---
title: 'Business & Partnerships Associate at Fam'
canonical: 'https://feeny.ai/job/business-partnerships-associate-fam-bengaluru-3w6nyjdt9y11'
type: 'job'
last_seen: '2026-09-13'
---

# Business & Partnerships Associate at Fam

- **Company:** Fam
- **Location:** Bengaluru, India
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-07-06
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.lever.co/fampay/76e5974a-aa6f-4342-81f3-2a99821c2adc

## Job description

## About Fam

Fam (previously FamPay) is India's first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new, financially aware generation, and drive 250 million+ youngest users in India to kickstart their financial journey early in their lives. Founded in 2019 by IIT Roorkee alumni, Fam is backed by investors like Elevation Capital, Y-Combinator, Peak XV (Sequoia Capital) India, Venture Highway, Global Founder's Capital, and angels including Kunal Shah and Amrish Rao.

## Role Overview

We just don't collaborate, we partner with brands! You'll be right in the middle of making those partnerships stronger, smarter, and more impactful. We are on a mission to build the most rewarding payments app for the next generation and your role will bring huge impact on the experience of 10M+ users on Fam’s platform. If you love creating win-win collaborations, thrive in fast-paced environments, and know how to turn ideas into revenue — this one’s for you.

Must-Haves 3+ years of experience in Partnerships, Business Development, Strategic Alliances, or Revenue-focused roles. Experience working with consumer brands, fintech, e-commerce companies, advertising agencies, or platform/marketplace ecosystems. Strong understanding of two-sided marketplace dynamics and value propositions. Demonstrated commercial acumen with the ability to identify, negotiate, and close partnership opportunities that drive revenue. Excellent stakeholder management skills, with experience collaborating across internal teams and external partners. Exceptional written and verbal communication skills, including creating partnership decks, drafting negotiation emails, and preparing internal alignment documents. Strong negotiation and relationship-building abilities. Data-driven mindset with the ability to track partnership performance and identify growth opportunities. Builder mentality — thrives in ambiguity and moves fast Ability to manage multiple partnerships and projects simultaneously in a fast-paced environment. Good to Haves Experience working in high-growth startups or scaling businesses. Experience with GTM planning, co-marketing initiatives, or strategic alliance programs. Roles & Responsibilities Own and nurture relationships with existing partners, ensuring regular engagement and a seamless partner experience. Act as the primary point of contact for partner queries, follow-ups, and day-to-day communication. Build strong rapport with partners and confidently drive conversations to identify opportunities for deeper collaboration. Support commercial discussions, partnership renewals, and new partnership opportunities alongside internal stakeholders. Create partnership presentations, proposals, meeting notes, and other communication materials as required. Coordinate with internal teams such as Product, Marketing, Operations, and Finance to ensure smooth execution of partner initiatives. Track partnership performance, maintain regular updates, and share key insights with the team. Identify opportunities to strengthen existing partnerships through campaigns, activations, or cross-functional initiatives. Maintain accurate partnership documentation and ensure timely follow-ups on ongoing discussions. Represent the company professionally in partner meetings, networking events, and industry interactions.

## Why Join Us

Build a category-defining brand for the next generation in India. Work directly with founders and leadership in a high-visibility role with ownership from day one. Own partnerships that directly drive business growth and revenue. Thrive in a fast-paced, high-ownership culture where builders make an impact. Work in an AI-native environment with access to the best AI tools to move faster and build smarter.

## About Fam

## Company Overview
- **One-liner**: Fam is an Indian fintech company offering a unified payment app for UPI, card, and wallet transactions, trusted by over 1 crore users.
- **Entity Type**: Private (Series A)
- **Headquarters**: Bengaluru, Karnataka, India
- **Founded**: 2019
- **Founders**: Sambhav Jain and Kushal Tandon

## Core Business
- **Primary Industry**: Financial Services – payment processing, UPI, digital wallet, card payments
- **Target Customers**: B2C – originally focused on teenagers and their families, now serving all age groups across India
- **Mission / Purpose**: To raise a financially aware generation of Indians who understand personal finance and can make informed decisions, while providing a fast, secure, and rewarding payment experience for everyone.

## Products & Services
- **FamApp**: The core mobile application (Android / iOS) enabling UPI payments, bank account linking, P2P transfers, QR code payments, and rewards. Includes a built-in wallet (FamX Wallet) and a numberless FamX Card for online/offline spending.
- **FamX Card**: A numberless physical and virtual card (Visa/RuPay) for ATM withdrawals, online purchases, and offline POS transactions, with card controls managed in-app.
- **Keeper**: A savings goal feature within the app that helps users set aside pocket money and track financial goals.
- **DigiGold**: A digital gold investment feature allowing users to invest in 24K gold.
- **Recharge & Bill Payments**: Mobile prepaid/postpaid recharges for all major telcos (Jio, Airtel, VI, BSNL) and utility bill payments.
- **Gift Cards & Gaming**: Cashback-enabled gift cards for brands like Myntra, Amazon, Nykaa, Zepto, and gaming gift cards for Google Play, Steam, Valorant, Xbox, etc.

## Market Standing
- **Valuation / Market Cap**: Not disclosed
- **Key Metric**: Annual Revenue ~USD 1.2M (estimated); Total Funding ~USD 42.975M
- **Notable Investors**: Y Combinator (Pre-Seed lead), Peak XV Partners (formerly Sequoia Capital India, Seed lead), plus participation from 12+ investors in the Series A round.
- **Growth Signals**: Headcount grew 21.3% YoY to 174 employees; over 1 crore users (10M+); 63.8K LinkedIn followers with +31.4% yearly growth; active job postings up 157.1% year-over-year.

## Competitive Advantages
- First-mover in India’s teen-focused neobanking space, now broadened to a full‑service payment app for all ages.
- Integrated product suite (UPI, card, wallet, savings, gold, gift cards) in a single app reduces user friction.
- Strong brand trust (1Cr+ users, 4.4/5 employer rating, 4.7/5 culture rating) and a lean, fast-moving team.
- Y Combinator backing and deep ties with Indian fintech ecosystem (alumni from Razorpay, CRED, Jupiter, etc.).

## Strategic Focus
- Expanding the user base beyond teenagers to become a mainstream payment app for all Indians.
- Continuing product innovation around speed (gesture‑based navigation, instant camera, swipe‑to‑pay) and social features (DMs with payment notes).
- Growing revenue through reward‑powered gift cards, cashback programs, and subscription management.
- Deepening financial inclusion by offering savings, gold investment, and responsible spending tools.

## Why Work Here
- **Culture**: Rated 4.7/5 for culture; described as “young and ridiculously friendly,” “a family that looks after each other,” and “every idea shines bright here.”
- **Flexibility**: “Create your own flexible work schedule” – mainly on‑site in Bengaluru (HSR Layout and BKC Mumbai offices), but offers remote options for certain roles.
- **Perks**: ESOPs for all, top‑notch gadgets, health insurance (employee + dependents), free therapy with mental health professionals, generous leave policy, and experienced mentorship.
- **Engineering & Team**: 75 employees in technical roles (43% of headcount); active hiring across product, engineering, design, and data roles; strong alumni network among top Indian fintechs.
- **Reviews**: Overall employer rating 4.4/5 (172 reviews) with work‑life balance 4.0, compensation 4.1, career opportunities 4.5.

## Sources
1. [famapp.in/careers](https://www.famapp.in/careers/)
2. [jobs.lever.co/fampay](https://jobs.lever.co/fampay)
3. [linkedin.com/company/famappbytrio](https://linkedin.com/company/famappbytrio)
4. [Y Combinator – FamPay](https://www.ycombinator.com/companies/fampay/jobs)
5. [Google Play Store – FamApp](https://play.google.com/store/apps/details?id=com.fampay.in&hl=en_US)

## Other roles at Fam

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