---
title: 'Category Executive at Tajir'
canonical: 'https://feeny.ai/job/category-executive-tajir-lahore-7vjre1858jxw'
type: 'job'
last_seen: '2026-09-10'
---

# Category Executive at Tajir

- **Company:** Tajir
- **Location:** Lahore, Pakistan
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-04-07
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.ashbyhq.com/tajir/d74f3d62-1ada-4b48-b647-27d2142d2d8b

## Job description

Join the team behind the best category management in the industry and help every kiryana store stay refreshed and fully stocked, every single day. If this sounds like your passion, apply away!

## About Tajir

Tajir is a new way for stores to buy inventory. Through the Tajir app, stores can order whenever they want, receive on-demand delivery, and choose from the largest selection of products available. Combined with transparent and competitive prices, Tajir takes a process that took a dozen hours every week and reduces it to a few minutes.

For brands, Tajir ensures that products are always reliably stocked at stores. Brands enjoy higher margin sales with zero additional investment.

Since our launch, we became the first company for Pakistan funded by Y Combinator, raised seed capital and further financing from Kleiner Perkins, and — most importantly — have served over 100,000 stores.

Today, Tajir helps stores save money and boost sales. Our vision is to provide every store in Pakistan the essential services it needs to grow.

## Who we are looking for

- Bachelor’s degree in any field.
- Fresh graduates are encouraged to apply!
- Experience working with Google Sheets/Excel.
- Comfortable with extensive travelling.
- Excellent communication and interpersonal skills.
- Able to learn quickly and take initiative.
- Thrives in fast-paced, high-growth environments.

## What you will do

- Travel extensively across Pakistan for vendor negotiations, market visits, and procurement-related activities.
- Procure and ensure availability of inventory while building strong supplier relationships.
- Forecast demand, manage purchase cycles, and prevent stockouts/overstocking.
- Monitor margins and control pricing.
- Analyze dashboards and reports to drive category performance.
- Recommend product additions or delistings based on sales insights.
- Align suppliers with Tajir’s mission, share performance reports, and track target achievement.

## About Tajir

## Company Overview
- **One-liner**: Tajir is a B2B marketplace that empowers small retail stores in Pakistan by providing a one-stop app for inventory purchasing with transparent pricing and next-day delivery.
- **Entity Type**: Private (Series A)
- **Headquarters**: Lahore, Punjab, Pakistan
- **Founded**: 2018 (Y Combinator Winter 2020 batch)
- **Founders**: Babar Khan and Ismail Khan

## Core Business
- **Primary industry**: B2B Marketplace / Retail Technology
- **Target customers**: Small and independent retail stores (mom-and-pop shops) in Pakistan, as well as multinational and local brands (suppliers) seeking distribution.
- **Mission statement**: To empower every store with the tools to grow their business and streamline the local retail economy.

## Products & Services
- **Tajir App (Android)**: A mobile application that allows retailers to order inventory 24/7 from a single source. Key features include transparent, real-time pricing, a large selection of products (rice, beverages, HPC, etc.), and next-day delivery.

## Market Standing
- **Valuation**: Not publicly available
- **Key Metrics**:
    - **Annual Revenue**: ~$3.8 million
    - **Total Funding**: $18.95 million
- **Notable Investors/Partners**: Kleiner Perkins, Y Combinator Continuity Fund, Y Combinator, Nama Ventures. Partners include Coca-Cola Pakistan and hundreds of other multinational and local brands.
- **Growth Signals**:
    - Headcount of 102 employees (+11.3% YoY).
    - Operating in 7 countries (Pakistan, United States, Ethiopia, United Arab Emirates, Jordan, Canada, Morocco).
    - Active hiring for roles in engineering, data science, sales, and marketing.
    - High employer rating (4.6/5.0) on LinkedIn.

## Competitive Advantages
- **First-mover & Network Effects**: A leading B2B platform for mom-and-pop stores in Pakistan, creating a strong network effect as more stores and suppliers join.
- **Software-Powered Logistics**: Combines a user-friendly app with a proprietary logistics network to guarantee next-day delivery, solving a major pain point for retailers.
- **Transparent Pricing**: Real-time price updates eliminate the opacity and uncertainty of traditional supplier relationships, building trust with store owners.
- **YC & Top-Tier Backing**: Backed by investors who funded Google, Amazon, and Airbnb, providing credibility, capital, and strategic guidance.

## Strategic Focus
- **Deepening Market Penetration**: Continuing to onboard more retail stores and suppliers across Pakistan.
- **Category Expansion**: Growing product selection beyond core categories (rice, beverages, HPC) to become a true one-stop shop.
- **Technology & Product Development**: Investing in software engineering and data science to improve the platform, logistics algorithms, and customer experience.
- **Strengthening Brand Partnerships**: Deepening relationships with major multinational and local brands for distribution.

## Why Work Here
- **Mission-Driven Culture**: The company is focused on a clear, impactful mission to empower small business owners, which provides a strong sense of purpose.
- **Customer Obsession**: The culture is built around putting customers first, with employees across all departments (even HR) engaging directly with store owners.
- **High-Growth Environment**: As a well-funded startup in a massive market, Tajir offers the opportunity to work on hard problems with significant impact and see rapid career growth.
- **Culture & Values**: The team values humility, independent thinking, resilience, speed, and attention to detail. The work environment is described as supportive, collaborative, and challenging in a good way.
- **Work Policy**: Likely office-first given the operational and logistics nature of the business, with headquarters in Lahore.

## Sources
1. [tajir-app.com](https://tajir-app.com/)
2. [tajir.app/careers](https://www.tajir.app/careers)
3. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/tajir)
4. [ycombinator.com](https://www.ycombinator.com/companies/tajir)
5. [linkedin.com](https://my.linkedin.com/company/tajir-app)

## Other roles at Tajir

- [Finance Executive](https://feeny.ai/job/finance-executive-tajir-lahore-zgaf25kbmkpx) — Lahore, Pakistan
- [Accounts Officer](https://feeny.ai/job/accounts-officer-tajir-lahore-cgg9v6q22a37) — Lahore, Pakistan
- [Business Operations Associate](https://feeny.ai/job/business-operations-associate-tajir-lahore-w42st56ygtxd) — Lahore, Pakistan
- [Category Executive](https://feeny.ai/job/category-executive-careem-dubai-vs1j1zbrp42z) — Dubai, United Arab Emirates