---
title: 'Business Development Representative (BDR) at Strella'
canonical: 'https://feeny.ai/job/business-development-representative-bdr-strella-new-york-fqgf841xa3mf'
type: 'job'
last_seen: '2026-09-07'
---

# Business Development Representative (BDR) at Strella

- **Company:** Strella
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-07-22
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.ashbyhq.com/strella/f94a915b-e0cf-4ded-b541-149e5293b290

## Job description

## About Strella

Strella is an AI-powered platform revolutionizing qualitative research with real-time, AI-moderated interviews and automated synthesis. We’re a fast-growing, venture-backed startup working with leading teams in product, marketing, investing, and consumer insights. We’re scaling quickly and looking for a driven Business Development Representative (BDR) to fuel our next stage of growth.

## What You’ll Do

Generate Pipeline & Meetings

- Meet or exceed monthly prospecting quotas through targeted outbound outreach (email, LinkedIn, calls, events, and other channels).
- Book meetings and build early-stage pipeline for Account Executives.
- Develop and test creative initiatives to generate meetings and pipeline

Expand Strella’s Market Reach

- Research and engage ideal customer profiles across product, UX, insights, and strategy functions.
- Represent Strella at conferences and tradeshows, driving net-new opportunities.

Improve Sales Process & GTM Execution

- Maintain clean, accurate CRM data and reporting.
- Partner cross-functionally with marketing, product, and customer success to refine messaging, share prospect insights, and help shape our go-to-market strategy.
- Contribute to internal projects improving sales playbooks, prospecting efficiency, and tools.
- Proactively seek and experiment with new AI tools and workflows to drive efficiency in your day-to-day took

Who You Are:

High Impact Attributes

- Hungry: Strong will to win; track record of exceeding goals and doing what it takes for the team.
- Humble: Self-aware, team-first, open to feedback, and authentic in how you show up.
- Smart: Excellent writing and verbal communication, curiosity, and business acumen.
- Coachable: Takes feedback and applies it quickly; eager to learn and improve.
- Growth Mindset: Invests in personal development and takes initiative to upskill and master sales.
- Explorative: Eager to try and test new approaches, channels and tools to find the best way of doing things

## Experience

- Thrives in high-pressure or fast-paced environments, early-stage startup experience a plus.
- Has worked with minimal oversight and shown strong ownership.
- Prior customer-facing role (sales, support, retail, service) or BDR/SDR experience is a plus.
- Bonus: familiarity with research or insight-driven industries

## Why Join Strella

- Opportunity to help define and scale the outbound sales engine at a fast-growing startup, and massive opportunity for growth.
- Work directly with founders and GTM leaders; your impact will be visible and measurable.
- Learn cutting-edge B2B SaaS sales skills in a culture of curiosity, speed, and ownership.
- Competitive compensation with meaningful equity, benefits, and career growth potential.

If you’re ambitious, curious, and ready to hustle to help build a category-defining company, we’d love to meet you!

## About Strella

## Company Overview
- **One-liner**: Strella is an AI-powered customer research platform that automates in-depth interviews and delivers actionable human insights, enabling teams to run 100 customer interviews and get results by the next morning.
- **Entity Type**: Private (Series A)
- **Headquarters**: New York, New York, United States (with offices in Poland and the United Kingdom)
- **Founded**: 2023
- **Founders**: Lydia Hylton (CEO) and Priya Krishnan (COO)

## Core Business
- **Primary industry/industries**: Customer Research, AI-powered SaaS, Market Research Technology
- **Target customers**: B2B – Product teams, UX Researchers, Marketing, Strategy, and Consumer Insights teams at enterprises and fast-growing companies (e.g., Amazon, Chobani, Daily Harvest)
- **Mission or purpose statement**: “AI-powered customer research that delivers human insights 10x faster, so teams can make smarter decisions in hours, not weeks.”

## Products & Services
- **Strella Platform (AI-Powered Customer Research)**: An end-to-end SaaS platform that uses AI to moderate in-depth customer interviews, synthesize themes, and generate highlight reels and reports. Supports 46+ languages, offers access to up to 8M global participants via a built-in panel, and includes features like AI-generated discussion guides, real-time probing, and a chat interface to query research results. Covers usability testing, concept testing, exploratory research, customer journey mapping, and market research.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Total Funding of $18M (Seed: $4M from Decibel Partners in Oct 2024; Series A: $14M led by Bessemer Venture Partners in Nov 2025)
- **Notable Investors/Partners**: Bessemer Venture Partners (lead Series A), Decibel Partners (lead Seed), Future Back Ventures, MVP Ventures; customers include Amazon, Chobani, Daily Harvest
- **Growth Signals**: Headcount grew 187.5% year-over-year (from ~8 to 23 employees as of May 2026); expanding globally with offices in Poland and UK; featured in VentureBeat; increasing LinkedIn following (+221.5% yearly to ~3,784 followers). The platform delivers a 90% time-saving compared to manual qualitative research and a 70% cost-saving compared to focus groups.

## Competitive Advantages
- **AI-first moderation**: AI conducts and probes interviews in real-time, removing human bias and enabling massive scalability (100+ interviews overnight) without sacrificing depth.
- **Speed + Quality combination**: Claims to eliminate the trade-off between high-quality customer research and speed, delivering synthesized insights in hours, not weeks.
- **Built-in participant panel**: Access to 8M global participants reduces recruitment friction, supporting both B2B and B2C research.
- **Multilingual capability**: Conducts research in 46+ languages, enabling global market research without translation barriers.
- **Synthesis at every level**: AI automatically analyzes themes across participants, objectives, and segments, and creates video highlight reels – making insights shareable and actionable.

## Strategic Focus
- **Product & Engineering**: Continuing to enhance the AI moderator’s intelligence and depth, expanding the chat-based insights interface, and improving the discussion guide generation.
- **Go-to-Market**: Scaling enterprise sales (adding Strategy & Operations and Account Executive roles) and building brand awareness via customer case studies and industry partnerships.
- **Global Expansion**: Strengthening presence in Europe (Poland, UK) while remaining headquartered in NYC.

## Why Work Here
- **Culture**: Early-stage startup environment (23 people) with founders actively involved. Described as a fast-paced, high-impact place where employees shape the product and culture. Talent sourced from companies like Bain & Company, Microsoft, and Shell.
- **Remote/Hybrid Policy**: Hybrid model – expected to work on-site in either San Francisco (Engineering) or New York City (Marketing, GTM). Roles are posted as “Hybrid” (SF or NYC) or “On-site (SF or NYC).”
- **Notable Perks/Engineering Culture**: Small engineering team (7 technical staff) with high ownership and direct impact on the core AI product. Opportunity to work on cutting-edge AI/LLM applications for interview moderation and synthesis. Fast-growing company with strong investor backing and customer traction.

## Sources
1. [strella.io](https://www.strella.io/)
2. [linkedin.com](https://www.linkedin.com/company/strella-io)
3. [tracxn.com](https://tracxn.com/d/companies/strella/__ld-clNuRbgOxWy2zCq2jX1N6BrTBniup5Qsq5ReiwkM)
4. [builtinnyc.com](https://www.builtinnyc.com/company/strella)
5. [strella.io/careers](https://www.strella.io/careers)
6. VentureBeat article (October 16, 2025) – cited in Tracxn profile

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