--- title: 'Category CEO Online Care & Prescriptions at Aonic' canonical: 'https://feeny.ai/job/category-ceo-online-care-prescriptions-aonic-san-francisco-8edpgqx7grry' type: 'job' last_seen: '2026-10-19' --- # Category CEO Online Care & Prescriptions at Aonic - **Company:** Aonic - **Location:** San Francisco, CA - **Compensation:** $160k–$240k - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-10-13 - **Last confirmed live:** 2026-10-19 - **Apply:** https://jobs.gem.com/aoniclife/am9icG9zdDrrTumOXrgUIAOazjocECa5 ## Job description Reports to: Chief Executive Officer (CEO) Location: San Francisco, onsite (Jackson Square) Compensation: $160,000 - $240,000 base salary plus significant equity ## About Aonic Aonic is deploying AI to drastically reduce the cost of living. We are building Aonic Club: the club contract Costco proved over four decades, rebuilt online and AI-native. An annual membership gets Americans elevated everyday products at cost, starting with functional nutrition and moving into health care next. We make the products ourselves and run sourcing, content, forecasting and service with AI agents, which deletes the 30-40% of retail and marketing layers inside every consumer price. The savings go to members, only: 15% under Costco's Kirkland, and on average 80% below the brands. Our ambition is big: 1 million members and a $10 billion company within a few years, built by a handful of humans with extreme leverage: AI agents running the operations, a community as the channel, and the AI dividend delivered to everyday America. Company Presentation for Candidates: https://aonic.docsend.com/view/hpd7m7sjxfpbswea ## The Role As Category CEO for Online Care & Prescriptions, you build Aonic's answer to Hims & Hers and Ro from zero: online doctor visits and prescriptions for hair loss, sexual health, weight loss, skin, birth control and mental health, sold at cost. Today a hair loss pill that costs a pharmacy cents a month sells for $22 a month, and weight loss programs add up to $149 a month on top of the drug. We want members to pay the real cost of the medicine, the pharmacy and the doctor, and nothing more. Aonic is organized around Category CEOs, one per category we take on. You own your category the way a founder owns a company: what we treat, which clinicians and pharmacies deliver it, what it costs and how members get care, refills and answers. You own the cost: every visit and prescription sells at what we pay our partners, with no markup, at one transparent price. Your north star is your category's revenue at constant cost, guarded by medical quality, member experience and compliance. We sell medicines approved by the FDA only. We are looking for an exceptional operator from health tech who builds with AI first and masters a regulated business fast. You will work side by side with the CEO, our medical director and our health care regulatory counsel. Clinical decisions always stay with physicians; you build everything around them. This role is intentionally broad and demanding. It is designed for someone who wants a whole business, years earlier than anywhere else would hand them one. ## What You'll Own The Range - Launch hair loss, erectile dysfunction, skin, birth control and branded weight loss medicines (GLP-1s, glucagon-like peptide-1 drugs) at the makers' prices first; mental health and the rest of the range next. - FDA-approved medicines only, no compounded products, and every treatment paired with what Aonic already makes: protein and creatine for weight loss, the right supplements for hair and skin. Clinicians & Pharmacy - Own the telehealth partners (clinician networks licensed in all 50 states) and the pharmacy partners: contracts, service levels, delivery times and the prescribing protocols our physicians set. - Negotiate the cost per visit, drug acquisition, dispensing and shipping, and keep re-bidding. Because we sell at cost, every dollar you take out goes to members. - Set one transparent price per treatment, the same for everyone. Medical Quality & Compliance - Work with our medical director and counsel. Physician-owned medical groups decide every clinical question; you build everything around them. - Own the compliance system: licensed pharmacies, advertising certification for prescription medicines, patient privacy (no advertising trackers on health pages), claims review, transparent billing and easy cancellation. AI-Native Operations - Build intake, follow-up, refills and member service with AI agents, together with our founding engineer, so every member gets an answer in minutes and every clinician spends their time on medicine. - Design the agents, set their rules and measure them, so the category scales with very few humans. ## Team & Playbook - Hire a care operations lead, and grow the team only as volume grows. - Write the playbook for health care at Aonic, together with the Category CEO for Diagnostics. Hard Requirements To be successful in this role, all of the following must be true: - At least 4 years of operating experience in operations, strategy and operations, business operations or general management at a high-growth health care or technology startup, or at McKinsey, Boston Consulting Group or Bain followed by hands-on operating work. - Digital health experience: you have built or run something in telehealth, pharmacy or consumer health, and you know how online care, prescriptions and fulfillment work and are regulated. - End-to-end ownership with numbers: you have launched or run a product line, a market, a partner network or an operations function, and you can show the revenue, cost or speed you moved. - AI-native in practice: you have built AI agents or automations that run real operations, with outcomes you can measure. - Commercial instinct: you have negotiated with partners, suppliers or customers, and you enjoy sitting across the table from a pharmacy or a clinician network. - Degree from a top university in engineering, computer science, science, economics or business, with top grades. - Extremely hungry and ambitious, actively seeking responsibility and steep growth. - Strong work ethic and intensity, comfortable working fully onsite in San Francisco, 8 am to 7 pm Monday to Thursday and 8 am to 5 pm on Fridays. The Profile We're Looking For This role requires a rare mix of traits: - Book-smart: a strong analytical foundation; you build the cost of a prescription line by line before anyone asks for it. - Street-smart: practical judgment and commercial intuition; a feel for when a partner's price can still move and where a member journey loses people. - People-smart: clinicians, partners and teammates trust you quickly, and you communicate clearly and without ego. - AI-native: you reach for AI and automation first, and you know how to make agents reliable where the stakes are medical. - High-agency: you see problems, take ownership and execute without waiting. - Care: you take patient safety personally; quality and compliance are part of the product. - Content-native (bonus): you can explain a treatment on camera, because our launches run through creators. - Weight loss, dermatology or men's and women's health experience (bonus): you have worked on one of the categories we launch first. Why Join Aonic? A Whole Business, From Zero You build a new category from the first partner contract to the first hundred thousand prescriptions, with your own range, partners and results. The Fastest-Growing Corner of Consumer Health Online care and weight loss medicines are reshaping how Americans get treated. You get to offer it at cost, at scale. Direct Founder Exposure You work side by side with the CEO, a serial founder who was a founding investor and board member of the telehealth company TeleClinic. Savings with a Purpose A member on a weight loss pill can save about $1,700 a year against Hims & Hers at the starting dose. Every dollar you take out goes straight to our members. Elite, Small Team A tight group of highly driven operators and AI agents, no bureaucracy, decisions in hours. Meaningful Upside Significant equity in a company built to reach 1 million members. ## About Aonic ## Company Overview - **One-liner**: Aonic produces science-backed, clean sports nutrition supplements—including protein powders, multinutrients, and hydration formulas—designed for athletes and everyday performers. - **Entity Type**: Private (Privately Held) - **Headquarters**: San Francisco, California, United States - **Founded**: 2024 - **Founders**: Max Meier (CEO & Co-Founder) ## Core Business - **Primary industry/industries**: Health & Human Services / Consumer Health & Wellness / Sports Nutrition - **Target customers**: B2C — athletes, fitness enthusiasts, and health-conscious consumers who want clean, evidence-based supplements without artificial ingredients. - **Mission or purpose statement**: "Our mission is to do everything in our power to forge a healthier human existence." They aim to provide 100% clean products, digital tracking tools, and personalized guidance. ## Products & Services - **Aonic Revive**: A magnesium-powered hydration drink (sodium-forward, 500mg sodium, 250mg potassium, 100mg magnesium, no caffeine) — positioned as a recovery and electrolyte replacement. - **Aonic Fuel**: Ready-to-drink protein shake (32g clean complete protein, 5g fiber, 0g added sugar, lactose-free) in a grab-and-go can. - **Aonic Complete**: A daily multinutrient powder (34 nutrients, immune support, gut health, third-party tested). - **Aonic Build**: A daily stick pack containing creatine, HMBPro™, and beetroot for strength and power. - **Aonic Protein (pouch)**: 32g clean, lactose-free milk protein with 5g fiber, no artificial sweeteners, and third-party tested. ## Market Standing - **Valuation/Market Cap**: Not publicly available (private company, no disclosed valuation) - **Key Metric**: Total Funding — not disclosed. Headcount of 9 employees as of mid-2026. - **Notable Investors/Partners**: No lead investors publicly listed. The company has been selected for Startup CPG's Summer of Startups event at Shopify's NYC HQ. Key advisors include Dr. Jason Mitchell, N.D. (Chief Medical Advisor, nearly 30 years in formulation science) and Dr. David Jan, Ph.D. (leads scientific research and manufacturing). - **Growth Signals**: Headcount grew 62.5% YoY (from 4 to 9 employees). LinkedIn followers grew 375.8% year-over-year. The company is actively building its retail presence (Head of Retail Sales hired) and was founded only in 2024, indicating an early-stage growth trajectory. ## Competitive Advantages - **Science-backed formulation**: Products are developed with naturopathic doctors and PhD-level scientists, using evidence-based ingredients at clinically studied levels. - **Clean ingredient promise**: No artificial sweeteners, colors, or flavors; third-party tested; lactose-free protein. - **Co-founder credibility**: Max Meier (CEO) is building the brand alongside Senada Greca, a well-known fitness and nutrition figure, adding influencer/trust equity. - **Differentiated product line**: Offers a full stack of sports nutrition (protein, hydration, daily multinutrient, performance blend) under one clean brand. ## Strategic Focus - **Retail expansion**: Hiring a Head of Retail Sales and participating in industry events (e.g., Startup CPG at Shopify HQ) suggests a push into brick-and-mortar or wholesale channels. - **Brand building**: Heavy emphasis on social media and performance marketing (Head of Performance Marketing on staff). Targeting "trend-defining" athletes and everyday performers. - **Product line completeness**: Launching multiple product formats (RTD cans, pouches, stick packs) to cover pre-workout, recovery, daily nutrition, and hydration. ## Why Work Here - **Culture**: Mission-driven startup focused on "forging a healthier human existence." The team is small (10 employees) and values clean, science-backed approaches. Co-founder Senada Greca emphasizes building for the "athlete still becoming." - **Remote/Hybrid/Office**: On-site workspace at HQ in San Francisco, California (in-person culture). - **Notable perks/engineering culture**: Early-stage startup environment means high ownership and impact. Roles listed include AI-Native Business Development Intern and Full-Stack Creative Producer (short-form, social), indicating a modern, content-forward approach. The team has talent from companies like Uber, Roche, FINN, and Curology, suggesting a blend of tech and consumer brand experience. ## Sources 1. [aoniclife.com](https://aoniclife.com/) — Official website with product details and mission 2. [aoniclife.com/about](https://aoniclife.com/pages/about-us) — Founders, advisors, team page 3. [linkedin.com/company/aonic-inc](https://linkedin.com/company/aonic-inc) — Company LinkedIn profile with headcount, growth, and recent posts 4. [jobs.gem.com/aoniclife](https://jobs.gem.com/aoniclife) — Careers page and job listings 5. [builtin.com/company/aonic](https://builtin.com/company/aonic) — Built In company profile with office and culture details ## Other roles at Aonic - [Category CEO, Diagnostics](https://feeny.ai/job/category-ceo-diagnostics-aonic-san-francisco-vpgebvq9gmyv) — San Francisco, CA - [Category CEO Protein, Supplements & Beverages](https://feeny.ai/job/category-ceo-protein-supplements-beverages-aonic-san-francisco-egfj30n0qhwc) — San Francisco, CA - [Social Host (Part-Time)](https://feeny.ai/job/social-host-part-time-aonic-san-francisco-6cfc4dkv37hb) — San Francisco, CA - [AI-Native Founder’s Associate](https://feeny.ai/job/ai-native-founder-s-associate-aonic-san-francisco-95x2r98zb2zh) — San Francisco, CA - [Founding Full Stack Engineer](https://feeny.ai/job/founding-full-stack-engineer-aonic-san-francisco-fa29913bkpme) — San Francisco, CA - [AI-Native Operations & Sourcing Manager](https://feeny.ai/job/ai-native-operations-sourcing-manager-aonic-san-francisco-53n77mzbb3fv) — San Francisco, CA - [AI Automation Intern](https://feeny.ai/job/ai-automation-intern-aonic-san-francisco-6tfzxe328s7j) — San Francisco, CA - [Full-Stack Creative Producer (short-form, social)](https://feeny.ai/job/full-stack-creative-producer-short-form-social-aonic-san-francisco-arcpjv6xb2tj) — San Francisco, CA - [Social-First Videographer](https://feeny.ai/job/social-first-videographer-aonic-san-francisco-jk8awgrm9bj8) — San Francisco, CA