---
title: 'Business Leader at Martell Ventures'
canonical: 'https://feeny.ai/job/business-leader-martell-ventures-kelowna-vyvfww6s21h7'
type: 'job'
last_seen: '2026-10-19'
---

# Business Leader at Martell Ventures

- **Company:** Martell Ventures
- **Location:** Kelowna, Canada
- **Posted:** 2026-09-29
- **Last confirmed live:** 2026-10-19
- **Apply:** https://job-boards.greenhouse.io/martellgrowthsolutions/jobs/5435911008

## Job description

Compensation: OTE $250K to $1M+ (salary, performance-based, and equity compensation)

Location: Kelowna, BC (In-Office)

## About Martell Group

The Martell Group exists to build people, brands, and ventures that create meaningful impact. Across our four companies, we combine audience, operators, and execution to launch scalable products and empower ambitious leaders in Media, B2B SaaS, and AI.

Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we're building a company that values leadership, growth, and simplicity, and we're looking for people who live those values too.

Our goal is to attract world-class talent and align people where their impact is greatest. When you apply to Martell Group, you'll automatically be considered for all open roles across our companies, not just the one you applied for.

## About Winly

Winly is an AI-powered CRM for teams that sell in the DMs. Coaches, consultants, and course creators run their Instagram sales conversations through Winly. The AI drafts replies, coaches the rep, and keeps every conversation moving toward a booked call. Winly is a [Martell Ventures](https://ventures.danmartell.com/) portfolio company.

## About the Role

We're hiring a Business Leader to run Winly.

You'll own the P&L, the team, and the growth engine, with the goal of scaling Winly from a company with strong initial traction and growth, into an exit-ready asset with great product, healthy retention and rapid growth.

You'll lead a lean team across sales, customer success, and engineering, and report to the Martell Ventures partners. You'll also own product strategy and execution: turning customer insight into a focused roadmap, making disciplined tradeoffs, and ensuring the team ships improvements that drive activation, retention, and growth.

## What You'll Do

1. Own the growth engine

- Own the go to market strategy for Winly and work with the growth team to ensure channels, funnels and conversion methods are working and improving over time.
- Work with the growth team to ensure paid advertising funnels are scaling, and resourced with the right messaging, positioning, offers, funnels and assets.
- Set the sales rhythm: booked calls, show rate, close rate, annual mix. Coach the closer directly when it matters.
- Iterate on pricing, packaging and positioning to ensure Winly has a clear and compelling position in the market.

1. Own retention

- Ensure customers get activated, stick around, and expand over time.
- Manage the customer success team
- Align sales and customer success to make sure everyone has aligned expectations and incentives.

1. Run the company

- Own the P&L, the forecast, and the plan you agree with the board.
- Lead the team across sales, customer success, and engineering. Partner with the Technical Leader to own the product roadmap, prioritize ruthlessly, and translate customer and business needs into clear requirements and measurable outcomes.
- Hire, coach, and make the hard calls on people.

1. Build the business, not only the funnel

- Keep the operating metrics clean and current: MRR, NRR, CAC, gross margin, cohorts.
- Report to the board monthly with the clarity of someone who owns the outcome.

## What You Bring

- You've taken a sales-led SaaS or subscription business from a few million to $10M+ and/or to an exit. You know what healthy unit economics look like across the business, and how to measure them consistently.
- You have strong product management chops. You can synthesize customer feedback and product data, define the highest-leverage problems to solve, write clear requirements, and lead a technical team from discovery through launch and iteration.
- You understand how to prepare a business for an exit event: clean metrics, durable retention, diligence code a team that runs without you.
- You've led a small team through change. You can hire, coach, and part ways with people.
- You're a player-coach. You’re not afraid to get your hands dirty, talk to customers, sit on demos, and stay close to the problems in the business.
- Bonus: You’re familiar with the space Winly plays in in some way (You’ve sold to this ideal customer profile, you’ve built Martech products before, you have experience in social media software, sell by chat/social selling, CRM or other chat based GTM products.

Success Looks Like (First 120 Days)

- The plan. A 90 day plan and 12 mo strategy agreed with the board, with monthly targets for key metrics across the company.
- Growth. Consistently scaling growth with healthy unit economics and CAC payback periods that creates confidence in continued capital investment.
- Retention. Decreasing churn and increasing NRR over time as the result of improvements in onboarding, customer success, product and pricing.
- Product. A clear, evidence-based roadmap is in motion based on real feedback from customers, with priorities tied to activation, retention, and growth and a consistent cadence of shipping and learning.
- Team. The right people in the right seats, including the closer and the Technical Leader, each with a scorecard.
- Visibility. Weekly and monthly reporting on key metrics the board trusts.
- Growing Enterprise Value: ARR and the things that affect the multiple that revenue trades are are improving every month, with a clear plan to maximize enterprise value at a liquidity event.

## About Martell Ventures

## Company Overview
- **One-liner**: Martell Ventures is an AI-first venture studio that co-founds new AI-native software companies with experienced operators, providing distribution, playbooks, infrastructure, and capital.
- **Entity Type**: Private (Venture Studio – not a fund or accelerator)
- **Headquarters**: Kelowna, British Columbia, Canada
- **Founded**: Not publicly available (studio launched in recent years; 15 companies built in 13 months as of mid-2025)
- **Founders**: Dan Martell (Founder & CEO of Martell Media / Martell Ventures); Roddy Awad (Managing Partner)

## Core Business
- **Primary industry**: AI Venture Studio – incubating and co-founding B2B SaaS companies for SMBs
- **Target customers**: Experienced operators (founders, CEOs, CTOs, founding engineers) who want to build AI-first products for small and mid-size businesses
- **Mission / Purpose**: “Become the global leader in AI-powered SMB innovation.” [ventures.danmartell.com](https://ventures.danmartell.com/)

## Products & Services
- **Venture Studio (Co-founding Partnership)**: Martell Ventures co-founds ventures with operators who have already achieved $100K MRR and a tech team. The studio provides equity partnership, a proprietary AI infrastructure stack (23 apps, 26 APIs, 91,000+ lines of automation), 350+ documented growth playbooks, and access to a 10M+ owned audience across social channels. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **AI Infrastructure (The Stack)**: An internal “AI OS” that includes tools like an AI CTO activated by voice, designed to accelerate product development from day one. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Distribution Layer**: Ventures gain access to Dan Martell’s 10M+ followers across YouTube, Instagram, TikTok, Facebook, and LinkedIn for co-creation and go-to-market. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Growth Playbooks**: 350+ playbooks documented across 20 years of operating SaaS companies (three exits, 70+ angel investments including Intercom, Udemy, xAI). [ventures.danmartell.com](https://ventures.danmartell.com/)

## Market Standing
- **Valuation / Market Cap**: Not disclosed (studio targets $25 billion in enterprise value across its portfolio in the long term) [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Key Metric**: Total ventures launched – 15 companies in 13 months (as of mid-2025) [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Notable Investors / Partners**: Not a fund; Martell Ventures is operator-partnered. Dan Martell has personally invested in Intercom, Udemy, and xAI. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Growth Signals**: Rapid studio output (15 ventures in 13 months); minimum traction requirement of $100K MRR for co-founders; global founder applications accepted (not limited to Canada). [ventures.danmartell.com](https://ventures.danmartell.com/)

## Competitive Advantages
- **Operator co-founders, not advisors**: Martell Ventures takes equity and works alongside founders long-term, unlike accelerators that offer only a 3-month program and demo day. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **AI-first infrastructure from day one**: All ventures are built on a custom AI stack (voice-activated AI CTO, 23 apps, 26 APIs) rather than bolting AI onto existing products. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Owned audience of 10M+**: Distribution is built into the studio model, not purchased as ads. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **350+ documented playbooks**: Based on 20 years of operating SaaS companies and coaching hundreds of founders to $1M–$50M ARR. [ventures.danmartell.com](https://ventures.danmartell.com/)

## Strategic Focus
- **Current priorities**: Continue co-founding AI-native SMB software companies at high velocity. Focus on operators who have already achieved product-market fit ($100K MRR) and are ready to rebuild from AI-first principles. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Direction**: Scale the studio model globally, expand the AI OS, and deepen the playbook library. [ventures.danmartell.com](https://ventures.danmartell.com/)

## Why Work Here
- **Culture**: High-performance, no politics, direct communication. “Move fast, make decisions, own the outcome. No red tape.” [danmartell.com/careers](https://www.danmartell.com/careers/)
- **Remote / Hybrid Policy**: Some roles are fully remote (e.g., Performance Marketing Manager, Marketing Virtual Assistant in LATAM); others require in-studio presence in Kelowna, BC (e.g., Automation & AI Engineer, Business Lead, Shortform Creative Lead). [danmartell.com/careers](https://www.danmartell.com/careers/) and [greenhouse.io](https://job-boards.greenhouse.io/martellgrowthsolutions/jobs/5200003008)
- **Perks**: Health benefits (full coverage), unlimited PTO, annual stipend for learning and growth, paid test project during hiring, real ownership and upside (equity + cash) for co-founders. [danmartell.com/careers](https://www.danmartell.com/careers/)
- **Engineering Culture**: AI-first engineering mindset; founding engineers work with LLMs, agents, and modern AI tooling to ship products inside 60 days. [danmartell.com/careers](https://www.danmartell.com/careers/)

## Sources
1. [ventures.danmartell.com](https://ventures.danmartell.com/)
2. [danmartell.com/cofounder](https://www.danmartell.com/cofounder/)
3. [danmartell.com/about](https://www.danmartell.com/about/)
4. [danmartell.com/careers](https://www.danmartell.com/careers/)
5. [greenhouse.io - Jobs at Martell Ventures](https://job-boards.greenhouse.io/martellgrowthsolutions/jobs/5200003008)

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