---
title: 'Category CEO, Diagnostics at Aonic'
canonical: 'https://feeny.ai/job/category-ceo-diagnostics-aonic-san-francisco-vpgebvq9gmyv'
type: 'job'
last_seen: '2026-10-19'
---

# Category CEO, Diagnostics at Aonic

- **Company:** Aonic
- **Location:** San Francisco, CA
- **Compensation:** $160k–$240k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-10-15
- **Last confirmed live:** 2026-10-19
- **Apply:** https://jobs.gem.com/aoniclife/am9icG9zdDpxRjp8URNlfFqPxsrYDltx

## Job description

Reports to: Chief Executive Officer (CEO) Compensation: competitive base salary plus significant equity Location: San Francisco, fully onsite (Jackson Square) Fully onsite in San Francisco: Monday to Thursday 8 am to 7 pm, Friday 8 am to 5 pm.

## About Aonic

Aonic is deploying artificial intelligence (AI) to drastically reduce the cost of living. We are building Aonic Club: the club contract Costco proved over four decades, rebuilt online and AI-native. An annual membership gets Americans elevated everyday products at cost, starting with functional nutrition and moving into health care next.

We make the products ourselves and run sourcing, content, forecasting and service with AI agents, which deletes the 30-40% of retail and marketing layers inside every consumer price. The savings go to members, not margins: under Kirkland wherever Costco competes, and on average 80% below the brands.

Our ambition is big: 1 million members and a $10 billion company within a few years, built by a handful of humans with extreme leverage: AI agents running the operations, a community as the channel, and the AI dividend delivered to everyday America. Company Presentation for Candidates: https://aonic.docsend.com/view/hpd7m7sjxfpbswea

## The Role

As Category CEO for Diagnostics, you build a new Aonic business from zero: magnetic resonance imaging (MRI) and computed tomography (CT) scans, blood tests and everything adjacent, sold at cost. A hospital charges about $2,000 cash for a brain MRI for which Medicare pays a freestanding center about $195. We want every American to pay close to the real cost, booked in minutes, with results explained by AI and followed up by a doctor. Aonic is organized around Category CEOs, one per category we take on. You own your category the way a founder owns a company: which scans and tests we offer, which imaging centers and labs deliver them, what they cost and how members book, get and understand their results.

You own the cost, not the price: every scan and test sells at what we pay our partners, with no markup, at one transparent price. Your north star is your category's revenue at constant cost, guarded by medical quality, member experience and compliance.

We are looking for an exceptional operator from health tech who builds with AI first and masters a regulated business fast. You will work side by side with the CEO, our medical director and our health care regulatory counsel. Clinical decisions always stay with physicians; you build everything around them. This role is intentionally broad and demanding. It is designed for someone who wants a whole business, years earlier than anywhere else would hand them one.

## What You'll Own

The Range

- Launch blood testing at cost first: an annual panel and add-ons, ordered by a physician, drawn at national lab networks, with every result explained in the Aonic app.
- Then imaging: coronary calcium scores, MRI and CT on a doctor's order at cash prices close to what Medicare pays, and elective whole-body MRI with clear disclosure. The Bay Area first, then the next metros.
- Decide what comes next and when: ultrasound, mammography, body composition and more.

Partners & Pricing

- Own every partner: national labs and lab-ordering platforms, imaging center groups and independent centers, and the physician networks that order and read.
- Negotiate cash rates at volume, scanner capacity (including evening and weekend slots), turnaround times and data integration, and keep re-bidding. Because we sell at cost, every dollar you take out goes to members.
- Set one transparent price per scan and test, the same for everyone.

Medical Quality & Compliance

- Work with our medical director and counsel on physician orders, follow-up of abnormal results, state rules for consumer lab testing, patient privacy and every claim in our marketing.
- Hold partners to accreditation, board-certified radiologists and clear turnaround times. A finding that needs follow-up never gets lost.

AI-Native Operations

- Build booking, ordering, results and follow-up with AI agents, together with our founding engineer: the AI explains every result in plain language, flags what needs a doctor and links each finding to the right next step.
- Design the agents, set their rules and measure them, so the category scales with very few humans.

## Team & Playbook

- Hire a partner and operations lead for diagnostics, and grow the team only as volume grows.
- Write the playbook for health care at Aonic, together with the Category CEO for Online Care & Prescriptions.

Hard Requirements

To be successful in this role, all of the following must be true:

- At least 4 years of operating experience in operations, strategy and operations, business operations or general management at a high-growth health care or technology startup, or at McKinsey, Boston Consulting Group or Bain followed by hands-on operating work.
- Health care delivery experience: you have built or run something with clinicians, labs, imaging centers or provider networks, and you know how medical services are ordered, delivered, priced and regulated.
- End-to-end ownership with numbers: you have launched or run a service line, a market, a partner network or an operations function, and you can show the revenue, cost or speed you moved.
- AI-native in practice: you have built AI agents or automations that run real operations, not just prototypes, with outcomes you can measure.
- Commercial instinct: you have negotiated with providers, partners or customers, and you enjoy sitting across the table from a hospital group or a lab.
- Degree from a top university in engineering, computer science, science, economics or business, with top grades.
- Extremely hungry and ambitious, actively seeking responsibility and steep growth.
- Strong work ethic and intensity, comfortable working fully onsite in San Francisco, 8 am to 7 pm Monday to Thursday and 8 am to 5 pm on Fridays.

The Profile We're Looking For

This role requires a rare mix of traits:

- Book-smart: a strong analytical foundation; you know what a scan costs a center before you ask for its price.
- Street-smart: practical judgment and commercial intuition; a feel for when a cash rate can still move and which partner will deliver.
- People-smart: physicians, partners and teammates trust you quickly, and you stay calm and clear with a worried member.
- AI-native: you reach for AI and automation first, and you know how to make agents reliable where the stakes are medical.
- High-agency: you see problems, take ownership and execute without waiting.
- Care: you take patient safety personally; quality and compliance are part of the product, not a brake on it.
- Content-native (bonus): you can explain a scan or a blood test on camera, because our launches run through creators.
- Imaging, lab or longevity experience (bonus): you have worked at an imaging, lab testing or preventive health company.

Why Join Aonic?

A Whole Business, From Zero You build a new category from the first partner contract to the first thousand scans, with your own range, partners and results. The Front Door of Health at Aonic Diagnostics is where many members will meet Aonic first. What you build decides how millions of Americans see their own health. Direct Founder Exposure You work side by side with the CEO, a serial founder who was a founding investor and board member of the telehealth company TeleClinic. Savings with a Purpose A brain MRI can cost $2,000 at a hospital and a fraction of that at cost. Every dollar you take out goes straight to our members. Elite, Small Team A tight group of highly driven operators and AI agents, no bureaucracy, decisions in hours. Meaningful Upside Significant equity in a company built to reach 1 million members.

## About Aonic

## Company Overview
- **One-liner**: Aonic produces science-backed, clean sports nutrition supplements—including protein powders, multinutrients, and hydration formulas—designed for athletes and everyday performers.
- **Entity Type**: Private (Privately Held)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2024
- **Founders**: Max Meier (CEO & Co-Founder)

## Core Business
- **Primary industry/industries**: Health & Human Services / Consumer Health & Wellness / Sports Nutrition
- **Target customers**: B2C — athletes, fitness enthusiasts, and health-conscious consumers who want clean, evidence-based supplements without artificial ingredients.
- **Mission or purpose statement**: "Our mission is to do everything in our power to forge a healthier human existence." They aim to provide 100% clean products, digital tracking tools, and personalized guidance.

## Products & Services
- **Aonic Revive**: A magnesium-powered hydration drink (sodium-forward, 500mg sodium, 250mg potassium, 100mg magnesium, no caffeine) — positioned as a recovery and electrolyte replacement.
- **Aonic Fuel**: Ready-to-drink protein shake (32g clean complete protein, 5g fiber, 0g added sugar, lactose-free) in a grab-and-go can.
- **Aonic Complete**: A daily multinutrient powder (34 nutrients, immune support, gut health, third-party tested).
- **Aonic Build**: A daily stick pack containing creatine, HMBPro™, and beetroot for strength and power.
- **Aonic Protein (pouch)**: 32g clean, lactose-free milk protein with 5g fiber, no artificial sweeteners, and third-party tested.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company, no disclosed valuation)
- **Key Metric**: Total Funding — not disclosed. Headcount of 9 employees as of mid-2026.
- **Notable Investors/Partners**: No lead investors publicly listed. The company has been selected for Startup CPG's Summer of Startups event at Shopify's NYC HQ. Key advisors include Dr. Jason Mitchell, N.D. (Chief Medical Advisor, nearly 30 years in formulation science) and Dr. David Jan, Ph.D. (leads scientific research and manufacturing).
- **Growth Signals**: Headcount grew 62.5% YoY (from 4 to 9 employees). LinkedIn followers grew 375.8% year-over-year. The company is actively building its retail presence (Head of Retail Sales hired) and was founded only in 2024, indicating an early-stage growth trajectory.

## Competitive Advantages
- **Science-backed formulation**: Products are developed with naturopathic doctors and PhD-level scientists, using evidence-based ingredients at clinically studied levels.
- **Clean ingredient promise**: No artificial sweeteners, colors, or flavors; third-party tested; lactose-free protein.
- **Co-founder credibility**: Max Meier (CEO) is building the brand alongside Senada Greca, a well-known fitness and nutrition figure, adding influencer/trust equity.
- **Differentiated product line**: Offers a full stack of sports nutrition (protein, hydration, daily multinutrient, performance blend) under one clean brand.

## Strategic Focus
- **Retail expansion**: Hiring a Head of Retail Sales and participating in industry events (e.g., Startup CPG at Shopify HQ) suggests a push into brick-and-mortar or wholesale channels.
- **Brand building**: Heavy emphasis on social media and performance marketing (Head of Performance Marketing on staff). Targeting "trend-defining" athletes and everyday performers.
- **Product line completeness**: Launching multiple product formats (RTD cans, pouches, stick packs) to cover pre-workout, recovery, daily nutrition, and hydration.

## Why Work Here
- **Culture**: Mission-driven startup focused on "forging a healthier human existence." The team is small (10 employees) and values clean, science-backed approaches. Co-founder Senada Greca emphasizes building for the "athlete still becoming."
- **Remote/Hybrid/Office**: On-site workspace at HQ in San Francisco, California (in-person culture).
- **Notable perks/engineering culture**: Early-stage startup environment means high ownership and impact. Roles listed include AI-Native Business Development Intern and Full-Stack Creative Producer (short-form, social), indicating a modern, content-forward approach. The team has talent from companies like Uber, Roche, FINN, and Curology, suggesting a blend of tech and consumer brand experience.

## Sources
1. [aoniclife.com](https://aoniclife.com/) — Official website with product details and mission
2. [aoniclife.com/about](https://aoniclife.com/pages/about-us) — Founders, advisors, team page
3. [linkedin.com/company/aonic-inc](https://linkedin.com/company/aonic-inc) — Company LinkedIn profile with headcount, growth, and recent posts
4. [jobs.gem.com/aoniclife](https://jobs.gem.com/aoniclife) — Careers page and job listings
5. [builtin.com/company/aonic](https://builtin.com/company/aonic) — Built In company profile with office and culture details

## Other roles at Aonic

- [Category CEO Online Care & Prescriptions](https://feeny.ai/job/category-ceo-online-care-prescriptions-aonic-san-francisco-8edpgqx7grry) — San Francisco, CA
- [Category CEO Protein, Supplements & Beverages](https://feeny.ai/job/category-ceo-protein-supplements-beverages-aonic-san-francisco-egfj30n0qhwc) — San Francisco, CA
- [Social Host (Part-Time)](https://feeny.ai/job/social-host-part-time-aonic-san-francisco-6cfc4dkv37hb) — San Francisco, CA
- [AI-Native Founder’s Associate](https://feeny.ai/job/ai-native-founder-s-associate-aonic-san-francisco-95x2r98zb2zh) — San Francisco, CA
- [Founding Full Stack Engineer](https://feeny.ai/job/founding-full-stack-engineer-aonic-san-francisco-fa29913bkpme) — San Francisco, CA
- [AI-Native Operations & Sourcing Manager](https://feeny.ai/job/ai-native-operations-sourcing-manager-aonic-san-francisco-53n77mzbb3fv) — San Francisco, CA
- [AI Automation Intern](https://feeny.ai/job/ai-automation-intern-aonic-san-francisco-6tfzxe328s7j) — San Francisco, CA
- [Full-Stack Creative Producer (short-form, social)](https://feeny.ai/job/full-stack-creative-producer-short-form-social-aonic-san-francisco-arcpjv6xb2tj) — San Francisco, CA
- [Social-First Videographer](https://feeny.ai/job/social-first-videographer-aonic-san-francisco-jk8awgrm9bj8) — San Francisco, CA