast-paced, dynamic startup environment
- Proficiency in Microsoft Office Suite and CRM Software (i.e. HubSpot)
- Willingness to travel as needed

## Benefits

- Direct impact on product and culture.
- Comprehensive benefits package including Medical, Dental, Vision, Life Insurance, Disability, Transportation benefit, Health and Wellness benefit, and more.
- 401k plan with employer matching
- Equity
- Competitive salary and bonus opportunities.
- Dynamic and inclusive work environment.
- Opportunities for growth and professional development.
- Access to Greentown Labs' extensive network of cleantech startups.

Learn How We Think

- Learn about our startup journey: [Our Journey](https://runlaminar.com/blog/fabrication-journey)
- How we're combating climate change: [AI-Powered Climate Tech](https://runlaminar.com/blog/ai-climate-tech)

## Why You'll Love it Here

A front-row seat at Greentown Labs, North America's largest cleantech innovation hub, in a Somerville neighborhood ranked one of the coolest in the world Real recognition: 2026 World Economic Forum Technology Pioneer, Gold 2026 Edison Award, Unilever Startup of the Year, Innovator Awards by both Coca-Cola and ABInBev, and more A team that celebrates together from rooftop lunches, ping pong matches, Lunch & Learns, and regular team events Competitive salary, equity, and a 401(k) with company match Health, dental, and vision coverage, plus short- and long-term disability and life insurance Flexible time off and 12 company-paid holidays A conference and learning budget to keep growing your craft Greentown Labs membership and a transportation benefit for your commute

Our Interview Process

1. Phone screen with Laminar Head of Ops or Recruiter (15-20 minutes)
2. Intro call with Hiring Manager (30 minutes)
3. On-site interview, including short tour of GTL, overview of tech, and interview/presentation with the Hiring Manager and a few team members. Depending on the role, a skills exercise that should take no longer than an hour to prep, would be sent ahead of time. We record your skills exercise to share with any team members who could not join the interview and/or with Founder's ahead of their Founder's Interview. If you are not local, we can conduct this virtually.
4. Finalists for Full-Time positions will have a Founder’s Interview in-person

Final steps: Two professional references are requested, ideally one from your current organization and one who served as your Manager If an Offer Letter is extended, a Background check is conducted

A recent study from LinkedIn showed that most women apply to jobs only when they meet 100% of the requirements, whereas men will hit the apply button if they hit 60%. Laminar (formerly H2Ok) is committed to building a diverse and inclusive team. So, to the women and nonbinary folks out there feeling unsure if you're a perfect fit, we strongly encourage you to apply! If you're ready to play a key role in scaling a game-changing company that’s transforming the industrial sector and advancing sustainability, we want to hear from you!

- We recently updated our domain to runlaminar.com. Please ensure you add the runlaminar.com domain to your safe senders list to ensure you receive our communications.

## About Laminar

## Company Overview
- **One-liner**: Laminar provides ruggedized spectral sensors and agentic AI software to optimize clean-in-place (CIP) and changeover processes for food and beverage manufacturers, unlocking lost production time.
- **Entity Type**: Private (Series A)
- **Headquarters**: Somerville, Massachusetts, United States
- **Founded**: 2020
- **Founders**: Annie Lu (CEO) and David Lu (CTO)

## Core Business
- Primary industry/industries: Industrial automation, manufacturing technology, food & beverage production, AI/edge computing
- Target customers: B2B; Enterprise food & beverage and CPG manufacturers (e.g., Coca-Cola, Danone, AB InBev, Unilever)
- Mission or purpose statement: To help the world’s fastest factories run on real-time data and AI rather than guesswork, delivering efficiency and sustainability at scale.

## Products & Services
- **Industrialized Spectral Sensors**: Ruggedized, in-line sensors that continuously monitor fluid signatures (e.g., chemical composition, turbidity) during cleaning and changeover cycles.
- **Closed-Loop Agentic AI**: An edge AI/ML platform that ingests sensor data to automatically optimize CIP cycles, changeovers, and other production processes in sub-seconds, reducing human error and expert dependency.
- **Unprecedented Insights Dashboard**: A software layer providing millions of data points per line, enabling manufacturers to identify over-washing, validate cleaning completion, and track ROI.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total Funding of $18.9M. Notable round: **$12.0M Series A** (led by Greycroft, closed July 2025). Prior rounds include a $6.8M Venture round (led by 2048 Ventures) and a seed round.
- **Notable Investors/Partners**: Greycroft (lead, Series A), 2048 Ventures (lead, previous rounds), Techstars. Customers include Coca-Cola, Danone, AB InBev, Unilever.
- **Growth Signals**: Headcount grew ~77% YoY to ~40 employees. The company claims to be the "#1 scaled CIP solution globally," installing on a new production line every week. 35 additional customer sites are planned. Customer results include 20% faster cleaning, 10% utility savings, and $70k–$100k+ ROI per line in year one.

## Competitive Advantages
- **Hardware + Software Moat**: Combines patented, ruggedized spectral sensors (hard to replicate) with a proprietary agentic AI platform that learns and optimizes in real time.
- **Proven Enterprise Traction**: Deployed across top-10 global F&B and CPG brands (Coca-Cola, Danone, AB InBev, Unilever) on six continents, providing strong referenceability and network effects.
- **Defined ROI**: Customers consistently report under 1-year payback, with specific metrics (e.g., $70k saved per line/year, 24% time saved, 18% water saved).
- **Hyperautomation of Expert Knowledge**: The AI captures and digitizes tribal knowledge from retiring experts, making the solution stickier and harder to displace.

## Strategic Focus
- **Scale Network Deployments**: Moving from single-line proof-of-concepts to multi-site enterprise rollouts (35 additional sites planned).
- **Expand Product Suite**: Deepening the agentic AI layer to automate more factory-floor decisions beyond CIP and changeovers.
- **Hire for Growth**: Actively hiring Forward Deployed Engineers, Account Executives, and BDRs to support rapid customer onboarding and sales expansion in North America and globally.

## Why Work Here
- **High-Impact, Fast-Paced Environment**: The company emphasizes moving fast to solve manufacturing’s biggest challenges, with a small (40-person) team that has interdisciplinary expertise in hardware, AI, and operations.
- **Remote/Hybrid Policy**: Roles are listed as both in-office (Somerville, MA) and remote (e.g., Greater Boston, Chicago, Florida, Southern California). The culture appears to support flexible work.
- **Benefits**: Flexible Time Off, 12 company-paid holidays, Conference & Learning Budget, and health/dental/vision insurance.
- **Engineering Culture**: Focus on ruggedized hardware and edge AI/ML deployed in real factories. Employees get to see their work drive tangible ROI (e.g., water savings, time saved) for world-class brands.
- **Growth Trajectory**: With a recent Series A and 77% headcount growth, the company is in a scaling phase, offering early employees significant ownership and career growth potential.

## Sources
1. [runlaminar.com](https://runlaminar.com/)
2. [runlaminar.com/careers](https://runlaminar.com/careers)
3. [runlaminar.com/about](https://runlaminar.com/about)
4. [jobs.lever.co/runlaminar](https://jobs.lever.co/runlaminar)
5. [linkedin.com/company/run-laminar](https://www.linkedin.com/company/run-laminar)

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