--- title: 'Commercial Director at Fleek' canonical: 'https://feeny.ai/job/commercial-director-fleek-london-z41h4j7d82j9' type: 'job' last_seen: '2026-09-09' --- # Commercial Director at Fleek - **Company:** Fleek - **Location:** London, United Kingdom - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-05-11 - **Last confirmed live:** 2026-09-09 - **Apply:** https://jobs.ashbyhq.com/fleek/85bded42-2227-4630-8858-f0b925ae89e7 ## Job description Can you help us fix the world's most broken supply chain? The fashion industry produces over 100 billion garments a year. 60% end up in landfill, not because people don't want these clothes, but because the supply chain for getting secondhand fashion from donation to resale is completely offline, manual, and broken. Fleek is fixing this. Our mission is to make secondhand the first choice. We're building the infrastructure powering the global secondhand clothing trade: a B2B marketplace and the AI systems digitising the supply chain behind it. Through Fleek, vintage stores, online resellers, and retail buyers source graded secondhand inventory directly from wholesalers and rag houses across multiple countries. Our key enabler is FleekSort, an AI model fine-tuned on secondhand fashion, that can grade, price, and categorise items with just a photo, turning what has historically been an opaque and manual trade into a structured, searchable, and tradable global inventory layer. Since 2022, we've saved 9 million items from landfill while tripling in size year-on-year. We're backed by some of the world's best investors, including a16z, Y Combinator, and HV Capital, alongside world-class angels who helped build Depop, Shopify, and Postmates. Today, we serve thousands of resellers and retailers across the UK, Europe, and the US. With the secondhand fashion market projected to reach $350B by 2027, Fleek is building the AI-native operational and financial backbone for secondhand commerce globally. We're looking for people who want to build something that matters, and move fast doing it. Sound good? Keep reading. ## About the Role Fleek is seeking a senior Commercial Director to lead the pivotal, demand-side revenue function, overseeing the acquisition and retention of its broad customer base. This is a genuine zero-to-one opportunity to build and scale a modern sales organization that blends traditional relationship management with cutting-edge AI automation. The Commercial Director will report directly to co-Founder Abhi Arora, and be the most senior sales/revenue role in the business. You'll be taking ownership of customers spending £10K-£100K+ monthly on Fleek's groundbreaking platform, building systematic processes where currently ad-hoc approaches exist, and creating the playbook a modern, scaled commercial team operating in an AI-first world. This role sits at the intersection of Fleek's evolving product strategy and its revenue engine. As Fleek transitions toward piece-level inventory and AI-enabled supply infrastructure, the Director of Commercial will be responsible for translating new product capabilities into scalable demand. This includes shaping sales and retention motions around new product primitives, defining how high-value buyers interact with a more dynamic and automated marketplace, and ensuring commercial growth scales in line with supply, unit economics, and operational realities. ## What You'll Own - Lead the commercial team (~8 people across new business and account management functions) - Build the new business growth engine: create repeatable sales motions to drive top-of-funnel growth for high-value customers - Drive retention strategy for the best-performing customer cohort (currently at 3x higher retention than other segments) - Own key customer relationships and escalations (currently handled by the CEO) - Design and implement AI/agentic workflows to scale commercial operations without proportionally scaling headcount - Upskill and potentially expand the team with a focus on data-driven, tech-savvy commercial Talent Who We're Looking For - Commercial management experience leading sales, account management, or revenue teams in a very high-growth environment - Marketplace experience (B2B or B2C), ideally from a fast-paced, metrics-driven environment - Expertise using data and metrics to support all key functional decisions and build business cases cross-functionally. You should live and breathe contribution margins, unit economics, ROI, and daily metrics - Zero-to-one builder: you've built sales functions or commercial processes from scratch - Strong relationship management: proven ability to build trust with and manage enterprise/high-value customer relationships over an extended period of time - Deeply analytical: data-driven decision making is second nature - Insatiably curious: you're constantly learning about new tools, approaches, and market changes - Hungry and ambitious: you're driven to stay relevant and push boundaries - Change agent: you've driven transformation in previous organizations - Hands-on and scrappy: you're not afraid to roll up your sleeves and do the work yourself Highly Desirable - A passion for AI/agentic platforms: you've: already adapted commercial processes to leverage AI/automation for increased efficiency and accuracy - Marketplace unit economics expertise: deep understanding of two-sided marketplace dynamics - B2B2C background: experience serving both business customers and end consumers - Entrepreneurial background: experience in startups or high-growth scale-ups with a strong performance culture ## How We Work Fleek is an in-office company. We believe the best work happens when people are together: the quick decisions, the cross-functional energy, the ability to solve problems in real time. Most of the team works from our London HQ 3–4 days a week. We're not prescriptive about it. Performance and trust matter more than attendance. We hire adults and treat them accordingly. The Practicalities - Location: London HQ, Commercial St, E1 (Liverpool St / Aldgate East) - Work model: In-office, typically 3–4 days per week. - Stage: Post-Series B, hyper-growth - Team: 100+ across London, India, and Pakistan (~20 in London office) - Visa: Unable to sponsor visas for this role - Culture: High ownership, non-hierarchical, fast-moving. Founder-led with strong opinions loosely held. ## Our Values Five values shape how we work at Fleek: - Dream Big and Disrupt Yourself: Push the most ambitious version of what you're building. Step out of your comfort zone. Nothing is out of reach. - Absolute Ownership: The buck stops with you. Drive initiatives to completion. Experiment, learn, persevere. The job isn't done until the job is done. - Curiosity Leads the Way: Don't accept anything at face value. Ask questions you don't know the answer to. That's how you innovate. - Talk to the Customer: Deeply understand their challenges, motivations, and ambitions. Every decision starts with the customer at the centre. - Embrace Diversity: A global team building for a global supply chain. Bring your authentic self and embrace the diversity of everyone you encounter. ## About Fleek ## Company Overview - **One-liner**: Fleek is an AI-native marketplace connecting vintage and second-hand clothing wholesalers with resellers and retailers globally, using proprietary computer vision to grade, price, and catalogue inventory automatically. - **Entity Type**: Private (Series B) - **Headquarters**: London, United Kingdom (Shoreditch) - **Founded**: November 2021 - **Founders**: Abhi Arora (CEO & Co-founder) and Sanket Agarwal (CTO & Co-founder) ## Core Business - **Primary industry**: Technology, Information and Internet; Circular Economy; Fashion - **Target customers**: B2B — vintage wholesalers (suppliers) and resellers/retail stores (buyers) across the US, Europe, Australia, Japan, and beyond - **Mission/purpose statement**: Building the AI-native infrastructure for the circular economy; making second-hand the first choice by powering a transparent, scalable wholesale marketplace for vintage fashion. ## Products & Services - **Fleek Marketplace**: A B2B platform connecting wholesale secondhand fashion suppliers with buyers globally. Buyers use natural language search over AI-graded inventory to source stock at scale. - **AI Grading & Sorting Engine**: Proprietary computer vision model trained on the world’s largest secondhand fashion dataset. In ~6 seconds, it grades, prices, and catalogues an item from a single photo with 82% accuracy. The model improves with every transaction on the platform. - **Automated QC & Merchandising**: Every item is priced and merchandised automatically using real-time transaction data, enabling buyers to purchase with full confidence in quality and condition. ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metric**: $21M total funding across 4 rounds (as per LinkedIn) - **Notable Investors/Partners**: Y Combinator (W22 batch), Andreessen Horowitz (Seed), HV Capital (led Series A), Future Fifty (non-equity assistance). Also backed by other leading Silicon Valley VCs. - **Growth Signals**: - 129 employees (monthly headcount growth of +1.1%) - 9 million items saved from landfill since 2022 - Processes ~100 tonnes per month - 17,400t CO₂ avoided, 10.8B L water saved, 35M kWh energy saved since founding - Operates in 9 countries including Pakistan, India, United States, Germany, and United Arab Emirates - Customers across the US, Australia, Japan, and Europe; suppliers in Pakistan, India, and Africa ## Competitive Advantages - **Proprietary AI dataset**: Trained on the world’s largest secondhand fashion dataset, creating a data moat that grows with every transaction. No other marketplace has equivalent AI-graded inventory at scale. - **Trust through automation**: AI-generated grades mean buyers can purchase sight-unseen with confidence — a critical trust layer that the offline, fragmented wholesale market lacks. - **Full-stack marketplace**: Fleek controls the technology (AI grading), the supply (wholesaler onboarding), and the transaction platform — a rare vertical integration in vintage wholesale. - **Global supply chain re-engineering**: Enables local sorting and grading, reducing the environmentally costly double-shipping from charities to sorting hubs in South Asia and back to Western markets. ## Strategic Focus - **Scaling the infrastructure layer**: Building the foundational marketplace for a $250B wholesale secondhand industry that currently runs on WhatsApp and offline relationships. - **Agentic sourcing & AI expansion**: Pushing toward natural-language, AI-powered product discovery for buyers and expanding automation across quality control, pricing, and logistics. - **Geographic growth**: Deepening presence in existing markets (US, Japan, Europe) while strengthening supply roots in Pakistan, India, and Africa. ## Why Work Here - **Mission-driven work**: Fashion is the third most polluting industry globally; Fleek positions itself as a direct solution to textile waste. Employees see tangible impact (items saved from landfill, CO₂ avoided). - **AI-first engineering culture**: The company builds real AI products (computer vision, LLMs fine-tuned on fashion) and expects all team members to use AI daily. Every candidate gets free Claude Code for the interview process. - **Global, fast-moving environment**: Team spans London, Pakistan, India, US, and Germany. Employees touch a genuinely global supply chain from day one. - **Work pattern**: In-office 3–4 days a week (Shoreditch, London); one day for deep work at home. The office is described as high-energy, collaborative, with quick decision-making. - **Culture**: Non-hierarchical, high-ownership, execution-focused. Values include “Absolute Ownership,” “Curiosity Leads the Way,” “Dream Big and Disrupt Yourself,” and “Talk to the Customer.” - **Growth trajectory**: Small, fast-moving team (~129 people) means outsized impact and evolving roles. The company emphasizes that “your role will look different in 6 months” and seeks people energised by change. ## Sources 1. [joinfleek.com - Careers page](https://www.joinfleek.com/careers) 2. [LinkedIn - Fleek](https://www.linkedin.com/company/joinfleek) 3. [joinfleek.com - Team & Story](https://www.joinfleek.com/pages/team) 4. [Y Combinator - Fleek Jobs](https://www.ycombinator.com/companies/fleek/jobs) ## Other roles at Fleek - [Key Account Manager](https://feeny.ai/job/key-account-manager-fleek-india-xcs3gdxrew2c) — India - [General Manager - India](https://feeny.ai/job/general-manager-india-fleek-india-daj7zde5tx56) — India - [Special Projects Lead - Category Expansion](https://feeny.ai/job/special-projects-lead-category-expansion-fleek-london-0hy9mcz5dkqv) — London, United Kingdom - [Chief of Staff](https://feeny.ai/job/chief-of-staff-fleek-london-96x1enbkyjj6) — London, United Kingdom - [VP Finance](https://feeny.ai/job/vp-finance-fleek-london-9ne5tng6fp06) — London, United Kingdom - [Head of Controllership](https://feeny.ai/job/head-of-controllership-fleek-london-t14vf4xjsk8p) — London, United Kingdom - [Account Executive](https://feeny.ai/job/account-executive-fleek-london-aybskkfb7bt0) — London, United Kingdom - [Ex-YC Founder](https://feeny.ai/job/ex-yc-founder-fleek-london-tp06rd2932sv) — London, United Kingdom - [Account Manager](https://feeny.ai/job/account-manager-fleek-london-393a2478wdtc) — London, United Kingdom - [VP Engineering and Data](https://feeny.ai/job/vp-engineering-and-data-fleek-london-dwx115kb3cey) — London, United Kingdom