---
title: 'Commercial Director at dmg events'
canonical: 'https://feeny.ai/job/commercial-director-dmg-events-hanoi-a1m3grfkkj79'
type: 'job'
last_seen: '2026-11-06'
---

# Commercial Director at dmg events

- **Company:** dmg events
- **Location:** Hanoi, Vietnam
- **Posted:** 2026-11-05
- **Last confirmed live:** 2026-11-06
- **Apply:** https://job-boards.greenhouse.io/dmgevents/jobs/8355426

## Job description

## JOB PURPOSE:

To lead the commercial strategy, revenue growth and profitability of an assigned exhibition or event portfolio. The Commercial Director is accountable for delivering ambitious financial targets, accelerating new business, strengthening strategic partnerships and building high-performing sales teams.

The role combines strategic leadership with hands-on commercial execution, leveraging market intelligence, technology and innovation to maximize revenue opportunities, enhance customer value and sustain competitive advantage.

## KEY ACCOUNTABILITIES:

1. Commercial Strategy & Revenue Growth

- Develop and execute commercial strategies to deliver revenue, profitability and growth targets.
- Drive new business acquisition, customer retention, account expansion and revenue diversification.
- Maximize revenue across exhibition space, sponsorship, partnerships and other commercial products.
- Identify emerging markets, industry trends and opportunities for portfolio expansion.
- Develop compelling commercial propositions aligned with customer needs and market demand.

1. Sales Leadership & Performance

- Lead, coach and develop high-performing sales teams with clear objectives, KPIs and accountability.
- Establish a performance-driven culture focused on productivity, pipeline conversion and revenue delivery.
- Drive effective sales planning, forecasting and disciplined CRM management.
- Identify capability gaps, develop talent and implement initiatives to improve commercial effectiveness.
- Lead negotiations and support the closure of strategic, high-value opportunities.

1. Strategic Partnerships & Market Development

- Build and maintain senior-level relationships with key accounts, sponsors, government entities, industry associations and international partners.
- Develop strategic partnerships that strengthen event positioning, industry relevance and commercial performance.
- Expand market reach through international sales channels, country pavilions, agents and new customer segments.
- Represent the portfolio at major industry events and strategic stakeholder engagements.

1. Commercial Innovation, Data & Technology

- Leverage CRM analytics, AI-enabled tools and sales automation to improve prospecting, productivity and conversion.
- Use market intelligence, customer insights and competitor analysis to inform commercial decisions.
- Identify new sponsorship concepts, revenue models and customer engagement opportunities.
- Champion digital transformation, data quality and continuous improvement across the commercial function.

1. Financial & Commercial Governance

- Own revenue budgets, sales forecasts and commercial performance against agreed targets.
- Optimise pricing, yield, product mix and commercial profitability.
- Maintain robust pipeline visibility, forecast accuracy and financial accountability.
- Collaborate with Finance on payment performance, commercial risk and revenue reporting.
- Ensure compliance with company policies, contractual standards and commercial governance.

1. Cross-Functional Leadership & Customer Experience

- Collaborate with Marketing, Content, Operations and Finance to align commercial priorities with event strategy and delivery.
- Shape event propositions based on customer feedback, market opportunities and industry developments.
- Strengthen exhibitor and sponsor experience to drive retention, repeat participation and long-term customer value.
- Contribute to the portfolio's strategic direction, market positioning and sustainable growth.

## Key Performance Indicators

Performance will be measured against agreed commercial objectives, including:

- Revenue achievement, profitability and year-on-year growth.
- New business acquisition and revenue contribution.
- Customer retention, rebooking and account expansion.
- Sales pipeline coverage, conversion and forecast accuracy.
- Sponsorship and strategic partnership revenue.
- Sales team productivity, capability development and performance.
- Commercial innovation and new revenue opportunities.

## EXPERIENCE & QUALIFICATIONS

- Proven senior commercial leadership experience, ideally within B2B exhibitions, conferences, media or related industries.
- Demonstrated success managing multimillion-value revenue portfolios and delivering sustained commercial growth.
- Strong track record in new business development, strategic partnerships and complex commercial negotiations.
- Experience building, coaching and leading results-driven commercial teams.
- Strong financial acumen, commercial judgement and analytical capability.
- Proficiency in CRM platforms, preferably Salesforce, with an understanding of AI-enabled sales technologies and data-driven decision-making.
- Excellent communication, negotiation and executive stakeholder management skills.
- Entrepreneurial mindset, adaptability and the ability to translate strategy into measurable commercial results. Core Leadership Competencies
- Strategic and commercially astute
- Results-driven and accountable
- Entrepreneurial and innovative
- Data-led and technologically adaptable
- Inspirational and people-focused
- Collaborative and influential
- Customer-centric and market-aware

dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.

## About dmg events

## Company Overview
- **One-liner**: dmg events is a global organizer of over 115 face-to-face exhibitions, conferences, and awards ceremonies and a publisher of trade magazines, operating across key industry sectors including construction, energy, food & hospitality, and coatings.
- **Entity Type**: Private (wholly-owned subsidiary of Daily Mail and General Trust (DMGT))
- **Headquarters**: Dubai, United Arab Emirates
- **Founded**: 1989
- **Founders**: Not publicly available

## Core Business
- **Primary industry/industries**: Events & Exhibitions, Trade Media & Publishing
- **Target customers**: B2B, serving professionals, businesses, and government entities across diverse sectors including construction, energy, food & hospitality, coatings, interiors, and education.
- **Mission or purpose statement**: "To accelerate business growth by fostering unparalleled opportunities through face-to-face events" [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)

## Products & Services
- **Exhibitions**: Large-scale trade shows that "bring businesses, products, and people together, fostering innovation and forging new partnerships." Flagship events include the Big 5 Construct series (Saudi, Global), NOG Energy Week, Asia Pacific Coatings Show, and Saudi Wood Expo. [dmgevents.com](https://www.dmgevents.com/)
- **Conferences**: Strategic and technical conferences that "tackle the biggest issues across diverse industries, bringing together leading minds to bring about collective change." [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)
- **Awards Ceremonies**: Programs that "honor those who drive change, innovate, and excel within their fields, celebrating their outstanding contributions." [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)
- **Digital News Platforms**: Includes "Energy Connects," a global digital news platform providing curated content and thought-leadership. [dmgevents.com](https://www.dmgevents.com/)
- **Trade Magazines**: Print and digital publications serving their core sectors.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (dmg events is a subsidiary of DMGT, an international portfolio with total revenues of around £1 billion). [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)
- **Key Metric**: Organizes over 115 events annually, attracting more than 650,000 visitors. Operates with 13 offices in 10 countries (including Saudi Arabia, UAE, Egypt, South Africa, UK, Canada, and Singapore). [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)
- **Notable Investors/Partners**: Wholly-owned subsidiary of DMGT (Daily Mail and General Trust).
- **Growth Signals**: Strong global expansion through "geo-adapting" flagship events to new markets (e.g., Big 5 Construct Saudi, Vietnam Manufacturing). Has set a public target to halve Scope 1, 2, and 3 greenhouse gas emissions by 2030 and achieve Net Zero by 2050. [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)

## Competitive Advantages
- **Global Scale & Local Presence**: With offices in 10 countries, the company combines a global portfolio of over 115 events with deep local market understanding, allowing them to "geo-adapt" core event brands to new regions. [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)
- **DMGT Backing**: As a subsidiary of a major international media group (DMGT), dmg events has the financial stability and strategic resources to pursue acquisitions and long-term growth.
- **Multi-Sector Diversification**: The company is not reliant on a single industry, operating across construction, energy, hospitality, coatings, education, and more, which provides resilience against sector-specific downturns.

## Strategic Focus
- **Sustainability**: A core strategic priority with a clear target to halve greenhouse gas emissions by 2030 and achieve Net Zero by 2050. [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)
- **International Expansion**: Continued growth through strategic acquisitions and geo-adaptation of flagship events into new and emerging markets.
- **Diversity & Inclusion**: Designing events "with a focus on diversity, inclusion, and equality" and creating a culture of belonging internally. [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)
- **Youth Empowerment**: Running youth programs designed to "empower the next generation" with tools and opportunities. [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)

## Why Work Here
- **Global & Dynamic Environment**: Work across a portfolio of world-class events in diverse industries (construction, energy, hospitality, etc.) with colleagues in 10 countries.
- **Culture & Values**: Emphasizes integrity, accountability, and ethical standards. The company states its mission is to "build a supportive and dynamic workplace that prioritizes employees." [dmgevents.com/life-at-dmg](https://www.dmgevents.com/life-at-dmg/)
- **Employee Development**: Actively invests in talent development, providing opportunities for upskilling, people management, and becoming industry experts. [dmgevents.com/life-at-dmg](https://www.dmgevents.com/life-at-dmg/)
- **Wellbeing & Recognition**: Promotes a healthy work-life balance through initiatives like "Wellness Week," and has a culture of recognizing and rewarding excellence. [dmgevents.com/life-at-dmg](https://www.dmgevents.com/life-at-dmg/)
- **Diversity & Inclusion**: Committed to creating a culture of "diversity, inclusion, and belonging," recognizing that different perspectives bring value. [dmgevents.com/life-at-dmg](https://www.dmgevents.com/life-at-dmg/)
- **Work Policy**: Offices in Dubai, London, Riyadh, Hanoi, Singapore, and more. Roles are posted with specific locations (e.g., Dubai, London, Riyadh, Hanoi), suggesting a preference for in-office or hybrid work depending on the role and location. [job-boards.greenhouse.io/dmgevents](https://job-boards.greenhouse.io/dmgevents)

## Sources
1. [dmgevents.com](https://www.dmgevents.com/)
2. [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)
3. [dmgevents.com/life-at-dmg](https://www.dmgevents.com/life-at-dmg/)
4. [job-boards.greenhouse.io/dmgevents](https://job-boards.greenhouse.io/dmgevents)

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