--- title: 'Commerce Director at PMG' canonical: 'https://feeny.ai/job/commerce-director-pmg-dallas-xwg0vehjer5b' type: 'job' last_seen: '2026-09-10' --- # Commerce Director at PMG - **Company:** PMG - **Location:** Dallas, TX / Boston, MA / New York, NY - **Posted:** 2026-08-27 - **Last confirmed live:** 2026-09-10 - **Apply:** https://job-boards.greenhouse.io/pmg/jobs/8757870002 ## Job description We are PMG PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years. Who You Will Be Working With At PMG, commerce is where strategy proves itself. It is how integrated communications, media, and experience translate into measurable revenue and long-term growth. As client expectations continue to evolve, the ability to connect demand creation to demand capture has become a critical differentiator for our clients and for PMG in how we enable their growth. As a Commerce Director, you will lead integrated commerce strategy for key clients, helping them navigate complex challenges and turn business goals into actionable growth plans. You will work across retail media, marketplaces, direct-to-consumer commerce, customer experience, and performance media to connect the full customer journey and deliver measurable outcomes. This is a highly client-facing role. You will build trusted relationships with senior client partners, guide cross-functional teams, and bring clarity to complex commerce decisions. You will also contribute to new business opportunities, help expand existing client relationships, and support the continued evolution of PMG’s commerce capabilities. This role is intentionally broad and collaborative. You will have the opportunity to shape how commerce comes to life for your clients while partnering with leaders across Media, Strategy, Analytics, Technology, and Creative. ## What You Will Be Doing - Lead integrated commerce strategy for key clients, translating business objectives into clear, actionable growth plans. - Serve as a trusted, client-facing commerce partner by diagnosing commercial challenges, identifying opportunities, and guiding decision-making. - Develop commerce strategies that connect integrated communications, media investment, customer experience, and performance outcomes across the full funnel. - Lead omnichannel commerce planning across listings, promotions, retail media, marketplaces, and direct-to-consumer experiences, ensuring product visibility, offers, and investment work together effectively. - Embed commerce thinking upstream in planning so brand, media, and creative strategies account for downstream purchase behavior and business growth. - Build and oversee test-and-learn programs across automation, product detail page optimization, campaign experimentation, and emerging commerce experiences. - Turn experimentation into practical insights that help clients improve performance, adopt new approaches, and make more confident investment decisions. - Partner closely with Integrated Communications Planning, Converged Media, Analytics, Technology, and Transformation teams to ensure strategies are integrated, measurable, and executable. - Guide the use of data, technology, and platforms, including Alli, to support scenario planning, forecasting, optimization, and performance measurement. - Maintain a strong point of view on evolving commerce trends, platforms, and operating models across DTC, marketplaces, retail media, and emerging commerce experiences. - Contribute to business development by shaping commerce propositions, supporting pitches, and demonstrating how PMG can deliver commercial impact. - Identify opportunities to expand and deepen existing client partnerships through commerce-led innovation and growth strategies. - Partner with senior Commerce leadership to develop frameworks, best practices, and learning agendas that strengthen PMG’s capabilities across teams. - Lead, mentor, and develop team members while creating clarity, accountability, and opportunities for growth. - Promote collaboration across disciplines and help teams deliver high-quality work without creating functional silos. ## What You Will Bring - 10+ years of relevant experience in commerce, growth strategy, retail media, ecommerce, or performance-led roles, with a strong record of driving measurable business outcomes. - Experience leading commerce strategy for complex clients, brands, retailers, or marketplaces. - Confidence and credibility in senior client environments, with the ability to lead strategic conversations and influence decisions. - Strong strategic acumen, paired with enough practical commerce expertise to connect strategy to execution. - Deep understanding of commerce mechanics, including product discovery, listings, promotions, retail media, marketplaces, conversion optimization, and experimentation. - Experience using data, analytics, AI, and technology to improve decision-making, learning, and performance. - Ability to lead integrated work across Media, Strategy, Analytics, Technology, Creative, and client teams. - Experience contributing to organic account growth, new business pitches, or the development of client propositions. - Strong storytelling and communication skills, particularly in client-facing and leadership settings. - Experience mentoring or developing others and raising the quality of work across a team. - Comfort operating in ambiguity, balancing multiple priorities, and adapting as client needs and commerce platforms evolve. - A collaborative leadership style, with the ability to align teams through influence, clarity, and shared goals. - Curiosity and adaptability as a Continual Learner, staying ahead of evolving commerce platforms, behaviors, and technologies. - A Customer-Focused approach, grounded in helping clients succeed commercially through practical, insight-led solutions. ## What We Offer - Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support. - Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones. - Parental Leave: We provide paid parental leave to support your family during important life events. - Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching. - Fertility and Family Support: Access fertility benefits for all team members and their spouses. - Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography. - Pet Insurance: Protect your pet's health and your finances. - Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being. - Commuter Benefits: Access support for travel and commuting needs, where available. - Annual Bonus: All employees are eligible for an annual bonus. - Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities. - AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety. Benefits vary by country, location, and geography to reflect local laws, norms, and expectations. What Sets Us Apart Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way. In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. ## About PMG ## Core Business - Primary industry: Advertising, Marketing, and Marketing Technology (Martech) - Target customers: B2B, enterprise brands (ambitious, growth-oriented companies) - Mission / Purpose: "Unlocking potential for people and brands." The company describes itself as "Engineered for Impact." ## Products & Services - **Alli (Proprietary Operating System)**: A unified platform that integrates data, tools, and human expertise for planning, execution, and measurement. Alli includes an Intelligence Core (data unification, forecasting, generative personas), an Engine (automation, real-time measurement), and connects to a curated ecosystem of applications. - **Growth Blueprinting**: Strategy and transformation service that aligns brand positioning, category disruption, loyalty/community solutions, and martech/adtech audits. - **Intelligence Core**: Data, media, creative, market, and audience intelligence service that powers integrated planning, measurement, and activation. - **Marketing Orchestration**: Full-funnel media leadership, always-on optimization, commerce-connected media strategies, and omnichannel customer experience mapping. - **Momentum Lab**: Rapid innovation service using agility sprints, test-and-learn frameworks, and co-created programs. - **Signal-Led Creativity**: Data-informed brand storytelling, creator amplification, addressable creative production, and dynamic creative orchestration. ## Market Standing - **Valuation**: Not disclosed (private company) - **Key Metric**: $7B+ in annual media spend managed globally (per PMG’s About page) - **Notable Investors/Partners**: Google Premier Partner, Amazon Advanced Partner, TikTok Badged Partner, Truthset, LiftLab, Attain - **Growth Signals**: - Expanded global footprint with new offices in Mexico City and Toronto (announced February 2026) - Expanded AI offerings with new solutions and leadership (February 2026) - Named one of Ad Age’s Best Places to Work for 10 consecutive years (as of September 2024) - Ranked #44 on Fast Company’s 100 Best Workplaces for Innovators (2024) ## Competitive Advantages - Proprietary Alli operating system that unifies data, tools, and people – reducing operational friction and providing a single source of truth. - Deep, exclusive relationships with major platforms (Google, Amazon, TikTok) enabling early access to betas, custom executions, and dedicated support. - Integrated model combining strategy, intelligence, creativity, and technology under one roof, rather than siloed agency services. - Culture of innovation and continuous improvement, reflected in multiple workplace awards and a focus on experimentation (Momentum Lab). ## Strategic Focus - Expanding AI capabilities (new AI solutions and leadership hires announced in early 2026) - Global geographic expansion (new offices in Latin America and Canada in 2026) - Continued investment in proprietary technology (Alli) to automate and optimize marketing execution - Deepening platform partnerships to offer clients first-mover advantages ## Why Work Here - **Culture**: Award-winning workplace (Ad Age Best Places to Work for 10 years, Fast Company Best Workplaces for Innovators). Strong emphasis on inclusion, with Employee Resource Groups (ERGs) for BIPOC, remote/hybrid employees, and others. Structured development programs, mentorship, and enterprise AI tools available to all employees. - **Work Model**: Hybrid/remote-friendly – offices in Dallas, Austin, Fort Worth, Atlanta, New York, Boston, Cleveland, London, Brighton, Düsseldorf, San José, Toronto, Mexico City. A dedicated ERG supports remote and hybrid employees. - **Perks & Benefits**: - Minimum 4 weeks paid time off, plus personal days and holidays - Company-paid disability coverage - Paid parental leave (birth, adoptive, foster, intended parents) and fertility/surrogacy/adoption support - Competitive retirement matching with immediate vesting - Annual bonus opportunities tied to company performance - Comprehensive medical, dental, vision, and pet insurance - Monthly lifestyle accounts, stocked offices, baristas, team celebrations - **Career Development**: Graduate Leadership Program for recent grads; structured career paths; access to AI tools for skill-building. 65 open positions across Client Services, Commerce, Creative, Customer Operations, Data & Technology, Media, and People & Culture. ## Sources 1. [pmg.com](https://www.pmg.com/) – Company homepage and overview 2. [pmg.com/about](https://www.pmg.com/about) – About page (mission, founder, Alli, $7B+ media spend) 3. [pmg.com/what-we-do](https://www.pmg.com/what-we-do) – Detailed service offerings and partnerships 4. [pmg.com/team-and-culture](https://www.pmg.com/en-gb/team-and-culture) – Culture, benefits, awards, inclusion, ERGs 5. [pmg.com/job-openings](https://www.pmg.com/team-and-culture/job-openings) – Careers page listing 65 open positions ## Other roles at PMG - [Convergent Video/Audio Senior Lead](https://feeny.ai/job/convergent-video-audio-senior-lead-pmg-dallas-vxkjrk8c6pxk) — Dallas, TX - [Resource Management Senior Principal](https://feeny.ai/job/resource-management-senior-principal-pmg-dallas-ay492rw4bd80) — Dallas, TX - [AI & Software Engineering Manager](https://feeny.ai/job/ai-software-engineering-manager-pmg-mexico-city-5z8e9zj97jah) — Mexico City, Mexico - [Paid Social Senior Associate](https://feeny.ai/job/paid-social-senior-associate-pmg-mexico-city-hyc3r67qmr2p) — Mexico City, Mexico - [Client Strategy Managing Director](https://feeny.ai/job/client-strategy-managing-director-pmg-dallas-3y5cav46289f) — Dallas, TX / New York, NY / Boston, MA - [Influencer & Branded Content Senior Manager](https://feeny.ai/job/influencer-branded-content-senior-manager-pmg-dallas-4ek7j20gj0dr) — Dallas, TX / New York, NY - [Influencer & Branded Content Lead](https://feeny.ai/job/influencer-branded-content-lead-pmg-london-xy0pgvkx8djq) — London, United Kingdom - [AI & Software Engineering Manager](https://feeny.ai/job/ai-software-engineering-manager-pmg-dallas-fg96swn8xwtb) — Dallas, TX - [Creative Studio Management Lead](https://feeny.ai/job/creative-studio-management-lead-pmg-dallas-k33935htjvxp) — Dallas, TX - [Influencer & Branded Content Senior Director](https://feeny.ai/job/influencer-branded-content-senior-director-pmg-dallas-5t89s9xw4d25) — Dallas, TX / New York, NY