---
title: 'Cat Concierge at Smalls'
canonical: 'https://feeny.ai/job/cat-concierge-smalls-united-states-jhzq1z6rzt30'
type: 'job'
last_seen: '2026-11-06'
---

# Cat Concierge at Smalls

- **Company:** Smalls
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-06
- **Last confirmed live:** 2026-11-06
- **Apply:** https://jobs.ashbyhq.com/smalls/352f135e-5d38-47c9-88fd-b60840d8127e

## Job description

The Customer Experience team at Smalls aims to deliver world-class experiences to the humans and kitties who interact with our brand and products. We’re guided by our passion for helping others, showing empathy in times of need, and supporting one another as we work towards our collective team and company goals. As a Cat Concierge, you are responsible for being the voice of our brand as you engage with cat people across a range of channels and platforms. Your deep knowledge about all things Smalls makes you an expert at building relationships and supporting our customers so that being a cat parent can be joyful and easy.

What You'll Do:

- Act as the primary touchpoint for all of our prospective and existing customers as the voice of the brand.
- Answer inquiries, address customer requests, and engage with customers about our products and services accurately and within our promised quality and response times across a range of channels including email, SMS, phone, chat, social platforms, and more.
- Utilize training and team guidelines to fully understand the customers’ situation and needs to provide a tailored, highly personalized response and curated experience.
- Introduce customers to new or different products or services, when appropriate, to maximize their Smalls experience.
- Identify and escalate issues reported by customers across tech, operations, and marketing for troubleshooting and fixes.
- Provide feedback to internal project teams on customer facing changes and proposals as representatives of our customers based on your daily interactions and experience.
- Think from a customer perspective and discover ways to optimize their experience through support and service, processes, and tools.
- Learn how to use new processes, technologies, and tools to improve our team’s performance and support larger company and customer experience strategies.
- Travel 1 - 2 times a year for full company and team-specific retreats.

Who You Are:

- You have impeccable verbal and written communication skills
- Proven track record of high performance in a support / client facing role in a fast growing or startup environment
- You’re empathetic, curious, energetic, self-motivated, and adaptable
- You’re a reliable team player who’s always looking for ways to help out
- You have availability outside of the standard “9 to 5” (40 hours a week, including weekends and holidays)
- You’re excited by the prospect of an ever-evolving, experimental, and fast-paced work culture - you embrace change!

What you’ll love about us:

- Mission-Driven Company: We love cats and we're here to make nine lives ten.
- People-Driven Company: We treat our people like people; we're committed to Smalls, and we work hard but also respect everyone’s lives outside of work.
- Data-Driven Culture: We love using data to guide decision-making where appropriate, but we also know when to move quickly and go with our gut.
- Competitive Salary: Make some $$$.
- Very Competitive Benefits: Fully paid Health, Vision, and Dental insurance. 24 PTO Days, plus paid company holidays.
- Fully Remote Office & Culture: Our team is spread across the US day to day, but we travel for department & company off-sites and retreats.
- Free Product: Free cat food every month.

## About Smalls

## Company Overview
- **One-liner**: Smalls crafts and delivers fresh, human-grade, high-protein cat food directly to customers via a subscription model, with a focus on feline-specific nutrition.
- **Entity Type**: Private (Series B)
- **Headquarters**: New York, New York, United States
- **Founded**: 2016
- **Founders**: Matthew Michaelson (CEO) and Calvin Bohn

## Core Business
- **Primary industry**: Pet food (cat-focused, direct-to-consumer)
- **Target customers**: B2C – cat owners seeking high-quality, minimally processed food
- **Mission or purpose**: Provide cats with ultra-high protein, filler‑free, human‑grade meals that prioritize health and longevity.

## Products & Services
- **Fresh Cat Food (Subscription)**: Gently cooked, human‑grade meals shipped monthly; customers complete a quiz to select the optimal plan.
- **Shelf‑Stable Cat Treats**: Functional, lickable treats launched in October 2025.
- **Cat‑Focused Goods**: Additional products for cats and their owners.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total funding – $34 M raised across 3 rounds (latest: Series B, $19M led by Left Lane Capital in March 2023)
- **Notable Investors/Partners**: Left Lane Capital, Forecast Labs, Valor Equity Partners, Founder Collective, Digitalis Ventures, Mars, and Companion Fund
- **Growth Signals**:
  - Employee count grew to 125 as of May 2026
  - Expanded into physical retail through partnerships with Mud Bay (Pacific Northwest) and Fauna (NY, NJ, CT)
  - Appointed Nate Kredich as COO in September 2025 to oversee retail expansion
  - Launched a new line of shelf‑stable cat treats in October 2025

## Competitive Advantages
- **Cat‑exclusive focus**: Unlike most fresh pet food brands that serve dogs and cats, Smalls is 100% cat‑centric, allowing deeper formulation expertise.
- **Ultra‑high protein, no fillers**: The product is intentionally low in carbohydrates and free from artificial ingredients.
- **Subscription direct‑to‑consumer model**: Recurring revenue and data‑driven personalization through a quiz‑based ordering system.
- **Strong brand loyalty**: Positive reviews emphasize consistent quality and customer‑centric service.

## Strategic Focus
- **Retail expansion**: Growing brick‑and‑mortar presence while maintaining DTC core, led by new COO.
- **Product line extension**: Diversifying into treats and other cat goods.
- **Operational scaling**: Increasing headcount and infrastructure to support a recession‑resistant pet category.

## Why Work Here
- **Remote‑friendly**: Multiple roles listed as remote (e.g., Senior Art Director, SVP Marketing, CFO).
- **Cat‑loving culture**: Company ethos revolves around improving feline health; employees report a “great place for cat lovers to work from home.”
- **Growth & transparency**: Raise and compensation tied to performance metrics; recently introduced an education opportunity credit and a yearly work‑from‑home stipend.
- **Fast‑paced startup environment**: Employees note that “things change often and quickly,” which suits those who enjoy agility.

## Sources
1. [smalls.com](https://www.smalls.com/)
2. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/smalls)
3. [cbinsights.com](https://www.cbinsights.com/company/smalls)
4. [tracxn.com](https://tracxn.com/d/companies/smalls/__FpeSQpex2saveYzlT4W0f2Rk7lAAQJRC6jtQZ54K18w)
5. [indeed.com](https://www.indeed.com/cmp/Smalls)

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