---
title: 'Business Director – Moshi (Carwow Creative Agency) at Carwow'
canonical: 'https://feeny.ai/job/business-director-moshi-carwow-creative-agency-carwow-london-1cp7myvtb8vg'
type: 'job'
last_seen: '2026-09-13'
---

# Business Director – Moshi (Carwow Creative Agency) at Carwow

- **Company:** Carwow
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Posted:** 2026-07-09
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.ashbyhq.com/carwow/7c8d8667-a0c1-4eea-85d2-8a73d1ee147c

## Job description

## OUR MISSION

To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head. What started as a simple reviews site is now one of the largest online car-changing destinations in Europe. Last year alone we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service. In the last couple of years we have gone big and acquired both Carwow Leasey, a leasing broker and Autovia, creators of AutoExpress and Evo magazines, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with almost 10m subscribers and over 1.1 billion annual views, while we sell 1.2 million print copies of our magazines and have an annual web content reach over 350million. We also launched our successful Sell My Car business in Germany. We are continually driving to make Carwow the go-to destination for people looking to change their car.

## Role Overview

The Business Director will lead the commercial growth and strategic positioning of Moshi, Carwow’s in-house creative agency serving OEM partners. This is a senior leadership role responsible for driving revenue, owning key OEM relationships and embedding Moshi as a core part of Carwow’s commercial proposition across markets. The role will bridge commercial, creative and production teams to ensure Moshi delivers high-impact, scalable creative solutions that drive measurable value for OEM partners. The Business Director will also play a critical role in shaping Moshi’s operating model, ensuring the agency is structured for growth with clear processes, strong client service and efficient delivery.

## Key Responsibilities

1. Commercial Ownership & Revenue Growth

- Own Moshi’s revenue performance and growth trajectory across all markets
- Identify and unlock new revenue opportunities across:
- Creative campaigns
- Always-on content
- Product launches
- Strategic content partnerships
- Partner with Carwow commercial leadership to embed Moshi into OEM deals and co-funded activity
- Drive revenue diversification beyond one-off projects into longer-term, higher-margin partnerships
- Build clear commercial frameworks (pricing, packaging, margin discipline)

1. OEM Client Leadership

- Own senior relationships with OEM marketing stakeholders across key accounts
- Position Moshi as a strategic creative partner, not a production vendor
- Lead:
- Brief development
- Creative solutioning
- Proposal creation
- Pitch presentations
- Translate OEM business objectives into effective creative and content strategies
- Ensure high levels of client satisfaction, retention and upsell

1. Pipeline Development & Business Development

- Build and manage a robust Moshi pipeline across all markets
- Work closely with Carwow commercial teams (UK, Germany, Spain) to:
- Identify opportunities within existing OEM partnerships
- Introduce Moshi into early-stage commercial conversations
- Lead proactive outreach and proposal development
- Convert:
- One-off campaigns → repeat engagements
- Repeat engagements → strategic retainers / partnerships

1. Operational Structure & Delivery Oversight

- Establish scalable delivery processes to support Moshi growth
- Improve:
- Resource planning and utilisation
- Project workflow and timelines
- Cross-market coordination
- Work closely with creative and production teams to:
- Ensure high-quality output
- Maintain delivery efficiency
- Protect margins
- Introduce clear reporting on project performance (delivery, profitability, client outcomes)

1. Team Leadership & Capability Building

- Lead and develop Moshi’s client services and delivery teams
- Define a clear operating structure aligned to growth ambitions
- Build capability across:
- Client servicing
- Commercial thinking
- Creative strategy
- Foster a high-performance culture focused on:
- Accountability
- Quality
- Commercial outcomes

## Key Success Metrics

- Moshi revenue growth (YoY and vs target)
- Contribution to overall Carwow OEM revenue
- Pipeline value and conversion rates
- Client retention and expansion (share of wallet)
- Project profitability and margin improvement
- Delivery performance (on time, on budget, quality)

## Skills & Experience

- Significant experience in a senior commercial or client leadership role within a creative/media/agency environment
- Proven track record of driving revenue growth and managing senior client relationships
- Strong understanding of:
- Brand and performance marketing
- Content and creative production
- Automotive / OEM marketing (preferred)
- Experience building pipelines, leading pitches and converting strategic partnerships
- Strong commercial acumen with ability to balance creativity and profitability
- Experience working across multiple markets and cross-functional teams

Personal Attributes

- Commercially driven and outcome-focused
- Credible at senior OEM stakeholder level
- Strategic thinker with hands-on execution capability
- Strong communicator and storyteller
- Able to operate in a fast-paced, scaling environment
- High ownership mentality with a bias for action

## INTERVIEW PROCESS

- 30-minute virtual Introductory call with our Talent team
- 45-minute virtual Hiring Manager interview
- Take-home exercise, followed by a 1.5-hour onsite interview
- Virtual Values interview with key senior stakeholders

## WHAT’S IN IT FOR YOU

- Competitive comp package
- 28 days' holiday plus bank holidays, increasing to 35 with length of service, plus extras for house moves, weddings and more!
- Employee-friendly share options
- Pension scheme via Royal London - up to 5% company contribution
- Vitality private healthcare insurance
- Life Assurance - 4x annual salary
- Monthly coaching sessions with Spill - our mental wellbeing partner
- Inclusive parental, partner and shared parental leave, including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policies
- Bubble childcare support and discounted nanny fees for little ones
- 'Work from abroad for a month' annual scheme
- Generous learning and development budget
- £500/€550 home office budget

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.

## About Carwow

## Company Overview
- **One-liner**: Carwow is an online car-changing marketplace that connects consumers with trusted dealers to buy new cars and sell their old ones, supported by one of the world’s most popular motoring YouTube channels.
- **Entity Type**: Private (last funding round $52M led by Bessemer Venture Partners)
- **Headquarters**: London, United Kingdom
- **Founded**: Not provided in search results
- **Founders**: James Hind, Alexandra Margolis, David Santoro

## Core Business
- **Primary industries**: Online automotive marketplace, car-buying and car-selling services, automotive media and content
- **Target customers**: B2C (consumers buying or selling cars) and B2B (car dealers and partners)
- **Mission or purpose**: “The car-changing marketplace for life-changing moments” and “give total car confidence” (carwow.co.uk)

## Products & Services
- **Carwow Marketplace**: An online platform where consumers configure a new car and receive competitive offers from thousands of trusted dealers – no haggling and no fees (SaaS / marketplace).
- **Sell My Car Service**: A service that lets consumers list their used car and get offers from dealers, arranging collection upon acceptance (service).
- **Carwow YouTube Channel**: One of the largest car channels on YouTube with 5.8 million subscribers and over 63 million monthly views, featuring drag races, reviews, and automotive news (content / media).
- **Autovia Group (acquired 2024)**: Print magazines, additional websites, and a portfolio of automotive brands that extend reach across Europe (media / publishing).

## Market Standing
- **Valuation / Market Cap**: Not disclosed
- **Key Metric**: Total funding of $52M (most recent round, led by Bessemer Venture Partners)  
  - Gross Merchandise Value (GMV): nearly £3 billion worth of cars bought on the site in the last year; £1.8 billion in cars listed via Sell My Car
- **Notable Investors / Partners**: Bessemer Venture Partners (early backer of LinkedIn and Shopify); also “industry-leading investors” (carwow.co.uk)
- **Growth Signals**:  
  - 50%+ year-over-year growth  
  - 12 million active users with an “Excellent” Trustpilot rating  
  - 500 employees and counting  
  - Expanded to Germany, Spain, and Portugal  
  - Acquisition of Autovia in 2024 (1.1 billion annual YouTube views, 1.2 million print copies sold, 100 million website visits/year)

## Competitive Advantages
- **Massive organic content engine**: The Carwow YouTube channel is a top driver of brand awareness and trust, generating over 63 million monthly views and 9 million subscribers.
- **Dual-sided marketplace**: Strong network effects between car buyers and dealers, with a reputation for transparency and “no haggling” model.
- **Scale and cross-border reach**: Presence in UK, Germany, Spain, and Portugal plus the Autovia portfolio gives Carwow a European‑wide footprint that competitors struggle to match.
- **Trust and customer satisfaction**: 12 million active users and an “Excellent” Trustpilot rating differentiate the brand from other car-buying services.

## Strategic Focus
- Scaling the **Sell My Car service** in the UK and accelerating European operations.
- Leveraging **AI and data** to drive product innovation and commercial growth (as highlighted by CTO Hizam Sahibudeen).
- Continuing to grow and monetise the **Carwow content ecosystem** (YouTube, magazines) as a lead‑generation funnel.
- Building a **people‑centric engineering culture** and investing in DEI initiatives to attract top tech talent.

## Why Work Here
- Named one of the **Culture 100** – recognised as one of the world’s most progressive tech businesses for building a people‑focused environment.
- **Benefits**: Share options, flexible working, £500/€550 home‑office budget, private medical insurance, generous learning and development budget, “Work from anywhere for 1 month” scheme, family‑friendly policies, mental health first aiders and coaching.
- **DEI commitment**: Membership in BYP Network (Black Young Professionals), employee‑led Diversity Committees, bi‑annual DEI surveys, fundraising for charities.
- **Engineering culture**: CTO-led focus on AI‑native practices and data‑driven decision‑making; engineering blog and data science blog available.
- **Offices in London, Munich, Porto, and Winnersh** – hybrid and flexible working arrangements.

## Sources
1. [carwow.co.uk](https://www.carwow.co.uk/about-us?device=m) – About Carwow (company overview, funding, growth)
2. [carwow.co.uk](https://www.carwow.co.uk/jobs) – Careers page (perks, values, 500 employees, Culture 100)
3. [carwow.co.uk](https://www.carwow.co.uk/) – Homepage (product description, FAQ, how it works)
4. [carwow.co.uk](https://www.carwow.co.uk/team) – Team page (leadership, CTO focus on AI, founders)
5. [uk.linkedin.com](https://uk.linkedin.com/company/carwow) – LinkedIn (HQ location, company type, size)

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