---
title: 'CDD/Freelance - Brand & Communication Senior Manager - (M/F/X) at HelloFresh'
canonical: 'https://feeny.ai/job/cdd-freelance-brand-communication-senior-manager-m-f-x-hellofresh-paris-cbw7rgcct6kj'
type: 'job'
last_seen: '2026-10-20'
---

# CDD/Freelance - Brand & Communication Senior Manager - (M/F/X) at HelloFresh

- **Company:** HelloFresh
- **Location:** Paris, France
- **Posted:** 2026-10-14
- **Last confirmed live:** 2026-10-20
- **Apply:** https://careers.hellofresh.com/global/en/job/8281292?gh_jid=8281292

## Job description

## Role Purpose

This is a full-time position for 8 months to cover maternity leave.

As Brand & Communication Senior Manager, you will be responsible for implementing the Demand Generation communication strategy and roadmap. You will own the conception and supervise the development of communication activities, including brand campaigns (online and offline), social media activities, PR & events, focusing on increasing the efficiency of the campaigns and making sure it perfectly reflects the brand positioning.

You will focus on creating impactful and creative campaigns, working closely with both local and global resources, and analyse and report the performance of these activities on a regular basis.

You will manage different stakeholders at a local level, including a Junior communication manager and a Copywriter, as well as the different agencies.

You will coordinate with different local marketing teams to perfectly operate the plan, like the Influencer team or the Online Paid team.

You will also be in regular contact with international stakeholders to align on the implementation of the campaigns, share best practices and gather useful consumer insights.

This role is a Management position. It requires strong management skills, as well as strong project management and coordination skills, due to the broad nature of the projects. You will work hand in hand with the Brand & Communication Director, being her direct report.

What you will be doing:

- Owner of the development of Demand Generation brand activities, including brand campaigns (online and offline), chef partnership, social media and PR
- Manage the conception, planning, production and report of the brand activities, liaising with a wide range of stakeholders (including the Global Brand Team, Agencies, Local marketing teams) and ensuring that we deliver a quality result on time and on budget. Brand activities include a broad nature of projects such as video campaigns, offline campaigns, brand partnership campaigns, organic social media, stunts…
- Analyse campaign performance and channel results; generate actionable insights and optimisations
- Be the main point of contact for other local teams, working together on on-brand communications for all touchpoints
- Manage our local Brand Campaign Manager and Copywriter, as well as drive the Creative Agency and Social Media agency

Who are you?

- 5 years experience in communication/brand project management in a B2C scale up/eCommerce brand or top communication agency
- Brand mindset: you are passionate about brands, creative advertising and marketing
- Analytical mindset: you analyse the performance of your work and generate actionable learnings
- Collaborative mindset: you like working with different stakeholders, with a solution-driven attitude,  with strong people and communication skills
- Ability to manage different projects, with efficient processes, respect of deadlines and budget conscience
- Proven management skills
- Autonomous, organised, proactive and adaptable
- Fluency in English and French - both written and spoken

What will you get?

- A dynamic, international environment with a strong company culture
- A supportive, passionate, proactive and dynamic French team
- Offices in the heart of Paris, in the 1st arrondissement
- A hybrid setup combining remote work and time in the office
- Perks: HelloFresh discounts, Swile meal vouchers, Gymlib access, transport benefits, and everything else that makes coming to the office great

Our recruitment process:

We'll review your profile. If it's a match, we'll invite you to a series of interviews and a case study. We're committed to scheduling interviews quickly so we can welcome you to HelloFresh as soon as possible!

Your start at HelloFresh:

When you join, we'll cook up onboarding sessions that let you meet every manager and get a real feel for how HelloFresh works. You'll also have time to get to know your team better before diving into your responsibilities!

## About HelloFresh

## Company Overview
- **One-liner**: HelloFresh is a global meal-kit and food solutions company that delivers pre-portioned ingredients and recipes directly to consumers, aiming to revolutionize the way people eat by making home cooking accessible, convenient, and sustainable.
- **Entity Type**: Public (Ticker: HFG on the Frankfurt Stock Exchange)
- **Headquarters**: Berlin, Germany
- **Founded**: 2011
- **Founders**: Dominik Richter, Thomas Griesel, Jessica Nilsson

## Core Business
- **Primary Industry**: Meal Kit Delivery / Integrated Food Solutions
- **Target Customers**: B2C – primarily busy households, couples, and individuals looking for convenient, high-quality meal options. Also serves the ready-to-eat and pet food markets.
- **Mission Statement**: "Democratizing access to high-quality food" by allowing everyone to enjoy a varied, tasty diet while helping consumers save money and reduce food waste.

## Products & Services
- **HelloFresh (Core Meal Kits)**: The flagship subscription service offering pre-portioned ingredients and step-by-step recipes for a wide variety of meals. Type: Subscription-based physical goods.
- **Factor_**: A ready-to-eat, chef-prepared meal delivery service (operates in the US, Canada, and Australia). Type: Subscription-based physical goods.
- **Youfoodz**: A ready-to-eat meal brand in Australia. Type: Subscription-based physical goods.
- **EveryPlate**: A budget-friendly meal kit brand in the US and Australia. Type: Subscription-based physical goods.
- **Chefs Plate**: A meal kit brand in Canada. Type: Subscription-based physical goods.
- **Green Chef**: An organic-focused meal kit brand in the US. Type: Subscription-based physical goods.
- **The Pet Food Brands**: Premium pet food delivery services (e.g., The Pets Table in the US). Type: Subscription-based physical goods.

## Market Standing
- **Valuation/Market Cap**: As a public company, market cap fluctuates. As of mid-2025, it is approximately €1.5-2.0 billion (based on public trading data).
- **Key Metric (Annual Revenue)**: €6.76 billion in net revenue in FY 2025.
- **Key Metric (Meals Delivered)**: ~850 million meals delivered in 2025.
- **Key Metric (Employees)**: +29,000 employees globally.
- **Notable Investors/Partners**: The company is publicly traded. Key institutional investors include major European and US asset managers. Strategic partnerships exist with various food suppliers and logistics providers.
- **Growth Signals**: The ready-to-eat segment (Factor, Youfoodz) is a major growth driver, now making up a quarter of total revenue. The company is expanding its ready-to-eat offerings into European markets, building on success in North America and Australia. The company operates in 17 countries with 8 different brands.

## Competitive Advantages
- **Scale & Data**: With over 18,000 recipes in its database and billions of meals delivered, HelloFresh has an immense dataset on consumer preferences, supply chain optimization, and recipe development, creating a significant moat in logistics and personalization.
- **Vertical Integration**: The direct-to-consumer model gives full control over the supply chain, from sourcing to delivery, enabling efficient operations, competitive pricing, and rapid response to customer needs.
- **Multi-Brand Strategy**: By operating a portfolio of brands (from budget-friendly EveryPlate to premium Factor), HelloFresh captures a wide range of customer segments and price points, reducing reliance on a single offering.
- **Global Footprint**: Presence in 16+ geographies provides diversification and allows for the cross-pollination of best practices and technologies across markets.

## Strategic Focus
- **Accelerating Ready-to-Eat**: The company is aggressively growing its ready-to-eat segment (Factor, Youfoodz) and expanding it into new European markets, seeing it as a high-growth, higher-margin opportunity.
- **Sustainability & Efficiency**: Continuous focus on reducing food waste, optimizing packaging, and improving supply chain sustainability. The company highlights its role in reducing household food waste compared to traditional grocery shopping.
- **Technology & Personalization**: Investing in data science and machine learning to improve menu personalization, demand forecasting, and operational efficiency.
- **International Expansion**: Leveraging success in core markets (US, Germany, Australia) to expand into adjacent geographies and product categories.

## Why Work Here
- **Culture**: Described as a "global tech company" with a "local start-up vibe." The company emphasizes a data-driven, entrepreneurial, and ownership-oriented culture. Core values include Ownership, Inclusivity, and Innovation.
- **Diversity & Inclusion**: HelloFresh has over 10 employee resource groups (ERGs) and is committed to fostering a sense of belonging. The careers page states, "Everyone is welcome at our table."
- **Work Environment**: The company operates in 17 countries with multiple offices and distribution centers. Roles range from warehouse operations and logistics to software engineering, marketing, and data science.
- **Perks**: The company offers competitive pay and benefits, though specifics vary by location. The culture is described as collaborative, with a focus on "achieving something delicious, every day."
- **Growth Trajectory**: As a rapidly growing public company with a strong focus on innovation and expansion, employees have opportunities to work on high-impact projects and grow their careers across different brands and geographies.

## Sources
1. [hellofreshgroup.com](https://hellofreshgroup.com/en/)
2. [careers.hellofresh.com](https://careers.hellofresh.com/global/en/)
3. [hellofresh.com](https://www.hellofresh.com/about/working-at-hellofresh)
4. [careers.hellofresh.com/leadership](https://careers.hellofresh.com/global/en/leadership-at-hellofresh)
5. [careers.hellofresh.com/locations](https://careers.hellofresh.com/global/en/locations)

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