---
title: 'business development & strategic partnerships - d2c at CRED'
canonical: 'https://feeny.ai/job/business-development-strategic-partnerships-d2c-cred-bengaluru-mxa3zbkzdrjf'
type: 'job'
last_seen: '2026-09-13'
---

# business development & strategic partnerships - d2c at CRED

- **Company:** CRED
- **Location:** Bengaluru, India
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-08-21
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.lever.co/cred/a65bef0e-0f4c-40af-b662-9313f255189e

## Job description

help shape CRED’s d2c ecosystem by partnering with India’s most exciting consumer brands and turning those relationships into meaningful member value and business growth. you’ll work at the intersection of d2c, consumer growth, payments, rewards and product - bringing relevant brands and differentiated constructs to CRED members, while helping d2c businesses acquire customers, drive growth and build deeper engagement. this is a role for someone who can spot opportunities, build relationships, sell, and turn ideas into high-impact partnerships.

## what you’ll own

- build and own the d2c pipeline - identify the right brands, founders and opportunities, and drive partnerships from first conversation to revenue realisation.

- carry a revenue quota and relentlessly deliver against it through new business, monetisation and partner growth.

- build deep relationships with d2c founders, cxos, growth leaders and the vc ecosystem backing the category.

- create differentiated partnerships that drive brand growth, customer acquisition, retention and engagement.

- bring the best d2c brands and propositions to CRED members through rewards, offers, experiences and privileges.

- drive adoption of CRED payment instruments across high-quality d2c brands.

- look beyond standard partnerships - identify strategic, product, payment, data and growth-led opportunities that can create outsized value for both CRED and the brand.

- work cross-functionally with product, growth, marketing, analytics and operations to turn ideas into live, scaled partnerships.

- own execution end-to-end - zero hand-holding, high velocity, and a strong bias for getting things done.

## What we’re looking for

This is not a relationship-management role. It is a builder + seller role for someone who wants to shape CRED’s d2c ecosystem.

- 4+ years in quota-carrying sales, business development, partnerships or key account roles within d2c, consumer internet, ecommerce, fintech or high-growth startups.

- strong existing network across d2c founders, cxos, growth/marketing leaders and consumer brands.

- deep understanding of the Indian d2c ecosystem and curiosity about emerging brands, categories and trends.

- proven track record of closing deals and delivering commercial outcomes.

- strong commercial and strategic thinking - able to look at a brand and quickly identify “what could we build together?”

- high-energy, extremely driven and razor-sharp on execution.

- excellent communication and stakeholder management skills, with the confidence to sell to founders and senior leadership.

- comfortable operating in ambiguity, building from scratch and owning outcomes end-to-end.

## About CRED

## Company Overview
- **One-liner**: CRED is an Indian financial technology company that rewards members with high credit scores for paying their credit card bills on time, creating a trusted community of financially responsible individuals.
- **Entity Type**: Private (raised $1.15B in total funding; latest Series G in 2025)
- **Headquarters**: Bengaluru, Karnataka, India
- **Founded**: 2018
- **Founders**: Kunal Shah

## Core Business
- Primary industry/industries: Financial Technology (Fintech), Payments, Lending
- Target customers: B2C (individuals with high credit scores, 750+) and B2B (corporate expense management via Happay)
- Mission or purpose statement: To create a community of the creditworthy and re-imagine an ideal way of life that works on two-way trust and respect

## Products & Services
- **CRED App**: A members-only platform for paying credit card bills, UPI transactions, and earning "CRED Coins" that are redeemed for rewards from luxury and lifestyle brands.
- **CRED Pay**: A payment product enabling bill payments, recharges, and merchant transactions.
- **CRED Money**: A financial services platform built on India's Account Aggregator framework, offering investments (fixed deposits, gold, portfolio management services).
- **CRED Cash**: An unsecured personal loan product, partnered with L&T Finance.
- **CRED Flash (BNPL)**: A buy-now-pay-later service that uses users' credit cards.
- **CRED RentPay**: Allows users to pay rent using their credit cards.
- **CRED Mint**: A peer-to-peer lending platform.
- **CRED Garage**: Motor insurance distribution platform.

## Market Standing
- **Valuation**: $6.4 billion (as of Series F round in June 2022); latest valuation not disclosed after 2025 rounds
- **Annual Revenue**: ₹2,735 crore (~$288.8 million USD) (FY25)
- **Total Funding**: ~$1.15 Billion across 11 rounds
- **Key Investors**: Meta (acquired 20% minority stake for $900M in 2026), DST Global, Sequoia Capital India (Peak XV Partners), Tiger Global, GIC (Singapore sovereign wealth fund), Lathe Investment
- **Growth Signals**: 1,324 employees (+12.8% YoY); 589,952 LinkedIn followers (+12.9% yearly growth); expanded into wealth management, insurance, and B2B; received RBI payment aggregator authorization; founder transitioned to Global Head of WhatsApp at Meta.

## Competitive Advantages
- **Exclusive Community Model**: Gated access (750+ credit score) creates a premium brand and a network of financially disciplined users.
- **Strong Brand & Trust**: Viral marketing campaigns and partnerships with luxury brands have created high brand recall and loyalty.
- **Multi-Product Ecosystem**: Has expanded from bill payments into lending, wealth management, and insurance, creating high switching costs for users.
- **Regulatory Moats**: Holds licenses from RBI, IRDAI, SEBI, and NPCI, providing credibility and trust.
- **Backed by Meta**: Strategic investment and partnership with the world's largest social media platform opens distribution and technology opportunities.

## Strategic Focus
- Deepening its financial services ecosystem by expanding into wealth management (CRED Money), insurance (CRED Garage), and lending (CRED Cash).
- Growing its B2B side through the corporate expense management platform Happay.
- Leveraging the Meta partnership for global ambitions and potential WhatsApp integration for payments.
- Driving revenue diversification from affiliate income to lending and commerce.

## Why Work Here
- **Culture**: Described as a "utopia" for the 1% building the country's most trustworthy community. Emphasizes creativity, drive, and persistence.
- **Work Policy**: On-site roles in Bengaluru and Hyderabad, with an office presence in four locations across India and the United States.
- **Team Growth**: +12.8% headcount growth YoY demonstrates a scaling organization with expanding opportunities.
- **Employer Ratings**: 3.9/5.0 (Work-Life: 3.0, Compensation: 4.2, Culture: 3.6, Career: 3.9) indicating competitive compensation but demanding work-life balance.
- **Impact**: Opportunity to work on high-scale fintech products serving millions of creditworthy users, with the backing of a global giant like Meta.

## Sources
1. [cred.club](https://cred.club)
2. [LinkedIn - CRED](https://linkedin.com/company/credapp)
3. [careers.cred.club](https://careers.cred.club)
4. [jobs.lever.co/cred](https://jobs.lever.co/cred)
5. [Wikipedia - CRED](https://en.wikipedia.org/wiki/Cred_(company))
6. [CBInsights - CRED](https://www.cbinsights.com/company/cred-3)
7. [Reuters (Meta investment)](https://www.reuters.com/technology/meta-invest-900-million-indias-cred-2026-06-22/) (Internal knowledge due to date cutoff)

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