---
title: 'Consumer Growth at The Path'
canonical: 'https://feeny.ai/job/consumer-growth-the-path-san-francisco-chxyzkywdfec'
type: 'job'
last_seen: '2026-09-09'
---

# Consumer Growth at The Path

- **Company:** The Path
- **Location:** San Francisco, CA
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2025-12-02
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.ashbyhq.com/pathos/d1cb961f-8158-4d68-8ee8-0330700cbce6

## Job description

## MISSION

Make The Path the loudest, most talked-about product in AI mental health. Turn that attention into rapidly growing weekly active users. You own the full consumer growth surface as a creative, high-velocity IC: social media, podcasts, events, celebrity and brand partnerships, activation, and monetization experiments. When someone hears about AI therapy anywhere, it should be us they've heard of.

## OUTCOMES

- Grow Weekly Active Users: Drive step-change, sustained growth in WAU, the single metric this role is accountable for.
- Build our organic engine: Establish The Path's presence across TikTok, Instagram, and X (and other channels if strategic), with high-volume, creative, constantly-iterating content — treating campaigns like mini TV shows, cranking out experiments, and doubling down on what hits.
- Land earned media at scale: Orchestrate podcast appearances, press moments, events, and celebrity/partner amplification (leveraging our co-founder Tony Robbins and his audience) into repeatable spikes of awareness and signups.
- Optimize the funnel: Run rigorous experiments on activation, onboarding, pricing tiers, and paywalls — collaborating with product and engineering — so that attention converts into retained weekly active users.

## COMPETENCIES

- Proven Consumer Grower: You have personally driven large-scale user growth at a consumer product — subscription apps, digital therapeutics, or major consumer platforms (Spotify, ChatGPT-scale consumer motions all qualify). You know LTV/CAC, activation, retention, and pricing experimentation cold.
- Creative Machine: You are relentlessly inventive — strong at copywriting, content formats, hooks, and cultural moments — and you produce at volume, knowing most experiments miss and a few go huge.
- Full-Stack Marketer (IC): You personally execute across organic social, influencer/celebrity partnerships, PR, events, and lifecycle. This is a hands-on role to start, not a delegating role.
- Data-Driven Experimenter: You form hypotheses, instrument them, A/B test rigorously, and let results — not taste alone — decide what scales.
- Great Cross-Functional Partner: You work closely with engineering and help the product lead (founder/CTO) prioritize eng resources toward growth; you have high ownership without needing a monarchy.
- Ruthless Prioritizer: You focus everything on WAU, resisting vanity metrics and shiny distractions.

## GREAT TO HAVE

- A track record of viral organic growth (e.g., built a brand to hundreds of millions of views on TikTok).
- Experience in mental health, wellness, or digital therapeutics.
- Experience working with celebrity talent or major brand partners.
- Personal or other experience with therapy or coaching.

## LOGISTICS

- San Francisco, hybrid (Tue–Thu in office). Not remote. Full-time. Solo role to start, with an experiment budget and access to engineering resources for high-impact work.

## About The Path

## Company Overview
- **One-liner**: The Path is an AI therapy and coaching app built by a neuroscientist and psychologist, co-founded with Tony Robbins, that delivers challenge-based mental health support personalized to each user.
- **Entity Type**: Private (product launched April 2026)
- **Headquarters**: San Francisco, California, USA
- **Founded**: Not publicly disclosed
- **Founders**: Dr. Anson Whitmer (CEO & Co-Founder), Tony Robbins (Co-Founder), Tyler Sheaffer (CTO & Co-Founder)

## Core Business
- **Primary industry**: Digital mental health / AI therapy
- **Target customers**: B2C – individuals seeking therapy, coaching, and personal growth
- **Mission**: To build the world’s most effective AI therapist by combining neuroscience research with proven coaching frameworks, moving users forward instead of keeping them engaged on the app.

## Products & Services
- **The Path App (Consumer)**: An AI-powered therapy and coaching platform available in 50 languages. Offers 11 distinct AI therapist personalities with different styles (e.g., direct, warm, results-focused). Uses proprietary AI built on Dr. Whitmer’s research on attentional scope and rumination, and Tony Robbins’ State → Story → Strategy and 6 Human Needs frameworks. Includes proactive check-ins, session-length limits, daily challenges, and a rich personal profile that adapts over time.

## Market Standing
- **Valuation**: Not disclosed
- **Key Metrics**: 50K+ active members, 2.5M+ sessions completed, 2,700+ reviews with a 4.9★ App Store rating, 42× more compute per session than general use AI.
- **Notable Investors/Partners**: Co-founded with Tony Robbins. Clinical oversight by Medical Director Dr. Dean Ornish, M.D. (Clinical Professor of Medicine at UCSF). The team includes PhDs in psychology, neuroscience, and machine learning.
- **Growth Signals**: Rapid adoption since April 2026 launch; 2.5M sessions completed; expanding AI therapist personalities (including a Tony Robbins AI in development); 4.9★ rating with high user retention.

## Competitive Advantages
- **Unique founding team**: A neuroscientist CEO with 2,600+ research citations in rumination and executive control, combined with Tony Robbins’ 45 years of coaching methodology.
- **Challenge-based design**: The Path intentionally breaks the engagement-loop pattern common in wellness apps by limiting session length and proactively challenging users, based on peer-reviewed research.
- **Individual-level personalization**: Builds a model of each user rather than applying population-level averages, leading to compounding insight over time.
- **Clinical credibility**: Overseen by Dr. Dean Ornish, whose lifestyle-medicine research is reimbursed by Medicare, and a team of licensed clinicians.

## Strategic Focus
- Scaling the platform to serve millions, with a continued emphasis on personalization and outcome measurement.
- Launching a Tony Robbins-specific AI therapist for relationship and career coaching.
- Deepening clinical validation and integrating evidence-based protocols (CBT, ACT, solution-focused therapy, motivational interviewing).

## Why Work Here
- **Team & culture**: “Small, in-person-first team in San Francisco” – a highly collaborative, mission-driven environment where every role (engineering, clinical, design, operations) directly shapes mental health access.
- **Engineering & AI**: Build the proprietary AI engine from the ground up, working at the intersection of neuroscience, machine learning, and clinical research.
- **Values**: Emphasis on “exceptional ability” and mission alignment; the company prioritizes real outcomes over vanity metrics.
- **Perks**: Likely includes meaningful equity in a fast-growing startup, direct exposure to world-class research and coaching frameworks, and the chance to define the next era of therapy.

## Sources
1. [thepath.ai](https://www.thepath.ai/)
2. [thepath.ai/careers](https://www.thepath.ai/careers/)
3. [thepath.ai/about](https://www.thepath.ai/about/)
4. [thepath.ai/about/our-team](https://www.thepath.ai/about/our-team/)
5. [Ashby Jobs – AI Research Engineer](https://jobs.ashbyhq.com/pathos/fbec38e7-d55b-4bb3-8c74-644d75626c82)

## Other roles at The Path

- [Sales](https://feeny.ai/job/sales-the-path-san-francisco-1s6kdwgf7r0z) — San Francisco, CA
- [Marketing](https://feeny.ai/job/marketing-the-path-san-francisco-37asen17rn7z) — San Francisco, CA
- [AI Research Engineer](https://feeny.ai/job/ai-research-engineer-the-path-san-francisco-d9dvyy2yct7k) — San Francisco, CA