---
title: 'Commercial Associate at Lottie'
canonical: 'https://feeny.ai/job/commercial-associate-lottie-london-xavjpzfbvhp0'
type: 'job'
last_seen: '2026-10-17'
---

# Commercial Associate at Lottie

- **Company:** Lottie
- **Location:** London, United Kingdom
- **Compensation:** £50k–£70k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-14
- **Last confirmed live:** 2026-10-17
- **Apply:** https://jobs.ashbyhq.com/lottie/25160165-2823-44ee-b901-06fff9a9e2b5

## Job description

🏷️ Title: Commercial Associate 👫 Department: Found, Commercial. Reporting to the Head of Commercial, Found 💰 Salary: OTE £75,000 - £105,000 (£50,000 - £70,000 base) + equity 🎁 Benefits & Culture: See [here](https://careers.lottie.org/) 📈 Equity: A very generous EMI share offering [🌴](https://emojipedia.org/palm-tree) Holiday: 26 days + bank holidays [💗](https://emojipedia.org/growing-heart) Mission: Elevate later life for everybody and build the care sector of the future 💻 Office Policy: Hybrid with a minimum of 2 core office days per week 🌍 Office Location: London Bridge, London, UK

[🔍](https://emojipedia.org/magnifying-glass-tilted-left) The Opportunity: Lottie is building the AI operating system for social care. Families find care through our marketplace. Providers use Found to manage enquiries, occupancy and finances, with Eliza, our AI agent, answering family calls and chats on their behalf. We're launching Found for Specialist Care, a brand new vertical alongside Care Home and Home Care, and we're hiring our first Commercial Associate to build it from the ground up. There's no playbook, no team and no set way of doing things yet. You'll write them. Sales is at the heart of the role. You'll be the one opening doors, running demos and closing providers. But you'll also sit at the intersection of Commercial, Product and Customer Success: working out what this market needs, shaping how we talk about Found, and making sure what you hear from providers shapes what we build next. We have a head start: 7-8 specialist care providers already use Found, plus a pipeline we previously turned away. You'll work closely with Tom Frost, our Head of Commercial, with direct access to product and our founder. If you want to build something from nothing and stretch well beyond a typical sales role, this is it!

💻 What does this role involve?

- Sell: own conversations with specialist care and supported living providers from first call to demo to close, against MRR targets with uncapped commission on ARR closed
- Build pipeline: prospect through calls, emails, LinkedIn and events, re-engage providers we've spoken to before, and grow our existing customers
- Build the go-to-market: test messaging, learn what lands and turn it into a repeatable playbook others can follow
- Be the voice of the market: bring provider insight back to Product and Engineering and help shape the roadmap for Found for Specialist Care
- Connect the dots: work across Commercial, Product, Marketing and Customer Success so providers get a joined-up experience from first call to onboarding

💪 What problems will you be solving?

- Taking a vertical from a handful of customers to a real, repeatable revenue line
- Understanding a largely local-authority-funded world, where buying decisions and ROI look different to private-pay care
- Selling honestly while the product is still evolving, and turning feedback into what we build next
- Working out what to build, sell and say first, with no blueprint to copy

👀 We think you’ll be a great fit if…

- You have a strong sales spike. You're confident on the phone, love outbound and have a track record of hitting targets in a B2B commercial role
- You're a natural generalist. You're as happy digging into a market, writing messaging or giving product feedback as you are closing a deal
- You've built something from scratch before, such as a new territory, product line, process, society or side project, and you enjoy the ambiguity
- You work well across teams and can translate between providers, product and engineering
- You build genuine relationships: empathetic and consultative rather than "salesy"
- You explain value in plain language to people who aren't always tech-savvy
- You're motivated by targets and commission, and want to own this vertical for at least 12 months
- Bonus: startup experience, B2B SaaS, or exposure to regulated or publicly funded sectors. Care sector experience is not required

Sound like you but not quite 100%? Apply anyway. We're looking for potential and passion, not a perfect CV match.

💔 This role isn’t for you if…

- You want an established playbook, a structured process and constant guidance
- You want to focus purely on closing and aren't interested in the wider commercial and product picture
- You're not comfortable with outbound prospecting
- You're looking for a stepping stone and want to move into something different in 6 months

💻Application We'd love to see a short video (2-3 minutes) answering this question: Introduce yourself, tell us why you’re interested in Lottie and what makes you a good fit for this role. We appreciate this takes time. We receive a high volume of applications and this helps us assess you on more than your CV.

🔢 Lottie’s Interview Process

- First Interview with Lottie's Talent Acquisition Lead - 20 mins (remote)
- Case Study with Tom Frost (Head of Commercial, Found) and a member of the Commercial team - 1h presentation with additional pre-work (remote)
- Final interviews with Will Donnelly (Lottie's Co-Founder & CEO) and Tom Frost (Head of Commercial, Found), 1h30 total (in-person)

🤩 Candidate Experience:

- Pre-Screen & First Interview: You'll receive an email notification, but no specific feedback will be provided at this stage.
- Case Study: If you are not successful after the assessment, you'll receive constructive feedback via email and be offered a debrief call with our Talent Lead.
- Final Interview: For final-stage candidates who are not offered the role, we will provide your feedback live via a phone call.

🚀 Meet Lottie Founded with a mission to build the care sector of the future, Lottie is creating the AI operating system for social care - designed to unlock profitability for care providers and to make finding care as easy as booking a holiday on Airbnb. Launched in London in July 2021, Lottie has raised over £25m from tier 1 venture capital funds (Accel and General Catalyst) and is widely recognised as one of Europe's fastest growing tech companies. Most recently, Lottie was the acclaimed winner of [Deloitte Fast 50](https://www.deloitte.co.uk/fast50/winners/2025/winner-profiles/lottie/), [LinkedIn Top Startups](https://www.linkedin.com/pulse/linkedin-top-startups-2024-20-uk-companies-rise-linkedin-news-uk-tyuyc/), [The Sunday Times Tech 2026](https://www.thetimes.com/sunday-times-100-tech/software-league-table) and [Startups 100](https://startups.co.uk/startups-100/2025/lottie-2025/). As of today, Lottie offers three core products:

- [Lottie](http://lottie.org/) (B2B2C Marketplace) - Free service that helps families find the UK’s best care homes and home care services.
- [Found by Lottie](https://foundcrm.care/) (B2B Vertical SaaS) - AI-native OS software supporting care providers to effectively manage their enquiries, occupancy and finances.[Eliza by Found](https://foundcrm.lottie.org/eliza?utm_source=linkedin-organic&utm_medium=social&utm_campaign=eliza-launch-organic) is our newest Found module. AI agents that handle care home enquiries - so no family goes unanswered. Launch video[here](https://www.youtube.com/watch?v=j85LK01G2_w&feature=youtu.be).
- [Seniorcare by Lottie](https://lottie.org/seniorcare/) (B2B Vertical SaaS) - Employee benefit helping companies deliver outstanding eldercare support to their employees.

🤩 Why Lottie?

- Career Opportunity - Build a new revenue vertical from nothing, as a commercial all-rounder working across Sales, Product and leadership from day one.
- Early Hire Benefits - Be an early hire at one of the UK’s fastest growing startups and benefit from fast career progression, as well as a generous stock options package.
- Mission - Tech for good that aims to build the care industry of the future and to positively impact millions of people's lives. Care is one of the final remaining large consumer industries that is yet to be disrupted and positively revolutionised by technology.
- Investors - Series A backed startup having raised £25m+ from tier 1 venture capital investors including Accel and General Catalyst.
- Global Opportunity & Scalability - Be part of a company that is solving a real tangible problem that every family around the world faces at some point in their life.
- People - Join a kind, talented and mission driven team that loves coming to work every day.
- Culture - Excellent employee compensation/benefits, hybrid office policy and outstanding company culture with a 5/5 employee review score on Glassdoor.
- Award Winning - Acclaimed winner of[Deloitte Fast 50](https://www.deloitte.co.uk/fast50/winners/2025/winner-profiles/lottie/),[LinkedIn’s “Top Startups”,](https://www.linkedin.com/pulse/linkedin-top-startups-2024-20-uk-companies-rise-linkedin-news-uk-tyuyc/) thehttp://startup.co.uk[Startup.co.uk](http://Startup.co.uk)[100 Index](https://startups.co.uk/startups-100/2025/lottie-2025/) and most recently 20th in[The Sunday Times 100 Tech 2026](https://www.thetimes.com/sunday-times-100-tech/software-league-table).

We want to create an inclusive environment that celebrates the diversity of our people whilst enabling them to do the best work of their careers. We are committed to ensuring that all our people processes are equitable. All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status. If you require reasonable accommodations during the application or interview process, please let us know at alice.rooke@lottie.org.

## About Lottie

## Company Overview
- **One-liner**: Lottie is the UK's leading later life care marketplace, helping families find, compare, and fund care homes, home care, and retirement living for their loved ones.
- **Entity Type**: Private (Series A)
- **Headquarters**: London, United Kingdom
- **Founded**: July 2021
- **Founders**: Will Donnelly (Co-Founder & CEO) and Chris Donnelly (Co-Founder)

## Core Business
- **Primary industry**: Healthcare technology / Social care marketplace
- **Target customers**: B2C (families seeking care for loved ones), B2B (care providers via Found CRM), and Enterprise (employers via Seniorcare benefits)
- **Mission statement**: "Elevate later life for everybody."

## Products & Services
- **Lottie Marketplace (lottie.org)**: A free, consumer-facing platform that helps families find, compare, and contact care homes, home care providers, and retirement living options across the UK. Features powerful search filters (budget, pet-friendly, availability), pricing transparency, and a team of free care experts. Rated 4.9/5 on Trustpilot with over 1,100 reviews.
- **Found by Lottie**: A CRM and occupancy management platform built specifically for care providers, acquired by Lottie to help providers go digital and improve customer experience.
- **Seniorcare by Lottie**: An eldercare employee benefits solution for corporates, used by companies including DHL, Diageo, and Unilever, offering employees support in finding care for elderly relatives.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Total Funding**: Over £25 million raised across multiple rounds
- **Key Funding Rounds**:
  - £400k Angel round (led by Tom Blomfield, founder of Monzo)
  - £2.5m Pre-Seed round (led by Kindred)
  - £6.1m Seed round (led by General Catalyst)
  - £16.35m Series A round (led by Accel)
- **Notable Investors**: Accel (lead Series A), General Catalyst (early backers of Airbnb, Meta, Spotify), Kindred, Tom Blomfield (Monzo founder)
- **Key Metric**: Over 10 million users on the marketplace since launch; over 40,000 families use Lottie to find care every month; over 4,000 verified care communities listed
- **Growth Signals**: Ranked #2 in Startups.co.uk's UK Best Startups Index (2024); won LinkedIn Top Startups 2024; launched Seniorcare corporate benefits product with clients including DHL, Diageo, and Unilever; expanded into home care as a third service category; acquired Found (care provider CRM)

## Competitive Advantages
- **Market leadership**: Rated #1 in the UK's Aged Care category on Trustpilot (4.9/5 from over 1,100 reviews), making it the highest-rated care-finding service in the country.
- **Full-stack platform**: Covers the entire care journey — consumer marketplace, provider CRM (Found), and employer benefits (Seniorcare) — creating a defensible ecosystem.
- **Trust and transparency**: Solves a deeply emotional, high-stakes problem with full pricing transparency and a free concierge service, differentiating from opaque competitors.
- **Strong brand and mission**: Consistently ranked among the UK's top startups; mission-driven culture attracts talent and builds customer loyalty.

## Strategic Focus
- **Scaling the marketplace**: Continuing to grow the consumer side (over 10 million users) and expanding service categories (care homes, home care, retirement living).
- **B2B expansion**: Growing Found (provider CRM) and Seniorcare (corporate benefits) to create recurring revenue streams and deepen moats.
- **Product-led growth**: Investing in product and engineering to digitise a traditionally offline sector, led by VP Product Laura Mahy (Deliveroo's first Product Manager) and Engineering lead Tom Batchelder.
- **Geographic focus**: UK-centric with potential for expansion as the UK's population ages rapidly.

## Why Work Here
- **Mission-driven culture**: "Elevate later life for everybody" — employees consistently highlight the meaningful impact of their work in solving one of society's biggest problems.
- **Strong culture ratings**: 4.9/5 on RemoteCorgi from 27 reviews, with 100% of employees recommending Lottie to a friend. Reviewers praise the team's kindness, mission-driven culture, and clear career progression.
- **Hybrid working model**: Minimum 2 days per week in the London Bridge office; work from anywhere for up to 3 weeks per year; remote-first WFH allowance; core hours for flexibility.
- **Generous benefits package**:
  - 26 days annual leave + bank holidays (increasing to 28 with tenure)
  - Enhanced maternity, paternity, adoption, and shared parental leave
  - Eldercare support with annual allowance
  - Private healthcare (Bupa) with option to add family
  - Health cash plan, gym discounts, cycle-to-work scheme
  - EMI share options (equity for all employees)
  - Bi-annual salary reviews
  - Annual learning & development budget
  - Quarterly Lottie allowance (£)
  - 3-night "digital detox" via Unplugged
  - Pet-friendly office with drinks trolley on Thursdays
  - Busy social calendar including quarterly events, summer and end-of-year parties
- **Engineering culture**: Product and engineering led by experienced leaders (VP Product Laura Mahy was Deliveroo's first Product Manager; Engineering lead Tom Batchelder). Clear career progression and ownership encouraged.
- **Office**: Brand new custom-designed office in London Bridge; pet-friendly; hybrid model with minimum 2 days in-office per week.

## Sources
1. [lottie.org](https://lottie.org/)
2. [careers.lottie.org](https://careers.lottie.org/)
3. [remotecorgi.co.uk](https://www.remotecorgi.co.uk/companies/lottie)
4. [theorg.com](https://theorg.com/org/lottie)
5. [otta.com](https://app.otta.com/companies/Lottie)

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