--- title: 'Business Development Representative at Sona' canonical: 'https://feeny.ai/job/business-development-representative-sona-new-york-vdnjckw5j6mp' type: 'job' last_seen: '2026-09-05' --- # Business Development Representative at Sona - **Company:** Sona - **Location:** New York, NY - **Compensation:** $60k–$80k - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-08-12 - **Last confirmed live:** 2026-09-05 - **Apply:** https://jobs.ashbyhq.com/sona/4bd2cdcf-0c41-45e9-b7a0-53e9e7db8038 ## Job description 3 billion people across the world work in frontline jobs. Yet, despite rising costs and staff shortages, frontline organizations are still left to choose between paper, Excel, and WhatsApp, or decade-old workforce management solutions to take care of the most important part of their businesses: their people. Enter Sona: the next generation of AI-native, frontline workforce management. We've built an end-to-end platform covering Scheduling, HR, Payroll, and Communications that gives the largest frontline organizations everything they need to staff more intelligently and empower their teams. In 5 years, we've already made a deep impact on the lives of over 100k frontline workers and the operation of their organizations, grown the team to 150+, and secured over $100M in funding from notable VCs, including our Series B led by N47 alongside Felicis, Northzone, and Gradient Ventures (Google). It's a hugely exciting time to be joining the team. We're still small enough that you'll have a significant impact on the company's growth trajectory and culture, but large enough to have a great structure, experienced leaders, and world-class benefits in place. ## About the Role This is the founding BDR role for our NYC expansion. You'll build the top of the US sales pipeline alongside our growing sales team, working Hospitality and Retail verticals across multi-site enterprise operators. The team you'll be joining: 110% average rep attainment, zero sales attrition, and a CEO with five prior exits up to $6B. You'll have direct access to the VP of Sales and CEO, and a clear path to AE in 12 months for the people who earn it. The flip side: this is a build-the-playbook role, not a run-the-playbook role. The US motion is new, the messaging is still being tested, and you'll have a real say in what works. ## Responsibilities - Run outbound to Directors and C-Suite operators in US Hospitality and Retail businesses. - Book qualified meetings for the US AE team, working from named-account lists alongside self-sourced opportunities. - Test messaging, channels, and sequences. Figure out what gets a response, share it with the team, kill what doesn't work. - Run early discovery on inbound and outbound conversations to qualify fit before AE handover. - Partner with marketing on campaigns, events, and content. Bring back signal from the field on what prospects actually care about. - Represent Sona at US trade shows and industry events. This is not just another BDR role; it’s a chance to be part of something meaningful, with a team that values your potential and is ready to support your career development every step of the way. ## Requirements - 6-12 months in a BDR or SDR role at a B2B tech or SaaS company. We'll consider strong applicants with less if the rest of the picture is right. - You're comfortable picking up the phone to senior people. Outbound calls to VPs and C-Suite don't faze you. - You hit your numbers and you know why you hit them. Self-directed, target-driven, and honest about what's working and what isn't. - You're curious about the craft. Sales psychology, messaging, what makes prospects respond. You test things. - You want to grow into a closing role and you're prepared to put in the work to get there. ## Benefits - Base salary of $60,000 to $80,000 + 50% target bonus, uncapped - Hybrid: New York City, 3+ days a week - Share options - 401k contributions, employer match up to 2% - Comprehensive health insurance available from day one (UnitedHealthcare) - 20 days PTO + Local public holidays (sick leave is separate) - Enhanced parental leave & pay - Bi-annual all expenses paid team retreats - The latest MacBook and equipment budget for your home office - Professional development budget - Unlimited free books Note: this represents a typical benefits package for a US-based, full-time employee. Exact details may vary based on location and employment type, but we try to be as fair as possible to all of our team members. Please ask your contact in the Talent team to clarify the available benefits for you. ## About Sona ## Company Overview - **One-liner**: Sona is a next-generation, AI-powered workforce management platform built for large, complex frontline enterprises in hospitality, social care, retail, and logistics. - **Entity Type**: Private (Series B, $45M raised April 2026) - **Headquarters**: London, United Kingdom - **Founded**: 2021 - **Founders**: Steffen Wulff Petersen (CEO), Oli Johnson (CFO), Ben Dixon (CTO) ## Core Business - **Primary industry/industries**: Workforce Management (WFM) Software, Human Capital Management (HCM), AI for Frontline Operations - **Target customers**: Large, multi-site frontline enterprises with 250+ employees in hospitality, social care, retail, and logistics (B2B, Enterprise). - **Mission or purpose statement**: To future-proof frontline operators with intelligent AI, replacing outdated legacy systems and unifying scheduling, HR, payroll, and engagement. ## Products & Services - **Sona Platform**: An end-to-end, AI-first workforce management platform that combines Scheduling, Time & Attendance, HR, Payroll, and Employee Engagement. It is designed for complex, multi-site operations with variable demand. - **Raffy (AI Assistant)**: An AI-powered assistant that helps managers make better decisions by providing real-time actionable insights, demand forecasting, and automated scheduling recommendations. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed. - **Key Metric**: Total funding of **$115.5M**. Annual revenue is estimated at **$2.5M** (as of latest reports). - **Notable Investors/Partners**: N47 (lead), Felicis, Northzone, Gradient Ventures (Google's AI Fund), Italian Founders Fund, Speedinvest. Senior Advisor: David Campbell (former Chairman/CEO of Wagamama, PizzaExpress, The Ivy Collection). - **Growth Signals**: - Headcount grew **46% YoY** to 133 employees. - Raised $45M Series B in April 2026. - Has acquired companies (Yapster, Employee Republic Limited) to expand capabilities. - Customers include major brands like Hawksmoor, Popeyes UK, Paul Bakery, Côte, Voyage Care, and others. - Claims customers typically reduce labour costs by at least 1% in the first month. ## Competitive Advantages - **AI-first Architecture**: Unlike legacy platforms that retrofit AI, Sona was built from day one with AI at its core, enabling deeper integration and smarter automation. - **Deep Industry Expertise**: The founders previously ran a frontline business with over 10,000 employees, giving them firsthand understanding of complex operational challenges. - **End-to-End Platform**: Unifies Scheduling, HR, Payroll, and Engagement into a single system, reducing the need for multiple vendors. - **Measurable Impact**: Proven ROI with customers seeing 1-2% labour cost reduction in the first month and 25%+ EBITDA improvement at enterprise scale. ## Strategic Focus - **Current priorities**: Scaling the platform to become the category leader in AI-powered frontline workforce management. Deepening AI capabilities (demand forecasting, automated scheduling) and expanding into new verticals and geographies. - **Direction for growth**: Continuing to win large enterprise customers, expanding the partner ecosystem, and leveraging AI to automate more operational decisions. ## Why Work Here - **Culture**: Values include being "AI Everywhere" (AI-first in thinking and work), "Relentless" (full ownership of outcomes), "Curious" (deep knowledge of product and customers), and "Speed" (moving fast and acting with conviction). - **Remote/Hybrid Policy**: Operates a **remote-first model** with offices in London, New York, Austin, and Lisbon. The company covers the cost of co-working spaces for those outside office locations. The team comes together twice a year for full-team retreats. - **Notable Perks**: - **Professional Development**: Quarterly £200 budget for courses, conferences, books, and learning. - **Equipment**: £600 new starter budget for home office setup, plus a new MacBook. Supplementary £300 annual budget. - **Leave**: 25 days holiday + 10 flexible public holidays, with 1 extra day per year of tenure. Enhanced parental leave: 26 weeks full pay for primary parent, 8 weeks full pay for secondary parent. - **Health & Finance**: Comprehensive health insurance (Bupa in eligible countries), pension contribution (up to 5% match), and share options for all permanent employees. ## Sources 1. [getsona.com (Careers)](https://www.getsona.com/careers) 2. [linkedin.com (Sona)](https://uk.linkedin.com/company/getsona) 3. [sona.ai (About)](https://www.sona.ai/about) 4. [builtin.com (Sona)](https://builtin.com/company/sona-getsonacom) 5. [remotecorgi.co.uk (Sona)](https://www.remotecorgi.co.uk/companies/sona) ## Other roles at Sona - [Payroll Manager](https://feeny.ai/job/payroll-manager-sona-london-w16jmnxt56qs) — London, United Kingdom - [Project Manager](https://feeny.ai/job/project-manager-sona-london-9kev8zgnb56h) — London, United Kingdom - [Business Development Representative](https://feeny.ai/job/business-development-representative-sona-london-h6n849tkpthk) — London, United Kingdom - [Payroll Implementation Manager](https://feeny.ai/job/payroll-implementation-manager-sona-london-6cpryh9mfdwy) — London, United Kingdom - [Senior Payroll Specialist](https://feeny.ai/job/senior-payroll-specialist-sona-london-1ghart4w4rzc) — London, United Kingdom - [Founding Talent Partner (GTM), US](https://feeny.ai/job/founding-talent-partner-gtm-us-sona-new-york-8r9133faag2e) — New York, NY - [Sales Director](https://feeny.ai/job/sales-director-sona-london-f9h1gztghn0d) — London, United Kingdom - [Account Executive](https://feeny.ai/job/account-executive-sona-new-york-3efk42nefppk) — New York, NY - [Account Executive](https://feeny.ai/job/account-executive-sona-london-kjmdxrtxrcak) — London, United Kingdom - [Senior Software Engineer (Elixir)](https://feeny.ai/job/senior-software-engineer-elixir-sona-united-kingdom-europe-110hajgybxxk) — United Kingdom / Europe