--- title: 'Campaign Operations Manager at Firstup' canonical: 'https://feeny.ai/job/campaign-operations-manager-firstup-united-states-k5kzsapwmyme' type: 'job' last_seen: '2026-09-10' --- # Campaign Operations Manager at Firstup - **Company:** Firstup - **Location:** United States - **Compensation:** $140k–$155k - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-07-24 - **Last confirmed live:** 2026-09-10 - **Apply:** https://jobs.lever.co/firstup/84eef0f9-d3cb-4056-9635-fe041409a54a ## Job description The Campaign Operations Manager will be responsible for supporting the execution, deployment, and operational management of marketing campaigns across email, webinar, event, and web channels. This role requires strong hands-on experience with Marketo and a solid understanding of marketing campaign operations, quality assurance, audience segmentation, and campaign performance tracking. The successful candidate will partner closely with internal marketing stakeholders to translate campaign requirements into well-executed programs. This individual will be responsible for building and deploying email campaigns, webinar programs, event campaigns, and assisting with the creation and maintenance of web pages within the company’s content management system as needed. ## Key Responsibilities - Build, test, deploy, and optimize email campaigns in Marketo including segmentation and nurture programs - Develop and execute marketing automation workflows to support demand generation and account-based marketing (ABM) efforts - Collaborate with cross-functional teams to integrate Marketo with CRM platforms like Salesforce and ensure seamless data flow - Create, test, and deploy landing pages, email templates, and forms within Marketo. - Analyze and report on campaign performance metrics, providing actionable insights to improve ROI - Maintain and update marketing databases to ensure data accuracy and compliance with GDPR, CCPA, and other data privacy regulations - Develop and document best practices for marketing automation processes and train team members as needed - Stay current on marketing automation trends and advancements to continually refine strategies and tactics - Support webinar and event campaign execution, including registration setup, invitation and reminder emails, confirmation and follow-up communications, attendee tracking, and post-event reporting. - Assist with the creation and updating of web pages within the company’s web content management system. - Partner with demand generation, content, product marketing, field marketing, ABM, events, and other stakeholders to gather requirements and execute campaign plans. - Perform comprehensive quality assurance across campaign assets, including copy, links, personalization, forms, audience criteria, tracking parameters, and rendering. - Ensure campaigns are properly structured, tagged, and integrated with CRM and reporting systems. - Monitor campaign performance and provide reporting on key engagement and conversion metrics. - Maintain campaign documentation, operational processes, production timelines, and campaign send calendars. - Support data quality, list management, suppression logic, consent requirements, and compliance with applicable email marketing regulations. - Identify opportunities to improve campaign execution processes, operational efficiency, scalability, and overall quality. Required Qualifications - 3–5 years of hands-on experience using Marketo in a marketing operations or campaign operations capacity. - Demonstrated experience building, testing, and deploying email marketing campaigns. - Experience supporting webinar, event, or virtual event campaigns. - Familiarity with web content management systems and the ability to build or update web pages as needed. - Strong understanding of campaign operations processes, audience segmentation, lead management, and campaign tracking. - Exceptional attention to detail and a disciplined approach to quality assurance. - Ability to manage multiple campaigns, deadlines, and stakeholder requests simultaneously. - Strong written and verbal communication skills. - Ability to work cross-functionally with marketing, sales, field marketing, events, and web teams. - Working knowledge of CRM systems, preferably Salesforce. ## Preferred Qualifications - Marketo certification or equivalent demonstrated expertise. - Experience with webinar platforms such as Zoom Webinars, Goldcast, or similar platforms. - Experience working with Sanity CMS platform a plus - Basic knowledge of HTML and CSS. - Familiarity with email compliance requirements, including CAN-SPAM, GDPR, and consent management. - Experience in a B2B marketing environment. Why Firstup? Because you care - about people, the work you do, and the connections you make. Work is such a large part of life; it only makes sense to make it awesome. If you want to engage brilliant minds in a high-growth and inclusive environment where ideas are rewarded regardless of who they come from, join us. This is a rapidly changing space so if you thrive on ambiguity, are hungry for a challenge, and have the guts to speak your mind, you could be a perfect fit. We offer an excellent PTO program, great health benefits, a casual and friendly environment, remote work, and a leadership team who truly believes in your growth – both personally and professionally. Firstup is committed to providing equal employment opportunities to all applicants for employment and to all employees, without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, protected disability, veteran status, or any other protected status in accordance with applicable federal, state or local laws. ## About Firstup ## Company Overview - **One-liner**: Firstup provides an intelligent communication platform that helps large organizations engage, inform, and activate their workforce through personalized, multi-channel messaging. - **Entity Type**: Private (Series D; total funding $114.8M) - **Headquarters**: San Francisco, California, United States - **Founded**: 2008 - **Founders**: Greg Shove and Nicole Alvino ## Core Business - **Primary industry**: Workforce communications and employee experience software - **Target customers**: Large enterprises with deskless/frontline workers (healthcare, manufacturing, distribution, retail, aviation, etc.) - **Mission/purpose**: "Empower organizations to put their people first" by cutting through communication noise and driving measurable business outcomes. ## Products & Services - **[Firstup Intelligent Communication Platform](https://firstup.io)**: A unified SaaS platform that enables hyper-personalized employee journeys, automated campaigns, and real-time engagement analytics. Includes: - **Employee App**: Mobile-first communication for deskless workers. - **Employee Intranet**: Centralized personalized workspace. - **Employee Email**: Intelligent timing and targeting to break through inbox clutter. - **Digital Signage**: Targeted messages for break rooms and common areas. - **Integrations**: Seamlessly connects with Microsoft, Workday, ServiceNow, and other HR/IT tools. ## Market Standing - **Valuation**: Not publicly disclosed (private company) - **Key Metric**: Annual revenue estimated at $100M (LinkedIn data) - **Total Funding**: $114.8M across 6 rounds, including: - Series D (2016): $25M led by Akkadian Ventures - Series E (2018): $10M led by DTCP - Earlier rounds from Rembrandt Venture Partners and others - **Notable Investors/Partners**: Akkadian Ventures, Rembrandt Venture Partners, DTCP; integrations with Microsoft, Workday, ServiceNow - **Growth Signals**: - Named a **Leader in the 2025 Gartner® Magic Quadrant™ for Intranet Packaged Solutions** - Case study: Swissport unified 45,000 employees across 300 airports with 75% frontline engagement - Case study: Southern Company Gas saved 91K hours and $3.9M - LinkedIn followers grew **101.3% year-over-year** (37,672 followers as of late 2025) ## Competitive Advantages - **AI-powered personalization**: Automates targeted, role-based communication across channels (mobile, email, intranet, signage). - **Frontline-first focus**: Designed specifically for deskless and shift workers, a large underserved segment. - **Proven ROI**: Forrester TEI study quantified improvements in frontline retention, productivity, and safety for a 10,000-employee organization. - **Deep integrations**: Native connections with major enterprise platforms (Microsoft, Workday, ServiceNow) reduce friction. ## Strategic Focus - **AI as a core differentiator**: "AI that works as hard as your workforce" – providing virtual assistants for employees, content creation tools for communicators, and analytics for leaders. - **Expanding in healthcare, manufacturing, and retail** verticals where frontline communication is critical. - **Continued international growth** (offices in London, presence across 8 countries). ## Why Work Here - **Culture & values**: Emphasizes innovation, accountability, transparency, teamwork, and speed. "Be real" (fact-based, authentic feedback) and "operate with pace and urgency." - **Remote/hybrid policy**: Mix of remote-first roles (e.g., UK-based Software Engineer) and hybrid roles (e.g., Chicago Sales Development Representative). Headquarters in San Francisco. - **Benefits**: Paid volunteer days, donation matching program, and a focus on "community" both inside and outside the company. - **Engineering environment**: Roles for fullstack, frontend, mobile UX, and cloud operations; uses AI tools in hiring process. - **Headcount**: Approximately 194–300 employees (conflicting reports: LinkedIn shows 194 with -3.9% YoY decline; Wikipedia states 300). Distributed across 8 countries. ## Sources 1. [firstup.io](https://firstup.io) 2. [Firstup Careers](https://firstup.io/careers/) 3. [LinkedIn Company Page](https://www.linkedin.com/company/firstup-io) 4. [Wikipedia](https://en.wikipedia.org/wiki/Firstup) ## Other roles at Firstup - [Service Consultant](https://feeny.ai/job/service-consultant-firstup-united-kingdom-kzhyj1c65mge) — United Kingdom - [Technical Support Engineer](https://feeny.ai/job/technical-support-engineer-firstup-united-states-bc6wp1wyj68c) — United States - [Account Manager](https://feeny.ai/job/account-manager-firstup-united-states-8r0nss6eh3wf) — United States - [Customer Success Manager (UK)](https://feeny.ai/job/customer-success-manager-uk-firstup-united-kingdom-yswcq9tmtepw) — United Kingdom - [Revenue Analytics & Planning Manager](https://feeny.ai/job/revenue-analytics-planning-manager-firstup-united-states-e87cb71x9fcw) — United States - [Software Engineer, Fullstack (UK)](https://feeny.ai/job/software-engineer-fullstack-uk-firstup-united-kingdom-pk5e9ekqk821) — United Kingdom - [Manager, GTM Systems](https://feeny.ai/job/manager-gtm-systems-firstup-united-states-h84kz3tddrrh) — United States - [Sr. Software Engineer, Fullstack (UK)](https://feeny.ai/job/sr-software-engineer-fullstack-uk-firstup-united-kingdom-ahxxd8yqbfxv) — United Kingdom - [Sr. Software Engineer, Frontend](https://feeny.ai/job/sr-software-engineer-frontend-firstup-united-kingdom-gv0zbn7d5cwp) — United Kingdom - [Campaign Operations Manager](https://feeny.ai/job/campaign-operations-manager-carwow-london-yeb6hzyz77m7) — London, United Kingdom