---
title: 'Churn  Specialist | DTC E-commerce | 100% Remote EU at Foxelli Group'
canonical: 'https://feeny.ai/job/churn-specialist-dtc-e-commerce-100-remote-eu-foxelli-group-bulgaria-asxhpw778azw'
type: 'job'
last_seen: '2026-09-10'
---

# Churn  Specialist | DTC E-commerce | 100% Remote EU at Foxelli Group

- **Company:** Foxelli Group
- **Location:** Bulgaria
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-08-17
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.ashbyhq.com/foxelligroup/3a2f0837-2100-4394-93c7-ceb46b2a1492

## Job description

Please be informed that Foxelli Group hires exclusively in-house and doesn't work with any external recruitment agencies. Any company or individual claiming to recruit on behalf of Foxelli Group is not affiliated with us.

At Foxelli, we’re building more than e-commerce brands - we’re building a tribe of thoughtful humans: AI enthusiasts, curious builders, and ambitious minds who care about doing meaningful work together. Ten years in, our D2C brands reach millions and generate over $20M annually. Our focus stays simple: create products customers love and a team that actually enjoys building them. If you love to learn, experiment, think boldly, make decisions, and build things that matter - you’ll feel at home with us.

WHY JOIN FOXELLI? Foxelli is a place for people who think deeply, learn quickly, automate repetitive work, enjoy spending time together, and build things that matter. We work hard, joke often, and don’t take ourselves too seriously. If you’re excited about AI, eager to learn, and want to create work that genuinely means something with people who care, you’ll feel right at home with us - no matter where you are in your career.

## THE ROLE

We're looking for a Churn Specialist to help us get closer to our customers - understand what they actually need, spot where we're falling short, and find ways to retain them. You'll work across multiple Foxelli Group brands, investigate the full customer lifecycle and turn data into initiatives that actually move the needle on retention. You won't just track churn numbers. You'll own the thinking behind what is happening with the brand and drive the ideas to help retain our customers. If you love:

- getting into customer data and finding the story behind the numbers
- mapping out a customer journey and spotting where things go wrong
- testing ideas - onboarding tweaks, lifecycle flows, CRO experiments, win-back sequences, etc
- using AI and automations to move faster and do more with less
- understanding what makes customers stay (or leave) on a psychological level
- working across multiple products and brands without losing focus

And if you're someone who can take a messy churn problem, break it down into clear hypotheses, and see them through to results… …you might be our person 👀

## 🚀 WHAT YOU'LL BE DOING

Churn Analysis & Research

- Analyse churn patterns across multiple Foxelli brands - when customers drop, which segments are most at risk, and what's driving it
- Research competitors and benchmark what best-in-class retention looks like in our space
- Use AI tools to accelerate research, surface insights, and identify patterns
- Build a clear picture of our customers - their motivations, frustrations, and what "good enough to stay" actually means to them

Customer Journey & Onboarding

- Audit the full customer lifecycle with a churn lens - from first-touch onboarding to long-term engagement
- Identify drop-off moments and experience gaps that are costing us customers
- Own initiatives to improve onboarding flows and early-stage activation

Retention Initiatives & Experimentation

- Develop hypotheses and run experiments - lifecycle communications, CRO tests, loyalty mechanics, win-back campaigns, cancellation flows
- Build and maintain automations that support retention at scale - triggered flows, at-risk alerts, personalised sequences
- Use AI to generate ideas, draft copy, simulate scenarios, and iterate faster
- Track the impact of every initiative and iterate based on results
- Document what worked, what didn't, and why

AI & Automations

- Build and maintain automations that support retention initiatives at scale
- Proactively explore how AI can improve the way we understand and respond to churn
- Stay current with new tools and bring ideas to the table before anyone asks

## WHAT YOU BRING

- Proven experience diagnosing churn, not just reporting on it, but getting to the root of it
- Comfortable working with data: cohort analysis, funnel metrics, A/B test results
- Hands-on experience with customer journey mapping, onboarding optimisation, or CRO
- Experience building automations: triggered flows, lifecycle sequences, or similar
- Able to turn messy data into a clear point of view and present it to senior stakeholders
- Has worked across multiple products or brands
- Uses AI tools beyond basic prompts and actively looks for ways to automate and improve workflows

## THE RECRUITMENT PROCESS

- Apply - A simple form that helps us know who’s stepping into our world.
- Ribbon AI Interview - Ribbon is a short, guided video step that helps us understand your thinking style in a calm, private space
- Text Task - A small real-world challenge so we can see how you approach problems in action.
- Interview - A conversation with your manager to feel the work chemistry, get to know each other, and explore what we could build together

## FIXED SERVICE FEE

2,500 - 2,800 euros after taxes (depending on your skills, competencies, and experience).

## PERKS & BENEFITS

- Full flexibility with your schedule in a fully remote setting, while Apploye ensures transparency and fairness.
- Complimentary gym memberships and company-sponsored outdoor adventures for your strength and to keep your physical well-being in check.
- A personal development budget is at your disposal for your personal and professional growth to ensure you keep growing continuously.
- Generous paid time off, including parental leave and vacation days, to recharge and rejuvenate and ensure you’re well-rested.
- A budget for your home office setup so you’re comfortable working how you like and where you like.
- Strong company culture and a network of unique individuals that celebrate you.

## ELIGIBILITY & LOCATION REQUIREMENTS

❕This role is 100% remote.

- Our tribe works primarily in the Eastern European Time Zone (EET — UTC+2/UTC+3). We also use Revolut for payments, so we are open to hiring candidates in countries where Revolut payments are supported.
- For full-time roles, we ask that you’re available for at least 5 hours during typical EET working hours — it keeps collaboration smooth and communication easy. (This doesn’t apply to part-time roles.)

Currently, we are hiring in Albania, Bosnia and Herzegovina, Croatia, Czech Republic, Estonia, Greece, Georgia, Kosovo, Latvia, Lithuania, Moldova, Montenegro, North Macedonia, Poland, Portugal, Romania, Slovakia, Malta, Slovenia, Serbia, Cyprus, Bulgaria, Hungary, Netherlands, the United Kingdom, and South Africa.

## About Foxelli Group

## Company Overview
- **One-liner**: Foxelli Group is a remote-first e-commerce company that builds and scales subscription-based direct-to-consumer (D2C) brands across multiple industries.
- **Entity Type**: Private (Bootstrapped)
- **Headquarters**: Amsterdam, Netherlands
- **Founded**: 2015
- **Founders**: Armantas Bakas (Co-founder & CEO) and Alex Bake (Co-founder & CMO)

## Core Business
- **Primary industry**: E-commerce / Direct-to-Consumer (D2C) Subscription Boxes
- **Target customers**: B2C consumers in the US market, spanning niches like mindfulness, crafts, food & beverage, fashion, and pet care.
- **Mission or purpose statement**: To build a world-class e-commerce enterprise by developing innovative brands that significantly enhance customers' lives and deliver real value.

## Products & Services
Foxelli Group focuses on creating and operating a portfolio of digital D2C brands. Key verticals include:
- **Mindfulness & Well-being**: Subscription boxes promoting self-care, mindful living, and spiritual growth (e.g., Mindful Souls brand).
- **Crafts & Hobbies**: Subscription boxes for activities like crocheting, knitting, and quilting.
- **Food & Beverages**: Gourmet food subscription offerings.
- **Fashion & Lifestyle**: Apparel and lifestyle product subscriptions.
- **Pet Care & Wellness**: Subscription products for pet owners.

The company manages all aspects of these brands, from product sourcing and creative production to high-volume digital marketing and customer support.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (privately held, bootstrapped).
- **Key Metric**: The company states a goal of achieving $300 million in annual revenue. Current revenue is not publicly disclosed.
- **Notable Investors/Partners**: Bootstrapped; no institutional investors listed. Key platform partners include Shopify, Klaviyo, and Gorgias (Diamond-tier customer service tier).
- **Growth Signals**: The company aggressively invests in scaling via paid ads with 5-figure daily budgets. It has a high volume of active job postings (273), with a yearly job posting growth trend of +435.3% [linkedin.com]. The company operates in 15 countries with a team of 35 people.

## Competitive Advantages
- **Bootstrapped & Profitable**: The company was built from the founders' savings (€2,500) and operates without venture capital, suggesting a disciplined, profitable business model focused on sustainable growth.
- **Full-Stack D2C Capability**: The company controls the entire value chain in-house (product design, creative production via a large in-house team, ad buying, email marketing, and customer service), allowing for rapid iteration and high margins.
- **Data-Driven, High-Budget Marketing**: Foxelli runs large-scale ad campaigns (5-figure daily budgets) and leverages rigorous A/B testing and AI to optimize performance, a sophisticated level of marketing for a mid-sized company.

## Strategic Focus
- **AI Integration**: The company is actively integrating AI across its operations, as evidenced by multiple job postings for "AI Product Engineer," "AI Filmmaker," and "AI & Shopify" roles. They are also hiring for an "AI Product Engineer (Founding Member / High-Speed Builder)", suggesting the buildout of proprietary AI tools [builtin.com].
- **Portfolio Expansion**: The company is aggressively expanding into new verticals beyond its core crafts and mindfulness brands, including food, fashion, and pet care.
- **Remote-First Global Talent**: The company is doubling down on its fully remote, global operating model to hire top talent in marketing, engineering, and creative roles from anywhere.

## Why Work Here
- **Culture**: The company emphasizes a culture of "Freedom, Adventure, Customers, and Tribe." It promotes a high-autonomy, high-responsibility environment where employees are empowered and share in the company’s success [foxelligroup.com].
- **Remote-First**: The role is 100% remote, allowing employees to work from anywhere in the world with flexible hours [builtin.com].
- **Growth & Compensation**: The company has an employer rating of 4.0/5.0 on LinkedIn, with high marks for Compensation (4.2) and Career (4.1). The massive spike in job postings (+435% YoY) indicates a high-growth phase with rapid advancement potential [linkedin.com].
- **Engineering & Tech Focus**: The company is heavily investing in AI and tech roles, offering high-speed builders and engineers the chance to be "Founding Members" of new product initiatives, indicating significant technical challenges and ownership [builtin.com].

## Sources
1. [foxelligroup.com](https://www.foxelligroup.com/)
2. [linkedin.com](https://www.linkedin.com/company/foxelli-group/)
3. [cbinsights.com](https://www.cbinsights.com/company/foxelli-group)
4. [builtin.com](https://www.builtin.com/company/foxelli-group)
5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/foxelligroup)

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