--- title: 'Catalog Marketing Manager at Sony Music' canonical: 'https://feeny.ai/job/catalog-marketing-manager-sony-music-taipei-0wn4e3yctfdg' type: 'job' last_seen: '2026-09-09' --- # Catalog Marketing Manager at Sony Music - **Company:** Sony Music - **Location:** Taipei, Taiwan - **Posted:** 2026-09-09 - **Last confirmed live:** 2026-09-09 - **Apply:** https://job-boards.greenhouse.io/sonymusicentertainment/jobs/8772980002 ## Job description As the Manager, Catalog Marketing, you will be focused on growing SMET catalog to maximize our revenue and market share in the Taiwan market. This is an exciting opportunity for a passionate music-lover to create and deliver novel and innovative digital marketing campaigns for some of the Mandopop world’s best-known catalog, deepening catalog music’s connection with existing fans and winning over new audiences. What you'll do: Campaign Creation - Develop and deliver stand-out, extensive reach campaigns around local catalog - Create campaigns celebrating artist milestones, album anniversaries, birthdays etc. - Create cultural and seasonal campaign ideas encompassing a variety of artists and their music. - Collaborate with frontline marketing teams to warm up audiences and/or promote artist catalogs around their new releases. - Identify new opportunities in alignment with the business to ensure key calendar moments or festive seasons are leveraged to deliver the best return for SMET’s local catalog music in markets outside Taiwan. Campaign Optimization - Managing regular flow of campaigns to increase market share and revenue for SMET catalog. - Develop pitch presentations for all campaigns, ensuring all campaigns are delivered to life and according to budget. - Use streaming and market data to identify audience targets. - Liaise and collaborate with local teams for catalog artists to get broader buy-in and access where required. - Track and record all coverage for executed campaigns. - Design and collaborate with internal stakeholders on post campaign reporting Digital Optimization - Grow monthly listeners for SMET overall via catalog music through optimizing performance on music streaming partners & different channels. - Identifying opportunities on streaming services to grow artists, music, and playlist streams including but not limited to SEO campaigns. - Maintaining and updating catalog/product listings,descriptions and metadata from time to time. - Reviewing and resolving all catalog/product related issues and discrepancies resolved. - Analyzing catalog performance and making recommendations for improvement. - Overseeing all SMET catalogs ensuring the catalog listing is updated. - Collaborating with various departments to update the catalog information. - Ensuring compliance with SME’s catalog standards and guidelines. - Collaborating closely with physical sales team, any vinyl and CDs revenue opportunities. Who you are: Experience: - Strong track record of launching end-to-end artists and/or music-related marketing and communication campaigns in Taiwan. - Experience in successfully delivering on quantifiable business outcomes through the execution of multiplatform and omnichannel marketing initiatives in the creative industries. - Deep understanding of Taiwanese music culture, trend, consumer tastes, trends & behaviors. - Demonstrable experience in crafting innovative campaigns grounded in data and tied to business objectives. Technical capabilities: - Deep passion and knowledge of music, artists, technology and a strong understanding of how & where fans engage with songs, albums, playlists, and artists. - Good understanding of the music industry and all areas of the music. - Adept at interpreting and analysing large volumes of data to derive actionable business insights. - Ability to ideate on and edit short-form content for social media is a plus. Behavioral skills: - Collaborative, while possessing a hunger to learn and experiment. - Ability to think independently, create and develop ideas that lead to positive change/improvements. - Strong creative sensibilities. - Well organized with exceptionally strong communications skills that are adaptable to different personality styles and situations. - Cultural awareness: Understand popular culture and the underlying cultural patterns and factors that influence behaviors in different teams and countries. Others: - Not a status quo person, unafraid to reasonably challenge convention. - Strong desire to make a difference to the music industry and contribute to successful outcomes for artists and the company. - A proactive self-starter. - A team player, able to form good relationships with internal and external stakeholders. - Good time management and organizational skills, able to perform under pressure. - Great verbal and written communications skills combined with interpersonal skills working across multiple cultures. - Passion for music, digital media and innovation is a MUST. - Fluent in both English and Mandarin. What we give you: - You join a vibrant global community with the opportunity to channel your passion every day - A modern office environment designed for you, empowering you to bring your best - Investment in your professional growth and development enabling you to thrive in our vibrant community - The space to accelerate progress, positively disrupt and create what happens next - We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives ## Equal Opportunities As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity. We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability. Privacy Policy Please click [here](https://www.sonymusicapac.com/privpolicy/PCP_TW.pdf) to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information. ## About Sony Music ## Company Overview - **One-liner**: Sony Music Entertainment is the recorded music and publishing arm of Sony Group, managing a global roster of artists and a vast catalog of music while operating one of the industry’s leading record labels and distribution platforms. - **Entity Type**: Private (Wholly owned subsidiary of Sony Group Corporation) - **Headquarters**: New York, New York, United States - **Founded**: 1991 (as Sony Music Entertainment, following the acquisition of CBS Records) - **Founders**: Not applicable (corporate division of Sony Group) ## Core Business - **Primary industry**: Music – Recorded music, music publishing, artist services, and distribution. - **Target customers**: B2B (streaming services, advertisers, film/TV studios); B2C (music fans via streaming, live events, merchandise); Enterprise (brand partnerships, sync licensing). - **Mission statement**: “To shape what is coming next in music, technology, and culture” and “entertain and move people.” ## Products & Services - **Record Labels (Columbia, Epic, RCA, Arista Nashville, etc.)**: A&R, recording, marketing, and promotion of artists across all genres. - **Music Publishing (Sony Music Publishing)** : Administration of song rights, sync licensing, and songwriter development. - **Distribution & Artist Services (The Orchard, AWAL)** : Digital distribution, marketing, and global reach for independent artists and labels. - **Direct-to-Consumer (D2C)**: Merchandising, fan engagement platforms, and e‑commerce (Three Ten Merch, The Merch Collective). - **Podcasting & Content**: Original podcast production and ad sales (Global Podcasting division). - **Film & TV Sync**: Licensing music for media (SyncShop, Business & Legal Affairs teams). ## Market Standing - **Valuation / Market Cap**: Not disclosed (private subsidiary); Sony Group Corporation’s music segment reported revenue of approximately ¥1.6 trillion (~$10.6 billion) for FY2024 (ended March 2025). - **Key Metric**: Annual Revenue (music segment) – ~$10.6 billion (FY2024) – as reported by Sony Group. - **Notable Investors / Partners**: Parent company Sony Group Corporation; strategic partnerships with streaming platforms (Spotify, Apple Music, YouTube Music), film studios, and global brands. - **Growth Signals**: Continued expansion through acquisitions (AWAL, Alamo Records, Somethin’ Else); growing podcast and D2C revenue; investment in emerging technology (AI, immersive audio); global headcount of thousands with active hiring across 20+ countries. ## Competitive Advantages - **Vast, iconic catalog**: Ownership of the world’s largest music catalog (over 5 million songs) and rights to legendary artists (Bob Dylan, Bruce Springsteen, Queen, etc.). - **End‑to‑end artist ecosystem**: From A&R and recording to publishing, distribution, merchandise, and sync – all under one roof. - **Global scale & Sony synergy**: Access to Sony’s electronics, gaming (PlayStation), and entertainment divisions for cross‑promotion and technology innovations. - **Deep industry relationships**: Long‑standing ties with streaming services, radio, live events, and media partners. ## Strategic Focus - **Digital transformation**: Expanding direct‑to‑consumer channels, fan‑data analytics, and personalized experiences. - **Emerging technology**: Investment in AI‑assisted music creation, spatial audio, and virtual concerts. - **Global growth**: Strengthening presence in high‑growth markets (India, Latin America, Africa) via local labels and partnerships. - **Diversified revenue**: Growing non‑streaming income through sync licensing, brand partnerships, podcasting, and live events. ## Why Work Here - **Culture**: “Honour the creative journey” – a collaborative, creative environment that values insight, integrity, and imagination. - **Career development**: Award‑winning 12‑month paid internship programs, global mobility, and internal learning opportunities. - **Remote / Hybrid / Office**: Roles are posted for both in‑office (New York, Nashville, Los Angeles, London, Mumbai, Warsaw) and remote positions – policy varies by team and function. - **Perks**: Competitive compensation, benefits, access to a global music community, and the chance to work directly with top artists. - **Engineering & Data**: Growing data analytics, security, and engineering teams (e.g., Label Analytics, Cyber Security, Automation) – tech roles are integrated into a creative business. ## Sources 1. [Sony Music Global Job Board (Greenhouse)](https://job-boards.greenhouse.io/sonymusicentertainment/jobs/8239876002) 2. [Sony Music Careers](https://careers.sonymusic.com/jobs/) 3. [Inside Sony Music – Introducing Sony Music Careers](https://www.sonymusic.com/inside-sony-music/introducing-sony-music-careers/) 4. [Careers FAQ – Sony Music Careers](https://careers.sonymusic.com/how-we-hire/frequently-asked-questions/) 5. [Sony Music UK – Careers](https://www.sonymusic.co.uk/careers/) ## Other roles at Sony Music - [Associate Director, Domestic Marketing](https://feeny.ai/job/associate-director-domestic-marketing-sony-music-dubai-jvwfft1e1jnp) — Dubai, United Arab Emirates - [Account Coordinator - The Merch Collective](https://feeny.ai/job/account-coordinator-the-merch-collective-sony-music-nashville-2hb57tgaqfsd) — Nashville, TN - [OTC Digital Sr Analyst - Mexico (TEMP)](https://feeny.ai/job/otc-digital-sr-analyst-mexico-temp-sony-music-mexico-city-xr1e7xk8be48) — Mexico City, Mexico - [Diversity & Inclusion Coordinator - People Experience](https://feeny.ai/job/diversity-inclusion-coordinator-people-experience-sony-music-london-nrjz2t4mthxf) — London, United Kingdom - [Coordinator, IP Licensing](https://feeny.ai/job/coordinator-ip-licensing-sony-music-united-states-new-york-jd04xf617w3z) — United States New York, NY - [Jr. Project Manager, West Coast - Sony US Latin](https://feeny.ai/job/jr-project-manager-west-coast-sony-us-latin-sony-music-los-angeles-2rnevy7mp6mw) — Los Angeles, CA - [Finance Manager - The Merch Collective](https://feeny.ai/job/finance-manager-the-merch-collective-sony-music-nashville-q84bvdrssjmv) — Nashville, TN - [Manager, Digital Marketing - Provident Entertainment](https://feeny.ai/job/manager-digital-marketing-provident-entertainment-sony-music-franklin-sby41jdtjaeh) — Franklin, TN - [Manager, Audience Development & Media Buying - Columbia](https://feeny.ai/job/manager-audience-development-media-buying-columbia-sony-music-united-states-new-jvmbxj2bxsp3) — United States New York, NY - [Sr. Director, Digital Development - Columbia](https://feeny.ai/job/sr-director-digital-development-columbia-sony-music-united-states-new-york-amkfykt4bdbr) — United States New York, NY