---
title: 'Business Development Representative at Cardata'
canonical: 'https://feeny.ai/job/business-development-representative-cardata-canada-jzspcg13hz55'
type: 'job'
last_seen: '2026-09-13'
---

# Business Development Representative at Cardata

- **Company:** Cardata
- **Location:** Canada
- **Work type:** remote
- **Posted:** 2026-08-20
- **Last confirmed live:** 2026-09-13
- **Apply:** https://job-boards.greenhouse.io/cardata/jobs/4375803009

## Job description

Ready to accelerate your career?

Cardata is where driven people make an outsized impact. We’re a small but mighty team transforming how businesses manage vehicle reimbursement — replacing outdated programs with smart, automated solutions.

Our vision is bold: to provide the most comprehensive, intelligent, and automated software and services for creating ideal vehicle programs. And we’re building toward that vision every single day.

Join us and you’ll find challenge, growth, and the chance to deliver real impact — helping hundreds of companies and thousands of drivers across North America focus on the work that matters most to them.

## Who You Are

As you start your career in sales, you thrive on taking initiative and have a hunter mentality when it comes to uncovering opportunities. You’re growth-minded, driven, and excited to kick-start your sales career at a fast-growing tech company. Partnering closely with our Account Executives, Growth team, and fellow BDRs, you’ll play a pivotal role in building a robust pipeline of qualified leads. You'll have an amazing opportunity to kick-off your sales career in a growing tech company and receive mentorship from seasoned sales professionals.

## What you will do

- Strategic Prospecting: Leverage tools and tech to identify potential clients, key decision-makers, and build targeted prospect lists
- Cold Calling & Outreach: Proactively engage prospects through strategic outbound calls, personalized emails, and social media outreach
- Discovery & Qualification: Conduct discovery calls to convert prospects into sales-qualified leads (SQLs) and book meetings for our Account Executives
- Pipeline Growth: Nurture and engage with key accounts through relevant social media channels
- CRM Management: Track all activities, maintain detailed notes, and ensure accurate data entry in our CRM (HubSpot)
- Product Knowledge: Stay up-to-date on Cardata’s products and services to effectively communicate value to prospects

## What you bring

- Exceptional written and verbal communication skills, with the ability to engage prospects confidently
- A growth mindset and a highly motivated, self-starter attitude with a passion for cold calling and driving results
- Strong interpersonal and relationship-building skills to connect with prospects effectively
- Exceptional organizational skills, with the ability to manage time and prioritize multiple tasks effectively
- Enthusiasm for pursuing a career in sales and a willingness to learn and grow in a dynamic environment

## Nice to have

- Experience in sales, particularly SaaS or tech sales
- Familiarity with sales performance metrics and data-driven selling
- Knowledge of outbound prospecting tools like Zoominfo, HubSpot, or similar platforms

## Compensation

In line with Ontario’s Pay Transparency legislation, the expected base compensation for this role is $50,000-55,000 CAD annually, with additional earning potential of $10,000-30,000 depending on performance. Actual earnings are dependent on experience, skills, and performance. This is a vacant position, and we are hiring with intention and seeking someone who will bring new perspective, contribute meaningfully to the team, and grow with the organization.

Why you’ll love working at Cardata:

We’ll be honest — Cardata isn’t for everyone. If you thrive in a fast-paced environment, take extreme ownership, and constantly push yourself (and your work) to be the best, you’ll fit right in.

You’ll be surrounded by driven teammates who genuinely care — about the work, about our customers, and about helping each other succeed. Together, we take on ambitious goals and celebrate the wins along the way.

What we offer in return for you bringing your best:

- Remote work and flexible working hours
- Mentorship and development opportunities (to help you achieve your career goals!)
- Extended medical & dental benefits
- Healthcare spending account
- $3,000 annual Health and Wellness Spending Account to support your overall wellbeing
- Employee assistance program (EAP)
- Flexible (Unlimited) Time Off: No annual cap on vacation, supported by a trust-based, flexible approach to time away.

Cardata is an equal opportunity employer. All candidates will be equally considered without regard to race, ancestry, place of origin, colour, ethnic origin, language, citizenship, creed, religion, gender/gender identity, sexual orientation, age, marital status, physical and/or mental handicap or financial ability. We are dedicated to creating an inclusive environment where everyone feels welcome to bring their authentic selves to work.

If you require accommodations during the recruitment process, please let us know.

## About Cardata

## Company Overview
- **One-liner**: Cardata provides fully-managed, IRS-compliant mileage reimbursement software and programs that help businesses pay drivers accurately and tax-free.
- **Entity Type**: Private (Growth-stage, backed by $100M+ in funding)
- **Headquarters**: Boston, Massachusetts, United States (with a significant presence in Toronto, Canada)
- **Founded**: 1999
- **Founders**: Former fleet executives (names not publicly listed on primary sources)

## Core Business
- **Primary industry/industries**: Vehicle Reimbursement Software, Fleet Management, HR Tech / Employee Expense Management
- **Target customers**: B2B; organizations of all sizes with employees who drive personal vehicles for work, from regional teams to Fortune 500 companies.
- **Mission or purpose statement**: To fix what traditional mileage reimbursement gets wrong: unfair pay for drivers, unnecessary tax waste, and growing compliance risk. They aim to make vehicle reimbursement accurate, compliant, and tax-free.

## Products & Services
- **Cardata Platform (Full-Service Mileage Reimbursement)**: An end-to-end SaaS platform that combines mileage tracking (Cardata Mobile app), program administration, and payment processing.
- **Cents-Per-Mile (CPM) Program**: A simple, tax-free reimbursement model for occasional drivers, based on the standard IRS mileage rate.
- **Fixed and Variable Rate (FAVR) Program**: A data-driven, tax-free program for high-mileage drivers that accounts for local fuel, maintenance, and depreciation costs.
- **Tax-Free Car Allowance (TFCA)**: A fixed, tax-free reimbursement program for drivers with predictable mileage.
- **Cardata Intelligence**: A reporting and analytics suite that helps teams turn reimbursement data into clear, actionable insights without manual work.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company).
- **Key Metric**: Total Funding of **$174.1M** (comprising a $74.1M Private Equity round led by Wavecrest Growth Partners and MassMutual Ventures in 2023, and a prior round led by Spruce Grove Capital in 2021). Annual Revenue estimated at **$4.5M** (per LinkedIn).
- **Notable Investors/Partners**: Wavecrest Growth Partners, MassMutual Ventures, Spruce Grove Capital.
- **Growth Signals**: Secured a $100M growth investment in 2023 to expand product and accelerate growth. Launched Cardata Intelligence in 2024. Expanded team across North America (Toronto to Phoenix). LinkedIn shows a +15.9% yearly headcount growth. Active job postings have increased +100% in the last year.

## Competitive Advantages
- **25+ Years of IRS Compliance Expertise**: Deep, institutional knowledge of tax codes and compliance, which is a critical moat in a heavily regulated area. They provide ongoing oversight and in-house support to keep programs "structured, defensible, and aligned."
- **Fully-Managed Service Model**: Unlike pure software providers, Cardata combines technology with hands-on program design, management, and compliance monitoring. This "white glove" approach reduces the administrative burden and risk for clients.
- **Proven Cost Savings**: Companies save an average of 30% annually compared to traditional allowances and company cars, while also decreasing reimbursement overclaims by 25%.
- **High Customer Satisfaction**: A 95% customer satisfaction rate indicates strong product-market fit and client retention.

## Strategic Focus
- **Product Expansion**: Using the 2023 $100M investment to expand the product suite, as seen with the launch of Cardata Intelligence.
- **Geographic Growth**: Expanding across North America, with a growing presence in the United States (Phoenix) from its Canadian roots (Toronto).
- **Platform Modernization**: Continued investment in the mobile app and AI-native features (evidenced by a job posting for a Senior Mobile Engineer with AI-native experience).
- **Targeting Larger Enterprises**: The "Fortune 500" mention in their client list suggests a focus on upmarket enterprise sales.

## Why Work Here
- **Impact & Autonomy**: The company describes itself as a "small but mighty team" where employees can make an "outsized impact." This suggests a high level of ownership and responsibility, with less bureaucracy than a large corporation.
- **Remote-First Culture**: All current job postings (Senior Fullstack Engineer, Senior Mobile Engineer, Senior Product Manager, Manager of Business Development) are listed as **Canada - Remote**, indicating a strong remote-first or remote-friendly policy.
- **Growth Trajectory**: With significant recent funding, rapid headcount growth (+15.9% YoY), and a clear product roadmap, the company is in a growth phase, offering strong career progression opportunities.
- **Technical Environment**: The engineering team is building modern, AI-native mobile and full-stack applications. The tech stack includes React Native, iOS, and cloud-based infrastructure.
- **Culture**: The company values precision, transparency, and fairness, which extends to its internal culture. The "driven people" tagline points to a high-performance environment.

## Sources
1. [cardata.co](https://cardata.co/)
2. [cardata.co/about-us](https://cardata.co/about-us)
3. [linkedin.com/company/cardata-co](https://www.linkedin.com/company/cardata-co)
4. [job-boards.greenhouse.io/cardata](http://job-boards.greenhouse.io/cardata)
5. [job-boards.greenhouse.io/cardata/jobs/4121255009](https://job-boards.greenhouse.io/cardata/jobs/4121255009)

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