--- title: 'Business Development Representative at FSAStore.com' canonical: 'https://feeny.ai/job/business-development-representative-fsastore-com-united-states-3gg0fp93crhe' type: 'job' last_seen: '2026-09-05' --- # Business Development Representative at FSAStore.com - **Company:** FSAStore.com - **Location:** United States - **Work type:** remote - **Posted:** 2026-08-06 - **Last confirmed live:** 2026-09-05 - **Apply:** https://job-boards.greenhouse.io/fsastorecom/jobs/8656910002 ## Job description About the role: Health-E Commerce is the leading online marketplace for FSA- and HSA-eligible products, serving over 50 million consumers annually. The company partners with Third Party Administrators (TPAs), Healthcare Partners and others, to enhance engagement, education, and awareness of FSA & HSA plans. Through close collaboration with TPAs and Benefit Administrators, Health-E Commerce strives to maximize the value and understanding of these financial health benefits for consumers. To further tap into this substantial opportunity, Health-E Commerce is seeking to hire a Business Development Representative (BDR). The primary responsibility of the BDR is to build an outbound pipeline, generate qualified meetings, and accelerate the acquisition of new partners. This role is essential to the company’s strategy for partner growth, focusing on consistent top-of-funnel activity. Key responsibilities: Prospecting & Research - Identify, research, and verify contacts for targeted prospects. - Maintain and enrich CRM data to ensure accuracy and completeness. - Determine decision-makers in Marketing, Client Experience, Operations, and Executive roles. Outbound Outreach & Lead Generation - Conduct personalized outreach through email and phone. - Customize outreach messaging to address each prospect specific needs and competitive context. - Record outreach activities and engagement details in the CRM system. - Consistently generate qualified meetings for the VP of Sales per week. - Qualify prospects by assessing interest, fit, and readiness. - Maintain a meeting show rate of at least 80% through structured follow-up. - Schedule discovery and presentation meetings, providing detailed handoff notes to the VP of Sales. Performance & Collaboration - Work collaboratively within the organization to improve targeting, messaging, and outreach cadence strategies. - Participate in weekly pipeline and performance reviews. - Track and optimize conversion rates throughout all stages of outreach. - Contribute to ongoing improvements in outreach scripts, templates, and workflows. What you'll need: Required - Minimum of 1–3 years’ experience in a BDR, SDR, inside sales, or outbound lead generation role. - Proven record of generating qualified B2B meetings. - Strong research skills and experience in contact identification. - Excellent written and verbal communication skills. - Experience using CRM systems, with a preference for Salesforce or HubSpot. - Ability to personalize outreach at scale and manage high-volume activity. - Comfortable engaging with executive-level contacts. ## Preferred - Experience in benefits administration, healthtech, fintech, or e-commerce. - Familiarity with TPAs or the consumer-directed benefits ecosystem. - Experience using LinkedIn Sales Navigator, Outreach.io, or similar sales enablement tools. - Understanding outbound funnel metrics and pipeline development. KPI's - Number of qualified meetings set and completed. - Outreach-to-meeting conversion rate. - Meeting show rate. - CRM data remains accurate and up to date daily. - Weekly outreach goals. Note for Current Employees: Please use the internal job board in Greenhouse to apply. Applications submitted through this external link will not be tagged as internal. Compensation, Benefits, & Additional Details: Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team. Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range.  Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression. - Compensation: $26 - $31 Hour - Overtime: Eligible - Variable Compensation: Meeting-based bounty structure and quarterly consistency bonus - Discretionary Annual Bonus Eligibility: Up to 2.5% - Medical, Dental, Vision, and 401K with a company match - Dependent Care, FSA & HSA accounts - Paid Parental & Bonding Leave - PTO & office closure on all major holidays - Monthly wellness & internet reimbursements - Professional development including certification support & leadership coaching - Mental Health resources - 100% remote within the United States - Must be able to work EST hours [Candidate Privacy Notice](https://www.health-ecommerce.com/employee-privacy-notice) ## About FSAStore.com ## Company Overview - **One-liner**: FSAStore.com is the largest online retailer dedicated exclusively to FSA-eligible products, providing a one-stop shop and educational resource for consumers using Flexible Spending Accounts. - **Entity Type**: Private - **Headquarters**: New York, NY, USA - **Founded**: 2010 - **Founders**: Not publicly available ## Core Business - **Primary Industry**: E-commerce / Healthcare Consumer Goods - **Target Customers**: B2C – primarily the ~35 million Americans who have a Flexible Spending Account (FSA) or Health Savings Account (HSA) through their employer. - **Mission**: To help millions of FSA and HSA account holders manage and use their tax-free health money easily, eliminating the guesswork of what is eligible. ## Products & Services - **FSAstore.com**: An e-commerce platform selling thousands of guaranteed FSA-eligible health, wellness, and personal care products. It also features an FSA Calculator, an Eligibility List, a Learning Center, and a Services section connecting users to 300,000+ practitioners. - **HSAstore.com**: A dedicated store for Health Savings Account (HSA) eligible products, operating under the same parent company. - **WellDeservedHealth.com**: A brand offering health and wellness products. - **Caring Mill**: A private-label brand for personal care and wellness items. ## Market Standing - **Valuation/Market Cap**: Not publicly available (Private company). - **Key Metric**: Total Funding – $3M (source: [craft.co](https://craft.co/fsastorecom)). - **Notable Investors/Partners**: Not publicly listed. Partners include major payment processors and FSA administrators. - **Growth Signals**: The company operates multiple brands (FSAstore.com, HSAstore.com, WellDeservedHealth.com, Caring Mill) and serves a large, stable market of ~35 million FSA users. Active hiring across multiple departments (Engineering, Marketing, Data) indicates growth. ## Competitive Advantages - **Exclusive Focus**: The only major standalone e-commerce site dedicated exclusively to FSA/HSA eligible products, removing the guesswork for consumers. - **Integrated Resource Hub**: Combines shopping with education (Learning Center), tools (FSA Calculator), and service provider discovery, making it a one-stop platform for FSA management. - **Strong Brand Trust**: Accepts all FSA debit cards and major credit cards, offers 24/7 customer service, fast shipping (1-2 day turnaround), and free shipping on orders over $50. ## Strategic Focus - **Multi-Brand Expansion**: Growing a portfolio of brands (FSAstore, HSAstore, WellDeservedHealth, Caring Mill) to capture more of the tax-advantaged health spending market. - **Data-Driven Personalization**: Actively hiring for a Marketing Data & Personalization Lead, signaling a focus on leveraging customer data to improve the shopping experience and marketing ROI. - **Performance Marketing**: Hiring a Director of Performance Marketing and Performance Marketing Associates, indicating a push to scale customer acquisition. ## Why Work Here - **Mission-Driven**: Work that directly helps millions of Americans save money on healthcare and use their benefits effectively. - **Growth Stage**: As a private company with active hiring across multiple functions (Engineering, Data, Marketing), employees have the opportunity to shape the company’s trajectory. - **Engineering & Data Focus**: The company is investing in its data and engineering teams (hiring Data Engineers, Senior Data Engineers, and a Cloud Support Engineer), suggesting a modern tech stack and data-centric culture. - **Location**: Headquarters in New York, NY, with some remote roles available (e.g., Performance Marketing Associate). - **Brand Portfolio**: Opportunity to work across multiple recognized brands in the health and wellness space. ## Sources 1. [fsastore.com](https://fsastore.com/) 2. [craft.co](https://craft.co/fsastorecom) 3. [help.fsastore.com](https://help.fsastore.com/hc/en-us/articles/9525139145623-What-is-FSAstore-com) 4. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/fsastorecom) 5. [job-boards.greenhouse.io (jobs listing)](https://job-boards.greenhouse.io/fsastorecom/jobs/8524870002) ## Other roles at FSAStore.com - [Manager, Sales Operations](https://feeny.ai/job/manager-sales-operations-fsastore-com-united-states-4cp5swqyvw70) — United States - [Technical Sales Engineer](https://feeny.ai/job/technical-sales-engineer-fsastore-com-united-states-jtmp30kgnvwf) — United States - [Associate Architect](https://feeny.ai/job/associate-architect-fsastore-com-united-states-xbj0ktc97w0z) — United States - [Director, Digital Health Commercial Strategy](https://feeny.ai/job/director-digital-health-commercial-strategy-fsastore-com-united-states-gkbpgcaf05sa) — United States - [Salesforce Commerce Cloud (SFCC) Full Stack Developer](https://feeny.ai/job/salesforce-commerce-cloud-sfcc-full-stack-developer-fsastore-com-united-states-bqjbhgx8waxx) — United States - [Senior Manager, Sales Enablement](https://feeny.ai/job/senior-manager-sales-enablement-fsastore-com-united-states-6mzzytcdf88t) — United States - [Director of B2B Marketing & Sales Enablement](https://feeny.ai/job/director-of-b2b-marketing-sales-enablement-fsastore-com-united-states-x6ff611v7cpn) — United States - [Application Security Analyst](https://feeny.ai/job/application-security-analyst-fsastore-com-united-states-dcdx0c3mg69z) — United States - [Manager, Lifecycle Marketing](https://feeny.ai/job/manager-lifecycle-marketing-fsastore-com-united-states-dsw9wkx96a75) — United States - [Principal Product Manager - Telehealth](https://feeny.ai/job/principal-product-manager-telehealth-fsastore-com-united-states-fnf0wcfnd0ta) — United States