---
title: 'Category Manager at Paytm'
canonical: 'https://feeny.ai/job/category-manager-paytm-noida-hb6txq20g3n9'
type: 'job'
last_seen: '2026-09-07'
---

# Category Manager at Paytm

- **Company:** Paytm
- **Location:** Noida, India
- **Work type:** onsite
- **Posted:** 2026-08-31
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.lever.co/paytm/1f3131e8-6d40-49d3-820e-13b0a5e99444

## Job description

## About the Role

We are looking for an experienced Category Lead to build, own, and scale a high-potential category from the ground up. This is a high-impact, entrepreneurial role that combines business ownership, product thinking, strategy, and execution. The role will be responsible for defining the category strategy, identifying growth opportunities, building customer-centric solutions, and driving the business towards scale and profitability. The ideal candidate will have a strong track record of owning and scaling businesses or categories, with the ability to operate across product, growth, operations, and commercial functions.

## What You'll Do

- Own the end-to-end strategy, growth, and P&L for the category.
- Define and build customer-first financing journeys where customers pay interest only on the amount utilized, enabling a flexible and efficient borrowing experience.
- Develop and execute strategies to drive customer acquisition, engagement, utilization, retention, and overall category growth.
- Use data, customer insights, and experimentation to continuously optimize the product and business performance.
- Track and improve key metrics including portfolio growth, customer adoption, utilization, profitability, and unit economics.
- Partner closely with Product, Technology, Risk, Operations, Marketing, and other cross-functional teams to execute the category strategy.
- Work closely with senior leadership to identify, launch, and scale new business initiatives as part of Paytm’s new venture.
- Operate with a zero-to-one mindset, taking ownership from identifying the opportunity through to building a scalable business.

## What We're Looking For

- 8 -12 years of experience in Category Management, Product Management, Business Management, General Management, or a similar role.
- Proven experience owning and scaling a business, category, or product with measurable impact on growth and profitability.
- Strong understanding of customer journeys, marketplaces, merchant ecosystems, supply chains, logistics, digital businesses, or financial products.
- Experience managing large portfolios and driving business outcomes through data-led decision making.
- Strong commercial and analytical orientation, with the ability to translate insights into actionable business strategies.
- Excellent stakeholder management and cross-functional leadership skills.
- Strong problem-solving ability and comfort working in ambiguous, fast-changing environments.
- Entrepreneurial mindset with the ability to build from zero, move with speed, and take end-to-end ownership.

## About Paytm

## Company Overview
- **One-liner**: Paytm is India’s leading full-stack payments and financial services platform, enabling digital payments for consumers and merchants while distributing loans, insurance, and investment products.
- **Entity Type**: Public (NSE: PAYTM)
- **Headquarters**: Noida, Uttar Pradesh, India
- **Founded**: 2010
- **Founders**: Vijay Shekhar Sharma

## Core Business
- **Primary industries**: Payments, Financial Services, Marketing Services
- **Target customers**: B2C (consumers) and B2B (MSMEs, enterprises, online platforms)
- **Mission/purpose**: “To bring 500 million unserved and underserved Indians to the mainstream economy.” [paytm.com/about-us](https://paytm.com/about-us)

## Products & Services
- **Payment Services (Consumer & Merchant)**: QR code payments, Soundbox devices (with real‑time audio confirmation), All‑in‑One POS terminals, online payment gateway, UPI (including UPI Lite), and card acceptance. _Type_: Hardware + SaaS platform.
- **Financial Services Distribution**: Merchant loans, personal loans, insurance, and equity broking (via Paytm Money). _Type_: Service / marketplace.
- **Marketing Services**: Advertising, travel ticketing (bus, movies, flights), deals & gift vouchers. _Type_: Platform / marketplace.
- **Paytm Money Ltd**: Investment platform for mutual funds, stocks, NFOs. _Type_: App / brokerage.

## Market Standing
- **Valuation / Market Cap**: Not disclosed in provided sources (publicly traded; market cap fluctuates).
- **Key Metric**: Annual revenue estimated at **$758.2M** (LinkedIn, 2025); 39,368 active on‑roll employees in FY 2025. [linkedin.com/company/paytm](https://linkedin.com/company/paytm)
- **Notable Investors / Partners**: Not listed in provided sources (historically backed by SoftBank, Ant Financial, etc. – not verifiable from search results).
- **Growth Signals**: 18.7% YoY headcount growth (+4,811 people); serves **44M+ merchants** and **300M+ consumers**; deepened penetration in tier‑2/3 cities; successfully transitioned to a Third‑Party Application Provider (TPAP) for UPI under a multi‑bank model. [paytm.com/about-us](https://paytm.com/about-us), [paytm.com annual report](https://paytm.com/document/ir/annual-reports/fy2024-25/Paytm_Annual_Report_2024---25.pdf)

## Competitive Advantages
- **Full‑stack merchant payments leader** – owns the merchant relationship, aggregates all major payment instruments, negotiates rates, and provides cutting‑edge hardware (Soundbox, POS).
- **AI‑powered operations** – in‑house platforms Paytm ARMS (merchant lifecycle insights) and Periscope (fraud detection) automate onboarding, segmentation, pricing, and retention.
- **Largest fleet of Soundbox devices** on the street, creating a sticky subscription revenue stream.
- **Massive two‑sided ecosystem** (consumers + merchants) enabling high‑margin cross‑sell of loans, insurance, and marketing services.

## Strategic Focus
- **Payment‑led growth** – continue strengthening merchant payment leadership and expanding the omni‑channel platform.
- **Scale high‑margin financial services** – loan distribution, insurance, and equity broking.
- **Embed an AI‑first approach** across all products and internal processes to drive operating leverage.
- **Explore international expansion** of its technology‑led merchant payments and financial services distribution model. [paytm.com annual report](https://paytm.com/document/ir/annual-reports/fy2024-25/Paytm_Annual_Report_2024---25.pdf)

## Why Work Here
- **Benefits**: Medical insurance for self & family, wellness webinars, mental health support, maternity/paternity benefits, ESOPs, annual bonus, car lease, mobile device lease, employee discounts (Paytm Xtras), learning reimbursement, internal job mobility. [paytm.com/careers](https://paytm.com/careers)
- **Culture**: Innovation‑driven, purpose‑oriented (“simplify lives and fuel growth for millions”), with a strong emphasis on AI and technology. [paytm.com/careers](https://paytm.com/careers)
- **Work policy**: Most roles are **on‑site** (Noida, Mumbai, and other locations). [jobs.lever.co/paytm](https://jobs.lever.co/paytm)
- **Engineering culture**: Self‑driven learning, internal mobility, and the opportunity to work on products used by hundreds of millions of users.

## Sources
1. [Paytm Careers Page](https://paytm.com/careers)
2. [Paytm Job Openings (Lever)](https://jobs.lever.co/paytm)
3. [Paytm About Us](https://paytm.com/about-us)
4. [Paytm LinkedIn Profile](https://linkedin.com/company/paytm)
5. [Paytm Annual Report FY2024‑25 (PDF)](https://paytm.com/document/ir/annual-reports/fy2024-25/Paytm_Annual_Report_2024---25.pdf)

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