---
title: 'CDP Architect at VML'
canonical: 'https://feeny.ai/job/cdp-architect-vml-madrid-community-of-madrid-k9yqsd2fsr8t'
type: 'job'
last_seen: '2026-09-11'
---

# CDP Architect at VML

- **Company:** VML
- **Location:** Madrid Community of Madrid, Spain
- **Posted:** 2026-04-13
- **Last confirmed live:** 2026-09-11
- **Apply:** https://www.vml.com/careers/job/8503878002?gh_jid=8503878002

## Job description

## Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit [www.vml.com](http://www.vml.com/)and follow along on  [LinkedIn](https://urldefense.proofpoint.com/v2/url?u=https-3A__urldefense.com_v3_-5F-5Fhttps-3A_www.linkedin.com_company_vml_-5F-5F-3B-21-21JboVxjCXSME-21OhlpCfbkl1UcWPwns1-2DGtvHOzFh0QwHV49fsPgGw-2DVCCU1bCg8aQFI9vN-2Dy-2DVwaQcITH2j2XKzGKBIFRLYf2AUWVYY1dFGK6-24&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=zouFnm4jZMgDFaYF1uVcRY3rbgHWPca_luUrBUkT6Yc&m=QzcCgXCAOjzj5hiU48_CKOdHRSJ4_YpuqfviT9yjlzH5VrkzySTZ-WaQXlYAnj4W&s=jJ7q5V70u9oUx7ONPm5jC3IK8y6vxDilX6BGTlqlWlA&e=) #WeAreVML.

¿Quieres ser parte de este crecimiento? Esto es lo que buscamos:

Buscamos un perfil senior con experiencia sólida en Adobe Experience Platform, capaz de diseñar e implementar soluciones orientadas a cliente. Valoramos la capacidad de traducir necesidades de negocio en arquitecturas técnicas, así como experiencia en integración de datos y personalización.

Lo que harás

- Liderar proyectos con clientes centrados en Adobe Experience Platform (AEP): Real-Time CDP, Journey Orchestration y Customer Journey Analytics.
- Diseñar arquitecturas de solución y estrategias técnicas alineadas con los objetivos de negocio de los clientes.
- Participar como el Solution Architect líder en la disciplina para mejorar frameworks y metodologías estándar de AEP.
- Proporcionar servicios de consultoría para impulsar la adopción, implementación y expansión de aplicaciones AEP.
- Participar en proyectos de implementación, testing y formación, con un fuerte enfoque en capacidades de AEP.
- Diseñar soluciones personalizadas, modelos de datos (schemas) y estrategias de implementación de etiquetas (tagging).
- Validar y depurar configuraciones e integraciones de AEP, asegurando rendimiento, calidad y cumplimiento.
- Asegurar la creación y gestión de una documentación clara, incluyendo especificaciones funcionales y técnicas.
- Ejercer de interlocutor con stakeholders clave para asegurar la adopción y aportar insights accionables para apoyar el éxito del negocio.
- Liderar actividades de preventa, incluyendo demos de soluciones, estimaciones, conversaciones con clientes y propuestas.
- Actuar como mentor de otros compañeros y contribuir al crecimiento de la comunidad de Solution Consulting.

Lo que aportas

- Sólida experiencia (importante certificaciones) en implementaciones de Adobe Experience Platform (AEP), incluyendo Real-Time CDP, Journey Orchestration y Customer Journey Analytics.
- Mínimo 4/5 años de experiencia en consultoría o servicios profesionales dentro de software empresarial o tecnología de marketing digital.
- Conocimientos prácticos de SQL, APIs y scripting para integración y automatización de datos.
- Buen entendimiento de estrategias de marketing digital, comunicaciones, gestión de datos de clientes y personalización.
- Capacidad demostrada para traducir requisitos de negocio en soluciones técnicas accionables.
- Experiencia integrando AEP con otros sistemas empresariales (Adobe Marketing Cloud, CRM, herramientas de analítica).
- Fuerte orientación analítica, capacidad de resolución de problemas y enfoque en soluciones.
- Excelentes habilidades de presentación y comunicación para audiencias técnicas, de marketing y de negocio.
- Disponibilidad para viajar y colaborar con equipos globales.

Valorable

- Conocimiento de aplicaciones de IA/ML en AEP (scoring predictivo, personalización).
- Familiaridad con Adobe Analytics, Adobe Target, Adobe Launch o Campaign.
- Experiencia con plataformas cloud (AWS, Azure, GCP).

Beneficios de trabajar en VML The Cocktail

- 🧐 Flexibilidad horaria
- ✈️ 25 días de vacaciones al año + nochebuena y nochevieja + 2 días en Semana Santa
- 💻 Modelo híbrido, full remote o presencial.
- 🎓 Plan de carrera personalizado y formación continua
- 👩‍🏫 Mejora tu nivel de inglés con clases formativas
- 🙌 No tenemos dress code. Ven como quieras a trabajar.
- 🛍️ Descuentos exclusivos y tiempo para tu crecimiento.
- 💳 Acceso a Coverflex
- 🤱🏼 Iniciativas de apoyo a la maternidad y políticas de igualdad y diversidad.

¿Te vienes? We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our [Recruitment Privacy Policy](https://www.vml.com/recruitment-privacy-policy). California residents should read our [California Recruitment Privacy Notice](https://www.vml.com/california-recruitment-privacy-notice). This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

## About VML

## Company Overview
- **One-liner**: VML is a global creative company that helps brands drive growth by seamlessly connecting Brand Experience, Customer Experience, and Commerce through a human-first, tech-enabled approach.
- **Entity Type**: Public (subsidiary of WPP, LSE: WPP)
- **Headquarters**: New York, United States
- **Founded**: 2024 (formed from the merger of VMLY&R and Wunderman Thompson, with legacy agencies dating back to 1864)
- **Founders**: Not applicable – the company was formed by merging two WPP agencies; Global CEO is Jon Cook

## Core Business
- **Primary industry/industries**: Advertising services, marketing, digital transformation, brand consulting
- **Target customers**: B2B – large enterprise brands across sectors (consumer goods, healthcare, technology, retail, etc.)
- **Mission or purpose statement**: “Create connected brands that become a part of people’s lives and drive growth for client partners” – guided by a “Human First” creative philosophy.

## Products & Services
- **Brand Experience (BX)**: Compelling brand worlds and creative platforms that build emotional connections from the first touchpoint.
- **Customer Experience (CX)**: Intelligent digital platforms, loyalty programs, and data-driven customer journeys that deepen relationships.
- **Commerce**: Seamless, innovative commerce solutions that convert interest into action.
- **Technology Transformation**: Digital infrastructure, platform engineering, and AI-powered marketing via WPP Open.
- **Health**: Specialized healthcare marketing and communications (VML Health).

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed for VML (parent WPP’s market cap is ~£8B as of mid-2025). 
- **Key Metric**: 26,000+ employees across 150+ offices globally (vml.com); some sources report 34,000+ on LinkedIn.
- **Notable Investors/Partners**: Parent company WPP; key clients include blue-chip global brands (not publicly listed).
- **Growth Signals**: 
  - Formed in 2024 from two major WPP agencies, consolidating over 300 years of combined expertise.
  - 373 active job postings (LinkedIn, as of mid-2026) with +80.2% quarterly growth in postings.
  - Named No. 3 on an unspecified industry ranking (vml.com/expertise).
  - VML Foundation has contributed over $3.2 million to charitable causes.

## Competitive Advantages
- **Human First approach**: A creative philosophy that prioritizes deep understanding of human needs, making campaigns more resonant and effective.
- **Connected capabilities**: Unlike pure creative or tech firms, VML integrates BX, CX, and Commerce into a single, unified offering.
- **Scale and heritage**: 26,000 people in 50+ markets, with legacy from J. Walter Thompson, Y&R, Wunderman, and VML.
- **WPP Open**: Access to WPP’s AI-powered marketing operating system for intelligent, measurable, and scalable solutions.
- **Inclusion Experience**: A dedicated consultancy helping clients design inclusive experiences for people with disabilities.

## Strategic Focus
- Deepening the integration of creativity and technology to deliver “connected brands.”
- Expanding AI-driven marketing and personalization through WPP Open.
- Growing the Health practice and Commerce capabilities.
- Investing in talent development and culture (e.g., Emerge Internship Program, Catalyst Academy, All Win Program).
- Continuing to build a diverse, inclusive workforce and culture of belonging.

## Why Work Here
- **Culture**: Emphasizes “Human First” internally – belonging, continuous learning, and authentic personal branding. The Culture & Belonging team actively fosters understanding and empathy.
- **Career Development**: Bespoke platforms for career mapping, feedback coaching, and skills building. Programs like Catalyst Academy (12-month global program) and Emerge US Internship (10-week) provide structured growth.
- **Work Environment**: Hybrid and office-based roles; 150+ offices worldwide offer global mobility. The Detroit Experience Studio and All Win Program show community engagement.
- **Perks & Benefits**: VML Foundation (employee-led giving), wellness resources, and a focus on mental and physical health.
- **Engineering Culture**: For tech roles, exposure to large-scale digital transformation projects, WPP Open AI platform, and modern data/tech stacks.

## Sources
1. [vml.com/careers](https://www.vml.com/careers) – Careers page with culture, programs, and values.
2. [vml.com/about-us](https://www.vml.com/about-us) – About page with company overview, leadership, and history.
3. [vml.com/expertise](https://www.vml.com/expertise) – Description of core services and capabilities.
4. [linkedin.com/company/vml](https://www.linkedin.com/company/vml) – LinkedIn company page with employee count, job postings, and recent departures.

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