--- title: 'Commercial Counsel at Attentive' canonical: 'https://feeny.ai/job/commercial-counsel-attentive-united-states-h8ee5wv646vf' type: 'job' last_seen: '2026-09-11' --- # Commercial Counsel at Attentive - **Company:** Attentive - **Location:** United States - **Posted:** 2026-08-03 - **Last confirmed live:** 2026-09-11 - **Apply:** https://job-boards.greenhouse.io/attentive/jobs/4349839009 ## Job description Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights. Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers. With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, Attentive’s team has been consistently recognized for its performance and culture. We’re proud to be included in [Deloitte’s Fast 500](https://www.deloitte.com/content/dam/assets-zone3/us/en/docs/services/deloitte-private/2025/us-2024-technology-fast-500-rankings.pdf) (four years running!), [LinkedIn’s Top Startups](https://www.attentive.com/blog/attentive-ranked-8-on-linkedins-2020-top-startups-list-in-the-united-states), [Forbes’ Cloud 100](https://www.forbes.com/lists/cloud100/) (five years running!), [Inc.’s Best Workplaces](https://www.inc.com/best-workplaces/2025), and the [Human Rights Campaign Foundation's Corporate Equality Index](https://www.hrc.org/resources/corporate-equality-index)! ## About the Role Attentive is seeking a Commercial Counsel to join Attentive’s legal team. A successful candidate should have superb legal experience and strong business judgment. They will help structure, draft, and review Attentive’s software agreements with customers and contracts with vendors, suppliers, and service providers. They will work closely with our revenue, marketing, finance, people, and product teams. ## What You’ll Accomplish - Structure, draft, and review SaaS agreements and Data Protection Agreements with clients and contracts with strategic partners, vendors and service providers - Work closely with internal business teams to identify, investigate, and manage legal risk across a wide range of product, marketing, and business initiatives - Engage in customer-facing communication regarding our contracts - Help formulate legal policy and process across the organization as it matures and grows - Remain knowledgeable on relevant industry and privacy laws and regulations ## Your Expertise - Juris Doctor degree and qualified to practice law in-house in New York or the state where you live - At least four (4) years of commercial legal experience - Experience in drafting and negotiating SaaS and other technology agreements – either in-house or on behalf of a client - Able to provide legally sound, pragmatic and practical recommendations under tight deadlines - A strong “business-friendly” style that comes with an understanding that the Legal team’s primary purpose is to support the growth and success of the business - Empathetic, enthusiastic, and energetic with a solutions-oriented mindset - Adtech/Martech experience is a plus but not required You'll get competitive[perks and benefits](https://www.attentive.com/benefits), from health & wellness to equity, to help you bring your best self to work. For US based applicants: - The US base salary range for this full-time position is $160,000 - $175,000 annually + equity + benefits - Our salary ranges are determined by role, level and location ## #LI-AL1 By applying for this position, your data will be processed as per [Attentive's Privacy Policy](https://drive.google.com/file/d/1RViE_YUnu0ipiJQ9xDpC-iSJ9sYJBbX8/view?usp=sharing). Attentive Company Values Default to Action - Move swiftly and with purpose Be One Unstoppable Team - Rally as each other’s champions Champion the Customer - Our success is defined by our customers' success Act Like an Owner - Take responsibility for Attentive’s success Learn more about [AWAKE](https://www.attentive.com/awake), Attentive’s collective of employee resource groups. If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience. At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know. ## About Attentive ## Company Overview - **One-liner**: Attentive helps brands create more personal customer experiences through an AI-powered SMS, email, RCS, and push marketing platform. - **Entity Type**: Private (late-stage venture-backed) - **Headquarters**: New York, NY, USA (with offices in San Francisco, London, and Sydney) - **Founded**: 2016 (founded as Franklin Mobile) - **Founders**: Not publicly listed in provided materials ## Core Business - **Primary industry**: Marketing technology (SMS, email, push, RCS) - **Target customers**: B2B – e-commerce brands ranging from startups to global enterprises - **Mission/purpose**: “Marketing made personal” – create timely, relevant, and real connections between brands and customers across channels ## Products & Services - **SMS Marketing**: AI-driven text message campaigns with personalization and compliance built in. - **Email Marketing**: Integrated email campaigns powered by customer signals and a single customer ID. - **Push Notifications**: Timely, targeted push messages to re-engage users. - **RCS (Rich Communication Services)**: Next-generation messaging with rich media and interactivity. - **AI Journeys & AI Pro**: Agentic AI tools that turn customer signals into automated, multi-channel journeys. - **Single Customer ID**: Unifies customer data across channels for consistent, personalized messaging. - **Omnichannel Platform**: Plan, send, and measure across SMS, email, push, and RCS in one place. - **100+ Integrations**: Connects with major e-commerce and CRM platforms. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (achieved unicorn status in 2021) - **Key Metric**: Annual Recurring Revenue (ARR) surpassed **$500M** in 2024 - **Notable Investors/Partners**: Not specified in provided materials (known investors from external reports include Sequoia Capital and IVP) - **Growth Signals**: - 1,000+ employees worldwide - Offices in 4 cities (NYC, San Francisco, London, Sydney) - Named to **2025 Forbes Cloud 100** - Recognized as **America’s Greatest Workplaces for Diversity 2024** - Achieved **HRC Corporate Equality Index 2026** - **Best generative AI platform** award ## Competitive Advantages - **AI-powered personalization**: Real-time signal processing for individualized messaging. - **Single Customer ID**: Unified view of each customer across channels. - **Built-in compliance**: Tools designed to protect against risk (e.g., TCPA, GDPR). - **100+ integrations**: Seamless connection with existing tech stacks. - **Hands-on support**: Dedicated team to help launch, optimize, and grow. - **Global reach**: Active in 20+ countries. ## Strategic Focus - **Expanding AI capabilities**: Continued investment in AI Journeys, AI Pro, and agentic AI. - **Omnichannel depth**: RCS and push as new channels alongside core SMS/email. - **International growth**: Offices in London and Sydney to serve global brands. - **Product innovation**: Turning customer signals into smarter, automated marketing decisions. ## Why Work Here - **Hybrid work model**: Offices in NYC, San Francisco, London, and Sydney; some teams (especially Engineering and Product) work best with more in-person time. - **Culture & belonging**: Employee Resource Groups (e.g., AWAKE) foster connection and inclusion. - **Recognition**: Great Place to Work (2025), Forbes Cloud 100, Campaign’s UK Best Places to Work. - **Benefits**: Medical/dental/vision insurance, generous PTO, parental leave, company equity, remote work & wellness benefits. - **Engineering impact**: “Build the systems and tools that power billions of messages every month” – solving meaningful technical challenges at scale. - **Core values**: Innovation, collaboration, personalization, and inclusion. ## Sources 1. [attentive.com/about](https://www.attentive.com/about) 2. [attentive.com/careers](https://www.attentive.com/careers) 3. [attentive.com](https://www.attentive.com/) 4. [linkedin.com/company/attentivehq](https://www.linkedin.com/company/attentivehq) 5. [job-boards.greenhouse.io/attentive](http://job-boards.greenhouse.io/attentive) ## Other roles at Attentive - [Senior Manager, Editorial and Strategic Communications](https://feeny.ai/job/senior-manager-editorial-and-strategic-communications-attentive-united-states-vvzny5k3gs07) — United States - [Engineering Manager, Journeys](https://feeny.ai/job/engineering-manager-journeys-attentive-new-york-jqrn5bs8g5mq) — New York, NY - [Senior Software Engineer](https://feeny.ai/job/senior-software-engineer-attentive-new-york-6xf9ywvsx13q) — New York, NY - [Software Engineer II, Segment Optimization](https://feeny.ai/job/software-engineer-ii-segment-optimization-attentive-united-states-41n4g2rva8as) — United States - [Staff Software Engineer, Shopper Data Platform](https://feeny.ai/job/staff-software-engineer-shopper-data-platform-attentive-united-states-nhm365bap6y7) — United States - [Staff Site Reliability Engineer](https://feeny.ai/job/staff-site-reliability-engineer-attentive-united-states-47vnjbdavq49) — United States - [Software Engineer II, Integrations](https://feeny.ai/job/software-engineer-ii-integrations-attentive-united-states-g4ehj2b0htaq) — United States - [Principal Solutions Consultant](https://feeny.ai/job/principal-solutions-consultant-attentive-united-states-tkvexbr0dt1p) — United States - [Senior Software Engineer, Intelligent Messaging, AI Journeys](https://feeny.ai/job/senior-software-engineer-intelligent-messaging-ai-journeys-attentive-san-k5ft24kx78kn) — San Francisco, CA - [Finance Manager, Revenue](https://feeny.ai/job/finance-manager-revenue-attentive-united-states-r8k7xcf1jm1b) — United States