---
title: 'Casting & Studio Coordinator at Newform'
canonical: 'https://feeny.ai/job/casting-studio-coordinator-newform-new-york-7ahs1sm7m44n'
type: 'job'
last_seen: '2026-11-02'
---

# Casting & Studio Coordinator at Newform

- **Company:** Newform
- **Location:** New York, NY
- **Compensation:** $55k–$65k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-10-28
- **Last confirmed live:** 2026-11-02
- **Apply:** https://jobs.ashbyhq.com/newform/8a1d1b80-4b8e-4237-89fe-fe589670e0e6

## Job description

## About NewForm

NewForm is the creative intelligence company. We oversee $100M+ per year in paid media spend and create thousands of human ads each month, with each ad making our system smarter. A lot of those ads feature real creators, and a lot of those creators walk through our doors.

## The role

We are producing 15+ ad shoots per day with new and returning creators, requiring significant coordination. Your role is to keep the creators moving and the office welcoming so our team can create great work. This is a mixed role. Around half of your time is expected to go towards coordinating talent and keeping the studio and office running. The rest goes to casting and production support.

## What you’ll do

Onsite talent coordination

- Greet creators on arrival and direct them to their shoot
- Confirm schedules in advance and manage same-day changes, including late arrivals, cancellations, reschedules and no-shows
- Keep the production and casting teams informed of creator status in real time
- Ensure every creator has a professional, well-organized experience at NewForm

Casting support

- Assist our Casting Director with sourcing new creators on social platforms
- Contact prospective creators, review self-tapes and help maintain the creator pipeline

Office and studio operations

- Receive and unpack grocery and supply deliveries
- Stock the kitchen, fridge and cabinets
- Keep the office and studio clean and ready for the next shoot
- Monitor supply levels and restock before they run out

Production support

- Assist on shoots with setup, errands and general crew support

Growth This role can grow into more senior roles within our casting or production departments. You will work directly with both teams from the start, and strong performers can move into either.

## Requirements

- 1 to 2 years of experience in coordination, production, hospitality, events, office operations or casting
- Ability to stay organized and composed when schedules change
- Strong initiative and attention to detail
- Clear written and verbal communication, and reliable follow-up
- Familiarity with creator culture (TikTok, Instagram, UGC)
- Ability to work onsite in NYC five days a week and lift up to 30 lbs

## Preferred

- Experience in casting, talent coordination or production

## Compensation and benefits

- $55,000 to $65,000 per year, based on experience.
- Company-paid health, dental, and vision insurance
- 300/mo commuter benefit
- Unlimited PTO / sick days
- Team offsites

## About Newform

## Company Overview
- **One-liner**: NewForm is a creative intelligence company that combines a full-service studio with proprietary software (Framework) to produce, test, and scale high-volume ad creative for performance marketing.
- **Entity Type**: Private (Bootstrapped / Self-funded)
- **Headquarters**: New York City, New York, United States
- **Founded**: 2023
- **Founders**: Hamza Alsamraee (CEO) and Alec Velikanov (CTO); Andrew Presser (COO)

## Core Business
- **Primary Industry**: Performance Marketing / Ad Creative Technology
- **Target Customers**: B2B — brands and marketing teams needing high-volume, data-driven ad creative for platforms like Meta, TikTok, and other paid social channels.
- **Mission Statement**: To combine human-made creative with software intelligence to build a "living map of what works for your brand," making every ad smarter than the last.

## Products & Services
- **Framework (Software)**: A proprietary creative operating system that tags every ad by hook, angle, format, talent, and platform; launches structured tests at 95% statistical significance; auto-scales winners and turns off losers; and surfaces creative intelligence patterns after 10 data points per tag.
- **WillBot (AI Agent)**: An AI performance marketing agent that integrates with ad platforms, analyzes creative, and delivers actionable insights in natural language. Designed to replace repetitive tasks like client questions and performance analysis.
- **NewForm Studio (Service)**: A full-scale, in-house production studio ("NOMAD" — 5,000 sq ft) that produces 2,500+ human-made ads per month across 30–400 original ads per brand. Includes real producers, editors, strategists, sets, talent, and scripts.
- **Creative Ontology**: A research-backed taxonomy system that tags every ad across dimensions like hook, format, audience, claim, and talent to surface winning patterns.

## Market Standing
- **Valuation**: Not publicly available (private, bootstrapped company).
- **Key Metric**: 41,000+ ads tagged on the platform; 2,500+ ads produced per month; 47+ brands served.
- **Notable Investors/Partners**: No external investors confirmed (appears bootstrapped). Partners include major ad platforms (Meta, TikTok) and a growing roster of performance marketing brands.
- **Growth Signals**: Headcount grew 100% year-over-year to ~47 employees as of mid-2026; operates in 11 countries; launched WillBot (AI agent) which received significant LinkedIn engagement (6,898 reactions); expanded studio capacity to 5,000 sq ft; currently running 16 active job postings.

## Competitive Advantages
- **Human + Software Model**: Unlike pure AI generation tools, NewForm uses human creatives (writers, editors, producers) to make ads and software to learn from them. This avoids the quality ceiling of fully automated creative.
- **Volume + Statistical Rigor**: Produces 2,500+ ads/month and tests every variant at 95% confidence — a scale and scientific approach most agencies or in-house teams cannot match.
- **Creative Ontology**: A proprietary tagging system that creates a "living map" of what works, making each batch of creative smarter than the last.
- **Forward Deployed Creatives**: Embedded creative teams that work closely with client brands, combining deep brand knowledge with real-time performance data.

## Strategic Focus
- **Scaling the AI Agent (WillBot)**: Expanding the capabilities of their AI agent to handle more client-facing tasks and deeper platform integrations.
- **Multi-Language Expansion**: Already shipping ads in 6 languages natively (no dubbing/subtitles) — a key differentiator for global brands.
- **Deepening the Studio + Software Loop**: Continuously improving the feedback loop between human-produced creative and software-driven testing/learning.
- **Hiring for Scale**: Actively growing engineering, creative, and account management teams to support increasing client volume.

## Why Work Here
- **Culture**: Described as a "tech-enabled agency" blending creative and engineering. The company emphasizes that "people make the ads" and "software learns from them" — appealing to those who want hands-on creative work backed by data.
- **Work Mode**: Hybrid. HQ in New York City (NOMAD studio), with remote roles available. Some positions require on-site presence in NYC.
- **Engineering Culture**: Small but growing engineering team (3 engineers currently, ~7% of workforce). Engineers work on Framework, WillBot, and the creative ontology — high-impact, data-intensive problems.
- **Growth Trajectory**: 100% headcount growth YoY; company is still early-stage (founded 2023) but scaling fast — opportunity for early employees to shape the direction.
- **Perks**: Not explicitly listed, but the company offers a referral bonus ($5k) and operates a cutting-edge studio environment. Note: Glassdoor-style reviews on LinkedIn rate the company 2.1/5.0 (8 reviews) with criticism around work-life balance and compensation — candidates should verify current culture directly.
- **Diversity**: Operates across 11 countries with employees in the US, Mexico, India, Canada, Indonesia, Pakistan, South Africa, UK, Philippines, Italy, and more.

## Sources
1. [newform.com](https://www.newform.com/)
2. [newform.com/careers](https://www.newform.com/careers)
3. [builtin.com](https://builtin.com/company/newform)
4. [linkedin.com](https://www.linkedin.com/company/newformai)
5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/newform)

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