---
title: 'Campaign Manager at Kobie Marketing'
canonical: 'https://feeny.ai/job/campaign-manager-kobie-marketing-bengaluru-3d3r1fcgtc1r'
type: 'job'
last_seen: '2026-10-19'
---

# Campaign Manager at Kobie Marketing

- **Company:** Kobie Marketing
- **Location:** Bengaluru, India
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-30
- **Last confirmed live:** 2026-10-19
- **Apply:** https://jobs.lever.co/kobie/9e954c42-ee2c-40d1-83df-1a6f2b7e56cf

## Job description

Join our India Tech Hub – Be among the first hires!

Kobie, a 35-year veteran of the loyalty industry, a multi-year Forrester Leader, and USA Top Workplace is expanding its global footprint by establishing a Tech Hub in India. Kobie partners with global brands to build deep connections with their customers through personalized, data-driven loyalty experiences and has a mission of growing enterprise value through loyalty. The Tech Hub will serve as a Global Capabilities Center for a broad range of technology roles, and this is your chance to play a pivotal role in shaping our presence in India. Join us as we continue to lead in loyalty, delivering innovative customer experiences for some of the world’s most recognized brands while working alongside some of the best and brightest in loyalty.

## HOW YOU WILL MAKE AN IMPACT

As a Campaign Manager, you own the end-to-end lifecycle of your assigned campaigns — from intake through post-launch. You’re the day-to-day owner accountable for accurate, on-time delivery and clear client communication.

- Gather and document client campaign requirements, questioning and challenging as appropriate to ensure exact requirements are understood before build begins
- Validate campaign briefs for completeness — confirming audience, content, offer, and timeline requirements are fully defined before work is handed to Development
- Initiate and lead kick-off meetings with internal teams and external partners, documenting agreed-upon outputs and action items
- Own the marketing calendar for assigned clients — tracking milestones, flagging risks, and ensuring plans stay current throughout the campaign lifecycle
- Serve as the primary point of contact for client communications related to campaign status, delivery, and escalations
- Responsible for day-to-day operational processes including campaign set-up, trafficking, troubleshooting, QA coordination, and campaign optimization
- Manage, create, and coordinate campaign deployment including subscriber data, audience segmentation, email scheduling, and sending on behalf of Kobie’s loyalty clients
- Submit and track campaigns in Workfront/Jira; maintain documentation standards across all assigned work
- Support A/B and multivariate (MVT) test planning by ensuring test structures are defined, documented, and executable
- Identify process inefficiencies and ways to improve operational workflow
- Develop robust campaign and process documentation, including client-specific work instructions
- Escalate risks, blockers, and quality concerns proactively to avoid missed SLAs
- At the end of the first year, success means: campaigns execute accurately and on schedule, the marketing calendar is maintained without prompting, and client communication is proactive and reliable

## WHAT YOU NEED TO BE SUCCESSFUL

Required Knowledge, Skills, and Experience:

- Bachelor’s degree required
- 2+ years of experience in a campaign management, account management, or project management role
- Knowledge of email marketing best practices, specifically Salesforce Marketing Cloud (formerly ExactTarget) required
- Experience with a new client implementation
- Strong knowledge of Microsoft Office
- Ability to organize and prioritize multiple projects and client deadlines with minimal oversight
- Strong written, verbal communication, and problem-solving skills with an impeccable eye for detail
- Ability to work directly in a client-facing role
- Agency experience or corporate in-house agency experience

Additional Skills That Will Help You Stand Out:

- Experience in SendGrid, Mailchimp, Alterian, Salesforce, Braze, Iterable, or other ESPs
- Six Sigma, Lean, or other process framework
- Experience working in workflow management tools such as Workfront or Jira
- Knowledge of email template development and journey orchestration fundamentals preferred
- Knowledge of SQL fundamentals or other database technologies preferred

## HOW YOUR SUCCESS WILL BE MEASURED

- Understanding of the client’s operations
- Documentation of processes and procedures
- Oversight of marketing operations end-to-end

## About Kobie

Named a Top Workplace in the USA and Top Remote Workplace, Kobie is where the best minds in loyalty come together, driven by passion and innovation. We’re always looking for talented individuals ready to join a collaborative, growth-focused culture.

As a trusted partner to some of the world’s most recognized brands, we are loyalty leaders, helping brands build lasting emotional connections with their consumers.  We do this with a strategy-led technology approach that uncovers the truth behind what drives consumers on an emotional level.As we launch our India Tech Hub, we are excited to bring our award-winning culture to a new region - creating an environment where collaboration, flexibility, and career growth come together to build something truly special.

We are proud to be the only loyalty provider to be externally recognized for their culture. We believe people thrive when they feel valued, supported, and empowered to be their authentic selves. Our commitment to diversity, equity, and inclusion ensures every teammate has a voice and the opportunity to be heard. Giving back is in our DNA at Kobie,through an annual fundraiser, charitable partnerships, and volunteer opportunities, we encourage our teammates to make a difference in their communities.

To support our teammates beyond just their careers, we offer highly competitive benefits, comprehensive health coverage, and well-being perks that support our teammates and their dependents. We understand the importance of time for life outside of work - recognizing public holidays,offering flexible time off, and prioritizing work-life balance.

As we expand into India, our new teammates will be fully integrated with our U.S. teams, working on global projects and gaining exposure to top industry leaders. With continued growth, we will establish a physical office in Bengaluru, India, giving teammates aspace for collaboration and fostering connection. Now is the perfect time to join Kobie. Be part of something big and help shape the future of our global capabilities center, the Kobie India Tech Hub.

## About Kobie Marketing

## Company Overview
- **One-liner**: Kobie Marketing is a global loyalty marketing company that helps brands grow enterprise value through strategy-led, AI-powered loyalty solutions.
- **Entity Type**: Private (Privately Held)
- **Headquarters**: Saint Petersburg, Florida, United States (with a major office in Bengaluru, India)
- **Founded**: 1990 (nearly 40 years of operation)
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Loyalty Marketing / Marketing Services
- **Target customers**: B2B – enterprise brands across retail, travel & hospitality, financial services, entertainment, QSR, telecom, and more.
- **Mission / Purpose**: “To grow enterprise value for brands through loyalty” [kobie.com](https://kobie.com/about/).

## Products & Services
- **Kobie Alchemy® Loyalty Cloud**: A composable, AI-powered loyalty platform that enables personalization at scale, real-time data capture, and seamless integration with existing stacks. Offers both technology and strategic services.
- **Strategic Consulting & Services**: End-to-end loyalty program design, optimization, and management, leveraging human-guided AI and deep data expertise.
- **AI-Powered Personalization**: Machine learning and generative AI capabilities to deliver tailored experiences across channels.

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private company)
- **Key Metrics**: Annual Revenue of **$172.2M** (latest available) [linkedin.com](https://linkedin.com/company/kobie); **274 employees** [linkedin.com](https://linkedin.com/company/kobie)
- **Notable Investors / Partners**: Not publicly listed; clients include “the world’s most iconic brands”
- **Growth Signals**:
  - Recognized as the **only provider named a Leader** in both the Forrester Wave™: Loyalty Technology Solutions (Q1 2023) and Loyalty Services (Q2 2024) [kobie.com](https://kobie.com/about/).
  - Expanding global footprint with a new Bengaluru office and hosting **Kobie LaunchPad 2026**, a university AI hackathon in India to attract engineering talent.
  - Active hiring for AI, engineering, and client services roles across the US and India.

## Competitive Advantages
- **Only Forrester Leader in both loyalty technology and services** – a rare dual recognition.
- **Nearly 40 years of domain expertise** in loyalty marketing.
- **Composable, API-first technology** that integrates flexibly with clients’ existing stacks.
- **Human-guided AI** approach that combines strategic consulting with machine learning for personalization at scale.
- **Strong culture and remote-first model** that attracts top talent (awarded Top Workplace USA and Top Remote Workplace).

## Strategic Focus
- **AI-first loyalty**: Investing heavily in AI/ML and generative AI to drive real-time personalization and data insights.
- **Global expansion**: Building a talent hub in Bengaluru, India, and running university hackathons to source engineering talent.
- **Composable architecture**: Offering modular technology that lets clients choose what they need, when they need it.
- **Deepening enterprise partnerships** across retail, travel, financial services, and telecom verticals.

## Why Work Here
- **Award-winning culture**: Named a Top Workplace in the USA and Top Remote Workplace – values-driven environment with “freedom and responsibility” [kobie.com](https://kobie.com/culture/).
- **Remote & hybrid flexibility**: Headquarters in St. Petersburg, FL, but teammates across 25+ US states and India. Hybrid options available; many roles are fully remote.
- **Growth & development**: Strong people strategy fostering leadership and ownership; bi-annual L.O.V.E. Awards (peer-nominated) celebrate values-driven contributions.
- **Comprehensive benefits**: Health insurance, free fitness programs, virtual health visits, flexible time off, competitive pay, 401k matching, annual profit sharing and bonuses.
- **DE&I commitment**: Diversity, equity, and inclusion are woven into the culture; paid volunteer time off and support for local causes (e.g., St. Pete Free Clinic).
- **Engineering & AI focus**: Open roles include Lead AI Engineer, AI Engineer, Lead DevOps Engineer, Senior Software Engineer – indicating a strong tech investment and modern stack.

## Sources
1. [Kobie About Page](https://kobie.com/about/)
2. [Kobie Culture & Careers](https://kobie.com/culture/)
3. [LinkedIn Company Profile](https://linkedin.com/company/kobie)
4. [Kobie Careers (Lever)](https://jobs.lever.co/kobie)
5. [Kobie Jobs Page](https://kobie.com/jobs/)

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