--- title: 'Commerce Lead at WPP Media' canonical: 'https://feeny.ai/job/commerce-lead-wpp-media-bangkok-6bwwfy5w7wc6' type: 'job' last_seen: '2026-09-10' --- # Commerce Lead at WPP Media - **Company:** WPP Media - **Location:** Bangkok, Thailand - **Posted:** 2026-07-15 - **Last confirmed live:** 2026-09-10 - **Apply:** https://job-boards.greenhouse.io/wppmedia/jobs/5232069008 ## Job description ## About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. ## About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: - Be Extraordinary by Leading Collectively to Inspire transformational Creativity. - Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. - Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. ## Role Description The Director of ecommerce brings thought leadership in full funnel commerce strategy and planning, ecommerce campaign management, DTC, and retail media expertise to the WPP Media, delivering best-in-class solutions across our client teams. This role will have the opportunity to work across multiple client accounts, Affiliate and influencer marketing teams, performance marketing, retail, tech and analytics partners, and support highly dynamic cross-functional project teams.  This role is designed to deliver Commerce strategic support to our clients and WPP client teams. The role is responsible for operationalizing best practices, developing commerce solutions, and delivering client business objectives. Job Responsibilities: Strategic Leadership: - Champion the adoption of WPP Commerce across existing and new business - Support client teams (investment, performance, planning, data, and analytics) to deliver comprehensive solutions that accomplish client’s business objectives. - Support the integration between commerce and brand media to develop end-to-end media strategy for clients. - Stay up to date on the latest trends and best practices in retail media. Develop and cascade POVs on changing industry dynamics. - Assist in developing commerce and retail media content for the organization, including educational trainings, POVs, and frameworks. - Develop robust partnerships with key marketplaces (Lazada, Shopee etc.), affiliates (shopback, etc.), other retail partners (Grab etc.) - Define priorities, targets, and budgets, adapting global playbooks and guidelines into actionable local plans. - Collaborate with planning and buying teams to create comprehensive playbooks outlining how to integrate digital/non-digital retail media formats into overall client campaigns. Client Success: - Collaborate closely with client teams to execute best-in-class campaigns aligned with client objectives. - Consult with agencies and clients, translating business briefs into actionable retail media strategies. - Drive performance across marketplace accounts, ensuring alignment with broader commerce strategies. - Design measurement frameworks for all retail media formats, considering factors like lift studies, in-store traffic data, and promotional code tracking, to track effectiveness and client ROI. Operational Excellence: - Build and refine internal tools, processes, and reporting dashboards to streamline retail media operations, enhance performance tracking, and enable data-driven decision-making. Proactively streamline processes for enhanced collaboration within GroupM Commerce and with our clients. - Develop frameworks, case studies, and training materials to continuously elevate biddable commerce media buying. - Proactively identify and evaluate emerging platform capabilities, pilot new ad products, and negotiate favourable partnership terms to maintain our competitive edge. - Develop and run training program to raise group capability across key Commerce capability. Commercial - Take ownership on pipelining, forecasting and delivery of group Commerce solutions and projects. - Provide accountability across the assigned Group for commercial outcomes of all projects, products and services. - To report against the business growth targets, working closely with the client and market leads to deliver them. What it takes to be successful - Expert knowledge on the Retail landscape and relevant topics within the industry - Be a strategic problem solver, with the ability to understand client business challenges and develop creative, effective & measurable solutions. - Agile and collaborative approach to designing and developing capabilities with strong sales, business, and commercial acumen. - High-level stakeholder management capabilities, who can influence a diverse range of teams and individuals. - Effective in both verbal and writing when presenting / packaging projects to the clients and internal stakeholders is a much. - Experienced trainer, having worked with marketing teams to deliver learning & development programs. - Strong data & tech partner management capabilities, with established relationships in place with key partners - Highly organised, detail orientated, QA-focused with demonstrated project management capabilities. - Ability to work in a matrix organisation, managing complexity and challenges. - Flexibility to work in a cross-functional team but also have the initiative to problem solve independently. - Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions. - 10+ years of experience in ecommerce/retail strategy, partner management, ecommerce campaign management and client relationship management - Experience in campaign management and optimization across multiple retail platforms (Lazada, Shopee, Google, Meta, Tiktok shop etc.). Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. Please read our [Privacy Notice](https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment) for more information on how we process the information you provide. ## About WPP Media ## Company Overview - **One-liner**: WPP Media is WPP's global media collective that combines AI, data, and creative to deliver intelligent growth for the world's leading brands. - **Entity Type**: Division of Public Company (WPP plc – LSE: WPP, NYSE: WPP) - **Headquarters**: New York, United States - **Founded**: Not publicly available (parent WPP plc founded 1971; WPP Media formed as a unified media collective in recent years) - **CEO**: Brian Lesser (CEO, WPP Media) ## Core Business - **Industry**: Advertising Services, Media Planning & Buying, Marketing Technology - **Target Customers**: B2B and B2C enterprise brands across all sectors; global clients include major Fortune 500 companies - **Mission or Purpose Statement**: "Intelligent growth for the AI era" – helping brands harness data, AI, and media to drive measurable outcomes. ## Products & Services - **Open Media Studio (OMS)**: An end-to-end media delivery platform integrated with WPP Open, enabling scaled creative, production, data, commerce, and personalized media execution. (SaaS/Platform) - **Open Intelligence**: An AI-enabled data solution that unifies fragmented data across ecosystems into predictive marketing intelligence, supporting privacy-first activation. (Data & Analytics Platform) - **Data and Technology Consulting**: Consulting services for data strategy, technology architecture, advanced analytics, audience insight, cloud integration, and platform adoption. (Service) - **Media Management & Delivery**: Expert activation, smart investment, strategic partnerships, and proprietary media solutions powered by AI and advanced analytics for personalized advertising at global scale. (Service) - **Service and Strategy**: Dedicated teams offering deep sector expertise, creative strategy, and business outcomes aligned with client goals. (Service) ## Market Standing - **Valuation/Market Cap**: Not disclosed separately (parent WPP plc market cap approx. £8 billion as of July 2025) - **Key Metric**: $65 billion in managed media annually (from wppmedia.com) - **Notable Investors/Partners**: WPP is publicly traded; works with hundreds of global brands including many Fortune 500 companies. Key technology partners include major cloud and AI providers. - **Growth Signals**: - 40,000+ media experts worldwide - 160 offices across 80+ markets - 1,600+ active job postings (LinkedIn, July 2025) with +8.7% monthly job growth - Strong investment in AI-first capabilities and privacy-forward data unification ## Competitive Advantages - **Scale**: One of the largest media buying organizations globally, managing $65B in media. - **AI Integration**: End-to-end platform (OMS + Open Intelligence) deeply embedded with AI for predictive analytics, automation, and personalization. - **Integrated Ecosystem**: Unique ability to unify media, data, creative, production, and commerce under one roof. - **Global Reach**: 40k+ experts in 80+ markets providing local insights with global execution. - **WPP Network**: Access to 100,000+ experts across WPP's integrated agency network. ## Strategic Focus - **AI-Driven Growth**: Embedding AI across all capabilities to deliver smarter, faster, more measurable outcomes. - **Privacy-First Data Unification**: Building Open Intelligence as a secure, cross-ecosystem data platform that respects consumer privacy. - **Talent Development**: Investing in AI-enabled learning frameworks and internal mobility to future-proof skills. - **Sustainability & Inclusion**: Part of WPP's broader commitment to building better futures for people, planet, clients, and communities. ## Why Work Here - **Culture**: Described as open, optimistic, and extraordinary – with emphasis on collaboration, innovation, and challenging the status quo. - **Growth**: AI-enabled learning framework, cross-team mobility across WPP’s global network of 100k+ experts. - **Work Environment**: Hybrid/office-based roles across 160 offices; global opportunities in 80+ markets. - **Perks**: Competitive compensation, performance-based rewards, access to cutting-edge AI tools, and work with leading global brands. - **Team**: Join a collective of 40k+ media experts, data scientists, technologists, and creatives. ## Sources 1. [wppmedia.com](https://www.wppmedia.com/) 2. [WPP Media Company Info](https://www.wppmedia.com/company-info) 3. [WPP Media Careers](https://www.wppmedia.com/careers) 4. [WPP Media – What We Do](https://www.wppmedia.com/what-we-do) 5. [WPP Media LinkedIn](https://www.linkedin.com/company/wpp-media) 6. 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