---
title: 'Chief Operating Officer at The People Brand'
canonical: 'https://feeny.ai/job/chief-operating-officer-the-people-brand-los-angeles-9nnnc4yn6071'
type: 'job'
last_seen: '2026-09-07'
---

# Chief Operating Officer at The People Brand

- **Company:** The People Brand
- **Location:** Los Angeles, CA
- **Compensation:** $225k–$250k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-07-09
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.lever.co/thepeoplebrand/c2a14107-5768-4f1f-900f-419a0a459cbf

## Job description

## About the Opportunity

Our client is an established premium consumer brand with a strong heritage of innovation, performance, and authentic community connection. As the business enters its next phase of growth, they are seeking a strategic Chief Operating Officer to partner closely with the CEO in scaling the organization while preserving the entrepreneurial culture that has fueled its success.

This executive will oversee the financial and operational health of the business, driving enterprise-wide strategy, organizational alignment, and operational excellence across a complex omnichannel business.

## Key Responsibilities

- Partner with the CEO and executive leadership team to shape and execute long-term business strategy.
- Lead enterprise-wide financial planning, forecasting, budgeting, cash flow management, and business performance.
- Drive profitability, inventory optimization, operational efficiency, and sustainable growth.
- Provide executive oversight of operations, supply chain, sourcing, logistics, planning, and customer operations.
- Build scalable systems, reporting, and organizational processes to support continued expansion.
- Foster cross-functional alignment across Finance, Sales, Product, Planning, and Operations.
- Develop organizational structure and leadership capability while maintaining an agile, founder-led culture.
- Serve as a strategic thought partner on major business decisions, balancing growth with operational discipline.

Ideal Background

- 10+ years of executive leadership experience within consumer products, apparel, outdoor, sporting goods, lifestyle, or adjacent industries.
- Demonstrated success leading both finance and operations within a growing omnichannel organization.
- Strong expertise in forecasting, budgeting, inventory planning, margin optimization, and business analytics.
- Experience overseeing global supply chain, sourcing, manufacturing, and logistics.
- Proven ability to scale organizations within entrepreneurial or founder-led businesses.
- Executive presence with exceptional communication, leadership, and cross-functional collaboration skills.
- Passion for premium consumer brands, outdoor, or active lifestyle industries is highly preferred.

Highlights

- Executive leadership role reporting directly to the CEO
- Broad enterprise ownership across Finance & Operations
- Significant influence on long-term company strategy and growth
- Founder-led, entrepreneurial culture
- Premium omnichannel consumer brand with global reach

📍 Location: Los Angeles, CA (Hybrid)

## About The People Brand

## Company Overview
- **One-liner**: The People Brand is a female-founded, owned, and operated talent acquisition agency specializing in executive and professional placements within the outdoor, lifestyle, beauty, wellness, and CPG industries.
- **Entity Type**: Private (Bootstrapped)
- **Headquarters**: Carson, California, United States
- **Founded**: Not publicly available
- **Founders**: Tiffany and Angella (both former HR executives from Nike, Hurley, and Fox Racing - last names not publicly available)

## Core Business
- Primary industry/industries: Talent Acquisition & Recruitment (niche focus on lifestyle, outdoor, beauty, wellness, and CPG)
- Target customers: Startups to Fortune 500 companies across outdoor, lifestyle, beauty, wellness, and CPG sectors; mid-to-executive level job seekers in those industries
- Mission or purpose statement: To connect exceptional talent with leading brands that share their values, prioritizing cultural alignment, work-life balance, competitive compensation, DEI initiatives, and sustainability goals.

## Products & Services
- **Executive & C-Suite Recruitment**: Headhunting and placement for senior leadership roles within target industries.
- **Functional Recruitment Services**: Specialized placements across Marketing/Communications, Design/Graphic Design, Pattern Making/Technical Design, Product Development/Production, Merchandising, Sales, eCommerce/Digital, Finance/Accounting/Planning, Supply Chain/Operations, Human Resources/Talent Acquisition, Customer Service, Retail Stores and Operations, and Technical/Engineering.
- **Consultative Talent Strategy**: A collaborative approach with clients to define and strategize roles before initiating a search, leveraging the founders' HR leadership experience.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private, no disclosed funding)
- **Key Metric**: 9 out of 10 success rate in hiring; maintains a low attrition rate for placements.
- **Notable Investors/Partners**: Not publicly available (no disclosed investors). Partner brands span startups to Fortune 500 companies in their target sectors.
- **Growth Signals**: Expanding job postings via their Lever careers page ([jobs.lever.co/thepeoplebrand](https://jobs.lever.co/thepeoplebrand)), indicating active recruitment for their own team.

## Competitive Advantages
- **Industry Specialization**: Deep domain expertise in outdoor, lifestyle, and CPG sectors, which they call being "outdoor, lifestyle & CPG EXPERTS." This niche focus differentiates them from generalist agencies.
- **Founder-Led Experience**: Founded by former HR executives from top lifestyle brands (Nike, Hurley, Fox Racing) with 20+ years of in-house HR experience, giving them insider knowledge of both client and candidate needs.
- **Transparency**: Unique in the agency space for sharing salary information and company names upfront with candidates, a stated departure from typical industry practices.
- **Cultural Fit Emphasis**: Invests significant time understanding company culture and candidate values, with a stated policy: "If we wouldn't place our own loved ones in a role, we certainly wouldn't place you there either."
- **Personalized, Low-Volume Approach**: A "do things the right way" mentality that avoids rushing placements, resulting in high success and low attrition rates.

## Strategic Focus
- Deepening partnerships with forward-thinking brands that prioritize work-life balance, DEI, and sustainability.
- Leveraging their consultative HR background to provide high-touch, strategic talent solutions rather than transactional recruitment.
- Utilizing AI tools to support parts of the hiring process (reviewing applications, analyzing resumes, identifying verification signals).
- Building on their reputation as a female-founded, owned, and operated firm to attract mission-aligned clients and talent.

## Why Work Here
- **Culture & Values**: The agency itself prides itself on being a culture-first organization, emphasizing trust, mutual respect, and true partnership. They seek to work with brands that share these values.
- **Work Environment**: Based in Carson, CA, with a mix of on-site and hybrid roles posted for their own team. Positions include full-time roles in locations like Carson, CA and Detroit, MI.
- **Transparency**: As an employer, they use AI tools to support hiring but also tout radical transparency (sharing salary and company names) as a core principle, suggesting a straightforward, honest internal culture.
- **Team & Leadership**: Founded and led by two experienced, purpose-driven HR leaders with a “do the right thing” mentality. You'd be learning from veterans who deeply understand the talent landscape.
- **Impact**: Work directly with top-tier lifestyle and CPG brands, placing talent that drives those industries forward. The agency's small, specialized nature means your work has a direct impact on client success.

## Sources
1. [The People Brand - Official Website](https://thepeoplebrandusa.com/)
2. [The People Brand - About Page](https://thepeoplebrandusa.com/about)
3. [The People Brand - Candidates Page](https://thepeoplebrandusa.com/candidates)
4. [The People Brand - Careers Page (Lever)](https://jobs.lever.co/thepeoplebrand)
5. [The People Brand - Job Board Portal](https://jobs.thepeoplebrandusa.com/)

## Other roles at The People Brand

- [Web Developer](https://feeny.ai/job/web-developer-the-people-brand-compton-bpnwmdwvtkwn) — Compton, CA
- [Senior Graphic Designer](https://feeny.ai/job/senior-graphic-designer-the-people-brand-compton-vd2ccz5pdhz2) — Compton, CA
- [SIOP & Sourcing Manager](https://feeny.ai/job/siop-sourcing-manager-the-people-brand-rigby-1wf3dxxx7dar) — Rigby, ID
- [HR Generalist](https://feeny.ai/job/hr-generalist-the-people-brand-orange-county-swvbd1gjadrs) — Orange County, CA
- [Digital Retention Specialist (Contract)](https://feeny.ai/job/digital-retention-specialist-contract-the-people-brand-california-d39av8x0kk4v) — California
- [Materials Development Manager](https://feeny.ai/job/materials-development-manager-the-people-brand-rigby-ppz912cg8h4f) — Rigby, ID
- [Head of Product](https://feeny.ai/job/head-of-product-the-people-brand-austin-ts70hmvpkz2y) — Austin, TX
- [Digital Marketing Manager](https://feeny.ai/job/digital-marketing-manager-the-people-brand-carson-2pwnmt146yga) — Carson, CA
- [Ecommerce Manager](https://feeny.ai/job/ecommerce-manager-the-people-brand-carson-v8rm02b3vbb7) — Carson, CA
- [Director of Supply Chain](https://feeny.ai/job/director-of-supply-chain-the-people-brand-rigby-dccwns40462e) — Rigby, ID