---
title: 'Category Executive at Careem'
canonical: 'https://feeny.ai/job/category-executive-careem-dubai-vs1j1zbrp42z'
type: 'job'
last_seen: '2026-09-09'
---

# Category Executive at Careem

- **Company:** Careem
- **Location:** Dubai, United Arab Emirates
- **Posted:** 2026-09-07
- **Last confirmed live:** 2026-09-09
- **Apply:** https://boards.greenhouse.io/careem/jobs/8696157002?gh_jid=8696157002

## Job description

Careem is building the Everything App for the greater Middle East — making it easy to move around, order food and groceries, manage payments, and more. Our purpose is simple: to simplify and improve people’s lives and build an awesome organisation that inspires. Since 2012, Careem has enabled earnings for over 2.5 million Captains, simplified the lives of more than 70 million customers, and built a platform where the region’s best talent and entrepreneurs thrive. We operate in 70+ cities across 10 countries, from Morocco to Pakistan.

We’re now entering our next chapter — one powered by AI. We’re looking for AI talent: curious problem-solvers who know how to apply AI to build tools, automate workflows, and create real impact. Whether it’s streamlining operations, enhancing customer experience, or reimagining internal systems — we want people who can make Careem work smarter and move faster.

## About the Company

Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 70 million customers, and built a platform for the region's best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.

## About The Team

The Careem Groceries team is transforming the way people shop for everyday essentials by offering a fast, reliable, and seamless Q-commerce experience. Within this fast-paced environment, the Category Management team is responsible for building the right assortment, pricing, and promotions that delight customers while driving business growth.

## About The Role

As a Category Executive, you will support the grocery category team in managing assortment, sourcing, pricing, and promotions for the Ultrafresh category. This role is ideal for someone who is passionate about the industry, has strong attention to detail, and is eager to grow their skills in category management and commercial operations.

## What You'll Do

- Support the Category Manager in executing category strategies aligned with business goals.
- Assist in sourcing new products and maintaining the assortment for the Ultrafresh category.
- Coordinate with suppliers to gather product details, pricing, promotional offers, and manage day-to-day communication.
- Track performance of your category – including sales, pricing, and stock availability – and flag risks or opportunities.
- Help plan and execute weekly and monthly promotions in collaboration with suppliers and internal stakeholders.
- Ensure accurate and timely listing of products, content, and images on the app in coordination with the content team.
- Liaise with the supply chain team to support availability, smooth onboarding of new SKUs, and replenishment cycles.
- Conduct market research to identify trends, new product opportunities, and benchmark pricing.
- Maintain strong working relationships with key suppliers and help prepare for periodic business reviews.

## What You'll Need

- 2–3 years of experience in the Ultrafresh segment, preferably within a retail or quick/ e-commerce environment.
- Strong understanding of the Ultrafresh market in the UAE, including supplier landscape, seasonality, and quality standards.
- Strong communication and coordination skills, with a strong commercial mindset.
- Detail-oriented with solid organizational and time management abilities.
- Proficiency in Excel or Google Sheets; familiarity with reporting and data tools is a plus.
- Strong analytical abilities and understanding of commercial KPIs and category performance metrics.
- Passion for grocery retail and a strong desire to build a career in category management.
- A proactive attitude, willingness to learn, and the ability to work in a dynamic, fast-paced environment.

## What we’ll provide you

We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:

- Work and learn from great minds by joining a community of inspiring colleagues.
- Put your passion to work in a purposeful organization dedicated to creating impact in a region with a lot of untapped potential.
- Explore new opportunities to learn and grow every day.
- Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
- Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.

## About Careem

## Company Overview
- **One-liner**: Careem is building “the everything app” for the greater Middle East, making it easier to move around, order food and groceries, manage payments, and more.
- **Entity Type**: Private (acquired by Uber in 2020 for $3.1 B; subsequent $400 M investment from e&)
- **Headquarters**: Dubai, United Arab Emirates
- **Founded**: 2012
- **Founders**: Mudassir Sheikha (Co‑founder & CEO), Magnus Olsson (Co‑founder & Chief Product Architect), Abdullah Elyas (Co‑founder, joined 2013)

## Core Business
- Primary industry: Super app / ride‑hailing / food & grocery delivery / digital payments
- Target customers: B2C consumers across the Middle East, North Africa, and Pakistan (MENAP)
- Mission: “To simplify and improve the lives of people and build an awesome organisation that inspires.”

## Products & Services
- **Ride‑Hailing**: On‑demand transportation connecting passengers with “Captains” (drivers).
- **Careem Food**: Food delivery from local restaurants.
- **Careem Grocery**: Grocery and convenience store delivery.
- **Careem Pay**: Digital payments, money transfers, and mobile top‑ups.
- **Careem Rides (Business)**: Corporate travel management.
- **Captain Platform**: Earnings and tools for drivers/delivery partners.

All offerings are integrated into a single Super App available in 70+ cities across 10 countries.

## Market Standing
- **Valuation / Market Cap**: Acquired by Uber for $3.1 B in 2020; latest disclosed investment valued an unspecified stake at $400 M (e&, 2023).
- **Key Metric**: Total funding – $3.5 B+ (including acquisition amount); annual revenue not publicly available.
- **Notable Investors / Partners**: Uber Technologies (parent company); e& (global technology investor, $400 M strategic investment).
- **Growth Signals**:
  - Over 50 M customers and 2.5 M Captains served since 2012.
  - Expanded from ride‑hailing to food, grocery, and payments (super‑app strategy).
  - 12,000+ colleagues across five tech sites in Europe and MENAP.
  - Largest tech startup exit in the MENAP region.

## Competitive Advantages
- **First‑mover & brand trust** in a region with fragmented mobility and delivery options.
- **Super‑app ecosystem** that increases user stickiness and cross‑selling (rides → food → payments).
- **Backing of Uber** (global scale, technology, and capital) plus local expertise from e&.
- **Large, loyal network of Captains** and deep understanding of local regulatory environments.

## Strategic Focus
- Scaling the Super App by launching and expanding verticals (e.g., payments, groceries) across key markets.
- Leveraging synergies with e& and Uber to accelerate growth and achieve profitability.
- Building a lasting tech institution in the region that attracts and develops top talent.

## Why Work Here
- **Ownership culture**: Careem calls colleagues “owners, not employees” and emphasises autonomy and impact.
- **Learning & growth**: Opportunity to work on cutting‑edge technology across multiple verticals, with on‑the‑job learning and mentorship.
- **Community & purpose**: A stated mission to simplify lives and drive social/economic progress in the region.
- **Work‑life**: Hybrid/remote policy not explicitly confirmed; presence in Dubai, plus engineering hubs in Europe and MENAP suggests flexible arrangements.
- **Benefits**: Comprehensive perks (details on careers page), plus the chance to be part of the region’s most celebrated tech success story.

## Sources
1. [careem.com – About Us](https://www.careem.com/en-KW/about-us/)
2. [careem.com – Home](https://www.careem.com/)
3. [why.careem.com – Colleague Value Proposition](https://why.careem.com/en/)
4. [careem.com – Careers / Life at Careem](https://www.careem.com/en-AE/careers/)
5. [jobs.careem.com – Careers Page](https://jobs.careem.com/)

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