---
title: 'Consumer Product Designer at Base Power Company'
canonical: 'https://feeny.ai/job/consumer-product-designer-base-power-company-austin-v2g21hzxb8r6'
type: 'job'
last_seen: '2026-11-03'
---

# Consumer Product Designer at Base Power Company

- **Company:** [Base Power Company](https://feeny.ai/companies/base-power-company)
- **Location:** Austin, TX
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-11-02
- **Last confirmed live:** 2026-11-03
- **Apply:** https://jobs.ashbyhq.com/base-power/160b2184-7238-47f6-aa64-61ddc8fafd49

## Job description

## About Base

Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.

## About the Role

We're looking for a product designer to help shape how people discover, understand, and get started with Base, while helping create a cohesive user experience across the customer journey.

You'll work across our website, enrollment experience, and mobile app, improving existing experiences and building new features as we grow. You'll gather customer insights and use product metrics to identify opportunities, understand where people get stuck, and design solutions that improve usability, engagement, and conversion.

You'll take ownership of problems, independently exploring ideas and bringing solutions to life. You'll work closely with engineering, growth, operations, and the design team to ship great experiences and continue improving them after launch.

## What You'll Do

- Evolve our top-of-funnel experience. Continuously identify opportunities to improve how people discover, understand, and enroll with Base. Explore new approaches, benchmark great onboarding and conversion experiences, and experiment with everything from small copy and design changes to entirely new flows. Use conversion data to understand what works and keep raising the bar.
- Shape and build what's next. Identify opportunities, explore new ideas, and take ownership of new features from concept through launch across our website and mobile app.
- Let data guide your design decisions. Analyze product metrics, enrollment funnels, and member behavior to identify opportunities, uncover friction, challenge assumptions, and inform what to build and improve.
- Own the outcomes, not just the output. Monitor product performance after launch, analyze results against your goals, and use those insights to guide future improvements.
- Be a designer who builds. Use AI, code, and emerging tools to prototype ideas, explore possibilities, and turn concepts into working experiences.
- Make the complex concepts feel simple. Find simple ways to make energy and the grid feel simple and approachable.
- Help shape our design language. Collaborate with the product design team to evolve and build our design systems.
- Balance multiple projects, knowing when to move quickly, when to go deeper, and how to prioritize the work that matters most.

## What You'll Bring

- 2 to 4 years of product design experience, ideally working on consumer products.
- A portfolio that demonstrates strong visual craft, thoughtful interaction design, and clear problem solving.
- Comfort working with product metrics and analytics to understand user behavior, identify friction, and make informed design decisions.
- The ability to take a defined problem, explore different approaches, and independently drive a solution through launch.
- Experience using product data, customer insights, and experimentation to identify opportunities, improve existing experiences, and measure impact.
- Comfort using AI and new tools to go beyond traditional design workflows. We'd love to see something you've built, not just designed.
- Strong Figma skills and experience working within and contributing to a design system.
- Strong design judgment and the ability to make exceptional work within real-world constraints.
- A resourceful, curious mindset. You're willing to figure things out, learn new skills, and find better ways to work.
- A point of view on your work, paired with openness to feedback and collaboration.
- Curiosity about energy, climate, or products that combine hardware and software.

## About the Team

The Design team shapes how people see, understand, and experience Base. We turn complex products and technology into something simple, approachable, and trustworthy. Our work touches nearly every part of the business, from launching new markets and building utility partnerships to helping homeowners understand a new kind of power company.

We work across digital experiences, physical products, campaigns, sales, events, and everything in between. It's a rare opportunity to work across so many mediums, build things that exist in the real world, and help define what Base becomes as we grow.

We're a small, ambitious team with a high bar for craft and a bias toward making things happen. We believe great design is about more than the final deliverable. It's about solving the right problems, building foundations for future work, and making everyone around us better. We value people with strong opinions, a sense of ownership, and the resourcefulness to make exceptional work within real constraints.

Please note: Base is a startup, which means priorities shift and evolve quickly. Your role may expand or change based on the needs of the business at any given time, so the responsibilities listed may not be exhaustive.

## Our Values

- First Principles Thinking: Question assumptions. Principles > rules.
- Operate at Base Pace: Focus on what matters, act quickly, and learn by doing.
- Give & Get Feedback: Be direct, be humble, and maintain a growth mindset.
- Everyone’s an Owner: Follow through on commitments and own results.
- Strong Opinions, Loosely Held: Drive clarity and make calls with imperfect information.
- Committed to the Mission: Rebuilding the grid is a big challenge. We work hard because we care deeply about the impact we’re creating. We work in-person. It’s not a 9-to-5. We are all-in.
- Fun & Optimism Coexist with Grit: Collaboration and celebration coincide with the intensity of building real things.

Do the best work of your life at Base.

## About Base Power Company

## Company Overview
- **One-liner**: Base Power is a technology-driven energy provider deploying a network of distributed home batteries in Texas to provide reliable, affordable backup power and grid-balancing services.
- **Entity Type**: Private (Series C, $1.3B+ raised to date)
- **Headquarters**: Austin, Texas, United States
- **Founded**: 2023
- **Founders**: Zach Dell (CEO & Co-Founder), Justin Lopas (COO & Co-Founder)

## Core Business
- **Primary industry/industries**: Energy Technology (Energy-as-a-Service, Grid Storage, Distributed Energy)
- **Target customers**: B2C (Texas homeowners), B2G (grid operators / ERCOT)
- **Mission or purpose statement**: "Build the future of American power." — The company aims to protect American families from outages, strengthen the aging U.S. grid, and move toward energy abundance by deploying a large-scale network of home batteries.

## Products & Services
- **Home Battery + Energy Membership**: A vertically integrated service where Base installs a large battery (25–50 kWh) at a customer's home for a low one-time fee ($695–$995). Customers pay a fixed energy rate (8–4¢/kWh) and a small monthly membership ($19–$29/mo). Base earns revenue from the grid (grid-balancing services), not from customer bills, enabling rates legally guaranteed to stay below market average. The system provides whole-home backup, protecting against 97% of outages.
- **Grid Services Platform**: Proprietary software that orchestrates the distributed battery network — charging when demand is low and discharging when the grid needs support — generating revenue and grid resilience.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (Private company with $1.3B+ total funding)
- **Key Metric (Funding)**:
  - **Series A** (May 2024): $68M led by Thrive Capital
  - **Series B** (April 2025): $200M led by Lightspeed Venture Partners, Andreessen Horowitz, and others
  - **Series C** (November 2025): $1.0B from 26 investors
  - **Total raised**: ~$1.27B (converted from 1,268,000,000)
- **Notable Investors/Partners**: Thrive Capital, Lightspeed Venture Partners, Andreessen Horowitz (also key talent source: 42 former Tesla employees, 6 from SpaceX, 4 from Anduril Industries)
- **Growth Signals**:
  - **Headcount**: 266 (as of mid-2026), with **+186.4% YoY growth** and a rapid monthly growth rate of +12.6%
  - Named one of **TIME's 10 most influential energy companies of 2026**
  - Operating in 5 countries (primarily US, with presence in Canada, Philippines, France, India)
  - 100+ active job postings with +104% increase YoY
  - 12,500+ batteries installed; serving thousands of monthly customers
  - CEO cited in the careers page as saying the company has 400+ team members ("400+" likely includes contractors and field installation/service workforce)

## Competitive Advantages
- **Vertically Integrated Model**: Base designs, manufactures, and installs every battery system itself, controlling the full stack from hardware through software to field operations.
- **Unique Business Model / No-Customer-Profit**: Base earns revenue from grid balancing, not from customer energy bills. This allows guaranteed-below-market rates and a low-cost battery membership, making it dramatically cheaper than competitors (e.g., Tesla Powerwall equivalents).
- **Strong Investor and Talent Backing**: World-class VC backing combined with a heavy talent influx from Tesla, SpaceX, and Anduril (companies known for high-velocity hardware/software execution).
- **Massive Capital Advantage**: $1B+ Series C provides a significant moat for scaling hardware production, dealer network, and software.

## Strategic Focus
- **Scale distribution in Texas**: Continue deploying home batteries at a rapid pace across Texas, entering new zip codes and neighborhoods.
- **Grid partnership expansion**: Deepen relationships with ERCOT to expand the value of grid-balancing services.
- **Product development**: Improve battery technology (safety, capacity, cost), increase whole-home backup coverage (currently 97%), and develop new hardware/firmware generations.
- **Geographic expansion**: potential to move beyond Texas into other states (currently operating in 5 countries for support functions, but service is Texas-focused).

## Why Work Here
- **Culture**: Described as "intense, fast-paced, and deeply mission-driven." The company demands high output, ownership, and a bias toward action. It's explicitly stated as "not for everyone, and that's by design." This is a high-ownership, low-ambiguity environment.
- **Work Model**: **On-site at Base HQ in Austin, Texas.** Proximity to the product and team is central to how they move fast. "Do I need to be based in Texas? Yes."
- **Hiring Speed**: Fast process — aim for 1st conversation to offer in ~2 weeks.
- **Interview Process**: 3-4 hour on-site including technical assessments and behavioral/team conversations. Focus on "how [you] approach problems, communicate tradeoffs, and collaborate."
- **Non-traditional backgrounds**: Explicitly welcome: "We care about what you've built and how you think, not the logos on your resume. Some of our best people came from non-traditional paths."
- **Engineering Culture**: Heavy focus on hardware + software + field operations. Talent sources heavily from Tesla, Anduril, SpaceX — firms known for hardcore engineering and manufacturing excellence. Roles span hardware engineering, firmware, software, manufacturing, field installation/service, operations, growth, and design.
- **Team Composition**: ~29% of employees are in technical roles; ~15% in operations; significant representation of trades workers (11).
- **Notable Perks**: Opportunity to work on physical infrastructure deployed at scale; chance to contribute meaningfully to grid modernization and American energy resilience.

## Sources
1. [Base Power Careers Page](https://www.basepowercompany.com/careers)
2. [Base Power About Page](https://www.basepowercompany.com/about)
3. [Base Power Home Page (Product & Pricing)](https://www.basepowercompany.com/)
4. [Base Power LinkedIn Company Page](https://www.linkedin.com/company/basepowercompany)
5. [Base Power Open Roles (Ashby)](https://jobs.ashbyhq.com/base-power)

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