---
title: 'Chief Financial Officer (CFO) at CrossFit, LLC'
canonical: 'https://feeny.ai/job/chief-financial-officer-cfo-crossfit-llc-remote-cx3ajs3xtgtd'
type: 'job'
last_seen: '2026-09-13'
---

# Chief Financial Officer (CFO) at CrossFit, LLC

- **Company:** CrossFit, LLC
- **Location:** Remote
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-08-04
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.lever.co/crossfit/e479e5ef-0ef8-4fb8-8c77-cf076ee8cd1a

## Job description

CrossFit is seeking an experienced Chief Financial Officer (CFO) to help shape the next chapter of one of the world's most recognizable brands in health and fitness. Reporting directly to the Chief Executive Officer and serving as a key member of the executive leadership team, the CFO will lead the company's global finance organization while partnering closely with leaders across the business to drive growth, operational excellence, and long-term value creation. This is an opportunity to play a pivotal role in CrossFit's continued transformation—building financial strategies that support innovation, strengthen our affiliate ecosystem, and position the company for sustained success.

## WHAT WE'RE LOOKING FOR

Significant executive finance leadership experience with responsibility for large, complex P&Ls. Proven experience serving as a CFO or senior finance executive in a high-growth, transformation-focused environment. Private equity experience with a demonstrated track record of driving value creation. Experience leading organizations through periods of change, transformation, and growth. Deep expertise in financial planning, capital allocation, operational finance, and strategic decision-making. Exceptional leadership, communication, and executive influencing skills. High integrity, sound judgment, and the ability to balance strategic vision with operational execution. CPA, MBA, or equivalent advanced financial credentials preferred. The strongest candidates will also have: A genuine connection to CrossFit, whether through participating in the methodology, supporting the affiliate community, or a deep understanding of what makes the CrossFit ecosystem unique. Experience working with consumer brands, affiliate or franchise business models, or membership-based organizations. A passion for building high-performing teams, developing leaders, and fostering a culture of accountability and collaboration.

## WHAT WE OFFER

Rich medical, dental, and vision plans Unlimited Paid Time Off, empowering you to unplug whenever and however you need to Flexible Spending Account (FSA) and 401(k) with employer matching, vested on day one CrossFit gym membership reimbursement CrossFit education and course benefit Partnership perks If you're excited by the opportunity to help shape the future of CrossFit and lead the financial strategy behind one of the world's most recognized fitness brands, we'd love to hear from you.

## About CrossFit, LLC

## Company Overview
- **One-liner**: CrossFit, LLC is the licensing, support, and brand steward for a global network of independently owned fitness affiliates that deliver a constantly varied, high-intensity functional fitness methodology.
- **Entity Type**: Private (acquired by Berkshire Partners in 2020)
- **Headquarters**: Boulder, Colorado, United States
- **Founded**: 2000
- **Founders**: Greg Glassman, Lauren Jenai

## Core Business
- **Primary industry**: Wellness and Fitness Services
- **Target customers**: B2B (franchise operators/affiliates) and B2C (individuals seeking fitness training through affiliate gyms); the company serves a global network of over 9,000 affiliated gyms, 130,000+ active trainers, and millions of members.
- **Mission or purpose statement**: “To make the world a healthier place” by empowering individuals to own their health, fostering a global community, and preserving the CrossFit brand. [crossfit.com](https://www.crossfit.com/careers)

## Products & Services
- **CrossFit Affiliate Licensing**: The core business — licenses the CrossFit brand and methodology to independently owned gyms ("boxes") in 150+ countries.
- **CrossFit Education & Training**: A tiered curriculum including the Level 1 Certificate Course, specialty courses, and continuing education for trainers, now boasting over 130,000 active coaches.
- **CrossFit Games**: The annual premier athletic competition that crowns the "Fittest on Earth" and serves as a global marketing and community event.
- **CrossFit.com & Digital Content**: A publishing platform that provides daily workouts (WODs), articles, and media content to a global audience.
- **CrossFit Health & HAM Plan**: Programmatic offerings extending the methodology into health and nutrition (including the acquisition of HAM Plan in 2021). [linkedin.com](https://www.linkedin.com/company/crossfit)

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Annual revenue is reported at approximately **$4 billion**; the global affiliate network includes **9,000+ gyms** across **158 countries** and **130,000+ active trainers**. [linkedin.com](https://www.linkedin.com/company/crossfit)
- **Notable Investors/Partners**: **Berkshire Partners, LLC** is the sole parent company, which acquired CrossFit in July 2020. [linkedin.com](https://www.linkedin.com/company/crossfit)
- **Growth Signals**: Recent appointment of a new CEO (Bruce Edwards, returning in May 2026); active executive search for a CFO signals a period of transformation and growth investment. [lever.co](https://jobs.lever.co/crossfit/e479e5ef-0ef8-4fb8-8c77-cf076ee8cd1a)

## Competitive Advantages
- **Extremely Strong Brand & Global Community**: CrossFit is the world's leading fitness brand with a distinct methodology and a deeply loyal, cult-like following.
- **Unique Affiliate Model**: The 9,000+ gyms are independently owned, creating a decentralized, resilient, and locally relevant network with no corporate overhead for facilities or staff.
- **Quantifiable Fitness**: A unique selling point is that fitness is measurable and results-driven (e.g., "a deadlift number, a Fran time"), which differentiates it from subjective wellness trends. [crossfit.com](https://www.crossfit.com/about)
- **Proven Methodology**: Backed by over 25 years of application across general population, Special Forces, and clinical populations, with published research supporting improvements in metabolic health. [crossfit.com](https://www.crossfit.com/about)

## Strategic Focus
- **Growth through Transformation**: Under private equity ownership (Berkshire Partners), CrossFit is building financial strategies to support innovation, strengthen the affiliate ecosystem, and create sustained value. [lever.co](https://jobs.lever.co/crossfit/e479e5ef-0ef8-4fb8-8c77-cf076ee8cd1a)
- **Brand Extension & Digital**: Expanding beyond gyms into education, nutrition (HAM Plan), and digital content to deepen the ecosystem.
- **Inclusivity & Community**: Actively working to create a welcoming and inclusive environment for everyone, moving beyond its earlier, more niche image. [linkedin.com](https://www.linkedin.com/company/crossfit)

## Why Work Here
- **Culture & Mission**: Employees are part of a mission-driven company focused on global health and fitness, with a strong emphasis on community and excellence. [crossfit.com](https://www.crossfit.com/careers)
- **Work Environment**: **Remote-first** hybrid model with flexible time off. Most positions, including executive-level roles, explicitly offer remote work. [jobs.lever.co](https://jobs.lever.co/crossfit/)
- **Comprehensive Benefits**: Generous medical, dental, vision, and life insurance plans; 401(k) with employer matching (vested on day one); unlimited paid time off (referred to as "Unlimited PTO"); Flexible Spending Account (FSA). [jobs.lever.co](https://jobs.lever.co/crossfit/e479e5ef-0ef8-4fb8-8c77-cf076ee8cd1a)
- **Perks for Fitness Fanatics**: **CrossFit gym membership reimbursement** and **CrossFit course benefits** — employees can train and earn certifications on the company’s dime. [jobs.lever.co](https://jobs.lever.co/crossfit/e479e5ef-0ef8-4fb8-8c77-cf076ee8cd1a)
- **Team Size & Stability**: Employs approximately 669 people with a distributed global workforce (54 countries). While headcount dropped slightly (-2.7% YoY), the company remains a large, established player. [linkedin.com](https://www.linkedin.com/company/crossfit)
- **Career Development**: CrossFit provides robust education and training pathways for employees to grow professionally within the fitness ecosystem. [crossfit.com](https://www.crossfit.com/careers)

## Sources
1. [crossfit.com/careers](https://www.crossfit.com/careers)
2. [crossfit.com/about](https://www.crossfit.com/about)
3. [linkedin.com/company/crossfit](https://www.linkedin.com/company/crossfit)
4. [jobs.lever.co/crossfit/e479e5ef-0ef8-4fb8-8c77-cf076ee8cd1a](https://jobs.lever.co/crossfit/e479e5ef-0ef8-4fb8-8c77-cf076ee8cd1a)
5. [jobs.lever.co/crossfit/](https://jobs.lever.co/crossfit/)

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