---
title: 'Chief Marketing Officer - DACH at HelloFresh'
canonical: 'https://feeny.ai/job/chief-marketing-officer-dach-hellofresh-germany-1882gtkayp3t'
type: 'job'
last_seen: '2026-09-09'
---

# Chief Marketing Officer - DACH at HelloFresh

- **Company:** HelloFresh
- **Location:** Germany
- **Posted:** 2026-08-25
- **Last confirmed live:** 2026-09-09
- **Apply:** https://careers.hellofresh.com/global/en/job/8156007?gh_jid=8156007

## Job description

The opportunity: Elevate the Brand. Redefine Growth.

We're at a pivotal moment. This is not a role focused on maintaining momentum — it's about creating it. Reporting to the CEO of DACH, you will lead the regional Marketing domain, drive experimentation and innovation, and help write the next chapter of HelloFresh's growth story. With the backing of a high-performing global organisation, you'll have the freedom to explore new ideas, scale winning concepts, and expand beyond traditional performance marketing.

## What you'll do

- Brand Activation & Storytelling: Build brand love at scale. Lead culturally relevant brand initiatives that strengthen resonance across the DACH region, turning creative ideas into measurable engagement, loyalty, and long-term growth.
- Product Marketing Excellence: Connect product truth with customer value. Partner with local and global teams to shape compelling positioning, define brand territories, and deliver best-in-class go-to-market strategies grounded in customer insight and experimentation.
- Experimentation & Innovation: Test bold ideas. Scale what works. Identify new growth opportunities, pilot innovative marketing models, and build fast learning loops that transform experimentation into scalable impact.
- Product-Led Growth: Design seamless growth engines. Create product-led pathways that integrate brand, CX, and digital experiences to drive conversions, retention, and sustainable business performance.
- Strategic Positioning and Targeting: Define the next chapter of HelloFresh DACH. Elevate regional positioning and refine audience strategies to strengthen relevance, differentiation, and long-term brand equity in the DACH market.
- Partnerships & Cultural Impact: Create breakthrough collaborations. Develop high-impact partnerships with creators, talent, and cultural platforms that expand reach, build credibility, and inspire excitement among new and existing customers.
- Executive Leadership: Shape strategy at the highest level. Serve as a core member of the DACH Leadership Team, driving alignment, championing customer-centricity, and ensuring marketing plays a central role in company-wide decision-making.

## What you'll bring

- Customer-First Mindset: Deep understanding of consumer insights, brand positioning, and behaviour-driven growth.
- D2C Leadership Experience: Proven senior leadership track record in direct-to-consumer businesses, ideally in e-commerce or food. Subscription model experience is a strong plus.
- Product-Led Growth Expertise: Demonstrated success designing and scaling initiatives that connect customer value with business outcomes.
- DACH Market Expertise: Strong understanding of regional consumer behaviour and established agency/partner networks.
- Team Builder: Experience recruiting, mentoring, and leading high-performing marketing teams.
- Data-Driven Decision Maker: Strong analytical and commercial acumen, with a clear-eyed view of what drives business performance.
- Innovator at Heart: Passion for experimentation, creativity, and challenging the status quo.
- Budget Management: Comfortable managing multi-million-euro budgets across multiple markets.
- Language: Fluency in German is a strong plus.
- Experience: 8–10 years of senior-level experience in data-driven marketing, growth, or brand leadership roles.

## What we offer

- Global Community: Join a diverse team representing 90+ nationalities, united by a shared passion for innovation and impact.
- Wellbeing & Balance: Access wellbeing programmes, fitness partnerships, yoga sessions, childcare support, flexible working hours, remote options, and work-from-abroad opportunities.
- Growth & Development: Benefit from continuous learning opportunities and internal training.
- Perks & Culture: Work from our Berlin-Kreuzberg HQ and enjoy employee discounts, team events, employer-sponsored pension contributions, and a subsidised Deutschlandticket for sustainable commuting.
- HelloFresh Box discount.

## About HelloFresh

## Company Overview
- **One-liner**: HelloFresh is a global meal-kit and food solutions company that delivers pre-portioned ingredients and recipes directly to consumers, aiming to revolutionize the way people eat by making home cooking accessible, convenient, and sustainable.
- **Entity Type**: Public (Ticker: HFG on the Frankfurt Stock Exchange)
- **Headquarters**: Berlin, Germany
- **Founded**: 2011
- **Founders**: Dominik Richter, Thomas Griesel, Jessica Nilsson

## Core Business
- **Primary Industry**: Meal Kit Delivery / Integrated Food Solutions
- **Target Customers**: B2C – primarily busy households, couples, and individuals looking for convenient, high-quality meal options. Also serves the ready-to-eat and pet food markets.
- **Mission Statement**: "Democratizing access to high-quality food" by allowing everyone to enjoy a varied, tasty diet while helping consumers save money and reduce food waste.

## Products & Services
- **HelloFresh (Core Meal Kits)**: The flagship subscription service offering pre-portioned ingredients and step-by-step recipes for a wide variety of meals. Type: Subscription-based physical goods.
- **Factor_**: A ready-to-eat, chef-prepared meal delivery service (operates in the US, Canada, and Australia). Type: Subscription-based physical goods.
- **Youfoodz**: A ready-to-eat meal brand in Australia. Type: Subscription-based physical goods.
- **EveryPlate**: A budget-friendly meal kit brand in the US and Australia. Type: Subscription-based physical goods.
- **Chefs Plate**: A meal kit brand in Canada. Type: Subscription-based physical goods.
- **Green Chef**: An organic-focused meal kit brand in the US. Type: Subscription-based physical goods.
- **The Pet Food Brands**: Premium pet food delivery services (e.g., The Pets Table in the US). Type: Subscription-based physical goods.

## Market Standing
- **Valuation/Market Cap**: As a public company, market cap fluctuates. As of mid-2025, it is approximately €1.5-2.0 billion (based on public trading data).
- **Key Metric (Annual Revenue)**: €6.76 billion in net revenue in FY 2025.
- **Key Metric (Meals Delivered)**: ~850 million meals delivered in 2025.
- **Key Metric (Employees)**: +29,000 employees globally.
- **Notable Investors/Partners**: The company is publicly traded. Key institutional investors include major European and US asset managers. Strategic partnerships exist with various food suppliers and logistics providers.
- **Growth Signals**: The ready-to-eat segment (Factor, Youfoodz) is a major growth driver, now making up a quarter of total revenue. The company is expanding its ready-to-eat offerings into European markets, building on success in North America and Australia. The company operates in 17 countries with 8 different brands.

## Competitive Advantages
- **Scale & Data**: With over 18,000 recipes in its database and billions of meals delivered, HelloFresh has an immense dataset on consumer preferences, supply chain optimization, and recipe development, creating a significant moat in logistics and personalization.
- **Vertical Integration**: The direct-to-consumer model gives full control over the supply chain, from sourcing to delivery, enabling efficient operations, competitive pricing, and rapid response to customer needs.
- **Multi-Brand Strategy**: By operating a portfolio of brands (from budget-friendly EveryPlate to premium Factor), HelloFresh captures a wide range of customer segments and price points, reducing reliance on a single offering.
- **Global Footprint**: Presence in 16+ geographies provides diversification and allows for the cross-pollination of best practices and technologies across markets.

## Strategic Focus
- **Accelerating Ready-to-Eat**: The company is aggressively growing its ready-to-eat segment (Factor, Youfoodz) and expanding it into new European markets, seeing it as a high-growth, higher-margin opportunity.
- **Sustainability & Efficiency**: Continuous focus on reducing food waste, optimizing packaging, and improving supply chain sustainability. The company highlights its role in reducing household food waste compared to traditional grocery shopping.
- **Technology & Personalization**: Investing in data science and machine learning to improve menu personalization, demand forecasting, and operational efficiency.
- **International Expansion**: Leveraging success in core markets (US, Germany, Australia) to expand into adjacent geographies and product categories.

## Why Work Here
- **Culture**: Described as a "global tech company" with a "local start-up vibe." The company emphasizes a data-driven, entrepreneurial, and ownership-oriented culture. Core values include Ownership, Inclusivity, and Innovation.
- **Diversity & Inclusion**: HelloFresh has over 10 employee resource groups (ERGs) and is committed to fostering a sense of belonging. The careers page states, "Everyone is welcome at our table."
- **Work Environment**: The company operates in 17 countries with multiple offices and distribution centers. Roles range from warehouse operations and logistics to software engineering, marketing, and data science.
- **Perks**: The company offers competitive pay and benefits, though specifics vary by location. The culture is described as collaborative, with a focus on "achieving something delicious, every day."
- **Growth Trajectory**: As a rapidly growing public company with a strong focus on innovation and expansion, employees have opportunities to work on high-impact projects and grow their careers across different brands and geographies.

## Sources
1. [hellofreshgroup.com](https://hellofreshgroup.com/en/)
2. [careers.hellofresh.com](https://careers.hellofresh.com/global/en/)
3. [hellofresh.com](https://www.hellofresh.com/about/working-at-hellofresh)
4. [careers.hellofresh.com/leadership](https://careers.hellofresh.com/global/en/leadership-at-hellofresh)
5. [careers.hellofresh.com/locations](https://careers.hellofresh.com/global/en/locations)

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