--- title: 'Channel and Partner Marketing Manager at Netcraft' canonical: 'https://feeny.ai/job/channel-and-partner-marketing-manager-netcraft-lehi-9j30njvrm50w' type: 'job' last_seen: '2026-11-10' --- # Channel and Partner Marketing Manager at Netcraft - **Company:** Netcraft - **Location:** Lehi, UT - **Posted:** 2026-11-06 - **Last confirmed live:** 2026-11-10 - **Apply:** https://job-boards.eu.greenhouse.io/netcraft/jobs/5019574101 ## Job description ## About Netcraft Netcraft is the global leader in cybercrime detection and disruption. We’re a trusted partner for three of the four largest companies in the world and many large governments. We've blocked over 225 million cyber-attacks to date, and we take down around 33% of the world's phishing attacks. Our purpose and passion are focused on just one thing: protecting the world from cybercrime. That passion shapes how we work, too. We’re proud of our talented team and the value each person brings, and we’ve built a workplace where people feel supported and inspired. From strong benefits and wellness programs to meaningful collaboration and team connection. ## The Role Netcraft is building its channel and partner program, and we need a product marketer to make our story work through external sellers. You'll own reseller channel marketing: the strategy for how Netcraft is positioned, promoted, and sold through resellers, and the programs that put Netcraft in front of their sellers. Channel resellers are the priority; other partner types follow as the program grows. You'll have two audiences. Internally, you'll work closely with our channel and partner sales teams, direct Sales and leadership, who need a clear partner value proposition and a program they can sell. Externally, it's the partners themselves, who need to understand why Netcraft makes them money and how to pitch it without us in the room. The program is being designed and launched now, so you'll get hands-on experience building it from early days. You'll join a PMM team with a peer focused on new-business sales and a peer focused on customer marketing, and report to the Director of Product Marketing. The role is ideally based in Salt Lake City. You'll have the opportunity to help shape a new growth channel at Netcraft, building programs, testing new approaches, and seeing the direct impact of your work as our partner business scales. ## What you'll do Help launch the partner program - Support our channel sales team as they define partner types and tiers, and help turn that into a program partners can understand in one read. - Help develop the partner value proposition: why a reseller or MSSP should add Netcraft to their portfolio, backed by margin, deal size and attach economics. - Coordinate launch tasks for the program and new partner-facing offers, using our tiered GTM launch process. Run reseller marketing programs - Help build and execute the reseller marketing plan, including which resellers to invest in and what pipeline we expect back. - Work with the Events team to plan and execute reseller seller events. You'll prepare Netcraft's content and pitch for their sellers and manage the follow-up. - Turn each seller event into measurable reseller-sourced pipeline, with a clear follow-up motion for the reseller reps who engaged. Position Netcraft for partners - Adapt Netcraft's company positioning and messaging into partner-ready versions by partner type, without diluting the core story. - Support packaging for resale and co-sell, working with Product and the channel team on bundles and offers. - Track competitor partner programs and know how they recruit, pay and enable partners. Enable partners to sell without us - Build the partner enablement kit: pitch deck, battle cards, objection handling, demo narrative, solution briefs and co-brandable assets. - Create onboarding and certification content so new partners reach their first qualified opportunity fast. - Package proven campaigns as through-partner campaigns partners can run themselves. - Stand up and maintain a partner portal content library, with governance on what's current. Enable our own team to sell through partners - Create training materials that help Sales understand when to bring in a partner and how to position the program. - Support the channel team with content and narrative for partner recruitment and business reviews. Communicate and advocate - Run regular partner communications: product updates, launches, newsletters and webinars. - Develop joint customer stories, joint press releases and partner case studies with our strongest partners. - Support partner presence at key events and partner advisory sessions. Measure what works - Track partner marketing metrics: partner-sourced and partner-influenced pipeline, time to first deal, asset usage and partner engagement. - Report on program and campaign performance, and recommend changes based on what the data shows. ## What you'll bring Required - 4–6+ years in B2B SaaS marketing, ideally including some partner, channel or product marketing. - Experience running marketing programs, events or campaigns from plan through follow-up. - Experience creating sales or partner enablement content. - Working knowledge of how security resellers make money, and how that shapes what their sellers will and won't push. - Strong writing and presenting skills, comfortable presenting to partner and internal sales teams. - Comfort with data: you can pull metrics from Salesforce or a PRM and spot what's working. - Ability to work across Sales, channel, Product and Marketing without needing formal authority. ## Nice to have - Cybersecurity experience, especially threat intelligence, digital risk protection, brand protection or managed security services. - Experience with large security resellers, including their seller events, MDF programs, or partner portals. - Experience marketing to partners across North America and EMEA. - Travel up to 25% for partner meetings and events. The Rewards Package: - 33 days vacation - includes national holidays which can be worked if you prefer - Generous enhanced family leave and pay - Enhanced company sick pay from day one of employment, with additional support after your first six months’ service - Equity Tracking Units allowing you to share in Netcraft's long term success (eligibility criteria apply) - Hybrid and flexible working options - 401(k) Safe Harbor Plan with employer match - Comprehensive private health cover, including medical, dental, vision and life insurance - Meals, snacks, and drinks provided in the office - Two paid Learning & Development days per year plus access to learning resources such as Udemy and Coursera to support your career - Two Volunteering Days per year, to allow you to contribute to your wider community or charity - Spot reward bonus scheme to reward truly outstanding contributions - Employee Referral Bonus scheme Diversity, Equity & Inclusion This is deeply important to us. Through our ally network, we support under-represented groups and maintain a working environment free from bias, harassment, or discrimination. We encourage candidates from all backgrounds to apply. We’re also happy to make adjustments to the hiring process to ensure every candidate can participate fully. Please note: Netcraft does not accept unsolicited approaches from external recruiters. ## About Netcraft ## Company Overview - **One-liner**: Netcraft provides cybercrime detection, disruption, and takedown services, protecting the world’s largest organizations from phishing, fraud, and other online threats. - **Entity Type**: Private (Bootstrapped) - **Headquarters**: London, England, UK (with offices in Bath, Manchester, and Lehi, Utah, USA) - **Founded**: 1994 - **Founders**: Not publicly disclosed ## Core Business - **Primary industry/industries**: Cybersecurity (Threat Intelligence, Digital Risk Protection, Anti-Phishing, Cybercrime Disruption) - **Target customers**: B2B — Enterprise, Government, and Financial institutions (12 of the 20 largest banks, 9 of the top 50 world governments, 5 of the 10 most valuable companies in the world) [netcraft.com](https://www.netcraft.com/company/) - **Mission**: To protect the world from cybercrime. [netcraft.com](https://www.netcraft.com/company/) ## Products & Services - **Threat Intelligence & Digital Risk Protection**: A platform that analyzes millions of suspicious URLs daily, validates threats within minutes, and provides actionable intelligence. It processes the world’s largest phishing dataset of more than 23 billion datapoints each year. [netcraft.com](https://www.netcraft.com/) - **Phishing & Cybercrime Takedown Services**: Automated and manual takedown services that disrupt cyber attacks 24/7, achieving a third of the world’s phishing takedowns. [netcraft.com](https://www.netcraft.com/) - **Conversational Scam Intelligence**: Launched in 2024, this service targets scams conducted via messaging and social platforms. [netcraft.com](https://www.netcraft.com/) - **Web Server & SSL Surveys**: Long-running industry surveys tracking internet infrastructure (since 1995 and 1996, respectively). [netcraft.com](https://www.netcraft.com/company/) ## Market Standing - **Valuation**: Not publicly available (private, bootstrapped company) - **Key Metric**: Processes more than 23 billion datapoints per year and handles a third of the world’s phishing takedowns. [netcraft.com](https://www.netcraft.com/) - **Notable Customers**: 12 of the 20 largest banks, 9 of the top 50 world governments, 5 of the 10 most valuable companies in the world, 4 of the 10 largest technology companies, and 16 of the 50 largest banks in the world. [netcraft.com](https://www.netcraft.com/company/) - **Growth Signals**: Launched Conversational Scam Intelligence in 2024; expanded coverage to 75+ new threat types in 2020; has been operating and innovating since 1994, with consistent investment in AI/ML models since 2014. [netcraft.com](https://www.netcraft.com/company/) ## Competitive Advantages - **Unmatched Scale & Data**: Processes the world’s largest phishing dataset (23B+ datapoints/year) and handles a third of all global phishing takedowns, giving it unique visibility into the threat landscape. [netcraft.com](https://www.netcraft.com/) - **Long-Standing Trust & Relationships**: Has earned the trust of the internet community and key industry players over 30 years, with deep partnerships among the world’s largest banks, governments, and tech companies. [netcraft.com](https://www.netcraft.com/company/) - **Hybrid Detection Engine**: Combines 90K+ human-written rules, advanced AI/ML models, and rules-based processing to achieve best-of-breed accuracy with near-zero false positives. [netcraft.com](https://www.netcraft.com/company/careers) - **Full Lifecycle Protection**: Covers the entire threat lifecycle — from detection and intelligence to automated takedown and disruption — a rare end-to-end capability in the cybersecurity market. ## Strategic Focus - **Expanding Threat Coverage**: Continuously adding new threat types (75+ added in 2020, Conversational Scam Intelligence launched in 2024) to address evolving cybercrime tactics. [netcraft.com](https://www.netcraft.com/company/) - **Deepening AI/ML Capabilities**: Building on a decade of AI/ML investment (since 2014) to improve detection speed, accuracy, and automation. [netcraft.com](https://www.netcraft.com/company/) - **Global Scale & Partnerships**: Growing its threat data partnerships to enable faster restriction of access for billions of people when an attack is categorized. [netcraft.com](https://www.netcraft.com/company/) - **Talent & Culture Investment**: Actively hiring across engineering, sales, and threat research roles, with a focus on building a diverse, inclusive, and supportive workplace (Ally Network, Mental Health First Aiders). [netcraft.com](https://www.netcraft.com/company/careers) ## Why Work Here - **Mission-Driven Work**: Employees directly contribute to protecting the world from cybercrime, working on problems that have real-world impact at massive scale. [netcraft.com](https://www.netcraft.com/company/careers) - **Culture of Ownership & Respect**: The company emphasizes that the best ideas speak for themselves, trusting employees to experiment and take ownership from Day 1. The culture is built on responsibility, respect, and a genuinely friendly, supportive environment. [netcraft.com](https://www.netcraft.com/company/careers) - **Hybrid & Flexible Working**: Offers hybrid and flexible working options across its four offices (London, Bath, Manchester, Lehi). [netcraft.com](https://www.netcraft.com/company/careers) - **Comprehensive Benefits**: Includes private health cover (with digital GP, dental, optical), pension scheme with up to 4% employer contribution, 33 days of holiday per year (including bank holidays), daily meals/snacks/drinks in offices, and Mental Health First Aiders. [netcraft.com](https://www.netcraft.com/company/careers) - **Diversity & Inclusion**: Has an established Ally Network to support underrepresented groups and is committed to an inclusive, bias-free working environment. [netcraft.com](https://www.netcraft.com/company/careers) - **Student & Graduate Programs**: Offers summer placements, industrial placements, and graduate roles, welcoming applications from first-year students. [netcraft.com](https://www.netcraft.com/company/careers) ## Sources 1. [netcraft.com - Company Page](https://www.netcraft.com/company/) 2. [netcraft.com - Homepage](https://www.netcraft.com/) 3. [netcraft.com - Careers Page](https://www.netcraft.com/company/careers) 4. [Greenhouse - Netcraft Jobs](https://job-boards.eu.greenhouse.io/netcraft/jobs/4835313101) 5. 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