--- title: 'Content & Brand Associate (Content, Community and Social) - Internship at Maple' canonical: 'https://feeny.ai/job/content-brand-associate-content-community-and-social-internship-maple-remote-qf4rrq110z6v' type: 'job' last_seen: '2026-11-04' --- # Content & Brand Associate (Content, Community and Social) - Internship at Maple - **Company:** Maple - **Location:** Remote - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-08-21 - **Last confirmed live:** 2026-11-04 - **Apply:** https://jobs.gem.com/maple/am9icG9zdDrfY1CQELsXrkAG9qJaXDXk ## Job description Maple, launched in 2021, is the largest onchain asset manager with decades of experience in traditional finance and crypto. Maple combines capital markets expertise with DeFi innovation to power a suite of offerings, including secured lending and structured products. As a leader in decentralized finance and institutional crypto markets, Maple has built a global asset management ecosystem focused on innovation and accessibility. Maple is pioneering the future of onchain asset management. For more information, visit maple.finance ## The Role The Content & Brand Associate (intern) will help build Maple's content output and carry its brand voice across every channel Maple publishes on. Reporting to the Senior Content and Brand Manager, you'll own the day-to-day content calendar across X, Reddit, LinkedIn, and Telegram, write a high volume of short-form content, including social posts, community updates, recap threads, and campaign copy, aligned with Maple's tone of voice and editorial standards. You'll shape what Maple publishes through weekly content workshops, and you'll use AI tooling to automate the repeatable parts of the job, including drafting cycles, scheduling, listening, and reporting, so your time goes to the ideas and things that impact brand metrics and drive commercial impact. The ideal candidate is a strong writer with real experience in DeFi, and enough feel for the space's tone and pace to represent Maple credibly. The successful candidate will have a clear point of view on where AI genuinely improves content and marketing work and where it doesn't, thrive in a high-paced, autonomous environment, and be excited by the opportunity to help shape the voice of a leading onchain asset manager. This role is a fixed-term, full-time position for 6 months, with the possibility of extension to a full-time permanent position. ## Responsibilities - Own Maple's day-to-day content calendar, planning, drafting, scheduling, and publishing across X, Reddit, LinkedIn, and Telegram, signed off through an agreed review process with the Senior Content and Brand Manager. - Write Maple's short-form content, including social posts, recap threads, community updates, and campaign copy, ensuring all content is consistently on-voice, turned around fast, and tailored to lenders, borrowers, partners, and token holders. - Automate the repeatable parts of the content process, using AI tooling for drafting cycles, scheduling, social listening, and reporting, so more of your time goes to original ideas and writing. - Run community engagement and events, monitoring channels daily, responding to questions, escalating what matters, and supporting AMAs, Spaces, and meetups end to end. - Extend Maple's reach beyond its own channels by producing content for partner, ecosystem, and influencer channels aligned with co-marketing plans. - Track what lands and what doesn't, feeding channel performance and community sentiment back into the content plan and weekly workshops with the Senior Content and Brand Manager. ## Requirements - Exceptional writer: clean, concise, able to match tone across formats and turn ideas into finished pieces quickly. - Real crypto experience and genuine interest in onchain asset management: you understand the platforms and how communities actually behave online, not just in theory. - Fluent with AI tooling and a bias toward automating repeat work, with a clear point of view on where AI genuinely improves content and where it flattens it. - Hands-on community and social management experience. - Based in a time zone that overlaps reasonably with the UK. ## What's in it for you - Base salary paid in your choice of crypto (USDC) or local fiat currency. - Weekly workshops with the Senior Content and Brand Manager to sharpen your ideas and craft. - Autonomy to test and adopt AI tools, and to build the workflows you work inside. - Flexible working, giving you the autonomy to live and work your way, with optional access to co-working space. - Potential path to a permanent role based on performance. ## About Maple ## Company Overview - **One-liner**: Maple builds workforce management infrastructure for the modern direct care workforce, purpose-built for long-term care operators. - **Entity Type**: Private (Startup, founded 2023) - **Headquarters**: New York, New York, United States - **Founded**: 2023 - **Founders**: Frank Jiang (Co-founder, CEO) ## Core Business - **Primary industry**: Workforce management software for healthcare (long-term care, skilled nursing) - **Target customers**: B2B – long-term care operators, administrators, nursing homes, assisted living facilities - **Mission**: Build the infrastructure that supports the modern direct care workforce, helping operators manage internal staff, float pools, and external agencies in one platform. ## Products & Services - **Maple Workforce Management Suite**: A fully centralized platform offering scheduling, time & attendance, payroll, and analytics. Includes an employee app for checking schedules, booking open shifts, viewing timecards, and tracking earnings/PTO. - **Maple Time Clock**: Hardware/software time clock integrated with the platform. - **Open Shift Rules**: Automated logic to prioritize non-OT and PRN workers for open shifts, reducing overtime and agency usage. ## Market Standing - **Valuation/Market Cap**: Not publicly available (private startup) - **Key Metric**: Headcount ~5–10 employees (as of 2026); annual revenue not disclosed - **Notable Investors/Partners**: Not publicly disclosed; active with industry associations (e.g., HCANJ, LeadingAge Illinois) - **Growth Signals**: Rebuilt employee app from the ground up (2026); active presence at long-term care industry events; growing team with hires from healthcare and tech backgrounds ## Competitive Advantages - **Purpose-built for long-term care**: Unlike generic workforce platforms, Maple is tailored to the specific compliance, scheduling, and staffing challenges of skilled nursing and assisted living. - **Full centralization**: Claims to be the only platform that fully centralizes workforce data across internal staff, float pools, and external agencies – not just a dashboard over multiple integrations. - **Operational discipline focus**: Features like Open Shift Rules help operators reduce labor spend by making overtime and agency usage a last resort. ## Strategic Focus - **Current priorities**: Deepening the platform’s value for long-term care operators (e.g., budgeting, analytics, employee app), expanding customer base, and building a disciplined operational tool that replaces legacy products. - **Growth direction**: Scaling sales and customer success to capture more of the fragmented long-term care market, while continuously improving the product based on operator feedback. ## Why Work Here - **Culture**: Small, high-impact team with a mission-driven focus on improving care workforce management. Values include operational discipline, customer-centricity, and innovation. - **Work policy**: Based on LinkedIn and company posts, likely hybrid/flexible; HQ in New York City. The employee app and remote-friendly tools suggest some flexibility. - **Perks**: Not explicitly listed for this Maple, but the company emphasizes building tools that respect frontline workers’ time. Equity and competitive salary are typical for early-stage startups. - **Engineering culture**: Technical team (2 out of 5 employees as of 2026), rebuilding core product from scratch – opportunity to shape architecture and user experience in a regulated industry. ## Sources 1. [maple.com/about](https://www.maple.com/about-maple) – Mission and product description 2. [linkedin.com/company/mapleworkforce](https://www.linkedin.com/company/mapleworkforce) – Company details, employee count, posts 3. [builtin.com/company/maple-0](https://builtin.com/company/maple-0) – (Note: this profile is for a different Maple (maple.inc) focused on restaurant AI; not used for core profile) 4. [jobs.gem.com/maple](https://jobs.gem.com/maple) – Careers page (inferred as the company’s job board) ## Other roles at Maple - [Legal Operations & Special Projects Manager](https://feeny.ai/job/legal-operations-special-projects-manager-maple-remote-tt3fbqjapctf)