---
title: 'Campaign QA Analyst at Kobie Marketing'
canonical: 'https://feeny.ai/job/campaign-qa-analyst-kobie-marketing-bengaluru-6982rnx9mqkw'
type: 'job'
last_seen: '2026-10-19'
---

# Campaign QA Analyst at Kobie Marketing

- **Company:** Kobie Marketing
- **Location:** Bengaluru, India
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-30
- **Last confirmed live:** 2026-10-19
- **Apply:** https://jobs.lever.co/kobie/710055df-73c3-465f-ab53-78d22d31b235

## Job description

Join our India Tech Hub – Be among the first hires!

Kobie, a 35-year veteran of the loyalty industry, a multi-year Forrester Leader, and USA Top Workplace is expanding its global footprint by establishing a Tech Hub in India. Kobie partners with global brands to build deep connections with their customers through personalized, data-driven loyalty experiences and has a mission of growing enterprise value through loyalty. The Tech Hub will serve as a Global Capabilities Center for a broad range of technology roles, and this is your chance to play a pivotal role in shaping our presence in India. Join us as we continue to lead in loyalty, delivering innovative customer experiences for some of the world’s most recognized brands while working alongside some of the best and brightest in loyalty.

ABOUT THE TEAM AND WHAT WE’LL BUILD TOGETHER The Marketing Operations team is Kobie’s campaign execution engine — delivering outbound loyalty communications for some of the world’s most recognized brands. As a Marketing Ops QA Analyst, you’ll serve as the final quality gate before any campaign reaches a client’s loyalty members. You’ll work closely with Developers and Campaign Managers to validate every outbound communication — ensuring it’s accurate, compliant, on-brand, and aligned to the campaign’s intended audience and strategy.

## HOW YOU WILL MAKE AN IMPACT

As a Campaign QA Analyst, you own defect identification, tracking, and sign-off — and no campaign ships without your clearance.

- Review and validate all outbound campaigns prior to deployment — including email content, subject lines, personalization, and dynamic elements
- Verify audience targeting logic, segmentation, and suppression lists against campaign specifications
- Confirm data integrity: validate that merge tags, personalization fields, and offer content are rendering correctly for the right audiences
- Check all links, UTM parameters, and redirect destinations for accuracy
- Validate platform configuration — send settings, throttling, scheduling, from name/address — against approved specs
- Assess campaigns against brand standards, legal and compliance requirements, and messaging strategy
- Log and track defects in the team’s QA system; communicate findings clearly to Development for resolution
- Own QA sign-off gates in the deployment workflow — campaigns do not deploy without QA clearance
- Review quality-related post-launch issues and feed findings back into QA frameworks and checklists
- Maintain and improve QA documentation, checklists, and testing standards over time
- At the end of the first year, success means: defect rates on deployed campaigns stay below 2%, QA reviews are completed within SLA windows, and every defect log is clear enough for Development to resolve without back-and-forth

## WHAT YOU NEED TO BE SUCCESSFUL

Required Knowledge, Skills, and Experience:

- Bachelor’s degree or equivalent experience
- 1–3 years of experience in QA, marketing operations, or digital campaign review
- Familiarity with email marketing platforms and campaign QA workflows
- Strong analytical eye — able to catch discrepancies in data, copy, and configuration that others miss
- Understanding of audience segmentation, targeting logic, and suppression requirements
- Methodical, process-oriented approach; comfortable working from checklists and documented standards
- Clear communicator — able to describe defects precisely and escalate risks without ambiguity

Additional Skills That Will Help You Stand Out:

- Working knowledge of HTML/CSS email rendering
- Familiarity with Salesforce Marketing Cloud or equivalent enterprise ESP
- Experience using defect tracking tools (Jira, or similar)
- Knowledge of AMPScript or dynamic content logic in campaign platforms

## HOW YOUR SUCCESS WILL BE MEASURED

- Understanding of the client’s operations
- Documentation of processes and procedures
- Oversight of marketing operations end-to-end

## About Kobie

Named a Top Workplace in the USA and Top Remote Workplace, Kobie is where the best minds in loyalty come together, driven by passion and innovation. We’re always looking for talented individuals ready to join a collaborative, growth-focused culture.

As a trusted partner to some of the world’s most recognized brands, we are loyalty leaders, helping brands build lasting emotional connections with their consumers.  We do this with a strategy-led technology approach that uncovers the truth behind what drives consumers on an emotional level.As we launch our India Tech Hub, we are excited to bring our award-winning culture to a new region - creating an environment where collaboration, flexibility, and career growth come together to build something truly special.

We are proud to be the only loyalty provider to be externally recognized for their culture. We believe people thrive when they feel valued, supported, and empowered to be their authentic selves. Our commitment to diversity, equity, and inclusion ensures every teammate has a voice and the opportunity to be heard. Giving back is in our DNA at Kobie,through an annual fundraiser, charitable partnerships, and volunteer opportunities, we encourage our teammates to make a difference in their communities.

To support our teammates beyond just their careers, we offer highly competitive benefits, comprehensive health coverage, and well-being perks that support our teammates and their dependents. We understand the importance of time for life outside of work - recognizing public holidays,offering flexible time off, and prioritizing work-life balance.

As we expand into India, our new teammates will be fully integrated with our U.S. teams, working on global projects and gaining exposure to top industry leaders. With continued growth, we will establish a physical office in Bengaluru, India, giving teammates aspace for collaboration and fostering connection. Now is the perfect time to join Kobie. Be part of something big and help shape the future of our global capabilities center, the Kobie India Tech Hub.

## About Kobie Marketing

## Company Overview
- **One-liner**: Kobie Marketing is a global loyalty marketing company that helps brands grow enterprise value through strategy-led, AI-powered loyalty solutions.
- **Entity Type**: Private (Privately Held)
- **Headquarters**: Saint Petersburg, Florida, United States (with a major office in Bengaluru, India)
- **Founded**: 1990 (nearly 40 years of operation)
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Loyalty Marketing / Marketing Services
- **Target customers**: B2B – enterprise brands across retail, travel & hospitality, financial services, entertainment, QSR, telecom, and more.
- **Mission / Purpose**: “To grow enterprise value for brands through loyalty” [kobie.com](https://kobie.com/about/).

## Products & Services
- **Kobie Alchemy® Loyalty Cloud**: A composable, AI-powered loyalty platform that enables personalization at scale, real-time data capture, and seamless integration with existing stacks. Offers both technology and strategic services.
- **Strategic Consulting & Services**: End-to-end loyalty program design, optimization, and management, leveraging human-guided AI and deep data expertise.
- **AI-Powered Personalization**: Machine learning and generative AI capabilities to deliver tailored experiences across channels.

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private company)
- **Key Metrics**: Annual Revenue of **$172.2M** (latest available) [linkedin.com](https://linkedin.com/company/kobie); **274 employees** [linkedin.com](https://linkedin.com/company/kobie)
- **Notable Investors / Partners**: Not publicly listed; clients include “the world’s most iconic brands”
- **Growth Signals**:
  - Recognized as the **only provider named a Leader** in both the Forrester Wave™: Loyalty Technology Solutions (Q1 2023) and Loyalty Services (Q2 2024) [kobie.com](https://kobie.com/about/).
  - Expanding global footprint with a new Bengaluru office and hosting **Kobie LaunchPad 2026**, a university AI hackathon in India to attract engineering talent.
  - Active hiring for AI, engineering, and client services roles across the US and India.

## Competitive Advantages
- **Only Forrester Leader in both loyalty technology and services** – a rare dual recognition.
- **Nearly 40 years of domain expertise** in loyalty marketing.
- **Composable, API-first technology** that integrates flexibly with clients’ existing stacks.
- **Human-guided AI** approach that combines strategic consulting with machine learning for personalization at scale.
- **Strong culture and remote-first model** that attracts top talent (awarded Top Workplace USA and Top Remote Workplace).

## Strategic Focus
- **AI-first loyalty**: Investing heavily in AI/ML and generative AI to drive real-time personalization and data insights.
- **Global expansion**: Building a talent hub in Bengaluru, India, and running university hackathons to source engineering talent.
- **Composable architecture**: Offering modular technology that lets clients choose what they need, when they need it.
- **Deepening enterprise partnerships** across retail, travel, financial services, and telecom verticals.

## Why Work Here
- **Award-winning culture**: Named a Top Workplace in the USA and Top Remote Workplace – values-driven environment with “freedom and responsibility” [kobie.com](https://kobie.com/culture/).
- **Remote & hybrid flexibility**: Headquarters in St. Petersburg, FL, but teammates across 25+ US states and India. Hybrid options available; many roles are fully remote.
- **Growth & development**: Strong people strategy fostering leadership and ownership; bi-annual L.O.V.E. Awards (peer-nominated) celebrate values-driven contributions.
- **Comprehensive benefits**: Health insurance, free fitness programs, virtual health visits, flexible time off, competitive pay, 401k matching, annual profit sharing and bonuses.
- **DE&I commitment**: Diversity, equity, and inclusion are woven into the culture; paid volunteer time off and support for local causes (e.g., St. Pete Free Clinic).
- **Engineering & AI focus**: Open roles include Lead AI Engineer, AI Engineer, Lead DevOps Engineer, Senior Software Engineer – indicating a strong tech investment and modern stack.

## Sources
1. [Kobie About Page](https://kobie.com/about/)
2. [Kobie Culture & Careers](https://kobie.com/culture/)
3. [LinkedIn Company Profile](https://linkedin.com/company/kobie)
4. [Kobie Careers (Lever)](https://jobs.lever.co/kobie)
5. [Kobie Jobs Page](https://kobie.com/jobs/)

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