--- title: 'Business Development Representative at SugarAI' canonical: 'https://feeny.ai/job/business-development-representative-sugarai-solihull-thftsmdt7mbq' type: 'job' last_seen: '2026-09-07' --- # Business Development Representative at SugarAI - **Company:** SugarAI - **Location:** Solihull, United Kingdom - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-08-17 - **Last confirmed live:** 2026-09-07 - **Apply:** https://jobs.lever.co/sugarcrm/5c9a6140-cfe8-42c3-9521-355b6331cc95 ## Job description ## About SugarAI UK Limited SugarAI is redefining CRM for the age of AI. We’re delivering on the original promise of CRM—turning fragmented customer and revenue signals into clear, prioritized action. Instead of more dashboards or surface-level insights, we help teams focus on what matters most and know exactly what to do next. More than two decades after our founding, we’re entering a new chapter with clarity and momentum—building intelligent, intuitive solutions that work within the flow of how teams actually sell and serve. We’re focused on solving complex, real-world challenges where relationships, context, and precision make all the difference. Our global team is united by a shared commitment to impact, ownership, and continuous growth. We create an environment where thoughtful ideas move quickly, where people are trusted to lead, and where flexibility supports how great work gets done. If you’re excited to help shape what’s next in AI-driven CRM—and build technology that drives real outcomes—we’d love to meet you. Where You Fit In We're looking for a proactive, commercially minded Business Development Representative who thrives on creating opportunities through outbound prospecting. This is an ideal role for someone with 2–5 years' experience in B2B technology sales who enjoys opening doors, building relationships and exceeding targets. You'll be responsible for identifying and engaging prospective customers, creating qualified sales opportunities and working closely with Account Executives and Marketing to drive predictable pipeline growth. This isn't a role for someone who waits for opportunities to arrive. We're looking for a self-starter who takes ownership, embraces new technology and enjoys finding creative ways to engage senior decision-makers. Impact You'll Make - Generate qualified sales opportunities through proactive outbound prospecting via phone, email, LinkedIn and other digital channels. - Build targeted account lists and execute strategic outreach campaigns. - Research prospects to understand their business challenges, priorities and buying signals. - Engage senior decision-makers including Sales Directors, Commercial Directors, Managing Directors, CEOs and Operations leaders. - Qualify opportunities using our sales methodology before handing them to Account Executives. - Work closely with Marketing on account-based marketing (ABM) campaigns, events and follow-up activities. - Use AI tools, intent data and sales engagement platforms to improve prospecting effectiveness. - Maintain accurate records within SugarAI CRM. - Consistently achieve and exceed activity, meeting and pipeline targets. - Share feedback from prospects to help improve messaging, campaigns and go-to-market strategy. - Stay informed on industry trends across manufacturing, distribution and wholesale. ## What You'll Bring - 2–5 years' experience in a Business Development Representative, Sales Development Representative or similar outbound B2B SaaS sales role. - Proven success generating qualified pipeline through outbound prospecting. - Confident speaking with senior business stakeholders and executives. - Strong communication skills, both written and verbal. - Highly organised with excellent time management. - A self-starter who takes initiative and works well independently. - Ambitious, resilient and motivated by achieving and exceeding targets. - Curious mindset with a desire to continuously learn and improve. - Experience using CRM systems and sales engagement platforms. ## Preferred Qualifications - Experience selling CRM, ERP, AI, SaaS or business software solutions. - Experience selling into manufacturing, distribution or wholesale organisations. - Familiarity with LinkedIn Sales Navigator, Salesloft, 6sense or similar prospecting and intent platforms. - Experience working alongside Marketing on ABM initiatives. ## About SugarAI ## Company Overview - **One-liner**: SugarAI (formerly SugarCRM) is a precision selling platform that uses AI to analyze CRM and ERP data, surfacing opportunities and threats to guide B2B sellers toward their next best actions. - **Entity Type**: Private (owned by AKKR) - **Headquarters**: San Francisco, California, USA (with a major office in Denver, Colorado) - **Founded**: 2004 - **Founders**: Not publicly available ## Core Business - **Primary industry**: CRM / Enterprise Sales Software (Sales Intelligence, Sales Automation) - **Target customers**: B2B enterprises, particularly in account-based, relationship-driven industries (manufacturing, financial services, etc.) - **Mission statement**: “Help sales leaders reach their highest potential” by turning fragmented customer and revenue signals into clear, prioritized action. ## Products & Services - **SugarAI Platform** (SaaS): AI-powered sales platform that integrates with CRM and ERP systems. Features include automated opportunity surfacing, threat detection, meeting preparation intelligence, and coaching insights for managers. - **SugarAI Integrations**: No-code/low-code workflow builder and pre-built connectors with modern and legacy systems (including most ERPs). Fully supported migration services. - **SugarAI Marketplace**: Extensions and custom configurations for marketing, sales, and service teams to create a 360-degree customer view. ## Market Standing - **Valuation**: Not disclosed - **Key Metric**: - **Annual Revenue**: ~$200M (source: LinkedIn) - **Total Funding**: $139.1M over 9 rounds, including a $40M Series F led by Goldman Sachs (2013), and earlier rounds led by New Enterprise Associates - **Notable Investors/Partners**: Goldman Sachs, New Enterprise Associates - **Growth Signals**: - 4,000+ customers in 120+ countries, 1M+ users - 96% customer satisfaction (self-reported on website) - Workforce distributed across 23 countries; offices in San Francisco, Denver, Romania, UK, Australia ## Competitive Advantages - **AI-driven precision**: Highlights real opportunities and threats from CRM + ERP data, reducing manual data analysis. - **Deep ERP integrations**: Supports almost every ERP system, enabling unified revenue signals. - **Configured for complex sales**: Tailored for account-based, long-cycle industries rather than generic CRM. - **360-degree customer view**: Connects marketing, sales, and service data to break down departmental silos. ## Strategic Focus - Continuing to invest in AI capabilities to surface actionable next steps for sellers and managers. - Expanding into new verticals and geographies while deepening integrations with enterprise back-office systems. - Improving sales coaching and pipeline management through real-time intelligence. ## Why Work Here - **Work model**: Hybrid – teammates within 25 miles of an office work on-site 3x per week. Remote-friendly with home-office stipend. - **Culture**: Quarterly engagement surveys, emphasis on employee satisfaction. - **Benefits**: Dental insurance, career development programs, and total rewards compensation. - **Engineering culture**: Products are built using modern tech stacks (Databricks, etc.); roles open for Senior Software Engineers, Data Engineers, Product Managers. - **Caution**: Employer ratings on Glassdoor/Indeed are mixed (LinkedIn: 2.8/5, Indeed: 3.7/5). Work-life balance and compensation rated higher than culture/career advancement. ## Sources 1. [sugarai.com](https://sugarai.com/) – Company homepage and product details 2. [sugarai.com/about](https://sugarai.com/about/about-us) – Mission and history 3. [linkedin.com/company/sugarcrm](https://linkedin.com/company/sugarcrm) – Employee count, revenue, funding, ratings 4. [indeed.com](https://www.indeed.com/cmp/Sugarai?campaignid=mobvjcmp&from=mobviewjob&fromjk=8f206415c2717a04&tk=1jsqnivphkup4800) – Careers, salary bands, reviews 5. [builtin.com/company/sugarcrm](https://builtin.com/company/sugarcrm) – Office locations, hybrid policy, perks ## Other roles at SugarAI - [Account Executive - New Logo](https://feeny.ai/job/account-executive-new-logo-sugarai-united-states-h49xtbqms7m2) — United States - [Account Executive - New Logo](https://feeny.ai/job/account-executive-new-logo-sugarai-denver-3enafdc6dwnv) — Denver, CO - [EMEA Core CSM](https://feeny.ai/job/emea-core-csm-sugarai-united-kingdom-f0pfnq7t0m3v) — United Kingdom - [Junior Engineer](https://feeny.ai/job/junior-engineer-sugarai-craiova-5s8fzxfsmk9p) — Craiova, Romania - [Director, Account Management](https://feeny.ai/job/director-account-management-sugarai-denver-w13nw4vhbbhj) — Denver, CO - [Solutions Consultant- EMEA](https://feeny.ai/job/solutions-consultant-emea-sugarai-london-1rc2szqz4s05) — London, United Kingdom - [Senior Account Executive – UK & Ireland (Future Hiring)](https://feeny.ai/job/senior-account-executive-uk-ireland-future-hiring-sugarai-london-qj11ewkshbg6) — London, United Kingdom - [Software Engineer (Future Hiring)](https://feeny.ai/job/software-engineer-future-hiring-sugarai-west-midlands-tgaybxa2dxqn) — West Midlands, United Kingdom - [Demand Generation Marketing](https://feeny.ai/job/demand-generation-marketing-sugarai-denver-ttw4f7gyc1nr) — Denver, CO - [Sales - Account Executive, Business Development, Customer Success, Channel](https://feeny.ai/job/sales-account-executive-business-development-customer-success-channel-sugarai-7jzg7v3yn3ec) — United States