---
title: 'Communications Lead, Europe at Freenow by Lyft'
canonical: 'https://feeny.ai/job/communications-lead-europe-freenow-by-lyft-barcelona-kk3pgcadp21h'
type: 'job'
last_seen: '2026-10-15'
---

# Communications Lead, Europe at Freenow by Lyft

- **Company:** Freenow by Lyft
- **Location:** Barcelona, Spain
- **Posted:** 2026-10-15
- **Last confirmed live:** 2026-10-15
- **Apply:** https://job-boards.greenhouse.io/freenow/jobs/8284211

## Job description

Location: Barcelona

At Freenow by Lyft, we are on a mission to empower smarter mobility decisions, helping people to move freely and cities to thrive.

We are looking for a Communications Lead, Europe to lead our external communications strategy across the region. This person will be responsible for building Lyft’s reputation, visibility and credibility across Europe, during a major period of growth and transformation, overseeing all communications for our growth in current and future European markets, and protecting the company’s reputation along the way. This role also means shaping how Lyft is discovered and understood in an AI-first information landscape, from how the brand surfaces in search and AI-driven answers to how audiences form perceptions of Lyft.

In this role, you’ll be a key leader in the development of strategic planning, proactive media engagement, and tactical execution of our communications strategies, as well as being a trusted advisor to internal and external stakeholders.

Successful candidates will be able to balance multiple priorities across Lyft’s global business. You will ensure that Lyft speaks with one clear voice while maintaining the local relevance and credibility needed in individual markets. Ideally, you’ll have previous experience leading global communications teams, supporting high-visibility and business-critical announcements, interfacing cross-functionally with both internal and external teams, and being a trusted advisor to executives.

This is an opportunity to join a creative, collaborative team and help tell the next chapter of the Lyft growth story. The role reports to the Director of Corporate Communications.

## YOUR DAILY ADVENTURES WILL INCLUDE:

- Own Lyft's external communications strategy across Europe, driving brand awareness, favorability, and consideration in service of growth across traditional channels and next-generation discovery surfaces, ensuring Lyft's narrative holds up wherever European audiences are forming opinions.
- Partner with communications colleagues to create pitches, stories and content to advance Lyft’s overall narrative.
- Create and maintain messaging on Lyft’s Europe presence, operations and performance aligned with the company’s global narrative.
- Partner with Executive Communications Manager to build a plan for senior leader visibility in the region; help evaluate opportunities; support prep doc creation and by staffing interviews/speaking engagements/filming videos/etc.
- Partner closely with Public Policy to develop communications strategies around regulatory, policy and industry issues and position Lyft as a credible voice in the future of mobility.
- Lead reactive and crisis communications planning for European issues and high-profile reputational challenges, including drafting messaging, building outreach plans for external stakeholders, and serving as spokesperson when needed. Partner with Legal, Public Policy, Operations and leadership on sensitive issues.
- Lead Spanish-market consumer and corporate communications, liaise with local and European policy leaders on regional issues/campaigns, manage local agency support, and build relationships with local media in key cities.
- Manage a team of 5 communicators spread across European markets; oversee global and local agency support.
- Analyze data and insights to optimize communication strategies and maximize impact.

TO BE SUCCESSFUL IN THIS ROLE:

- Extensive senior communications experience, including leading multi-market teams and managing crisis communications
- Previous experience managing international communications teams; a track record of building strong relationships across organizational and geographical boundaries, managing senior stakeholders, and working in cross-functional teams; ability to effectively work across time zones and languages.
- Interest in how reputation and discoverability are evolving in an AI-driven media environment. Comfortable thinking beyond traditional earned/social metrics to newer signals like AI search visibility and answer-engine representation. Experience or strong point of view on this a plus, but curiosity and adaptability matter most.
- Experience working in technology, mobility, transportation, platforms, consumer technology or another complex, highly regulated industry.
- Ability to fluidly navigate between strategy and execution (can develop high-level strategic plans and also ensure high-quality execution).
- Proven success building strategic communications plans across external channels including owned, earned, social, and emerging media.
- Expertise in corporate reputation, executive communications and strategic media relations.
- Comfortable with a collaborative style of working, is flexible, adaptable and has a willingness to learn from peers and other team members.
- Ability to navigate and negotiate obstacles, can pivot with ease, highly organized and knows how to manage difficult conversations.
- Budget and reporting: experience managing multi-market regional budgets, optimizing resource allocation, managing agency retainers, and delivering measurable ROI across campaigns.
- Experience both in-house and agency preferred.
- Fluency in Spanish and English is required due to regular interaction with local external stakeholders and international internal teams.
- Experience working directly with global, national, international and local media to shape stories proactively and reactively, driven by a deep understanding of the EU media landscape and current European news agenda.

BENEFITS & PERKS IN A NUTSHELL:

- Flexible working arrangements
- LinkedIn Learning
- Sabbatical & special leave policies
- WeRoad partnership
- Birthday, 24th + 31st December off
- Short term EU work policy
- Mobility Credit
- Health Insurance
- Employee assistance program

Plus more local benefits depending on your work location!

## DIVERSITY, EQUITY & INCLUSION:

Freenow by Lyft is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age. We want you to grow and evolve, bring your true self to work.

## ABOUT FREENOW:

Freenow by Lyft empowers smarter mobility decisions, helping people to move freely and cities to thrive. Through our multi-mobility app, we feature broad options for everyone across 9 European markets and over 180 cities. Millions of passengers can access services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds, and public transport within a single app.

In July 2025 Freenow was acquired by Lyft, a global mobility platform, which connects riders and drivers for billions of rides across North America and Europe. Together, Freenow and Lyft are creating a more caring and connected world, with transportation for everyone. We are a global, diverse, highly motivated, and collaborative team that strives for excellence and likes to have fun. Ready for your next ride?

https://www.glassdoor.de/%C3%9Cberblick/Arbeit-bei-FREE-NOW-EI_IE954578.11,19.htm       https://www.kununu.com/de/mytaxi-intelligent-apps        https://www.linkedin.com/company/free-now/life/2b1603ea-741a-49f8-9847-f1214f483a1a/

## About Freenow by Lyft

## Company Overview
- **One-liner**: Freenow is a European multi-mobility app (formerly mytaxi) that connects users to taxis, private hire vehicles, carsharing, e-scooters, e-bikes, e-mopeds, and public transport across 180+ cities in nine European markets.
- **Entity Type**: Private (Subsidiary of Lyft, acquired July 2025)
- **Headquarters**: Hamburg, Germany
- **Founded**: 2009
- **Founders**: Niclaus Mewes, Sven Külper, Tomás Ó Riain

## Core Business
- **Primary industry**: Mobility as a Service (MaaS) / Internet Marketplace Platforms
- **Target customers**: B2C (passengers), B2B (corporate travel via Freenow for Business), and B2B (drivers/transport providers)
- **Mission or purpose**: To make urban mobility safe, reliable, accessible, and sustainable for all — providing mobility that sets people free.

## Products & Services
- **Freenow App (Consumer)**: A single mobile app offering taxis, private hire vehicles (PHV), carsharing, e-scooters, e-bikes, e-mopeds, car rental, and public transport integration across 9 European markets.
- **Freenow for Business**: A corporate travel management solution allowing companies to manage employee ground transportation with invoicing, tracking, and policy controls. Used by over 15,000 companies across 9 countries and 150+ cities.
- **Freenow Driver App**: A platform for drivers providing flexibility, real-time trip tracking, quick payments, and support.

## Market Standing
- **Valuation/Market Cap**: Acquired by Lyft in July 2025 for €175 million.
- **Key Metric**: Total funding of $100.6M across 9 prior funding rounds (prior to acquisition). Headcount of ~1,685 employees (2025).
- **Notable Investors/Partners**: Formerly owned by the BMW/Daimler joint venture "Your Now" (which invested €1B in mobility services); now wholly owned by Lyft.
- **Growth Signals**: Headcount grew +2.1% year-over-year; active job postings up +69.4% quarterly and +5.2% yearly; operates in over 180 cities across 9 European countries; allocated €100M+ for fleet electrification (2021-2026).

## Competitive Advantages
- **Broadest multi-mobility offering in Europe**: Combines taxis, PHV, carsharing, e-scooters, e-bikes, e-mopeds, and public transport in a single app — a unique aggregation play.
- **Lyft backing**: Post-acquisition, Freenow gains access to Lyft's global scale, technology, and operational expertise, creating a transatlantic mobility powerhouse.
- **Deep taxi industry integration**: Strong relationships with local taxi fleets and regulators across 9 European markets, built over 15+ years.
- **Sustainability focus**: Committed to promoting eco-friendly mobility and reducing greenhouse gas emissions, with a €100M+ electrification program.

## Strategic Focus
- **Post-acquisition integration**: Deepening ties with Lyft to create a seamless global mobility platform across North America and Europe.
- **Autonomous vehicle readiness**: Active hiring for "Senior Partnership Manager - Autonomous Vehicle" and "City Fleet Manager - Autonomous Vehicle" roles, indicating strategic preparation for AV deployment.
- **Market expansion**: Maintaining and strengthening presence in 9 core European markets after withdrawing from Portugal, Romania, and Sweden in 2022.
- **Sustainability**: Accelerating fleet electrification and reducing carbon emissions across operations and marketplace.

## Why Work Here
- **Culture**: Described as "go-getting, people-loving cityholics" with values of decisive action, high-performing team mindset, and data-driven decision-making. Teams are diverse (70+ nationalities across 26 offices).
- **Flexibility**: Flexible work options with remote opportunities across the EU; can work up to 20 business days every 6 months from any EU country or Switzerland.
- **Perks**: Mobility benefits card (monthly budget to try different transport options), sabbatical leave after two years, birthday off, welcome & anniversary gifts, employee assistance program.
- **Growth**: Dedicated training courses, regular development check-ins, and career progression opportunities.
- **Work environment**: Fast-paced, inclusive, collaborative with a focus on impact and innovation.

## Sources
1. [Freenow About Us](https://www.free-now.com/fr-en/about-us/)
2. [Freenow Careers Page](https://www.free-now.com/career/)
3. [Freenow Job Board (Greenhouse)](http://job-boards.greenhouse.io/freenow)
4. [Freenow LinkedIn](https://de.linkedin.com/company/freenow)
5. [Freenow Wikipedia](https://en.wikipedia.org/wiki/Freenow)

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