---
title: 'Business Development Representative at Siro'
canonical: 'https://feeny.ai/job/business-development-representative-siro-new-york-mqdb52vv6kva'
type: 'job'
last_seen: '2026-11-06'
---

# Business Development Representative at Siro

- **Company:** Siro
- **Location:** New York, NY
- **Compensation:** $110k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-11-03
- **Last confirmed live:** 2026-11-06
- **Apply:** https://jobs.ashbyhq.com/siro/71e2d4c9-a27d-4929-9baf-49510eb0eeb9/application

**Skills:** CRM, Cold Calling, B2B SaaS Sales, Pre Series-C Startup Experience, Home Improvement Industry Knowledge, Home Services Industry Knowledge

> The Business Development Representative drives top-of-funnel efforts by qualifying prospects and booking demos for Account Executives. This role involves attending trade shows, engaging in face-to-face interactions, and managing lead nurturing within a fast-paced sales environment.

## Job description

Field sales powers the economy — but most teams are struggling. Reps are buried in admin work, managers are stretched thin, and leaders can’t see what’s really happening in the field. Siro is redefining how field sales teams learn, perform, and win. We started as an AI-powered coaching platform that helped reps improve their outcomes in the field. Today, we’re something much bigger — an intelligent companion that automates sales reps’ tedious admin work, gives managers real-time visibility, and helps executives see around corners. Our platform integrates with systems like Salesforce, analyzing thousands of in-person sales conversations to surface insights, automate workflows, and drive better outcomes across the org. Think Iron Man’s Jarvis for sales — proactive, personalized, and built directly into the tools teams already use. Siro has raised $75M and is backed by world-class investors like Index, Fika, CRV, and SignalFire. We are trusted by leading home-improvement, retail, hospitality, and automotive brands, and powered by a lean team from Meta, McKinsey, Doordash, and Uber. We’re building the future of human-AI collaboration in sales — and we’re just getting started.

## The Role

We’re looking for a highly motivated and experienced BDR, or someone with field-sales experience, to drive top-of-funnel efforts, qualifying prospects and turning them into leads for our AEs to close. You'll be at the forefront of booking demos and sparking initial interest in our solutions. This role is ideal for someone who can quickly ramp up and learn the product/market/sales motion, and wants to be an AE within 12 months. This is a full-time role in New York City.

You Will

- Drive our top-of-funnel efforts, qualifying prospects and turning them into leads ready for our Account Executives (AEs) to close.
- Attend trade shows and industry events to generate leads. This role will require domestic travel.
- Engage with prospects through face-to-face interactions, showcasing the value of our products/services and booking demos for our AEs.
- Follow up on leads generated from events, marketing campaigns, and other sources to qualify and nurture them through the sales funnel.
- Collaborate closely with the sales and marketing teams to develop and execute strategies that drive top-of-funnel activity.
- Maintain accurate and up-to-date records of all activities, interactions, and follow-ups in our CRM system.
- Continuously learn about our industry, market trends, and competitors to effectively communicate our value proposition.

## Requirements

- High energy and an unstoppable drive to succeed.
- Previous success as a BDR, in field sales, or in B2B SaaS sales is strongly preferred
- Excellent communication and cold-calling skills
- Excellent interpersonal skills, with the ability to engage and build relationships with people from various backgrounds
- Ability to work independently, prioritize, and manage time effectively in a fast-paced environment.
- Willingness to travel extensively to attend trade shows and events.
- A team player mindset, eager to contribute to a collaborative team environment.

## Nice To Have

- Experience at a pre Series-C startup

## Compensation

- $110k OTE
- Career Path: Promotion to AE following 12 successful months in the BDR role

At Siro, we are committed to creating a diverse and inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

## About Siro

## Company Overview
- **One-liner**: Siro builds an AI-powered platform that records, transcribes, and analyzes in-person sales conversations to provide coaching, automate admin work, and surface strategic insights for field sales teams.
- **Entity Type**: Private (Series B)
- **Headquarters**: New York, New York, United States
- **Founded**: 2020
- **Founders**: Jake Cronin

## Core Business
- **Industry**: Sales Intelligence / AI-powered Conversation Intelligence
- **Target Customers**: B2B – field sales teams in home improvement, retail, distribution, hospitality, and automotive sectors
- **Mission**: “To make in-person sales the most empowered, data-driven, and coachable aspect of any business” and “rewire the trillion-dollar world of in-person sales by turning every customer conversation into winning insights.”

## Products & Services
- **Siro Platform**: An intelligent sales companion (often described as “Iron Man’s Jarvis for sales”) that captures and analyzes in-person conversations via mobile/audio, integrates deeply with Salesforce, automates CRM workflows, and provides real-time coaching, performance dashboards, and trend analysis. Type: AI SaaS with mobile and web applications.

## Market Standing
- **Total Funding**: $75M (according to the company’s about page) or $68M (per LinkedIn funding history – conflicting reports)  
- **Key Metric**: $50M Series B led by SignalFire (June 2025)  
- **Notable Investors**: Index Ventures, CRV, SignalFire, Fika Ventures, 01A, Stepstone  
- **Growth Signals**:  
  - Headcount grew 107.5% YoY (86 employees as of mid-2026)  
  - Trusted by ServiceTitan’s Field Pro and leading home-improvement, retail, and automotive brands  
  - Expanding into new verticals (automotive, hospitality) with dedicated GMs (e.g., Grant Shisler – GM Automotive)

## Competitive Advantages
- **In-Person Focus**: Unlike most conversation intelligence tools that only capture virtual meetings, Siro solves for the large, untapped market of in-person field sales conversations.
- **AI Infrastructure for Unstructured Data**: Builds proprietary pipelines to decode industry-specific conversation data that is not recorded anywhere else.
- **Deep Integrations**: Seamless connection with Salesforce and other enterprise tools to automate workflows and provide actionable insights in real time.
- **Lean, Experienced Team**: Core team includes alumni from Meta, McKinsey, Doordash, and Uber, enabling fast execution.

## Strategic Focus
- **Product Vision**: Evolve from a coaching platform into an “intelligent companion” that automates reps’ admin work, gives managers real-time visibility, and helps executives anticipate trends.
- **Vertical Expansion**: Targeting new industries beyond home improvement, such as automotive and hospitality, with dedicated product and go-to-market teams.
- **Engineering Investment**: Hiring heavily in backend, full-stack, mobile, and AI/ML roles to scale the platform.

## Why Work Here
- **Hybrid Policy**: Employees work from the NYC Flatiron office three days a week (Tuesday–Thursday), with WFH on Mondays and Fridays.
- **Benefits**: 100% medical coverage, 75% dental and vision, 401k, unlimited PTO (genuinely encouraged), paid parental leave, gym/wellness stipend, paid lunch on in-office days, and memberships covered.
- **Culture**: Described as fast-paced, impact-driven, collaborative (“We before Me”), with a focus on ownership and raising the bar. Egos are discouraged; the best ideas come from anywhere.
- **Compensation**: Real equity (meaningful stake) and competitive pay.
- **Rating**: 4.6/5 on Built In (27 reviews) – Culture 4.8, Compensation 4.5, Career 4.5.
- **Tech Stack**: TypeScript, Node.js, React, React Native, Swift, Redux, BigQuery, Google Cloud, Natural Language Processing.

## Sources
1. [siro.ai](https://www.siro.ai/careers)
2. [siro.ai](https://www.siro.ai/about)
3. [linkedin.com](https://www.linkedin.com/company/siro-ai)
4. [builtin.com](https://builtin.com/company/siro)
5. [pitchbook.com](https://pitchbook.com/profiles/company/467099-38)

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