---
title: 'Consumer Growth Marketing Lead (Mobile Apps) at Hiya'
canonical: 'https://feeny.ai/job/consumer-growth-marketing-lead-mobile-apps-hiya-seattle-nddcbxa5e2gq'
type: 'job'
last_seen: '2026-09-10'
---

# Consumer Growth Marketing Lead (Mobile Apps) at Hiya

- **Company:** Hiya
- **Location:** Seattle, WA
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-07-14
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.ashbyhq.com/hiya/15cf3ce6-f17a-4bba-80e3-0e191222c6dd

## Job description

## About Hiya

At Hiya, we’re making business calls more trusted, useful, and effective. Voice remains one of the most important ways businesses communicate with their customers, but the value of a call depends on trust. When customers do not recognize who is calling or why, important conversations are missed, customer relationships suffer, and business outcomes are harder to achieve. Hiya helps businesses create trusted calling experiences that benefit both sides of the conversation: enterprises can reach customers with confidence, and customers can answer with confidence. Our products support branded business calling, trusted caller identity, call performance insights, customer engagement, and voice security capabilities that help businesses strengthen relationships and improve outcomes. This role sits in a core business area for Hiya and is focused on helping SMB and enterprise customers succeed.

## About the Role

Our consumer apps are how most people actually meet Hiya. Google us and you'll find them — real people taking back their phone from spam and scams. They're good products with real traction, but so far our product team has carried the marketing: positioning, naming, app store, launches. They've done well, but now we want someone to own it. This is a full-stack consumer marketing role. You'll own our consumer business end to end. Set the strategy, then go build it. Write the positioning, stand up the ads, run the campaigns, grow the channels. No briefs handed to an agency where it takes weeks to go live, no waiting on a team. You'll move fast, use AI to punch above your weight, and put a real point of view on the table. Here's the fun part: our consumer apps aren't just consumer products, they're proof for the mobile network operator partnerships that power our business. What you learn about how people adopt, stick, and pay becomes ammo for how we sell Hiya to the networks that distribute it at scale. You'll be the consumer voice in the room with operators. So it's B2C work, with a B2B company's wiring. And it's greenfield. The consumer marketing function doesn't exist yet. You'll build it.

## What you’ll do

- Own the strategy: audience, ICP, positioning, naming, messaging. Build it from the customer out, and shape how each app shows up and stands apart.
- Run acquisition end to end. Plan the campaigns, pick the channels, get scrappy building the ads yourself. Know what actually moves installs.
- Own the app store presence: listing, ASO, and the whole path from "found you" to "downloaded.”
- Build our social + community presence. Should we be on TikTok? Run influencer? Show up where people already talk about us (hi, Reddit)? You'll make the call, then go do it.
- Own the growth fundamentals: MAU, retention, acquisition, CAC. Test, read, iterate, repeat.
- Shape pricing + packaging with our product team. You'll have the acquisition and retention signal that should drive it.
- Turn consumer wins into operator proof, and bring that story into partner conversations yourself.
- Sit with Product + Engineering on roadmap and launches, and build the consumer marketing playbook from scratch.

Qualities that will make you successful

- You've done consumer marketing. You've owned B2C / app marketing and you build from the customer out, not the product in.
- Full-stack and scrappy. Strategy to execution with no handoff. You'd rather ship your own ad today and test the hell out of it, rather than wait a quarter for a perfect one.
- An owner. You set the agenda, make the call, and own the result.
- Fluent in app growth. ASO, mobile channels, lifecycle, and the metrics (MAU, retention, CAC) are home turf.
- A channel builder with taste. You've got a point of view on social, community, and influencer, and the hands to stand them up — not just brief them.
- Bilingual in B2C and B2B. You live in consumer but get how a B2B company runs, and can carry consumer insight into an operator room.
- A sharp storyteller. You make technical capabilities sound like things real people actually care about.
- Curious and experimental with AI. Our PMs are already vibe-coding fixes to production. You'll use AI daily to move faster and keep the quality bar high.
- Comfortable representing Hiya at events and in customer-facing settings.

The person in this role must embody Hiya’s key values of Serving our customers, Doing rather than observing, Improving ourselves and our business, Owning and holding ourselves accountable for success, and Leading by showing up with a point of view, engaging in open discussion, listening respectfully to others opinions and committing to decisions. The requirements listed in the job descriptions are guidelines. You don’t have to satisfy every requirement or meet every qualification listed. If your skills are transferable we would still love to hear from you.

More Details The base compensation for this role is $146,500-$175,000. When determining compensation, a number of factors will be considered: skills, experience, job scope, location, and competitive compensation market data.

- Start Date: Immediately
- Status: Full-time
- Type: Hybrid, 3 days per week in our Seattle office
- Location: Seattle, WA
- Travel Requirements: ~10–15% for industry events and customer-facing work
- Department: Marketing
- Reports to: Director of Product Marketing
- Direct Reports: None (IC role)

## Benefits

- Equity compensation
- 401K program with 3% match through Fidelity Investments
- Self managed vacation plan
- 15 Paid holidays including Recharge Days
- 100% covered medical, dental, and vision for the employee and 50% coverage for dependents
- Flexible spending, health savings accounts and Pretax dependent day care savings plan
- Paid parental leave
- Voluntary Life and AD&D, and Accident insurance options
- Employer-paid life insurance
- Employer-paid long-term disability coverage (in qualifying states)
- Donation Matching for a charity of your choice (up to $1,000/ year)
- $1,000/year reimbursement in Professional Development funds

This position is based in Seattle, WA, USA.

Come Work With Us! We're building a team with diverse perspectives, identities, and professional experiences. We evaluate candidates through a business lens and believe that diversity and unique viewpoints make our company stronger, more dynamic, and a great place to build a career. We've been recognized by Built In, GeekWire, Comparably, G2, Forbes, and Deloitte Technology Fast 500 for our culture, innovation, leadership, compensation, and more. At Hiya, we're a people-centric company focused on helping each employee grow both personally and professionally. We create a culture of support and empowerment that challenges the status quo, resulting in an energized team that's passionate about their work. You'll love working here if you're looking for an innovative challenge that's disrupting an industry. Come join us!

Hiya is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive environment for all employees.

## About Hiya

## Company Overview
- **One-liner**: Hiya provides an AI-powered voice platform that protects consumers from spam and fraud calls, helps businesses connect with customers through branded calling, and secures telecom networks.
- **Entity Type**: Private (Series A and subsequent rounds; latest funding $4.7M in 2023)
- **Headquarters**: Seattle, Washington, United States (additional offices in London, UK and Budapest, Hungary)
- **Founded**: 2016 (spun out of Whitepages; product development began in 2015)
- **Founders**: Alex Algard

## Core Business
- **Primary industries**: Voice security, telecommunications, AI voice intelligence, anti-fraud
- **Target customers**: B2B (carriers, enterprises) and B2C (mobile app users)
- **Mission/purpose**: “Modernizing voice with intelligence for security and productivity” – protecting against spam and fraud, connecting businesses with customers, and securing global telecommunications.

## Products & Services
- **Hiya AI Phone (Consumer App)**: AI assistant that screens calls, detects spam and fraud, transcribes and summarizes calls, and detects synthetic (deepfake) voices.
- **Hiya Protect (Carrier/Network)**: Network-based spam and fraud blocking solution used by telecom carriers; includes Adaptive AI self-learning fraud detection.
- **Hiya Connect (Enterprise SaaS)**: Branded Call platform that displays business name, logo and call reason to increase answer rates; also includes Caller Reputation and Number Registration.
- **Deepfake Voice Detection**: Acquired from Loccus.ai in 2024; integrated into Hiya’s platform for real-time synthetic voice detection.

## Market Standing
- **Valuation**: Not publicly disclosed
- **Key Metric**: Total Funding – $22.7M (including $18M Series A led by Balderton Capital in 2017, plus subsequent rounds)
- **Recent Annual Revenue**: $120M (per LinkedIn data)
- **Notable Investors & Partners**: Balderton Capital, Nautilus Venture Partners, 2xN, Lattice CEO Sarah Franklin (board); carrier partners include AT&T, Telenor Norway, Rogers Canada, BT/EE, O2, Liberty Latin America.
- **Growth Signals**: 500M+ active users; 150+ employees (+20% YoY); expanded into UK, Canada, Latin America; deepfake detection acquisition; named a 2025 “Happiest Employees” company and multiple “Best Places to Work” awards in Seattle.

## Competitive Advantages
- **Carrier-level integration**: Hiya’s technology is embedded directly in major telecom networks (e.g., AT&T, Rogers, BT), giving it scale and trust that standalone apps cannot match.
- **Adaptive AI**: Self-learning fraud detection model that continuously adapts to new scam tactics.
- **Deepfake voice detection**: Unique capability acquired from Loccus.ai, providing real-time synthetic voice analysis.
- **Branded Call reputation**: Proprietary Caller Reputation score that helps businesses avoid being flagged as spam.

## Strategic Focus
- Expanding global carrier partnerships (40+ countries covered) to extend spam protection and branded calling capabilities.
- Deepening AI capabilities in voice security, especially deepfake detection and conversational intelligence.
- Growing the Hiya AI Phone consumer product as a productivity tool with transcription and summarization features.

## Why Work Here
- **Award-winning culture**: Recognized in 2025 as a “Happiest Employees” company and “Best Leadership Team” (Midsize #39); consistently ranked among Seattle’s Best Places to Work.
- **Remote/hybrid policy**: Flexible work environment; employees receive a work-from-home office stipend. Flexible vacation time.
- **Benefits**: Stock options, fully covered medical/dental/vision, 401k with employer match, paid parental leave, $1,000 learning & development budget, $1,000 charitable matching, employer-paid life and disability insurance.
- **Engineering culture**: “We are doers, not observers” – fast-paced startup environment where employees own real work and stretch themselves; values include Serve, Own it, Lead, Improve, Do.

## Sources
1. [hiya.com/about](https://www.hiya.com/company/about)
2. [hiya.com/careers](https://www.hiya.com/company/careers)
3. [jobs.ashbyhq.com/hiya](https://jobs.ashbyhq.com/hiya?embed=js)
4. [hiya.com](https://www.hiya.com/)
5. [linkedin.com/company/hiyainc](https://www.linkedin.com/company/hiyainc)

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