---
title: 'Content & Creator Program Manager - Japan / ★ソーシャル・コンテンツストラテジスト at thatgamecompany'
canonical: 'https://feeny.ai/job/content-creator-program-manager-japan-thatgamecompany-japan-zyy0zmmzh5z3'
type: 'job'
last_seen: '2026-09-14'
---

# Content & Creator Program Manager - Japan / ★ソーシャル・コンテンツストラテジスト at thatgamecompany

- **Company:** thatgamecompany
- **Location:** Japan
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-05-19
- **Last confirmed live:** 2026-09-14
- **Apply:** https://jobs.ashbyhq.com/thatgamecompany/2ab99c73-084c-4ce2-888b-6b7a9be3f47b/application

**Skills:** Official SNS Account Management, Content Planning, Data Analysis, Community Management, SNS Platform Knowledge (X, YouTube, Discord, LINE, TikTok), Official Account Management Experience, Creator Collaboration Experience

> The Social Content Strategist manages official Japanese SNS accounts, plans and posts original content, and operates community engagement initiatives. The role involves analyzing player data to improve experience, supporting KOLs and trainees, and coordinating offline events and online promotions.

## Job description

【Responsibilities】 Official Account Management: Lead the operation of Sky’s official Japanese social media accounts. This includes managing content scheduling and publishing, planning and executing online events for the Japan region, handling community interactions/replies, and monitoring public sentiment and data performance.

Growth & Strategy: Align seasonal game content with platform-specific features to drive user growth. You will plan the marketing and social media strategy for each season and event, execute end-to-end campaigns, and perform integrated data analysis to provide insights for content optimization.

UGC Operations: Manage User-Generated Content (UGC) strategies. Based on Sky’s unique brand identity and the characteristics of Japanese players, you will plan and implement creator incentive programs focused on new user acquisition.

Creator Ecosystem (KOL/KOC): Oversee the management of KOLs, KOCs, and core creators. This includes handling incentives, content support, and Q&A, as well as establishing performance evaluation standards and content review SOPs.

Event Support: Assist in planning exhibitions and offline events, including integrated social media PR strategies and player-focused content operations.

【Job Requirements】 Education & Experience: Bachelor’s degree or above; 3+ years of experience in Japan social media operations for live-ops games. Experience independently managing official accounts and creator ecosystems is a plus.

Language & Aesthetics: Native or near-native Japanese proficiency with a strong aesthetic sense. You must be able to independently draft official Japanese announcements and copy.

Project Management: Strong project management and team communication skills. You should be capable of driving decision-making in complex collaborative environments, proactively optimizing workflows, and standardizing content publishing processes.

Platform Expertise: Deep understanding of the content tone and mechanics of various social platforms (X/Twitter, YouTube, Discord, LINE, TikTok, etc.). You should understand the preferences of Japanese players and have high sensitivity toward UGC trends.

Game Knowledge: Deep experience with Sky: Children of the Light and a profound understanding of its world and mechanics is a must.

コンテンツ＆クリエイター・プログラムマネージャー

【職務内容】 1.『Sky 星を紡ぐ子どもたち』日本公式SNSアカウント運営 ■PGCコンテンツの企画・スケジュール・投稿 ■日本向けオンラインキャンペーン の企画・運営 ■プレイヤーへのリプライおよびコミュニティマネジメント ■クチコミやレビューの収集・評価、データ分析を通じた改善提案

2.『Sky 星を紡ぐ子どもたち』オリジナルコンテンツの企画 ■シーズン内容と各SNSプラットフォームに踏まえて、新規プレイヤーの獲得を目的として日本オリジナルコンテンツを企画 ■SNSエンゲージメント強化のための施策 ■コンテンツデータの統合と分析による効果検証と改善提案

3.コミュニティにおけるUGCコンテンツの運営 ■ゲーム特性や日本のプレイヤー特性を踏まえ、クリエイティブ支援施策を企画・実行。

4.KOL／KOC／Troupe(Sky創造部)の運営 ■創作インセンティブ・コミュニケーション対応・評価基準およびコンテンツ審査SOPを構築・運用

5.オフラインイベントの企画サポート ■SNSプロモーションの計画立案 ■プレイヤー参加型コンテンツの運営

【求める経験・能力】 1.3〜5年程度の(海外)向け公式SNSアカウント運営経験 ※公式アカウントの管理やクリエイターとの協業経験がある方は優先

2.優れた日本語能力 ※日本語での文章力に優れ、公式アカウントでの投稿文を自ら作成できる方

3.高いプロジェクトマネジメント能力とチームコミュニケーション能力 複雑な協働体制の中でも意思決定を推進し、業務フローの改善やコンテンツ公開プロセスの標準化を主体的に行える

4.各種SNSプラットフォーム（X／YouTube／Discord／LINE／TikTok 等）の特性や利用傾向を理解、、日本のプレイヤーが好むコンテンツへの精通、UGCコンテンツへの高い感度。

5.『Sky 星を紡ぐ子どもたち』を深くプレイし、作品への理解をお持ちの方は優先。

#LI-Remote

## About thatgamecompany

## Company Overview
- **One-liner**: thatgamecompany is an independent game studio dedicated to creating timeless, emotionally resonant interactive entertainment that inspires human connection worldwide.
- **Entity Type**: Private (Privately Held; last reported funding round in 2022 with $160M investment)
- **Headquarters**: Santa Monica, California, United States
- **Founded**: 2006 (founded on May 15, 2006)
- **Founders**: Jenova Chen, Kellee Santiago

## Core Business
- **Primary industry/industries**: Video games / Interactive entertainment
- **Target customers**: B2C – broad audience of all ages and backgrounds; mobile, console, and PC gamers
- **Mission or purpose statement**: “Create timeless entertainment that makes positive change to the human psyche worldwide.”

## Products & Services
- **[flOw (2007)](https://thatgamecompany.com/our-history/)**: A downloadable game originally a Flash title, remade for PlayStation Network with enhanced visuals and multiplayer. Focuses on intuitive, meditative gameplay.
- **[Flower (2009)](https://thatgamecompany.com/our-history/)**: A PS3 title where the player controls the wind to guide petals through landscapes. Evokes emotions of tranquility and wonder. Inducted into the Smithsonian’s permanent collection.
- **[Journey (2012)](https://thatgamecompany.com/our-history/)**: Award-winning PS3 game about a pilgrim crossing a desert towards a mountain. Known for its anonymous multiplayer cooperation and emotional storytelling.
- **[Sky: Children of the Light (2019)](https://thatgamecompany.com/our-history/)**: Free-to-play mobile/console/PC game (spiritual successor to Journey). Players explore magical realms, fly using capes, and meet other players. Available on iOS, Android, Nintendo Switch, PS4, and Windows. Reached 100 million installations by May 2021. Chosen as Apple’s iPhone Game of the Year 2019.
- **Upcoming fifth game (in development)**: Described by founder Jenova Chen as “like a theme park” and “the most ambitious game I have built.”

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Annual Revenue – $17.8M (estimated 2025 data); Total Funding – $36.1M per LinkedIn (prior rounds) **plus** a $160M investment announced in March 2022 (with Pixar co-founder Edwin Catmull as advisor). (Sources conflict slightly; the $160M appears to be a later, larger round not reflected in the LinkedIn summary)
- **Notable Investors/Partners**: Benchmark (led Series A), Capital Today (led Series B), Edwin Catmull (advisor, former Pixar co-founder). Past partners include Sony Computer Entertainment (initial contract for three PlayStation Network games).
- **Growth Signals**: Headcount grew 16% YoY to ~198 employees; operates across 15 countries; Sky continues to expand platforms (Windows early access April 2024); active job postings: 24 (yearly trend +4.3%). Announced a new game jam (“thatgamejam”) in June 2025 focused on creativity and emotion.

## Competitive Advantages
- **Unique emotional design philosophy**: Games are designed by first mapping out desired player emotions rather than mechanics, creating experiences rarely found in mainstream gaming.
- **Artistic credibility and legacy**: flOw, Flower, and Journey are critically acclaimed and exhibited in museums like the Smithsonian. The studio is recognized as a pioneer of art games.
- **Broad accessibility**: Games are intuitive, controller-friendly, and designed to be enjoyed by people of all ages and cultures.
- **Long-term relationship with a passionate community**: Sky has a dedicated player base with millions of installations, supported by live operations and regular content updates.
- **Creative autonomy**: The company prioritizes innovation over blockbuster financial pressure, enabling risk-taking on emotionally rich projects.

## Strategic Focus
- **Expanding Sky: Children of the Light** – continued platform releases, live content, and regional brand growth (e.g., dedicated brand managers for Indonesia, China).
- **Developing the next-generation title** – described as “the most ambitious” yet, with a theme-park-like scale.
- **Deepening AI and machine learning capabilities** – open positions for Senior Machine Learning Engineer and Full-stack Engineer (AI application focused) indicate investment in AI-driven gameplay or operations.
- **Fostering internal creativity** – initiatives like thatgamejam encourage experimentation across the studio.
- **Strengthening global presence** – operating in 15 countries with localized teams for publishing, support, and marketing.

## Why Work Here
- **Culture**: The studio describes itself as “compassionate, creative” and values “integrity and personal growth within an environment of intense collaboration and experimentation.” Employee rating on LinkedIn: 4.2/5.0 (11 reviews), with Culture score 4.3, Work-Life 4.2, Compensation 4.2, Career 4.1.
- **Remote/Hybrid/Office Policy**: Not explicitly stated in provided sources, but headquarters in Santa Monica, California is a physical studio. The company previously planned a second studio in SF Bay Area (cancelled due to COVID) and now operates distributed across 15 countries, suggesting flexible/remote options are possible.
- **Notable Perks & Engineering Culture**: Emphasis on “making magic” and pushing artistic boundaries; tech stack includes Kubernetes, Docker, Prometheus, Protobuf, Tableau, microservices, and GitHub. Employees come from top entertainment/tech companies (Pixar, Blizzard, Riot Games, Amazon, Unity, etc.), indicating a high-caliber peer group.
- **Growth Opportunity**: With 24 active job postings (including Engineering, AI, Art, Marketing, Data) and a yearly hiring trend +4.3%, the studio is expanding. Roles such as Senior Data Analyst, Senior Machine Learning Engineer, and 3D Environment Artist signal opportunities to work on flagship products.
- **Mission-driven work**: Opportunity to contribute to games that aim to make a positive impact on players’ lives and expand the emotional range of the medium.

## Sources
1. [thatgamecompany.com – Official Site, About, Careers, News](https://thatgamecompany.com/)
2. [thatgamecompany Careers Page](https://thatgamecompany.com/careers/)
3. [LinkedIn Company Profile for thatgamecompany](https://www.linkedin.com/company/thatgamecompany)
4. [Wikipedia – thatgamecompany](https://en.wikipedia.org/wiki/ThatGameCompany)
5. [thatgamecompany – Our History](https://thatgamecompany.com/our-history/)

## Other roles at thatgamecompany

- [Staff Systems Software Engineer](https://feeny.ai/job/staff-systems-software-engineer-thatgamecompany-united-states-2xspsxd4nkfa) — United States
- [Game Engine Engineer](https://feeny.ai/job/game-engine-engineer-thatgamecompany-shanghai-b7ge525n3wyc) — Shanghai, China
- [3D Character Artist (Mid-Senior)](https://feeny.ai/job/3d-character-artist-mid-senior-thatgamecompany-united-states-hnr65zscpf8x) — United States
- [Build Engineer](https://feeny.ai/job/build-engineer-thatgamecompany-united-states-188c9cwh2mnb) — United States
- [Technical Game Designer](https://feeny.ai/job/technical-game-designer-thatgamecompany-shanghai-gm4tx8xkhkr4) — Shanghai, China
- [Marketing Lead - Europe](https://feeny.ai/job/marketing-lead-europe-thatgamecompany-london-7h8tx7wgfvxj) — London, United Kingdom
- [Regional Creative Lead, NA, EMEA & LATAM](https://feeny.ai/job/regional-creative-lead-na-emea-latam-thatgamecompany-united-states-k4ks4fj458x4) — United States
- [UGC & Creator Community Specialist](https://feeny.ai/job/ugc-creator-community-specialist-thatgamecompany-shanghai-sfsxkhkb70sp) — Shanghai, China
- [IP & Experiential Marketing Manager](https://feeny.ai/job/ip-experiential-marketing-manager-thatgamecompany-shanghai-sqyjzh1vnj0e) — Shanghai, China
- [Senior/Principal Graphics Engineer](https://feeny.ai/job/senior-principal-graphics-engineer-thatgamecompany-united-states-7ds3q5qbpk3y) — United States