---
title: 'Chief Marketing Officer, Factor Europe at HelloFresh'
canonical: 'https://feeny.ai/job/chief-marketing-officer-factor-europe-hellofresh-amsterdam-north-holland-7f5eapfpcfeg'
type: 'job'
last_seen: '2026-11-10'
---

# Chief Marketing Officer, Factor Europe at HelloFresh

- **Company:** HelloFresh
- **Location:** Amsterdam North Holland, Netherlands
- **Posted:** 2026-11-04
- **Last confirmed live:** 2026-11-10
- **Apply:** https://careers.hellofresh.com/global/en/job/8305816?gh_jid=8305816

## Job description

## About Factor

Factor is the #1 ready-to-eat brand for people who see personal health as a key ingredient to achieving their goals. Developed by chefs and dietitians, Factor makes healthy eating effortless, enjoyable, and full of flavor. Part of the HelloFresh Group, Factor is the fastest-growing business in the group, and we are now building the next chapter in Europe.

## About the role

We are looking for a senior marketing leader to own Factor's European growth. You will run the full marketing agenda across multiple markets: acquiring new customers efficiently, owning the P&L across countries, and building the partnerships and channels that will take Factor beyond direct-to-consumer. This is a lean, flat team that moves fast. You will have full accountability for European decisions, and you will work directly with the leadership team to shape where the business goes next.

## What you'll do

- Scale new customer acquisition at efficient CAC. Own the social-first growth engine (Meta, influencers, and partnerships) and keep it efficient as spend grows significantly.
- Own the P&L across multiple markets. Set and deliver marketing plans, targets, and budgets, and make the trade-offs between markets and channels.
- Grow the partnerships network. Expand our rolodex of influencers and strategic partners that feed the acquisition engine.
- Lead creative with a clear point of view. Oversee creative functions and set a direction for how Factor shows up for customers.
- Partner with finance. Work with finance on business planning, forecasting, and end-to-end customer retention.
- Prepare new growth channels. Build toward new distribution channels such as retail and B2B over the next 12 to 18 months, establishing revenue lines beyond direct-to-consumer.
- Build and lead a lean, high-performing team. Create clear accountability and keep the organization flat, adding capacity only where the opportunity is clear.

## What you'll bring

- Senior marketing leadership at a scaled European subscription or e-commerce brand, with a track record of growing new customer volume at efficient acquisition costs.
- P&L ownership across several countries. You have been accountable for results, not only for marketing activity.
- General management experience. This can come from business, strategy, or consulting roles, or from end-to-end management, including at a smaller company.
- Multi-market exposure. You have led or covered several markets as part of your scope.
- Hands-on leadership. You are comfortable diving deep yourself and are not only a manager of managers. Earlier-stage or high-growth experience is a strong plus.
- Data-driven judgment. You are fluent in data and use it to make fast, clear decisions.
- Speed and agility, relentless prioritization, and a growth mindset. You thrive in fast-moving environments and focus on what moves the business.
- Customer centricity. You put the customer at the center and work well across functions, including operations and finance.

## What we offer

- Enjoy 20% off HelloFresh and 40% off Factor_ subscriptions.
- Access the "Benefits at Work" platform for discounts on brands like Nike, Bol.com, and IKEA.
- You'll receive a HelloFresh laptop and phone.
- Build your future with a pension plan through Aegon Cappital (age-based rates, 50/50 split).
- Receive a 7,5% discount on additional health insurance at Zilveren Kruis (2026), plus free access to Headspace and OpenUp.
- Get discounts on ClassPass and gym memberships via Bedrijfsfitness Nederland, plus free bootcamp classes (Amsterdam).
- Benefit from a flexible hybrid work setup with a €2.45 daily remote work allowance.
- Start with 24 days of annual leave (pro-rata), plus one additional day per year of service (up to 30 days total).
- Full reimbursement for 2nd-class public transport to the office, and €0.23 per km for car/bicycle travel.
- Participate internal/external opportunities aligned with our Job Framework, and join our cross-market mentoring program.
- Enjoy fresh homemade lunches in the office (€20/month), weekly vrij-mi-bo (Friday drinks), quarterly strategy sessions, and team events.

## About HelloFresh

## Company Overview
- **One-liner**: HelloFresh is a global meal-kit and food solutions company that delivers pre-portioned ingredients and recipes directly to consumers, aiming to revolutionize the way people eat by making home cooking accessible, convenient, and sustainable.
- **Entity Type**: Public (Ticker: HFG on the Frankfurt Stock Exchange)
- **Headquarters**: Berlin, Germany
- **Founded**: 2011
- **Founders**: Dominik Richter, Thomas Griesel, Jessica Nilsson

## Core Business
- **Primary Industry**: Meal Kit Delivery / Integrated Food Solutions
- **Target Customers**: B2C – primarily busy households, couples, and individuals looking for convenient, high-quality meal options. Also serves the ready-to-eat and pet food markets.
- **Mission Statement**: "Democratizing access to high-quality food" by allowing everyone to enjoy a varied, tasty diet while helping consumers save money and reduce food waste.

## Products & Services
- **HelloFresh (Core Meal Kits)**: The flagship subscription service offering pre-portioned ingredients and step-by-step recipes for a wide variety of meals. Type: Subscription-based physical goods.
- **Factor_**: A ready-to-eat, chef-prepared meal delivery service (operates in the US, Canada, and Australia). Type: Subscription-based physical goods.
- **Youfoodz**: A ready-to-eat meal brand in Australia. Type: Subscription-based physical goods.
- **EveryPlate**: A budget-friendly meal kit brand in the US and Australia. Type: Subscription-based physical goods.
- **Chefs Plate**: A meal kit brand in Canada. Type: Subscription-based physical goods.
- **Green Chef**: An organic-focused meal kit brand in the US. Type: Subscription-based physical goods.
- **The Pet Food Brands**: Premium pet food delivery services (e.g., The Pets Table in the US). Type: Subscription-based physical goods.

## Market Standing
- **Valuation/Market Cap**: As a public company, market cap fluctuates. As of mid-2025, it is approximately €1.5-2.0 billion (based on public trading data).
- **Key Metric (Annual Revenue)**: €6.76 billion in net revenue in FY 2025.
- **Key Metric (Meals Delivered)**: ~850 million meals delivered in 2025.
- **Key Metric (Employees)**: +29,000 employees globally.
- **Notable Investors/Partners**: The company is publicly traded. Key institutional investors include major European and US asset managers. Strategic partnerships exist with various food suppliers and logistics providers.
- **Growth Signals**: The ready-to-eat segment (Factor, Youfoodz) is a major growth driver, now making up a quarter of total revenue. The company is expanding its ready-to-eat offerings into European markets, building on success in North America and Australia. The company operates in 17 countries with 8 different brands.

## Competitive Advantages
- **Scale & Data**: With over 18,000 recipes in its database and billions of meals delivered, HelloFresh has an immense dataset on consumer preferences, supply chain optimization, and recipe development, creating a significant moat in logistics and personalization.
- **Vertical Integration**: The direct-to-consumer model gives full control over the supply chain, from sourcing to delivery, enabling efficient operations, competitive pricing, and rapid response to customer needs.
- **Multi-Brand Strategy**: By operating a portfolio of brands (from budget-friendly EveryPlate to premium Factor), HelloFresh captures a wide range of customer segments and price points, reducing reliance on a single offering.
- **Global Footprint**: Presence in 16+ geographies provides diversification and allows for the cross-pollination of best practices and technologies across markets.

## Strategic Focus
- **Accelerating Ready-to-Eat**: The company is aggressively growing its ready-to-eat segment (Factor, Youfoodz) and expanding it into new European markets, seeing it as a high-growth, higher-margin opportunity.
- **Sustainability & Efficiency**: Continuous focus on reducing food waste, optimizing packaging, and improving supply chain sustainability. The company highlights its role in reducing household food waste compared to traditional grocery shopping.
- **Technology & Personalization**: Investing in data science and machine learning to improve menu personalization, demand forecasting, and operational efficiency.
- **International Expansion**: Leveraging success in core markets (US, Germany, Australia) to expand into adjacent geographies and product categories.

## Why Work Here
- **Culture**: Described as a "global tech company" with a "local start-up vibe." The company emphasizes a data-driven, entrepreneurial, and ownership-oriented culture. Core values include Ownership, Inclusivity, and Innovation.
- **Diversity & Inclusion**: HelloFresh has over 10 employee resource groups (ERGs) and is committed to fostering a sense of belonging. The careers page states, "Everyone is welcome at our table."
- **Work Environment**: The company operates in 17 countries with multiple offices and distribution centers. Roles range from warehouse operations and logistics to software engineering, marketing, and data science.
- **Perks**: The company offers competitive pay and benefits, though specifics vary by location. The culture is described as collaborative, with a focus on "achieving something delicious, every day."
- **Growth Trajectory**: As a rapidly growing public company with a strong focus on innovation and expansion, employees have opportunities to work on high-impact projects and grow their careers across different brands and geographies.

## Sources
1. [hellofreshgroup.com](https://hellofreshgroup.com/en/)
2. [careers.hellofresh.com](https://careers.hellofresh.com/global/en/)
3. [hellofresh.com](https://www.hellofresh.com/about/working-at-hellofresh)
4. [careers.hellofresh.com/leadership](https://careers.hellofresh.com/global/en/leadership-at-hellofresh)
5. [careers.hellofresh.com/locations](https://careers.hellofresh.com/global/en/locations)

## Other roles at HelloFresh

- [Manager, Indirect Accounting](https://feeny.ai/job/manager-indirect-accounting-hellofresh-boulder-8zb4kecn6b1t) — Boulder, CO / New York, NY
- [Senior Manager, Global Direct Procurement](https://feeny.ai/job/senior-manager-global-direct-procurement-hellofresh-amsterdam-north-holland-jefn64v4n7cd) — Amsterdam North Holland, Netherlands / Berlin, Germany / London, United Kingdom / New York, NY / Toronto, Canada / Warszawa Masovian Voivodeship, Poland
- [Print and Packaging Designer](https://feeny.ai/job/print-and-packaging-designer-hellofresh-manila-c4h00jm1abvx) — Manila, Philippines
- [Sales Manager, Factor](https://feeny.ai/job/sales-manager-factor-hellofresh-archived-echgnmhyhb68) — [archived], United States / Austin, TX
- [Senior Manager, Growth Marketing Strategy & Operations](https://feeny.ai/job/senior-manager-growth-marketing-strategy-operations-hellofresh-new-york-80jk6p04dd0g) — New York, NY
- [PT Sorter](https://feeny.ai/job/pt-sorter-hellofresh-minneapolis-f572bjkyr2t9) — Minneapolis, MN
- [FSQA Supervisor (all genders)](https://feeny.ai/job/fsqa-supervisor-all-genders-hellofresh-verden-niedersachsen-54h8nmpkk945) — Verden Niedersachsen, Germany
- [Junior Food Stylist (All Genders)](https://feeny.ai/job/junior-food-stylist-all-genders-hellofresh-berlin-x9jkb971h8x2) — Berlin, Germany
- [Senior Global Mobility Manager (all genders)](https://feeny.ai/job/senior-global-mobility-manager-all-genders-hellofresh-berlin-z4p04189ne8r) — Berlin, Germany
- [Associate Director, Grocery Strategy](https://feeny.ai/job/associate-director-grocery-strategy-hellofresh-new-york-mbgt5wk0ejmt) — New York, NY