---
title: 'Commercial Director at Banyan Software'
canonical: 'https://feeny.ai/job/commercial-director-banyan-software-belgium-b4rsbvdaytbs'
type: 'job'
last_seen: '2026-10-19'
---

# Commercial Director at Banyan Software

- **Company:** Banyan Software
- **Location:** Belgium
- **Posted:** 2026-10-15
- **Last confirmed live:** 2026-10-19
- **Apply:** https://job-boards.greenhouse.io/banyansoftware/jobs/5266289007

## Job description

Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. With a buy-grow-and-hold-for-life approach and a permanent capital base, Banyan acquires and grows companies worldwide, honoring founder legacies and helping portfolio companies modernize through shared AI expertise and operational discipline. Founded in 2016, Banyan operates more than 120 portfolio companies across North and South America, Europe, and APAC, and has appeared on the Inc. 5000 list for six consecutive years. The Banyan Software Foundation, endowed with $100 million in Banyan stock, leverages technology to build a greener and more equitable world.

About Besco:

Besco is an established Belgian healthcare technology company specialising in innovative software solutions that support hospitals, healthcare providers and insurance organisations. With a strong presence in the Belgian healthcare market, Besco develops mission-critical solutions covering medical billing, reimbursement data, regulatory compliance and surgical instrument traceability. Its products help healthcare organisations improve operational efficiency, maintain accuracy and compliance, and ultimately support better patient care.

Now part of Banyan Software, a global group of specialist software businesses, Besco is entering an exciting new phase of growth and international expansion. Building on its established customer relationships, deep industry expertise and proven technology, the business is focused on strengthening its market-leading position in Belgium while accelerating the international adoption of its healthcare software solutions. This creates an exciting opportunity for a commercially driven leader to shape the company's growth strategy, develop new markets and play a pivotal role in its next chapter.

The Role:

One of Banyan’s Operating Companies in Belgium have created a new role for a Commercial Director in their team  The Commercial Director will be the company's first dedicated commercial leader for one of their products— responsible for driving sales and business development function from the ground up and driving growth within the Medical sector worldwide. Reporting directly to the CEO, this person will own the entire commercial engine: new client acquisition, account expansion, tender strategy, and revenue performance. This is a builder role that will also have internal development responsibilities.. You will design and execute the commercial machine, not inherit one.

You will:

- Develop and execute a comprehensive commercial strategy aligned with Besco's growth objectives and long-term business ambitions.
- Lead revenue generation across existing and new markets, identifying opportunities for new business, upselling, cross-selling and strategic partnerships.
- Strengthen and expand relationships with hospitals, healthcare providers, insurance organisations and other key stakeholders.
- Drive international expansion, identifying and developing new markets for Besco's healthcare software solutions.
- Take ownership of the sales pipeline, forecasting, commercial performance and revenue targets, ensuring a structured and data-driven approach.
- Lead complex, consultative sales processes, engaging with senior decision-makers and navigating healthcare procurement cycles.
- Work closely with product, technical and operational teams to ensure commercial priorities align with customer requirements and market opportunities.
- Develop and optimise commercial processes, pricing strategies and go-to-market initiatives to support scalable, profitable growth.
- Act as a senior representative of Besco, building strategic relationships and increasing brand awareness across the healthcare technology sector.

Qualifications for success:

- Proven experience in a senior commercial leadership position, such as Commercial Director, Sales Director, Head of Sales or a similar role, ideally within B2B software or SaaS.
- A strong track record of delivering revenue growth, developing commercial strategies and successfully expanding into new markets.
- Experience within healthcare technology, hospital software, medical devices or another complex, regulated B2B environment would be highly advantageous.
- Demonstrable success managing complex, consultative sales cycles involving multiple stakeholders, senior executives and procurement teams.
- Strong commercial acumen, with experience in revenue forecasting, pipeline management, pricing, contract negotiations and commercial performance.
- An entrepreneurial, hands-on leadership style, comfortable operating within a specialist, growing software business and balancing strategic direction with day-to-day execution.
- Experience developing international business opportunities, building strategic partnerships and establishing relationships across new geographical markets.
- Excellent communication, negotiation and stakeholder management skills, with the ability to influence both technical and non-technical audiences.
- A collaborative and results-oriented mindset, with the ability to work effectively alongside product, engineering and operational teams.
- Fluency in Dutch and English, with French language skills considered a strong advantage, particularly when engaging with customers across the Belgian healthcare market.

What's on offer?

- The chance to build and own a function, with real influence over how it’s shaped
- Direct reporting line to the Besco Owners and Banyan Software Leaders
- 110,000 euro OTE
- Company car allowance
- Flexible and Hybrid working

Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

Please Note: Banyan Software does not accept unsolicited resumes or applications submitted via email, LinkedIn, or other direct channels. All candidates must apply through our official Careers site to be considered for employment. Applications submitted outside of our applicant tracking system will not be reviewed.

Recruitment Notice

Banyan Software may use artificial intelligence (AI) tools to assist in screening and/or assessing applicants during the recruitment process. All hiring decisions are made by our team. Personal information submitted through your application will be collected and used for recruitment purposes in accordance with applicable privacy laws. Contact us at any time with questions about our process or to request accommodation.

Beware of Recruitment Scams

We have been made aware of individuals fraudulently posing as members of our Talent Acquisition team and extending fake job offers. These scams may involve requests for personal information or payment for equipment.

Protect yourself by following these steps:

- Verify that all communications from our recruiting team come from an @banyansoftware.com email address.
- Remember, employers will never request payment or banking information during the hiring process.
- If you receive a suspicious message, do not respond — instead, forward it to careers@banyansoftware.com and/or report it to the platform where you received it.

Your safety and security are important to us. Thank you for staying vigilant.

## About Banyan Software

## Company Overview
- **One-liner**: Banyan Software is a permanent holding company that acquires and grows successful enterprise software businesses, providing them with long-term operational support and applied AI expertise.
- **Entity Type**: Private (funding stage not disclosed)
- **Headquarters**: Atlanta, Georgia, USA
- **Founded**: 2016
- **Founders**: David Berkal

## Core Business
- **Primary industry**: Vertical/enterprise software acquisition and operation (holding company)
- **Target customers**: B2B – niche software businesses serving specialized industries, and their end customers
- **Mission**: To acquire, build, and grow great software businesses worldwide, helping them modernize through shared AI expertise and operational discipline while preserving their legacy.

## Products & Services
Banyan Software does not sell a single product; instead, it offers a **permanent home model** for acquired software companies. Key offerings include:
- **Acquisition & Hold Strategy**: Buys software businesses with no intention to resell; over 100 companies acquired, zero sold.
- **Growth Operations (Growth Ops)**: Shared services in AI, talent, sales & marketing, payments, product, finance, cybersecurity, and legal to accelerate portfolio companies.
- **AI-Native Transformation**: Helps portfolio companies build AI-native businesses, unlock customer value, and drive new revenue.
- **CEO Peer Network**: Decentralized model keeps local teams in control while providing access to a network of 100+ software leaders.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Over **100 companies acquired** and **zero sold**; portfolio spans North America, UK, Europe, and APAC.
- **Notable Investors/Partners**: Raised capital from a “world-class group of entrepreneurs” (names not disclosed); no public list of institutional investors.
- **Growth Signals**:
  - Five-time Inc. 5000 honoree
  - Top 10 on the Deloitte Technology Fast 500
  - Great Place to Work Certified (89% of employees say it’s a great place to work vs. 57% typical)
  - Double-digit organic growth across portfolio
  - Endowed the Banyan Software Foundation with $100 million in company stock

## Competitive Advantages
- **Permanent ownership model**: Unlike private equity, Banyan never sells its businesses, allowing long-term investment and stability.
- **100% referenceable** with past sellers – a strong trust signal.
- **Decentralized autonomy**: Portfolio companies retain their own culture and day-to-day control while accessing shared expertise.
- **Applied AI focus**: Dedicated team helping portfolio companies rearchitect and ship with velocity in the AI era.
- **Global reach**: Offices and teams across USA, Canada, Brazil, UK, Europe, and Australia.

## Strategic Focus
- **Continued acquisition** of leading niche software businesses worldwide.
- **AI integration** across the portfolio to drive customer value and new revenue.
- **Scaling shared operating services** (Growth Ops) to support double-digit organic growth.
- **Expanding geographic footprint** (recently added Brazil, APAC).

## Why Work Here
- **Culture**: Great Place to Work Certified; 89% employee satisfaction. Values include authentic leadership, enduring impact, accountable ownership, radical candor, and win-as-a-team mentality.
- **Benefits**: Comprehensive health/dental/vision insurance, retirement contribution plan, paid parental leave, learning & development fund, employee hardship fund, two paid volunteer days per year, annual global HQ summit.
- **Work Model**: Hybrid/office presence likely – local teams and offices in multiple countries; remote flexibility not explicitly stated but global roles exist.
- **Career Growth**: Opportunities across M&A, finance, legal, HR, IT, and operating company leadership (CEO, CTO roles). The company emphasizes “career gets bigger here” with exposure to senior leaders and cross-industry learning.
- **Impact**: Work within a portfolio of mission-critical software businesses; the Banyan Software Foundation focuses on technology for a greener, more equitable world.

## Sources
1. [Banyan Software Homepage](https://banyansoftware.com/)
2. [Banyan Software About Page](https://banyansoftware.com/about/)
3. [Banyan Software Careers Page](https://banyansoftware.com/careers/)
4. [Jobs at Banyan Software (Greenhouse)](http://job-boards.greenhouse.io/banyansoftware)
5. [LinkedIn Company Profile](https://www.linkedin.com/company/banyan-software-llc)

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