--- title: 'Business Development Representative (BDR) at Waystation AI' canonical: 'https://feeny.ai/job/business-development-representative-bdr-waystation-ai-redwood-city-vwr7r9gnrg2q' type: 'job' last_seen: '2026-09-07' --- # Business Development Representative (BDR) at Waystation AI - **Company:** Waystation AI - **Location:** Redwood City, CA - **Employment:** full-time - **Posted:** 2026-01-02 - **Last confirmed live:** 2026-09-07 - **Apply:** https://jobs.ashbyhq.com/waystation/c33df910-c1e9-420d-b0e1-9a771b80ba1a ## Job description Business Development Representative Waystation AI | Redwood City, CA | In-person, 5 days/week | Full time ## ABOUT WAYSTATION Waystation is building the operating system for CPG. Every product starts with ingredients and packaging. That work still runs through inboxes, PDFs, and spreadsheets. Procurement is mission-critical but opaque, manual, and slow. It hides costs and quietly destroys margin. We're an AI-powered procurement platform that turns email chaos into structured data and leverage. We sit inside existing supplier workflows (no portals, no supplier logins) and deliver ROI immediately. In our first three months with one customer, we saved them over $200,000. That paid for their annual contract in 30 days. Repeat founder and CEO Ryan Caldbeck (previously CircleUp) started with 200+ customer interviews before a line of code was written. Today we have paying customers, real usage, and real impact. Backed by Founder Collective, Homebrew, Slow Ventures, and 87 Capital. ## WHY THIS ROLE You'll work directly with the CEO, sit next to product and customers, and help build the sales motion from scratch. You're not selling vaporware. You're selling a product that demonstrably saves customers money. Clear path to AE if you perform. ## WHAT YOU'LL DO - Book qualified meetings through outbound: cold calls, email, LinkedIn, events - Target mid-market food, beverage, supplement, and pet food companies ($50M to $500M revenue) - Engage CEOs plus procurement, ops, finance, and supply chain leaders - Run discovery and qualify real pain, not polite interest - Partner with the CEO to sharpen messaging, positioning, and deal strategy - Build the outbound systems and playbook that don't exist yet ## WHAT WE'RE LOOKING FOR - 6+ months of B2B outbound experience, currently active or within the last 6 months - Fluent with AI tools in your daily work. This is a hard requirement, not a bonus - Extreme urgency and ownership. You figure it out rather than wait to be told - Resilient. You get told no all day and stay consistent - Exceptional written and verbal communication - In-person, 5 days a week, Redwood City ## HELPFUL, BUT NOT REQUIRED College athletes stand out to us. Competing at that level builds coachability, resilience after losing, and comfort being measured every day. A track record of excellence in any craft reached through sustained effort counts the same way. - Selling into ops, finance, or supply chain personas - Startup or early-stage experience - CPG, food and beverage, or supply chain background ## WHAT WE OFFER Competitive base + upside, meaningful equity, direct mentorship from a repeat founder, clear path to AE, full health/dental/vision, unlimited vacation. Have questions before you apply? Reach out at jobs@waystationai.com and someone on the team will get back to you. ## About Waystation AI ## Company Overview - **One-liner**: Waystation AI is an AI-powered procurement intelligence platform that transforms unstructured email workflows into actionable sourcing data for mid-market CPG companies. - **Entity Type**: Private (early-stage startup) - **Headquarters**: Redwood City, California, United States - **Founded**: Year not publicly available - **Founders**: Ryan Caldbeck (Founder & CEO); founding team includes Arun Srinivasan, Rohan Dalal, Susy Manrique ## Core Business - **Primary industry**: AI-enabled supply chain software for the Consumer Packaged Goods (CPG) industry, specifically food, beverage, supplement, and pet food manufacturing. - **Target customers**: B2B mid-market CPG companies, co-manufacturers, and consulting firms — serving procurement, R&D, quality, and operations teams. - **Mission/purpose**: “Empower visionary teams to bring exceptional products into the world” by unlocking the hidden margin trapped in email-based sourcing. ## Products & Services - **[Waystation Platform](https://www.waystationai.com/)**: SaaS platform that connects to a company’s inbox, automatically extracts pricing, specs, certifications, lead times, and COAs from supplier emails, and structures them into a searchable, actionable database. Supports the full sourcing lifecycle: spot buys, RFPs, quotes, validation, and compliance. - **Key features**: AI-driven quote comparison tables, document and certificate management with expiration tracking, audit trails, version control, and collaboration across procurement, quality, R&D, and operations. ## Market Standing - **Valuation/Market Cap**: Not publicly available - **Key Metric**: Headcount of 5 employees (as of mid-2025); claims an annualized ROI <45 days and 25%+ secondary supplier coverage for customers. - **Notable Investors/Partners**: Not publicly disclosed. - **Growth Signals**: - Customer case study (Gold Coast Bakery) achieved 11.7% avg per-ingredient savings, paid for annual contract in first 30 days, and cut RFP cycles 50%. - Reported that customers run 2–3× more RFPs with the same team. - Website traffic ~2,000 monthly visits (global rank ~7.9M), 100% from United States. ## Competitive Advantages - **Zero-supplier change required**: Integrates via email without forcing suppliers onto a new portal — a key adoption moat. - **AI-native extraction**: Automatically structures data from email threads and attachments (quotes, COAs, spec sheets, certifications) into a centralized system of record. - **Audit-ready by default**: Expirations flagged weeks in advance; complete version-controlled audit trail without manual effort. - **Fast onboarding**: Claimed two business days to go from supplier list to live dashboard. ## Strategic Focus - Deepen penetration in mid-market food & beverage CPG, co-manufacturers, and PE-backed portfolio companies. - Continue building "answer-shaped software" that directly answers procurement, quality, and CFO questions rather than providing dashboards. - Expand capabilities for R&D teams (real-time spec access, ingredient comparison) and executives (gross margin improvement, supply risk visibility). ## Why Work Here - **Early-stage impact**: Small team (5 people) means high ownership, direct influence on product and strategy, and ability to shape the company's direction. - **Mission-driven**: Focus on solving a concrete, painful problem for CPG companies — unlocking margin from email chaos. - **Remote/hybrid policy**: Not publicly stated, but headquarters is in Redwood City, CA; likely in-office or hybrid given small team size. - **Culture**: Stated building philosophy — “If a feature can’t be tied to a decision, it doesn’t ship” — suggests a pragmatic, outcome-oriented engineering culture. - **Notable perks**: Not disclosed; typical for an early-stage startup. ## Sources 1. [waystationai.com](https://www.waystationai.com/) 2. [waystationai.com/about](https://www.waystationai.com/about/) 3. [waystationai.com/faq](https://www.waystationai.com/faq/) 4. [linkedin.com/company/waystation-ai-inc](https://www.linkedin.com/company/waystation-ai-inc) 5. 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