---
title: 'Content Creator at Gallery Media Group'
canonical: 'https://feeny.ai/job/content-creator-gallery-media-group-united-states-new-york-bdr7qk5gttrj'
type: 'job'
last_seen: '2026-09-11'
---

# Content Creator at Gallery Media Group

- **Company:** Gallery Media Group
- **Location:** United States- New York, NY
- **Compensation:** $50k–$60k
- **Posted:** 2026-08-06
- **Last confirmed live:** 2026-09-11
- **Apply:** https://job-boards.greenhouse.io/gallerymediagroup/jobs/8111872

## Job description

Gallery Media Group, voted Most Innovative Publisher, is a modern day publisher that builds brands that capture audience attention across content, experiences and talent. Our trusted network of editors, contributors, talent and experts drive our audience-first approach to ensure brand partnerships siphon our IP and relevance to drive business outcomes.

Gallery Media Group includes women’s lifestyle brand PureWow, the iconic fashion and style brand Coveteur, and a collection of social-first media brands, such as @cocktails on Instagram and TikTok that reach over 200M consumers. Additionally, GMG has an expansive experiential arm rooted in Gallery Houses—a fusion of social content, creators and cultural moments at scale—as well as a robust influencer marketing business.

The company was founded in 2010 by CEO, Ryan Harwood and is now part of VaynerX, the Gary Vaynerchuk-owned holding company.

## About the Role

We're building @cocktails into the premier digital destination for cocktail culture and we're looking for a creative strategist who thrives at the intersection of storytelling, analytics, and content production. This role will lead the evolution of our content strategy, helping us create platform-native content that grows audiences, drives engagement, and establishes @cocktails as the leading voice in the category.

You'll work alongside our Content Creator, elevating the team's creative capabilities through collaboration, coaching, experimentation, and a relentless focus on what resonates with audiences.

## Responsibilities

Content Strategy & Innovation

- Develop and evolve a multi-platform content strategy across Instagram, TikTok, YouTube, Facebook, Pinterest, and emerging platforms
- Generate fresh, data-informed content concepts that balance trends with evergreen storytelling
- Identify opportunities to expand our content mix, including educational series, personality-driven content, behind-the-scenes features, and creator collaborations
- Stay ahead of platform trends, algorithm changes, and emerging formats

Creative Leadership

- Lead creative ideation sessions and maintain an active content pipeline
- Produce high-quality, platform-native video content from concept through final edit
- Raise the creative standard across all published content through strong storytelling, pacing, editing, and production techniques
- Experiment with new formats and creative approaches to continuously improve performance

Performance & Analytics

- Analyze content performance across all platforms to identify actionable insights
- Translate analytics into creative decisions, testing hypotheses and iterating based on results
- Recommend strategic shifts based on performance trends and audience behavior

## Team Development

- Mentor and collaborate with the Content Creator to strengthen ideation, production,  and storytelling skills
- Provide constructive creative feedback while fostering a collaborative and experimental environment
- Help establish repeatable creative processes and best practices

Brand Growth

- Help define and evolve the @cocktails brand voice across platforms
- Identify opportunities for strategic partnerships, creator collaborations, and community engagement
- Support initiatives that expand @cocktails beyond social media into a broader digital media brand

## Qualifications

- 3 - 5+ years creating high-performing social-first content for consumer brands or digital media
- Demonstrated success growing audiences across multiple social platforms
- Strong portfolio showcasing compelling short-form and long-form video content
- Advanced video production and editing skills (Adobe Premiere Pro, Final Cut Pro, CapCut, or equivalent)
- Deep understanding of social platform algorithms, audience behavior, and content trends
- Experience interpreting analytics and using performance data to guide creative decisions
- Exceptional storytelling instincts and attention to detail
- Collaborative leadership style with experience mentoring or developing creative talent
- Passion for food, beverage and lifestyle content

Success in This Role

After 12 months, you will have:

- Elevated the overall quality and consistency of @cocktails content
- Established a repeatable process for testing and scaling successful content formats
- Helped grow audiences across multiple social platforms
- Developed the Content Creator into a more confident, independent, and strategically minded creative
- Built a performance-driven creative culture where analytics and experimentation guide decision-making
- Played a key role in transforming @cocktails from a successful Instagram/TikTok account into a recognized multi-platform content brand

## Key Traits

We're looking for someone who is:

- Curious and relentlessly creative
- Equal parts storyteller and analyst
- Comfortable giving and receiving creative feedback
- Proactive rather than reactive
- Excited by experimentation and continuous improvement
- Passionate about building a category-defining media brand

Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors.  We encourage those who are passionate about what we do to apply!

- Exact compensation may vary based on skills, experience, and location.
- Employer-sponsored 401k with match
- Medical, Dental, and vision coverage
- Unlimited PTO
- Caregiver (Parental) Leave
- Health and Wellness benefits

Base Salary $50,000—$60,000 USD

## About Gallery Media Group

## Company Overview
- **One-liner**: Gallery Media Group is a modern media company that builds social-first lifestyle brands and experiential marketing platforms, operating with the mission to “Make Positivity Louder.”
- **Entity Type**: Private (part of VaynerX, the Gary Vaynerchuk-owned holding company)
- **Headquarters**: New York, New York, United States
- **Founded**: 2010 (LinkedIn lists 2009)
- **Founders**: Ryan Harwood (CEO)

## Core Business
- **Primary industry/industries**: Online audio and video media, digital publishing, influencer marketing, experiential marketing
- **Target customers**: B2C consumers (via lifestyle brands); B2B (brands and agencies seeking influencer campaigns, content partnerships, and experiential activations)
- **Mission or purpose statement**: “Make Positivity Louder” – the company focuses on where consumer attention lies and creates content that inspires, entertains, and connects.

## Products & Services
- **PureWow**: Women’s lifestyle brand covering beauty, food, home, fashion, and wellness. Editorial content and social extensions.
- **Coveteur** (acquired May 2025): Fashion and beauty outlet, relaunched under GMG with Faith Xue as Editor in Chief. [footwearnews.com](https://footwearnews.com)
- **Social Portfolio (@cocktails, @moms, @recipes, @ballplayers)**: A collection of 50+ Instagram and TikTok brands that reach over 240 million consumers. Focused on niche lifestyle communities.
- **Gallery Houses**: Experiential pop-up events that fuse social content, creators, and cultural moments for brand collaborations.
- **Influencer & Talent Marketing**: A robust creator network and talent management arm (also known as The Coterie & The Roster) that connects brands with influencers for campaigns.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company under VaynerX)
- **Key Metric**: Total reach of 240 million consumers across social platforms (as of mid-2025); headcount of 94 employees (LinkedIn, 2026)
- **Notable Investors/Partners**: VaynerX (parent holding company owned by Gary Vaynerchuk); key partnerships with brands through experiential and influencer programs
- **Growth Signals**:
  - Acquired Coveteur in May 2025, expanding into fashion/luxury vertical.
  - Celebrated the anniversary of the Gallery House franchise with a return to The Hamptons in July 2025. [prnewswire.com](https://prnewswire.com)
  - Headcount declined 22.6% YoY (LinkedIn, 2026), indicating restructuring or downsizing.

## Competitive Advantages
- **Social-first distribution**: Owning a portfolio of large, engaged Instagram and TikTok accounts gives GMG direct access to consumers without relying solely on algorithm-driven platforms.
- **Integrated experiential + influencer model**: Gallery Houses provide a unique physical-meets-digital activation that competitors lack.
- **Part of VaynerX**: Access to the broader VaynerX ecosystem (VaynerMedia, VaynerCommerce) for cross-selling and resources.

## Strategic Focus
- Scaling the social portfolio and creator network while deepening brand partnerships.
- Reviving and growing Coveteur as a premium fashion/beauty voice.
- Expanding the Gallery House franchise to new cultural moments and cities.
- Maintaining a lean, nimble team (current headcount ~94, down from ~131) to focus on profitability.

## Why Work Here
- **Culture**: Core values include Fun, Community, Passionate, Entrepreneurial, Communicative, Kind, Nimble, and Curious. Emphasis on positivity, collaboration, and transparency. [gallerymediagroup.com/values](https://www.gallerymediagroup.com/values)
- **Work policy**: In-office / OnSite – employees work from physical offices in New York (HQ at 10 Hudson Yards), with additional offices in Culver City, CA. [builtin.com](https://builtin.com/company/gallery-media-group)
- **Notable perks**: Not explicitly listed; however, the culture encourages “hard work and fun” and “kind candor.”
- **Engineering/tech**: Small technical team (~4% of staff). Product and technology led by Eric Candino (Head of Product & Technology).
- **Caution**: The company has posted a warning about fraudulent recruitment activity – legitimate jobs are only listed on their official careers page (Greenhouse). [gallerymediagroup.com/careers](https://www.gallerymediagroup.com/careers)
- **Employee reviews**: 2.3/5.0 on LinkedIn (62 reviews), with low scores in Compensation (2.0), Culture (2.2), and Career (2.2). Work-Life balance rated 3.1. This suggests potential challenges in pay, growth, and culture despite stated values.

## Sources
1. [gallerymediagroup.com](https://www.gallerymediagroup.com/)
2. [gallerymediagroup.com/careers](https://www.gallerymediagroup.com/careers)
3. [linkedin.com/company/gallery-media-group-ltd](https://www.linkedin.com/company/gallery-media-group-ltd)
4. [builtin.com/company/gallery-media-group](https://builtin.com/company/gallery-media-group)
5. [gallerymediagroup.com/values](https://www.gallerymediagroup.com/values)
6. [footwearnews.com](https://footwearnews.com) (acquisition of Coveteur)
7. [prnewswire.com](https://prnewswire.com) (Gallery House anniversary)

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