---
title: 'Business Development Representative at Happl'
canonical: 'https://feeny.ai/job/business-development-representative-happl-london-h4hzwbwtmcxc'
type: 'job'
last_seen: '2026-09-06'
---

# Business Development Representative at Happl

- **Company:** Happl
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-02-18
- **Last confirmed live:** 2026-09-06
- **Apply:** https://jobs.ashbyhq.com/happl/207cbb34-d9e4-4c65-92cd-fb1ab12577a5

## Job description

We’re building the next generation of employee benefits infrastructure.

At Happl, we help global teams design, manage, and scale benefits that actually work for their people by using AI, across flex allowances, benefits, insurance, recognition, and wellbeing, all in one intelligent platform.

Happl is backed by leading investors such as YCombinator, 6Degrees Capital, and more, known for backing leading companies such as Deel, Rippling, Airbnb, Coinbase, Dropbox, and most recently was awarded a place in the UK’s top 100 startups for 2026.

## About the role

This role sits within Happl’s Go-To-Market (GTM) team, working closely with Sales, Marketing, Product, and Leadership to drive our next phase of growth.

As a Business Development Representative, you’ll be the first point of connection between Happl and future customers. You’ll identify and engage forward-thinking companies, open meaningful conversations with HR and Finance leaders, and build the pipeline that powers our expansion.

You’re not just generating leads, you’re creating opportunities, building relationships, and helping organisations discover a better way to support their people. Your work will directly shape Happl’s growth and play a key role in scaling a new category of employee benefits infrastructure.

This is a hybrid role based in London, with an expectation of working from the office at least 2–3 days per week.

## What you’ll be doing

- Owning the top of Happl’s sales funnel, creating high-quality pipeline that fuels our growth
- Identifying and engaging ambitious companies ready to modernise their employee benefits
- Opening conversations with HR, Finance, and executive leaders at high-growth and enterprise organisations
- Building strategic target account lists and executing thoughtful, high-conviction outreach
- Creating opportunities through calls, email, LinkedIn, events, and creative outbound campaigns
- Partnering closely with Account Executives to convert opportunities into customers
- Becoming an expert in Happl’s product, market, and customer pain points
- Using modern GTM tools, data, and AI to work smarter and maximise impact
- Feeding insights back to product and leadership to shape our GTM strategy and positioning

## What we’re looking for

- 2+ years experience in a BDR, SDR, sales, or customer-facing role (SaaS or startup experience is a plus)
- Highly motivated, ambitious, and excited by the opportunity to build something early
- Confident communicator, comfortable speaking with senior stakeholders (HR, Finance, leadership)
- Curious, coachable, and eager to learn about sales, startups, and the employee benefits space
- Organised and disciplined, with strong attention to detail and follow-through
- Comfortable using modern tools (CRM, LinkedIn, email, and AI tools like ChatGPT)
- Self-starter mentality, with a strong sense of ownership and accountability
- Ambition to progress into Account Executive or senior commercial roles as you grow

If you don’t meet every requirement but feel this role fits your trajectory, we’d still love to hear from you.

## Why join Happl

- Help shape the future of employee benefits
- Competitive base salary and commission
- Meaningful equity in an early stage growing business
- Flexible hybrid working from day one
- Access to your own Happl benefits platform
- Optional enrolment in Private Health Insurance
- Optional enrolment in Dental insurance, including family cover
- A flexible Wellbeing budget to spend on whatever wellbeing means to you
- Learning & Development (L&D) allowance
- Pension scheme from day one
- Rapid career progression in a scaling commercial team
- A genuine opportunity to influence how we sell, not just what we sell.

## About the Interview

- Call 1: 20-min Intro call with Ben (COO & CoS)
- Call 2: 30-min deep dive with Keith (CCO)
- Short Task
- Call 3: 30-min deep dive with Ben T (CEO & Founder)

Additional Details

Location: London, Waterloo Team: GTM Working arrangement: Hybrid (3+ Days in Office)

#BS-L1

## About Happl

## Company Overview
- **One-liner**: Happl is an AI-powered global employee benefits platform that automates enrolment, administration, and compliance for HR and finance teams while giving employees personalised, flexible benefits.
- **Entity Type**: Private (Series A, total funding $18.7M)
- **Headquarters**: London, United Kingdom (offices also in New York, USA, and Nigeria)
- **Founded**: 2020
- **Founders**: Ben Towers (CEO) and Michael Rose (Co-Founder)

## Core Business
- **Primary industry**: Human Resources / Employee Benefits & SaaS
- **Target customers**: B2B – HR and Finance teams at mid-market and enterprise companies with global or remote workforces
- **Mission**: “Benefits should make people feel like they belong at work, not excluded.” – Ben Towers, CEO

## Products & Services
- **Flex Benefits & Expenses**: Customisable benefit allowances and expense management with automated workflows.
- **Salary Sacrifice Schemes**: Tax-efficient perks like cycle-to-work and EV schemes, fully automated.
- **Pension & 401k**: Connect and track contributions in one place for clarity and reduced admin.
- **Rewards & Recognition**: Send gifts, perks, and allowances in seconds with automated reward workflows.
- **Integrated Insurance**: Broker and manage employee insurance policies within the platform.
- **Compliance & Tax Reporting**: Real-time tax calculations, automated deductions, and compliance with local regulations.
- **Happl AI**: AI-powered recommendations and personalised benefit plans for employees, plus instant support for HR and Finance.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: $18.7M total funding (most recent Series A in May 2026)
- **Notable Investors/Partners**: Y Combinator (seed round), angel investors including Richard Woodward, Graham Baxter, Helmut Schuster, Nick Green. Also listed as approved on the UK Government Benefits Framework.
- **Growth Signals**: 98% retention rate, 90%+ employee engagement, active in 160+ countries, 70+ languages supported. Headcount grew 13.6% YoY (21 employees). 9 open job postings as of mid-2026.

## Competitive Advantages
- **AI-Powered BenefitOS**: Combines automation, AI personalisation, and compliance engine in a single platform.
- **100+ Integrations**: Seamless connections with HRIS (BambooHR, Workday), payroll, and other ecosystem tools.
- **Regulatory Edge**: One of the few platforms approved on the UK Government Benefits Framework, ensuring compliance across multiple jurisdictions.
- **Personalised at Scale**: AI enables truly individual benefit plans without added admin burden.

## Strategic Focus
- **Global Expansion**: Expanding presence in the US and other markets (already in 160+ countries).
- **Automation Depth**: Continuing to reduce manual work for HR and Finance through intelligent automations.
- **Employee Experience**: Driving engagement through hyper-personalised benefits and recognition tools.

## Why Work Here
- **Culture & Mission**: Founded on the belief that benefits drive inclusion and belonging; team is purpose-driven and collaborative.
- **Work Model**: Hybrid – offices in London (88 Kingsway), New York (1178 Broadway), and a presence in Nigeria.
- **Growth Opportunities**: Young, fast-growing company (Series A, recent funding) with active hiring across engineering, product, sales, marketing, and operations.
- **Engineering Culture**: Small but growing engineering team (backend, product) working on a modern stack with AI integrations. Emphasises autonomy and impact.
- **Perks**: Work on a platform that directly improves people’s work lives; exposure to global compliance challenges.

## Sources
1. [happl.com](https://happl.com)
2. [happl.com/careers](https://happl.com/careers)
3. [happl.com/about](https://happl.com/about)
4. [linkedin.com/company/happl](https://www.linkedin.com/company/happl)
5. [ycombinator.com/companies/happl](https://www.ycombinator.com/companies/happl)

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