--- title: 'Category Manager Wine & Alcohol at Rohlik' canonical: 'https://feeny.ai/job/category-manager-wine-alcohol-rohlik-budapest-1qp2wkxb0gv8' type: 'job' last_seen: '2026-09-11' --- # Category Manager Wine & Alcohol at Rohlik - **Company:** Rohlik - **Location:** Budapest, Hungary - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-09-11 - **Last confirmed live:** 2026-09-11 - **Apply:** https://jobs.ashbyhq.com/rohlik/aefae578-90ca-4d49-a55b-4c4e89f8acc3 ## Job description Category Manager – Alcohol & Wine Location: Budapest, Jászberényi street Department: Commercial / Category Management Alcohol & Wine isn't just another aisle at Rohlik—it's a key growth driver, a destination for our customers, and a category where brand, quality, and commercial strategy intersect. As Category Manager – Alcohol & Wine, you will own the commercial performance of this portfolio. You’ll be responsible for shaping the assortment, setting pricing and promotional strategies, and building high-impact partnerships with top beverage suppliers. This is a hands-on commercial role where you will directly influence category revenue, margins, and the overall customer proposition. Working closely with the Senior Category Manager, you won't just manage existing lines—you’ll actively hunt for new trends, optimize supplier terms, and build a winning alcohol offering that keeps our customers coming back. ## Why this role is exciting - Direct commercial ownership: You will fully own the performance, sales, and margins of a high-visibility, high-volume category. - Build and elevate the offer: From mainstream staples to premium spirits and niche wines, you’ll shape what hundreds of thousands of customers see and buy every day. - Negotiation power and scope: You’ll lead commercial reviews, Joint Business Planning, and term negotiations directly with major FMCG and specialized alcohol suppliers. - Data-driven freedom: We move fast and operate without corporate bureaucracy—if the data supports a new trend, product launch, or strategy, you have the room to execute it. - Cross-functional impact: You’ll collaborate directly with Marketing on high-impact seasonal campaigns and partner with Supply Chain to ensure top-tier availability. ## What you will do - Own category performance: Deliver on sales, margin, and profitability targets across assigned Alcohol & Wine categories. - Drive supplier management: Lead commercial negotiations, annual reviews, and Joint Business Planning to secure the best terms, innovations, and growth opportunities. - Optimize assortment & pricing: Continuously evaluate the product mix, pricing structures, and promotions to maintain a competitive and profitable customer offer. - Launch & innovate: Drive the end-to-end commercial evaluation and market launch for new products, seasonal activations, and brand expansions. - Analyze & act: Monitor market trends, competitor activity, and internal data to translate sales insights into concrete commercial actions. - Cross-functional alignment: Work with Marketing on promotional campaigns and partner with Supply Chain to optimize inventory levels and minimize out-of-stocks. ## What we are looking for - Category expertise: At least 2–3 years of experience in Category Management, Buying, or Commercial Purchasing specifically within the Alcohol & Wine market. - Proven negotiation track record: Demonstrated success managing supplier relationships and driving commercial negotiations with major FMCG or beverage suppliers. - Strong commercial acumen: Deep understanding of margin optimization, pricing tactics, promotional strategy, and product life-cycle management. - Analytical mindset: Ability to navigate category data, draw clear conclusions, and make decisive, revenue-generating moves. - Communication & stakeholder management: Advanced English and fluent Hungarian, with the confidence to influence internal stakeholders and external partners alike. What will make you stand out - An established network within the local and international Alcohol & Wine supplier community. - Practical knowledge across diverse segments—from premium spirits and craft beers to private-label or mainstream wines. - Previous experience within e-commerce or fast-paced retail environments. ## What we offer - Fair pay – competitive fixed salary, no politics or hidden bonuses. - Good food every day – free fruit, snacks, coffee & soft drinks, plus Kifli Premium Membership with 10% cashback on every purchase. - Life, not just work – unlimited paid vacation to recharge when you need it. - Real growth – Kifli is growing fast, and so can you. Take ownership, learn, and make an impact every day. - Recognition & team spirit – your work is seen and appreciated; we celebrate together, from warehouse to HQ. - Dog Friendly Office - Movement & well-being – stay active with company challenges and use your SZÉP card for health, leisure, or food benefits. - Little extras – free parking, supportive colleagues, and a friendly, down-to-earth team culture. #Kifli ## About Rohlik ## Company Overview - **One-liner**: Rohlik Group is a European technology leader in e-grocery, offering fast, same-day delivery of up to 25,000 items through proprietary AI-powered logistics. - **Entity Type**: Private – Unicorn (valuation >€1 billion as of July 2021) - **Headquarters**: Prague, Czech Republic - **Founded**: 2014 - **Founders**: Tomáš Čupr (Founder & Group Chief Executive Officer) ## Core Business - **Primary industry**: E-grocery / Online food retail, with a strong technology and logistics foundation. - **Target customers**: B2C (households and families across Europe) and B2B (retailers via Veloq platform). - **Mission or purpose**: “Eat well, live well” – helping Europeans lead healthier and happier lives through a radically improved grocery experience. ## Products & Services - **Rohlik.cz (Czechia)**: Flagship service – 17,000+ items, delivery in 60 minutes or within 15‑minute slots, same‑day delivery. Also offers private labels and farm‑to‑door local produce. - **Kifli.hu (Hungary)**: Same model as Rohlik.cz, delivering to Budapest and surrounding areas. - **Gurkerl.at (Austria)**: Vienna‑based e‑grocery service, re‑opened with ARCOS automation in October 2024. - **Knuspr.de (Germany)**: Serving Munich, Frankfurt, Berlin – integrated with Amazon (store‑in‑store) and Wolt. Munich exceeding 100,000 monthly orders. - **Sezamo.ro (Romania)**: Launched in early 2022, delivers 8,000+ products within 2‑hour windows. - **Bringmeister (Germany)**: Acquired September 2023, operations transitioned to Knuspr’s automated fulfillment. - **Veloq (B2B Platform)**: Standalone subsidiary launched in October 2025 – offers Rohlik’s full grocery operating system (including ARCOS, AI tools) to retailers worldwide. - **Private Labels & Xtra Loyalty Program**: High‑quality own‑brand products; Xtra program offers 10% rebates on private label and organic items. ## Market Standing - **Valuation**: >€1 billion unicorn (July 2021) – “reaching unicorn status with a valuation above €1 billion” [rohlik.fund](https://www.rohlik.fund/public/files/ke-stazeni-en/rohlik-group-annual-report-fy-2025.pdf). - **Key Metric (Revenue)**: €1.1 billion revenue in FY 2024/25 (+34% YoY); 17.5 million orders (+35% YoY); gross profit €389 million (+38% YoY) [rohlik.fund](https://www.rohlik.fund/public/files/ke-stazeni-en/rohlik-group-annual-report-fy-2025.pdf). - **Total Funding**: €481 million raised since 2021, including €121m (March 2021, Partech/Index Ventures), €220m Series D (June 2022, Sofina), and €160m (June 2024, EBRD) [rohlik.fund](https://www.rohlik.fund/public/files/ke-stazeni-en/rohlik-group-annual-report-fy-2025.pdf). - **Notable Investors/Partners**: Partech, Index Ventures, Sofina, European Bank for Reconstruction and Development (EBRD), Amazon, Wolt. - **Growth Signals**: 34% revenue growth; Czechia delivered €58m adjusted EBITDA; group operating loss per order reduced by 39% YoY to €3.6; over 33% of last‑mile fleet electric; 11 fulfillment centers (6 automated); 7,000+ employees [rohlik.fund](https://www.rohlik.fund/public/files/ke-stazeni-en/rohlik-group-annual-report-fy-2025.pdf). ## Competitive Advantages - **Proprietary Technology**: ARCOS – AI‑driven warehouse control system (98% demand prediction accuracy, 30% efficiency gains); robotic picking lines (150–160 units/hour). - **Speed & Reliability**: 15‑minute delivery windows with 97% reliability; 60‑minute standard delivery; Net Promoter Score of 70% across all countries. - **Scale & Profitability Proof**: Czechia profitable (positive EBITDA); economics proven at scale – “the economics of e‑grocery work when powered by Rohlik technologies”. - **Asset‑Light B2B Model**: Veloq platform enables near‑zero marginal cost software revenue, positioning the company as a tech platform rather than a pure retailer. - **Sustainability**: Electric last‑mile fleet, reusable bags (48% in Czechia), upcycling category (first European retailer to launch dedicated upcycling category). ## Strategic Focus - **International Expansion**: Targeting Germany (Europe’s largest economy) with Amazon and Wolt partnerships; potential further geographic growth. - **AI & Automation**: Rolling out ARCOS and robotic picking to all fulfillment centers; continuous improvement in efficiency and cost reduction. - **B2B Platform (Veloq)**: Monetizing Rohlik’s operating system for third‑party grocers – a high‑margin, scalable revenue stream. - **Assortment Expansion**: Private label brands, local sourcing, upcycling products, and a growing loyalty program (Xtra). ## Why Work Here - **Culture & Impact**: “Amaze the customer” ethos; 7,000+ colleagues from Amazon, Ocado, Netflix, SpaceX; entrepreneurial culture with global expertise [rohlik.fund](https://www.rohlik.fund/public/files/ke-stazeni-en/rohlik-group-annual-report-fy-2025.pdf). - **Work Flexibility**: “Work from anywhere” policy explicitly mentioned on career pages; offices in Prague, Vienna, Munich, Frankfurt, Budapest, Bucharest [career.rohlik.group](https://career.rohlik.group/group). - **Growth Trajectory**: 34% revenue growth, expanding into new markets, launching B2B platform – high potential for career development. - **Notable Perks**: Sustainability focus (electric fleet, upcycling), employee discounts (Xtra loyalty), modern offices (Prague office in Karlín district). - **Engineering Environment**: Data‑led tech company; AI, robotics, and warehouse automation at core; strong emphasis on technology innovation. ## Sources 1. [rohlik.group (Company Overview)](https://www.rohlik.group/) 2. [rohlik.group (Business Fundamentals)](https://www.rohlik.group/business-fundamentals) 3. [career.rohlik.group (Careers & Culture)](https://career.rohlik.group/group) 4. 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