---
title: 'Channel Marketing Manager - DACH at ‎ConnectWise'
canonical: 'https://feeny.ai/job/channel-marketing-manager-dach-connectwise-austria-ad9bx9nq7enk'
type: 'job'
last_seen: '2026-10-18'
---

# Channel Marketing Manager - DACH at ‎ConnectWise

- **Company:** ‎ConnectWise
- **Location:** Austria
- **Work type:** remote
- **Posted:** 2026-09-24
- **Last confirmed live:** 2026-10-18
- **Apply:** https://job-boards.greenhouse.io/connectwise/jobs/4737742005

## Job description

ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.

Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds.

Game-changers, innovators, culture-lovers—and humankind.

We invite discovery and debate. We recognize key moments as milestones.

We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference.

Curious? Read this opportunity to learn how YOU can make a difference at ConnectWise!

**Fluence in German is essential for this role.

General Summary:

The Channel Marketing Manager, EMEA owns the regional marketing strategy and execution required to generate demand and revenue through ConnectWise distributors and channel partners. Working closely with the Director of Channel Marketing and  EMEA Sales and Marketing leadership, this role translates ConnectWise’s global partner strategy into focused regional programs. The role identifies priority partners, markets and solutions; builds integrated to-partner and through-partner motions; manages MDF and co-marketing investments; and holds programs accountable for partner activation, pipeline and bookings.

Essential Duties & Responsibilities:

- Own the EMEA channel marketing plan, aligning investment and execution with regional revenue priorities, pipeline gaps and priority partner segments.
- Partner with EMEA Channel Sales and distributors to identify the partners, accounts, markets and solutions with the greatest growth potential.
- Build and execute integrated through-partner demand programs spanning digital campaigns, content, events, enablement and seller activation.
- Drive to-partner programs that increase partner awareness, engagement, readiness and adoption of priority ConnectWise solutions.
- Translate global Channel and Partner Program frameworks into relevant regional activation plans, providing feedback that helps improve the global program.
- Manage the regional MDF and co-op portfolio, including planning, business cases, budget allocation, compliance, forecasting and performance measurement.
- Create repeatable partner campaigns and resources that make it easy for distributors and partners to take ConnectWise solutions to market.
- Coordinate with Channel Sales, Demand Generation, Field Marketing, Product Marketing, Digital, Operations and Finance to deliver integrated programs and clear follow-up.
- Establish goals and reporting for partner activation, partner-sourced and partner-influenced pipeline, bookings, solution adoption and return on investment.
- Use performance data, partner feedback and market insights to optimize investment, scale effective programs and stop activities that are not producing results.
- Maintain clear communications and operating rhythms with regional Sales leaders, distributors, partners and global Channel Marketing.

Knowledge, Skills, and/or Abilities Required:

- 6+ years of B2B channel or partner marketing experience, ideally within SaaS, cybersecurity or the IT channel.
- Experience building and executing through-partner demand programs that produced measurable pipeline and revenue.
- Strong knowledge of MDF and co-op programs, including planning, governance, compliance, forecasting and ROI measurement.
- Experience working with distributors, resellers or managed service providers across multiple EMEA markets.
- Ability to translate revenue priorities into focused partner segments, campaigns, investment decisions and execution plans.
- Strong commercial and analytical judgment, with experience measuring partner activation, pipeline, bookings and program effectiveness.
- Demonstrated ability to lead complex cross-functional initiatives without direct authority.
- Excellent communication and stakeholder-management skills, including experience partnering with regional Sales leaders and global teams.
- Ability to manage multiple markets, budgets, partners and programs in a fast-moving environment

Educational/Vocational/Previous Experience Recommendations:

- Bachelor’s degree in related field or equivalent business experience
- 4+ years of relevant experience
- Preferred: B2B event experience
- Fluence in German is essential for this role.

Working Conditions:

- Onsite/Hybrid/Remote depending on location
- 40-50% travel may be required ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.

The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at talentacquisition@connectwise.com or 1-800-671-6898.

## About ‎ConnectWise

## Company Overview
- **One-liner**: ConnectWise provides an AI-native, unified platform for IT service providers (MSPs and internal IT teams) to manage operations, deliver services, secure clients, and grow their business.
- **Entity Type**: Private (Private Equity-backed; majority owned by Thoma Bravo)
- **Headquarters**: Tampa, Florida, USA
- **Founded**: 1982
- **Founders**: Not publicly available

## Core Business
- **Primary Industry**: IT Service Management (ITSM), Professional Services Automation (PSA), Remote Monitoring & Management (RMM), and Cybersecurity for Managed Service Providers (MSPs) and Internal IT Departments.
- **Target Customers**: B2B; primarily MSPs, IT solution providers, and internal corporate IT teams of mid-sized to large enterprises.
- **Mission**: To power IT businesses by simplifying operations, enhancing experiences, and driving growth, thereby leading the direction of the IT industry forward. [connectwise.com](https://www.connectwise.com/company/careers)

## Products & Services
ConnectWise offers a comprehensive ecosystem of products and a community platform. Key offerings include:
- **ConnectWise Platform**: The core, AI-native unified platform that integrates PSA, RMM, and cybersecurity tools into a single "System of Action."
- **ConnectWise Asio**: The cloud-based platform backbone that provides unified data, workflows, and AI agents for predictive IT operations.
- **ConnectWise ScreenConnect**: A widely-used remote desktop and support tool (formerly ConnectWise Control).
- **ConnectWise Automate**: An RMM solution for endpoint monitoring, patching, and management.
- **ConnectWise Manage**: A PSA solution for ticketing, project management, CRM, and billing.
- **ConnectWise Cybersecurity Solutions**: A portfolio including endpoint detection and response (EDR), backup and disaster recovery, and security awareness training.
- **ConnectWise IT Nation**: A global community of over 100,000 IT professionals focused on peer networking, events, and education. [connectwise.com](https://www.connectwise.com/company/about-us)
- **ConnectWise Marketplace**: An open ecosystem of third-party integrations, vendor solutions, and business applications.

## Market Standing
- **Valuation**: Not publicly disclosed (private company). A 2023 report by various outlets cited a valuation of over $6 billion following a secondary sale. (Conflicting reports exist; no recent official valuation confirmed).
- **Key Metric**: Total Funding (Private, PE-backed). ConnectWise has raised significant capital through private equity, with Thoma Bravo acquiring a majority stake in 2019. Total funding amounts are not standardly published for PE-backed firms.
- **Notable Investors**: Thoma Bravo (Majority Owner) and previous investors include Bain Capital and ConnectWise founders/management.
- **Growth Signals**:
    - Actively hiring across multiple global offices (US, India, UK, Netherlands, Philippines, Australia) as of July 2026. [job-boards.greenhouse.io](http://job-boards.greenhouse.io/connectwise)
    - Launched of the "Predictive Intelligence Platform" and AI-native platform strategy in 2025/2026.
    - Published the "2026 MSP Threat Report", showing continued investment in security thought leadership. [connectwise.com](https://www.connectwise.com/)

## Competitive Advantages
- **Unified Platform Strategy**: ConnectWise is consolidating PSA, RMM, and security into one AI-native platform, which is a major differentiator against best-of-breed competitors that require managing multiple vendors.
- **Massive Community**: The "IT Nation" community with over 100,000 members creates a powerful network effect and retention moat that is difficult for competitors to replicate.
- **Deep MSP Focus**: The company is purpose-built for the MSP business model, with product features and go-to-market strategies that specifically target the needs of service providers.
- **AI-First Innovation**: Early investment in predictive AI and autonomous service delivery positions them to lead the next generation of IT management.

## Strategic Focus
ConnectWise's current priority is leading the transition from reactive IT support to "Predictive IT." This means moving beyond tools that assist humans to systems that can autonomously resolve issues. Their strategy relies on unifying data across all platform modules to feed their AI engine, enabling predictive remediation, automated workflows, and proactive security. [connectwise.com](https://www.connectwise.com/)

## Why Work Here
- **Culture & Values**: The company publicly emphasizes a culture built on "Extreme Ownership," "Growth Mindset," "Integrity & Transparency," "Partner Obsessed," and "High Velocity, Low Chaos." They describe themselves as an inclusive culture that welcomes all "game-changers, innovators, culture-lovers". [connectwise.com](https://www.connectwise.com/company/careers)
- **Remote/Hybrid Policy**: The company offers significant flexibility. Job listings clearly indicate "US-Remote," "IND Remote," and office-based roles (e.g., Tampa, Pune, London), suggesting a flexible-first approach depending on the role and team. [job-boards.greenhouse.io](http://job-boards.greenhouse.io/connectwise)
- **Benefits**: They offer a comprehensive benefits package including Flexible Time Away, a Masters Assistance Program, a Colleague Referral Program, Company Paid Benefits, a Mental Health Advocate program, a Retirement Savings Plan/Pension, and a Life Plan Benefit. [connectwise.com](https://www.connectwise.com/company/careers)
- **Recognition**: ConnectWise is consistently recognized as a top place to work, indicating strong internal employee satisfaction. [connectwise.com](https://www.connectwise.com/company/careers)

## Sources
1. [connectwise.com](https://www.connectwise.com/company/careers)
2. [connectwise.com](https://www.connectwise.com/company/about-us)
3. [connectwise.com](https://www.connectwise.com/)
4. [job-boards.greenhouse.io](http://job-boards.greenhouse.io/connectwise)
5. [connectwise.com](https://www.connectwise.com/company/careers/opportunities)

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