---
title: 'Category Licensing Manager GSA m/w/d at Hasbro'
canonical: 'https://feeny.ai/job/category-licensing-manager-gsa-m-w-d-hasbro-neu-isenburg-ktnmcfw6pa1q'
type: 'job'
last_seen: '2026-09-10'
---

# Category Licensing Manager GSA m/w/d at Hasbro

- **Company:** Hasbro
- **Location:** Neu-Isenburg
- **Posted:** 2026-08-14
- **Last confirmed live:** 2026-09-10
- **Apply:** https://job-boards.greenhouse.io/hasbro/jobs/4329560009

## Job description

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

Category Licensing Manager – GSA m/w/d

Based in: Neu-Isenburg, Germany, with Hybrid working x 3 days Tuesday to Thursday in the office required. Please check your commute before applying.

The Opportunity:

Hasbro is looking for a commercially driven Category Licensing Manager to accelerate the growth of our Licensed Consumer Products business across Germany, Switzerland and Austria (GSA).

You will own a portfolio of licensing categories, with primary responsibility for developing Hasbro's Lifestyle, Fashion and Home business—one of the most strategic growth pillars for the GSA Licensing organisation and a critical driver of our long-term commercial ambitions. Working closely with both existing and new licensing partners, you will identify opportunities to position Hasbro's brands beyond the toy aisle, developing innovative products and partnerships that strengthen our presence in Lifestyle, Fashion and Home.

You will also lead Direct-to-Retail (DTR) opportunities across GSA, partnering directly with key retailers and strategic partners to develop exclusive collections, retail activations and customer marketing programmes that strengthen retailer relationships, enhance consumer engagement and deliver incremental commercial growth.

Working closely with Category Licensing Manager peers across GSA, Europe and Global teams, as well as Retail Licensing, Product Development, Marketing, Franchise, Finance and Legal, you will collaborate to develop category strategies, share best practices, leverage global expertise and deliver a One Voice approach that brings Hasbro's brands to life through best-in-class consumer products, innovative partnerships and compelling go-to-market strategies.

This is a highly commercial role combining business development, category strategy, strategic account management and cross-functional leadership.

Key Responsibilities:

Category Strategy & Business Development

- Develop and execute long-term category strategies aligned with Hasbro's franchise priorities and commercial objectives.
- Lead the development and execution of Hasbro's Lifestyle, Fashion and Home licensing strategy across GSA.
- Identify, pitch and secure new licensing partners that strengthen Hasbro's presence within Lifestyle, Fashion and Home.
- Build and maintain a strong pipeline of new licensing opportunities across strategic growth categories and existing business.
- Identify emerging consumer, retail and lifestyle trends to unlock new business opportunities.
- Develop compelling business cases and licensing proposals that support long-term commercial growth.

Licensee Management

- Build and maintain strong, long-term relationships with strategic licensing partners.
- Lead the end-to-end licensing process from prospecting and negotiation through contract execution and ongoing account management.
- Develop joint business plans with licensees that deliver sustainable commercial growth.
- Challenge and support partners to maximise innovation, product quality, distribution and commercial performance.
- Monitor partner performance against agreed objectives and implement corrective actions where required.

Commercial Growth & Go-to-Market

- Develop category-specific go-to-market strategies that maximise both short and long-term growth.
- Lead Direct-to-Retail (DTR) opportunities by partnering with retailers to develop exclusive product collections, customer marketing programmes and retail activations.
- Work closely with the Retail Licensing Manager to identify retailer opportunities, customer marketing initiatives and retail activation plans.
- Support retailer presentations through category expertise, commercial insights and compelling business storytelling.

Financial Management

- Own the commercial performance of assigned categories and deliver revenue, royalty and profitability targets.
- Contribute to annual budgeting, quarterly forecasting and long-range planning.
- Build business cases for strategic investments and evaluate return on investment.

Cross-Functional Collaboration

- Partner closely with Category Licensing Manager peers across GSA, Europe and Global to align strategies and share best practices.
- Collaborate with Retail Licensing, Product Development, Marketing, Franchise, Finance and Legal to deliver successful licensing programmes.
- Represent Hasbro at trade shows, industry events and strategic customer meetings.

Qualifications & Experience:

- Bachelor's degree or equivalent professional experience.
- Minimum 5 years' licensing experience with a strong understanding of the GSA licensing market.
- Proven success in business development, commercial negotiations and strategic account management.
- Experience developing Lifestyle, Fashion and Home categories is highly desirable.
- Experience managing retailer partnerships and Direct-to-Retail (DTR) programmes is an advantage.
- Strong commercial acumen, negotiation, presentation and analytical skills.
- Fluent German and English are required.

Success Measures:

- Delivery of revenue, royalty and profitability targets.
- Successful execution of the Lifestyle, Fashion and Home growth strategy.
- Acquisition and development of strategic licensing partners.
- Successful delivery of Direct-to-Retail (DTR) programmes and exclusive retailer partnerships.
- Expansion of Hasbro's brands into new lifestyle-driven categories.
- Strong cross-functional collaboration and contribution to the wider European licensing organisation.

Why Join Hasbro?

This is an exciting opportunity to lead one of the most strategically important growth pillars within Hasbro's GSA Licensing business.

You will play a key role in transforming Hasbro's brands into true Lifestyle, Fashion and Home brands, build partnerships with leading consumer products companies and retailers, and help shape the future of Hasbro's licensing business across one of our most important European markets.

The base salary range for this position is €71,800 to €107,000 and is eligible for bonus. The hiring range will vary based on factors such as experience and skills.

We Play to Win with our Leadership Principles:

- Knowing is Half the Battle
- Break the Mold
- Take Charge
- Be Legendary
- Friendship is Magic
- Matrix of Leadership

Apply now and help us build the future of play!

#LI-Hybrid Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:

- Health & Wellness
- Time Off to Recharge
- Financial Well-being
- Life & Family Support
- Volunteer and Community Initiatives
- Learning & Development
- Exclusive Perks

Please review our [Applicant Privacy Notice](https://nam11.safelinks.protection.outlook.com/?url=http%3A%2F%2Fdocs.hasbro.com%2Fprivacy%2Fjob-applicant&data=05%7C02%7CMaria.Hughes%40wizards.com%7C73f450b2476e4441be3308dec7006d14%7C701edd3ec7a84789b1ce8a243620d68f%7C0%7C0%7C639167001791388387%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=QzsYnPcynaB0OC2yYMSHab2TyW8jOlZQWyr87FBwDt8%3D&reserved=0) to learn how we collect, use, and protect your personal information in connection with the application process.

## About Hasbro

## Company Overview
- **One-liner**: Hasbro is a leading game, intellectual property, and toy company that delivers play experiences through physical and digital games, toys, licensed products, and entertainment.
- **Entity Type**: Public (NYSE: HAS)
- **Headquarters**: Pawtucket, Rhode Island, USA
- **Founded**: 1923 (incorporated in 1926)
- **Founders**: Henry Hassenfeld, Hillel Hassenfeld

## Core Business
- **Primary Industries**: Toys, Games, Intellectual Property (IP) Licensing, Digital Gaming, Entertainment
- **Target Customers**: B2C (kids, families, fans of all ages); B2B (retail partners, licensors, entertainment studios)
- **Mission Statement**: "Create joy and community through the magic of play."

## Products & Services
- **MAGIC: THE GATHERING**: Collectible card game and digital platform (Magic: The Gathering Arena) — both physical and digital.
- **DUNGEONS & DRAGONS**: Tabletop roleplaying game with digital tools (D&D Beyond).
- **MONOPOLY & HASBRO GAMES**: Classic board games and family game night staples.
- **NERF**: Blaster toys and active play products.
- **TRANSFORMERS**: Action figures, media franchise, and licensed merchandise.
- **PLAY-DOH**: Modeling compound and creative play sets.
- **PEPPA PIG**: Preschool toy line and media brand.
- **BEYBLADE**: Spinning top toys and competitive play system.
- **Hasbro Pulse & Secret Lair**: Direct-to-consumer platforms for exclusive collectibles and fan-focused drops.
- **Digital Licensing**: Partnerships for mobile games like *Monopoly Go!* (Scopely) and other video game adaptations.

## Market Standing
- **Valuation/Market Cap**: Not disclosed in provided sources – check financial sites for current market cap.
- **Key Metric**: Annual revenue of $5.0 billion (FY 2023); record performance in Wizards of the Coast segment in FY 2025.
- **Notable Partners**: Scopely (*Monopoly Go!*), Marvel, and other major IP licensors.
- **Growth Signals**: Record year for MAGIC: THE GATHERING (Final Fantasy set was best-selling of all time); operational excellence program delivered ~$800M in gross cost savings; continued expansion in digital licensing and aging-up consumer strategy.

## Competitive Advantages
- **Iconic Brand Portfolio**: Owns and controls deeply loved brands like MAGIC, D&D, MONOPOLY, NERF, TRANSFORMERS, PLAY-DOH, and PEPPA PIG – spanning multiple generations and play categories.
- **Franchise-First Approach**: Unlocks value across physical toys, digital games, licensed consumer products, location-based entertainment, film, and TV.
- **Wizards of the Coast**: High-margin, high-growth segment with dedicated fan communities and recurring digital revenue (Magic: The Gathering Arena, D&D Beyond).
- **100+ Year Legacy**: Deep retail relationships, supply chain excellence, and trusted brand equity worldwide.
- **Diversified Revenue Streams**: Balanced between owned brands, partner brands, direct-to-consumer, and licensing – reducing reliance on any single product category.

## Strategic Focus
- **"Playing to Win" Strategy** (launched 2025):
  - **Anytime is Playtime**: Expand play occasions and distribution points.
  - **Aging Up**: Target consumers aged 13+ who are gaining purchase share.
  - **Everyone Plays**: Capture new demographics and under-indexed markets.
  - **Digital and Direct**: Invest in video games, digital technology, and direct-to-consumer channels.
  - **Partner Scale**: Leverage partners’ investments to extend brand reach.
- **Operational Excellence**: Ongoing cost-savings program targeting $1.0 billion in gross savings; process modernization across IT, supply chain, and HR.
- **AI & Emerging Tech**: Embracing AI-enabled entertainment and product innovation.
- **Sustainability & CSR**: Recognized as a JUST Capital Industry Leader (2025), 100 Best Corporate Citizens (3BL Media), and Civic 50 honoree.

## Why Work Here
- **Culture**: Creative, innovative, and inclusive – described as "legendary play starts with bold ideas." Emphasis on curiosity, lifelong learning, and "playing with purpose."
- **Work-Life Balance**: Half-day Fridays all year round; generous paid vacation and holidays.
- **Benefits**:
  - Medical, Dental, and Prescription coverage
  - Health Savings Account (HSA)
  - Retirement Savings Plan with generous company match and annual company contribution
  - Paid Parental Leave
  - Tuition Reimbursement
  - Life, Accident, and Disability Insurance
  - Pet Insurance and Identity Theft Protection
  - Onsite Fitness Center (at headquarters)
  - Learning & Development opportunities, clear goal-setting
- **Remote/Hybrid Policy**: Flexible work arrangements are part of the total rewards package (exact policy not detailed in provided sources; likely hybrid for most roles).
- **Global Presence**: Offices in Pawtucket (HQ), Providence, Los Angeles, Miami, Renton (Wizards of the Coast), plus 40+ countries – opportunities for domestic and international mobility.
- **Early Career**: Robust student programs and internship opportunities to shape the next generation of talent.
- **Impact**: Work on beloved brands that create joy and community; CSR programs embedded in the business.

## Sources
1. [Hasbro About Page (Corporate)](https://jobs.hasbro.com/content/About-Hasbro/)
2. [Hasbro 10-K FY2025 (SEC Filing)](https://newsroom.hasbro.com/static-files/30601d9c-1e19-47af-a62e-0de43d437ba9)
3. [Hasbro 2025 Corporate Fact Sheet](https://assets-us-01.kc-usercontent.com/500e0a65-283d-00ef-33b2-7f1f20488fe2/d66b7984-a04c-4f8c-aa86-d1c7854654aa/2025%20Corp%20Fact%20Sheet%2002.17.2025.pdf)
4. [Hasbro Careers Page](https://jobs.hasbro.com/)
5. [Hasbro Jobs & Internships (Greenhouse)](https://job-boards.greenhouse.io/hasbro)

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