---
title: 'Business Development Representative  (US Market) at Easygenerator'
canonical: 'https://feeny.ai/job/business-development-representative-us-market-easygenerator-cape-town-h1ckjh8937h1'
type: 'job'
last_seen: '2026-09-12'
---

# Business Development Representative  (US Market) at Easygenerator

- **Company:** Easygenerator
- **Location:** Cape Town, South Africa
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-07-09
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.ashbyhq.com/Easygenerator/5aae1c0e-1aba-4506-949e-be98389e16b7/application

**Skills:** Cold calling, Outbound sales, Lead qualification, Territory management

> The Business Development Representative proactively identifies and engages key decision-makers through outbound channels to drive growth. Responsibilities include conducting cold calls, qualifying leads, and creating strategic target accounts within a defined territory in an AI-first EdTech environment.

## Job description

Join Easygenerator and kickstart your sales career in the EdTech space Step into an exciting role with an innovative e-learning software company in the EdTech space as a Business Development Representative - US Market, and be part of a high-performing international team. Easygenerator is a fast growing scale-up revolutionizing e-learning with our award-winning tool. Join us to reshape knowledge sharing and thrive on new challenges.

## What's in it for you

- Grow Your Career: We provide a clear growth path for our BDRs to progress into roles such as Customer Success, Account Executive, and Leadership after mastering the Business Development role. Many team members have moved from BDR to AE within 12–18 months!
- International Environment: Join a dynamic, international team (40+ nationalities) in a fast-growing scale-up where you can make an immediate impact
- Training & Onboarding: A 3-week onboarding program covering sales techniques, product knowledge, and industry insights. You’ll receive regular coaching and development opportunities to help you succeed long after onboarding too!
- AI-First Company - Easygenerator is an AI-first company, not only in the products we build, but in how we operate internally. You’ll get hands-on experience with the latest AI technologies, be trained on how to use AI to work smarter, and develop a future-proof skillset that will keep you ahead in the years to come. Betting your career on a company like Easygenerator means growing with the future of tech from day one.
- Hybrid working policy
- Location: Cape Town
- Working Hours: Eastern Standard Time (EST) – 02:00 p.m. to 11:00 p.m. (your local time)

What will you be doing

- Proactively identify and engage with key decision-makers through outbound channels
- Conduct cold calls, send personalized cold emails, and initiate LinkedIn messaging sequences to spark interest and fuel our growth.
- Qualify leads by understanding their needs, pain points and goals.
- Create and prioritize strategic target account lists within a defined territory

## What you will bring

- A bachelor’s degree or higher
- 0-2 years of relevant work experience
- Excellent command of the English language, both spoken and written - Native Level English
- You enjoy initiating conversations and are comfortable with cold calling and cold outreach
- You can communicate in a clear, goal-oriented way that leaves no room for interpretation
- You take initiative, multitask, prioritize and manage time effectively
- High energy and positive attitude
- Comfortable working in a fast-paced, international and collaborative environment

Ready to Join Us? If you’re eager to kickstart your sales career and make an impact, apply today!

## About Easygenerator

## Company Overview
- **One-liner**: Easygenerator is an AI-powered e-learning authoring platform that enables employees to create and share company-tailored training at scale.
- **Entity Type**: Private (funding details not publicly available)
- **Headquarters**: Dubai, United Arab Emirates
- **Founded**: 2013
- **Founders**: Kasper Spiro (co-founder)

## Core Business
- **Primary industry**: E-learning / Learning & Development (L&D) software
- **Target customers**: B2B – enterprises, SMBs, and L&D teams; also used by individual internal experts
- **Mission / purpose**: “Empowering every employee to share knowledge” and making learning easier and more accessible for organizations worldwide

## Products & Services
- **Easygenerator (core platform)**: AI-powered e-learning authoring suite (SaaS) that lets anyone create courses, training videos, and skill‑practice exercises.
- **EasyAI**: AI assistant that guides experts through creating structured, didactically sound courses from their knowledge, documents, and ideas.
- **EasyCoach**: AI coach that helps employees practice real workplace conversations (voice or text) and receive instant feedback.
- **EasyVideo**: AI-powered video creation tool (launched 2026) that turns existing knowledge and decks into training videos with AI avatars and multilingual voiceovers.
- **EasyTranslate**: Built-in localization suite supporting 75 languages, allowing teams to translate and update courses without leaving the platform.

## Market Standing
- **Valuation / Market Cap**: Not disclosed
- **Key Metric**: Total funding – not publicly available; reported metrics include 2,000+ organizations, 75,000+ authors, and over 1,000,000 learners (as of 2020)
- **Notable Investors / Partners**: Not publicly listed; the platform is ISO 27001 certified and GDPR compliant, hosted on AWS (Frankfurt data center)
- **Growth Signals**: Opened 2 new offices in 2025; launched EasyVideo in 2026; crossed 10,000 authors in 2020 and 1,000,000 learners in 2020; continues to expand globally with offices in UAE, Netherlands, Ukraine, Egypt, South Africa, Colombia, and Philippines

## Competitive Advantages
- **Employee-Generated Learning (EGL)**: Pioneered the concept of peer‑driven, continuously updated training – courses are created and maintained by the people closest to the work, ensuring relevance.
- **AI‑first approach**: First in the industry to bring AI into course authoring (EasyAI in 2023) and continues to launch AI‑powered features (EasyCoach, EasyVideo).
- **Ease of use**: Designed for non‑experts, reducing dependency on L&D teams; anyone in the organization can create training.
- **All‑in‑one suite**: Combines authoring, video creation, coaching, and translation in a single platform with predictable pricing.

## Strategic Focus
- **AI integration**: Deepening AI capabilities for content creation, skill practice, and video production.
- **Global expansion**: Growing office footprint and supporting multilingual training (75 languages) to serve international enterprises.
- **Employee‑Generated Learning advocacy**: Continuing to promote EGL as a methodology that keeps training up‑to‑date and relevant.

## Why Work Here
- **Culture**: Fast‑paced, customer‑value‑first environment with principles like “we keep the speed: launch, learn and iterate” and “we challenge constructively”.
- **Team**: 45 nationalities across offices in Dubai, Rotterdam, Alexandria, Cape Town, Zhytomyr, and remote hubs in Colombia and the Philippines. Hybrid and remote options available depending on location.
- **Growth**: Emphasis on internal learning – revenue enablement team provides training, and the tech team shares knowledge through structured processes. External support is available when needed.
- **Perks**: Hands‑on experience with the latest AI technologies; career pathing encouraged; award‑winning learning environment.
- **Work mode**: Remote‑friendly; some offices are hybrid (e.g., Dubai), others fully remote.

## Sources
1. [easygenerator.com/careers](https://www.easygenerator.com/en/careers/)
2. [easygenerator.com/about](https://www.easygenerator.com/en/about-easygenerator/)
3. [easygenerator.com](https://www.easygenerator.com/en/)
4. [jobs.ashbyhq.com/easygenerator](https://jobs.ashbyhq.com/easygenerator)

## Other roles at Easygenerator

- [Customer Success Manager](https://feeny.ai/job/customer-success-manager-easygenerator-dubai-gpgahav0r5r1) — Dubai, United Arab Emirates
- [Customer Support Specialist](https://feeny.ai/job/customer-support-specialist-easygenerator-alexandria-5wdk4yr9j4z8) — Alexandria
- [Head of Demand Generation (Remote, United Kingdom)](https://feeny.ai/job/head-of-demand-generation-remote-united-kingdom-easygenerator-remote-704aywy7zgk8)
- [Senior Product Manager](https://feeny.ai/job/senior-product-manager-easygenerator-dubai-xbdnrhqnfnnc) — Dubai, United Arab Emirates
- [Head of Demand Generation (Remote, Portugal)](https://feeny.ai/job/head-of-demand-generation-remote-portugal-easygenerator-portugal-7yy2gbzw02s6) — Portugal
- [Head of Demand Generation (Remote, Germany)](https://feeny.ai/job/head-of-demand-generation-remote-germany-easygenerator-germany-8v0p91e2tc6g) — Germany
- [Full Stack Developer](https://feeny.ai/job/full-stack-developer-easygenerator-alexandria-v2t5n5140aar) — Alexandria
- [Head of Demand Generation](https://feeny.ai/job/head-of-demand-generation-easygenerator-dubai-ntew5qd1azqk) — Dubai, United Arab Emirates
- [Accounts Receivable Accountant](https://feeny.ai/job/accounts-receivable-accountant-easygenerator-alexandria-dja33vnfjkpc) — Alexandria
- [Customer Success Manager (Remote, Portugal)](https://feeny.ai/job/customer-success-manager-remote-portugal-easygenerator-portugal-8n23gs22cnbp) — Portugal